{"id":1630,"date":"2020-02-05T10:25:34","date_gmt":"2020-02-05T10:25:34","guid":{"rendered":"https:\/\/promoguy.nl\/how-schema-can-boost-your-seo-visibility\/"},"modified":"2024-05-31T10:47:05","modified_gmt":"2024-05-31T10:47:05","slug":"how-schema-can-boost-your-seo-visibility","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/05\/how-schema-can-boost-your-seo-visibility\/","title":{"rendered":"Como o esquema pode impulsionar a sua SEO e visibilidade"},"content":{"rendered":"

Uma das melhores formas de otimizar a precis\u00e3o dos resultados e o envolvimento dos clientes nos motores de busca \u00e9 utilizar esquemas. Embora esta pequena ferramenta \u00fatil esteja presente na maioria dos s\u00edtios, ainda h\u00e1 algumas empresas mais pequenas que n\u00e3o a est\u00e3o a utilizar. Eis porque \u00e9 que o esquema pode ser uma ferramenta poderosa para ganhar mais visibilidade nas suas p\u00e1ginas.<\/p>\r\n\r\n\r\n\r\n

O que \u00e9 o esquema?<\/h2>\r\n\r\n\r\n\r\n
\"Receita<\/figure>\r\n\r\n\r\n\r\n

Essencialmente, os esquemas ajudam a empurrar certas informa\u00e7\u00f5es diretamente para as entradas da pesquisa e tornam a procura de p\u00e1ginas muito mais direta. Isto \u00e9 particularmente \u00fatil para produtos, an\u00e1lises, instru\u00e7\u00f5es, distribui\u00e7\u00e3o f\u00e1cil de informa\u00e7\u00f5es e muito mais. Isto pode ser feito sob a forma de uma receita alimentar e de uma classifica\u00e7\u00e3o (como no exemplo acima), oferecendo de forma concisa muita informa\u00e7\u00e3o. Os esquemas podem ser diferentes, dependendo do objetivo para o qual s\u00e3o necess\u00e1rios, e os necess\u00e1rios tamb\u00e9m seriam diferentes.<\/p>\r\n\r\n\r\n\r\n

Em termos mais t\u00e9cnicos, os esquemas s\u00e3o um esfor\u00e7o conjunto de muitos em linha<\/a> motores de busca e s\u00edtios Web com o objetivo expresso de melhorar a Web atrav\u00e9s da cria\u00e7\u00e3o de um esquema de marca\u00e7\u00e3o de dados estruturados. Esta marca\u00e7\u00e3o na p\u00e1gina ajuda os motores de pesquisa a compreender as informa\u00e7\u00f5es nas p\u00e1ginas Web e a fornecer resultados de pesquisa mais ricos. Por sua vez, este vocabul\u00e1rio de marca\u00e7\u00e3o partilhado torna mais f\u00e1cil para os webmasters decidirem sobre um esquema de marca\u00e7\u00e3o e obterem o m\u00e1ximo benef\u00edcio dos seus esfor\u00e7os.<\/p>\r\n\r\n\r\n\r\n

Os motores de pesquisa pretendem facilitar a procura de informa\u00e7\u00f5es relevantes na Web. As marca\u00e7\u00f5es tamb\u00e9m podem permitir novas ferramentas e aplica\u00e7\u00f5es que utilizam a estrutura. Se quiser encontrar o esquema certo para os seus objectivos, as bases de dados em linha como Schema.org<\/a> podem ser \u00fateis. Muitos outros criam novos esquemas, bem como fornecem modelos que podem ser integrados no seu c\u00f3digo.<\/p>\r\n\r\n\r\n\r\n

Melhorar a SEO<\/h2>\r\n\r\n\r\n\r\n

Portanto, \u00e9 muito bom que os esquemas possam tornar a informa\u00e7\u00e3o mais f\u00e1cil de encontrar e melhorar potencialmente as taxas de cliques, mas tamb\u00e9m tem outras vantagens. Por um lado, pode ser particularmente \u00fatil na desambigua\u00e7\u00e3o entre v\u00e1rios termos de pesquisa semelhantes. Digamos que est\u00e1 \u00e0 procura de receitas de bolos: o motor de busca em quest\u00e3o saber\u00e1 enviar-lhe essa categoria de informa\u00e7\u00e3o em vez de o bombardear com publica\u00e7\u00f5es sobre a banda com o mesmo nome (e vice-versa). O HTML n\u00e3o cont\u00e9m as especificidades dos dados que ajudam a diferenciar resultados de som ou apar\u00eancia semelhantes.<\/span><\/p>\r\n\r\n\r\n\r\n

Isto contextualiza a informa\u00e7\u00e3o para reduzir a desordem e evita pesquisas in\u00fateis.\u00a0<\/span>Todos estes dados tamb\u00e9m ajudam na promo\u00e7\u00e3o de artigos com a utiliza\u00e7\u00e3o de (por exemplo) cr\u00edticas incorporadas na pesquisa ou mesmo bot\u00f5es de compra, proporcionando uma melhor CTR \u00e0s p\u00e1ginas que ganham dinheiro. Da mesma forma, quando se trata de eventos ou concertos, os pequenos bot\u00f5es em torno do resultado da pesquisa podem redirecionar algu\u00e9m para um balc\u00e3o de compras ou fornecer outras informa\u00e7\u00f5es. Tamb\u00e9m organiza a pesquisa num formato facilmente identific\u00e1vel, tornando-a, em muitos casos, muito mais vis\u00edvel e f\u00e1cil de detetar.<\/p>\r\n\r\n\r\n\r\n

Marca\u00e7\u00f5es para motores de busca e sites<\/h2>\r\n\r\n\r\n\r\n
\"M\u00fasica\r\n
Uma visualiza\u00e7\u00e3o do JSON Schema Editor para uma categoriza\u00e7\u00e3o de um \u00e1lbum de m\u00fasica (imagem via Altova\/ Erin Cavanaugh)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Felizmente, a utiliza\u00e7\u00e3o de esquemas n\u00e3o exige necessariamente a memoriza\u00e7\u00e3o de formatos de c\u00f3digo. WordPress<\/a> tem dezenas de plug-ins, incluindo Schema Pro, Ultimate Blocks, All In One Schema Rich Snippet e muito mais. Estes podem simplificar substancialmente o processo de configura\u00e7\u00e3o do seu Schema. Esses plug-ins devem ser escolhidos com base na categoria de produto que est\u00e1 a promover ou a vender. Como \u00e9 habitual, os plug-ins podem n\u00e3o complementar todos os sistemas CMS, pelo que \u00e9 melhor verificar com base no seu software preferido.<\/p>\r\n\r\n\r\n\r\n

Os plug-ins de marca\u00e7\u00e3o padr\u00e3o do WordPress ou de um CMS semelhante destinam-se a posts de blogues e artigos<\/a>. Para projectos mais espec\u00edficos, existem projectos especializados que se destinam a \u00e1lbuns de m\u00fasica, receitas culin\u00e1rias ou outros fins semelhantes. Estes proporcionam uma forma simples de fazer corresponder a inten\u00e7\u00e3o ao formato correto e destacar a informa\u00e7\u00e3o precisa de que as pessoas mais necessitam.<\/p>\r\n\r\n\r\n\r\n

Outras op\u00e7\u00f5es permitem uma personaliza\u00e7\u00e3o ainda maior com um pouco mais de trabalho. Muitos softwares, como os editores de esquemas gr\u00e1ficos JSON ou XML, podem facilmente implementar novos esquemas para fins precisos. Tamb\u00e9m facilitam a visualiza\u00e7\u00e3o das opera\u00e7\u00f5es do c\u00f3digo, como ilustra a imagem acima. Do mesmo modo, alguns softwares t\u00eam uma modela\u00e7\u00e3o de dados incremental, em que se pode carregar uma \"inst\u00e2ncia\" como modelo e trabalhar a partir da\u00ed. Estes podem gerar o c\u00f3digo de que necessita e permitir-lhe copi\u00e1-lo facilmente para as suas p\u00e1ginas.<\/p>\r\n\r\n\r\n\r\n

Os esquemas e as marca\u00e7\u00f5es podem ser uma excelente forma de convidar os utilizadores para o seu s\u00edtio e impulsionar as suas opera\u00e7\u00f5es. Como j\u00e1 foi referido, cria uma est\u00e9tica convidativa que atrai os utilizadores e pode aumentar a classifica\u00e7\u00e3o do seu s\u00edtio Web. \u00c9 por isso que se tornou um elemento obrigat\u00f3rio para qualquer s\u00edtio Web.<\/p>\r\n\r\n\r\n\r\n

Artigo relacionado: Como aumentar o envolvimento dos clientes com o Google Business<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Uma das melhores formas de otimizar a precis\u00e3o dos resultados e o envolvimento dos clientes nos motores de busca \u00e9 utilizar esquemas. Por sua vez, este vocabul\u00e1rio de marca\u00e7\u00e3o partilhado facilita aos webmasters a escolha de um esquema de marca\u00e7\u00e3o e a obten\u00e7\u00e3o do m\u00e1ximo benef\u00edcio dos seus esfor\u00e7os.<\/p>","protected":false},"author":1,"featured_media":11952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[26,15],"tags":[29,24,25],"wl_entity_type":[47,54],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schema","category-seo-en","tag-schema","tag-seo","tag-seo-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nHow Schema Can Boost Your SEO & Visibility - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Using Schema can improve SEO, customer engagement and help provide better services right off the search engine. 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