{"id":16014,"date":"2024-03-09T16:09:56","date_gmt":"2024-03-09T16:09:56","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16014"},"modified":"2024-09-18T01:00:35","modified_gmt":"2024-09-18T01:00:35","slug":"webhooks-for-marketing-how-why-you-should-implement-them","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/03\/09\/webhooks-for-marketing-how-why-you-should-implement-them\/","title":{"rendered":"Webhooks para marketing: Como e porqu\u00ea implement\u00e1-los"},"content":{"rendered":"

Os webhooks s\u00e3o uma \u00f3ptima forma de transmitir informa\u00e7\u00f5es de forma automatizada. Eles podem ajudar na sua marketing<\/a> e permitem-lhe criar novos canais de comunica\u00e7\u00e3o. Vamos discutir como pode implement\u00e1-los em v\u00e1rias ferramentas e fun\u00e7\u00f5es<\/a> e tamb\u00e9m porque \u00e9 que precisa deles.<\/p>\n

Mas primeiro: se est\u00e1 a tentar melhorar as capacidades de marketing das suas aplica\u00e7\u00f5es existentes, n\u00f3s podemos ajud\u00e1-lo. J\u00e1 ajud\u00e1mos in\u00fameros clientes a atualizar as suas comunica\u00e7\u00f5es de marketing. Consulte os nossos servi\u00e7os e estudos de caso<\/a> e ver se podemos oferecer-lhe algo de que necessita.<\/p>\n

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Est\u00e1 \u00e0 procura do pr\u00f3ximo passo para o crescimento da sua empresa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os nossos especialistas fornecem solu\u00e7\u00f5es a n\u00edvel mundial para empresas de todos os tamanhos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMais sobre o assunto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n

O que \u00e9 um webhook?<\/h2>\n

Os webhooks s\u00e3o mensagens automatizadas que permitem a comunica\u00e7\u00e3o direta de aplica\u00e7\u00f5es<\/a> com base em par\u00e2metros pr\u00e9-determinados. Estes par\u00e2metros podem ser definidos com determinadas ac\u00e7\u00f5es realizadas por um utilizador. Estas ac\u00e7\u00f5es executam uma fun\u00e7\u00e3o de retorno de chamada baseada em HTTP, criando uma comunica\u00e7\u00e3o entre 2 APIs<\/a>. Os clientes que receberem o webhook receber\u00e3o instantaneamente algum tipo de notifica\u00e7\u00e3o ou alerta.<\/p>\n

Esta \u00e9 uma forma alternativa de enviar informa\u00e7\u00f5es quando um participante (um cliente, por exemplo) se envolve numa determinada a\u00e7\u00e3o. Por exemplo, pode utilizar um webhook para enviar dados para as suas notifica\u00e7\u00f5es noutras plataformas, como o Slack, para obter dados de eventos mensur\u00e1veis.<\/p>\n

Ent\u00e3o, o que \u00e9 um webhook versus um API<\/a>? Os Webhooks s\u00e3o semelhantes \u00e0s APIs (Application Programming Interface - Interface de Programa\u00e7\u00e3o de Aplica\u00e7\u00f5es), mas recuperam dados em vez de os consultar (como no polling). As APIs utilizam HTTP para obter dados e definir estruturas de resposta. Neste processo de polling, um pedido HTTP \u00e9 enviado em intervalos regulares at\u00e9 que a API do servidor envie os dados relevantes. Com os hooks, a API cliente fornece um URL \u00fanico \u00e0 API do servidor, especificando quais os eventos a registar.<\/p>\n

A diferen\u00e7a entre os dois \u00e9 que os webhooks dispensam a necessidade de sondagem e automatizam a transfer\u00eancia de dados. Tamb\u00e9m s\u00e3o \u00f3ptimos para cargas \u00fateis leves e espec\u00edficas. Al\u00e9m disso, podem oferecer maior flexibilidade, efici\u00eancia e processamento de dados em tempo real.<\/p>\n

Assim, se vir um \u00edcone de webhook numa aplica\u00e7\u00e3o \u00e0 sua escolha, deve test\u00e1-lo para os seus processos de marketing.<\/p>\n

Porque \u00e9 que os deve usar para o marketing?<\/h3>\n

Os ganchos podem ser implementados numa vasta gama de ferramentas de marketing. Abordaremos a forma de o fazer mais adiante, mas, por agora, \u00e9 necess\u00e1rio compreend\u00ea-los como um meio de acompanhar e automatizar os objectivos de marketing.<\/p>\n

\u00c9 claro que \u00e9 preciso ter cuidado com estas ferramentas, pois pode criar uma m\u00e1 experi\u00eancia para o utilizador se for feita de forma incorrecta. O spam de webhook pode ser um inc\u00f3modo para os clientes.<\/p>\n

Como criar um Webhook<\/h2>\n

A configura\u00e7\u00e3o de um hook pode ser diferente para cada plataforma e \u00e9 por isso que nos vamos concentrar em alguns passos comuns que surgem em v\u00e1rios procedimentos. O processo gen\u00e9rico para criar um webhook \u00e9 o seguinte.<\/p>\n

    \n
  • Identificar o evento<\/strong>: Certifique-se de que sabe para onde est\u00e1 a conduzir o seu cliente e como o medir.<\/li>\n
  • Verifique a sua plataforma<\/strong>: Se a sua plataforma n\u00e3o tiver um sistema de webhook incorporado, poder\u00e1 precisar de um fornecedor.<\/li>\n
  • Escolher um fornecedor<\/strong>: Existem fornecedores terceiros que pode utilizar se a plataforma escolhida n\u00e3o tiver um sistema incorporado.<\/li>\n
  • Configurar o endere\u00e7o do recetor<\/strong>: Parte disto \u00e9 decidir o URL do ponto final para o remetente do webhook. Este pode ser um endere\u00e7o no seu servidor ou um URL de terceiros.<\/li>\n
  • Definir medidas de seguran\u00e7a<\/strong>: Certifique-se de que o servidor \u00e9 seguro antes de o configurar.<\/li>\n
  • Detalhes da carga \u00fatil<\/strong>: \u00c9 aqui que decide quais os dados que o hook vai enviar. Isto pode decidir a qualidade da informa\u00e7\u00e3o que ir\u00e1 receber, por isso tenha cuidado ao definir os par\u00e2metros.<\/li>\n
  • Julgamento<\/strong>: Enviar dados de teste para verificar se o gancho est\u00e1 a funcionar como pretendido.<\/li>\n
  • Monitoriza\u00e7\u00e3o e corre\u00e7\u00e3o de erros<\/strong>: Nesta fase, deve implementar um mecanismo de repeti\u00e7\u00e3o no caso de o primeiro processamento falhar, para que possa voltar a ser ativado. \u00c9 importante testar frequentemente as aplica\u00e7\u00f5es de webhook.<\/li>\n
  • Otimiza\u00e7\u00e3o<\/strong>: Execute os testes e veja o que pode ser melhorado. Deve tamb\u00e9m proteger os seus dados com um SSL e limitar o tamanho da carga \u00fatil para garantir um funcionamento \u00f3timo.<\/li>\n<\/ul>\n

    Como criar um URL de webhook<\/h3>\n

    A forma de criar um webhook pode variar consoante a plataforma que est\u00e1 a utilizar. Os mais comuns s\u00e3o os webhooks do Slack e do Github, portanto, come\u00e7aremos com eles.<\/p>\n

    Para obter um Webhook do Slack<\/strong> URL tem de criar uma aplica\u00e7\u00e3o Slack para utiliza\u00e7\u00e3o na \u00e1rea restrita, ativar os ganchos de entrada, aceder \u00e0s defini\u00e7\u00f5es e clicar em Adicionar novo Webhook ao espa\u00e7o de trabalho, e agora pode fazer um pedido de publica\u00e7\u00e3o HTTP. \u00c9 poss\u00edvel inserir uma mensagem em texto como no exemplo abaixo: \"Exemplo<\/p>\n

    Em seguida, \u00e9 poss\u00edvel instalar a formata\u00e7\u00e3o avan\u00e7ada para componentes mais elaborados. Existem v\u00e1rios kits que o Slack fornece e que devem ser consultados.<\/p>\n

    Para GitHub<\/strong>Para aceder \u00e0 p\u00e1gina principal do s\u00edtio Web, navegue at\u00e9 \u00e0 p\u00e1gina principal do s\u00edtio Web e, no reposit\u00f3rio, selecione Defini\u00e7\u00f5es. Clique em \"Defini\u00e7\u00f5es\", que \u00e9 real\u00e7ado por um contorno laranja escuro, e selecione Webhooks. Pode Adicionar um gancho e, em seguida, em \"URL de carga \u00fatil\", introduza o URL do qual gostaria de receber cargas \u00fateis. Agora, application\/json atuar\u00e1 diretamente como a carga JSON e adicionar\u00e1 o corpo da solicita\u00e7\u00e3o POST.<\/p>\n

    application\/x-www-form-urlencoded enviar\u00e1 o payload JSON como um par\u00e2metro de formul\u00e1rio chamado payload.
    \nOpcionalmente, em \"Secret\", introduza uma cadeia de caracteres para utilizar como chave secreta. Deve escolher uma cadeia de texto aleat\u00f3ria com alta entropia. Voc\u00ea pode usar o segredo do webhook para limitar as solicita\u00e7\u00f5es de entrada apenas \u00e0quelas origin\u00e1rias de GitHub.<\/p>\n

    V\u00e1 a \"Que eventos gostaria de ativar este webhook?\" e selecione os eventos que pretende. Agora voc\u00ea pode tornar os ganchos que deseja \"ativos\" imediatamente. Depois de o criar, o GitHub envia um evento de ping para o testar.<\/p>\n

    Aplica\u00e7\u00f5es de marketing com capacidades de gancho<\/h3>\n

    A Webhook do Discord<\/strong> pode ajud\u00e1-lo a enviar mensagens para a sua comunidade com facilidade. Pode ser \u00f3timo para manter a sua comunidade informada ou actualizada atrav\u00e9s do seu servidor Discord. Pode faz\u00ea-lo atrav\u00e9s de aplica\u00e7\u00f5es de terceiros como o gitlab:<\/p>\n

      \n
    • Selecione o seu canal Discord.<\/li>\n
    • Selecione Editar canal.<\/li>\n
    • Verifique as suas integra\u00e7\u00f5es.<\/li>\n
    • Crie um Webhook ou selecione \"Ver Webhooks\" e, em seguida, escolha Novo Webhook.<\/li>\n
    • Crie um bot que ir\u00e1 publicar a mensagem.<\/li>\n
    • Agora \u00e9 poss\u00edvel copiar o URL de um campo de URL do WEBHOOK.<\/li>\n
    • Selecione Guardar.<\/li>\n<\/ul>\n

      Veja como criar um webhook da Shopify:<\/p>\n

        \n
      • Aceda ao painel de administra\u00e7\u00e3o da Shopify.<\/li>\n
      • Selecione \"Defini\u00e7\u00f5es\".<\/li>\n
      • Aceder a \"Notifica\u00e7\u00f5es\".<\/li>\n
      • Localize a sec\u00e7\u00e3o \"Webhooks\".<\/li>\n
      • Clique em \"Criar um Webhook\".<\/li>\n
      • Defina um evento que accionar\u00e1 o webhook. Pode encontr\u00e1-lo no menu pendente.<\/li>\n
      • Insira uma URL para a qual a Shopify enviar\u00e1 o webhook.<\/li>\n<\/ul>\n

        Para criar um webhook do Mailchimp:<\/p>\n

          \n
        • Tem de ir para Webhooks.<\/li>\n
        • Selecione \"Adicionar um Webhook\".<\/li>\n
        • Determine os eventos que pretende ouvir na sec\u00e7\u00e3o \"Acionar eventos\".<\/li>\n
        • V\u00e1 para o campo \"Publicar no URL\".<\/li>\n
        • Defina um URL de retorno de chamada que a sua aplica\u00e7\u00e3o pode utilizar para aceitar o gancho de entrada.<\/li>\n
        • Defina uma descri\u00e7\u00e3o se quiser.<\/li>\n
        • Clique em Criar Webhook.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

          Webhooks are a great way to convey information in an automated fashion. They can help along your marketing goals with ease and allow you to create new communication channels. Let’s discuss how you can implement them into various tools and functions and also why you need them. But first: if you’re looking to improve the […]<\/p>\n","protected":false},"author":2,"featured_media":16023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[486,488,487],"wl_entity_type":[47,54],"class_list":["post-16014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-api","tag-marketing-communication","tag-webhook","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nWebhooks for Marketing: How & Why You Should Implement Them - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Webhooks allow yours apps and tools to communicate with each other. Here's how to make the best use of them for marketing and communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2024\/03\/09\/webhooks-for-marketing-how-why-you-should-implement-them\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webhooks for Marketing: How & Why You Should Implement Them\" \/>\n<meta property=\"og:description\" content=\"Webhooks allow yours apps and tools to communicate with each other. 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