{"id":1669,"date":"2020-02-11T10:42:49","date_gmt":"2020-02-11T10:42:49","guid":{"rendered":"https:\/\/promoguy.nl\/why-google-trends-is-a-must-have-marketing-tool\/"},"modified":"2024-05-31T10:43:49","modified_gmt":"2024-05-31T10:43:49","slug":"why-google-trends-is-a-must-have-marketing-tool","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/11\/why-google-trends-is-a-must-have-marketing-tool\/","title":{"rendered":"Porque \u00e9 que o Google Trends \u00e9 uma ferramenta de marketing imprescind\u00edvel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como profissionais de marketing online, o nosso p\u00e3o e manteiga s\u00e3o os t\u00f3picos de tend\u00eancia e as pesquisas que provocam interesse. Estamos sempre a pesquisar na Web a melhor forma de passar a palavra com publica\u00e7\u00f5es relevantes, campanhas, tweets e o resto do arsenal de marketing. \u00c9 a\u00ed que <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> O Trends fornece aos utilizadores uma das melhores ferramentas para analisar as tend\u00eancias de palavras-chave e t\u00f3picos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Basicamente, o Google Trends d\u00e1 aos utilizadores uma ideia da frequ\u00eancia com que um determinado termo de pesquisa \u00e9 introduzido no motor de busca do Google em rela\u00e7\u00e3o ao resto do volume de pesquisa do site durante um determinado per\u00edodo de tempo. Pode ser utilizado para fins comparativos <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/keyword-research\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/keyword-research\" >pesquisa de palavras-chave<\/a> e para descobrir eventos que causaram um pico no volume de pesquisa de palavras-chave.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Como utilizar o Google Trends<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c0 superf\u00edcie, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Tend\u00eancias<\/a> funciona de forma muito semelhante ao motor de busca do Google (introduza uma frase ou palavra na barra de pesquisa e obtenha um resultado), mas, neste caso, analisa um cat\u00e1logo de termos de pesquisa que todas as pessoas que utilizam o Google e as suas marcas associadas, como o Youtube, est\u00e3o a procurar. Pode compil\u00e1-los em informa\u00e7\u00f5es demogr\u00e1ficas, reparti\u00e7\u00f5es geogr\u00e1ficas, t\u00f3picos relacionados e consultas m\u00faltiplas que servem como dados cruciais para potenciais actividades de marketing e investiga\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Depois de introduzir um termo, abre-se um gr\u00e1fico e uma s\u00e9rie de vari\u00e1veis selecion\u00e1veis que podem ser alteradas. Estas vari\u00e1veis incluem Localiza\u00e7\u00e3o, Per\u00edodo de tempo, Categorias (ci\u00eancia, fitness, not\u00edcias, etc.) e Tipos de pesquisa (imagens, youtube, web, etc.). Estas escolhas permitem-lhe alterar a forma como v\u00ea estes dados e recontextualiz\u00e1-los como quiser.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Acima das vari\u00e1veis, junto ao seu termo de pesquisa, existe outra caixa de pesquisa que lhe permite comparar as estat\u00edsticas escolhidas com outro termo de pesquisa. Pode adicionar ainda mais se pretender comparar um maior n\u00famero de tend\u00eancias.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para al\u00e9m da barra de pesquisa, onde pode procurar t\u00f3picos espec\u00edficos, existe uma barra de tend\u00eancias recentes na parte inferior da p\u00e1gina inicial, onde est\u00e1 dispon\u00edvel uma s\u00e9rie de termos de pesquisa:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1671\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/02\/1-2.jpg\" alt=\"Google Trends\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ao selecionar um termo de pesquisa, pode abrir algumas especificidades, tais como o que \u00e9 que exatamente desencadeou o aumento das pesquisas para essa frase-chave. Normalmente, isto conduz a not\u00edcias, publica\u00e7\u00f5es ou v\u00eddeos que captam o que as pessoas consideram interessante sobre o t\u00f3pico.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estas s\u00e3o as informa\u00e7\u00f5es b\u00e1sicas, mas o que \u00e9 que o Google Trends tem para oferecer ao pessoal de marketing?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Vantagens de marketing<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1674\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/02\/1-4.jpg\" alt=\"Google Trends\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Localizar o seu p\u00fablico<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como mencionado anteriormente, as desagrega\u00e7\u00f5es demogr\u00e1ficas e geogr\u00e1ficas podem ser cruciais para conhecer o seu p\u00fablico e construir uma presen\u00e7a de marca. Isto \u00e9 particularmente \u00fatil para encontrar dados espec\u00edficos sobre localiza\u00e7\u00f5es com base no pa\u00eds ou mesmo no estado\/prov\u00edncia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os t\u00f3picos em voga podem ajudar a criar tweets ou publica\u00e7\u00f5es no Instagram mais oportunos e apelativos para o seu grupo-alvo. Estes podem ser t\u00f3picos-chave, tend\u00eancias ou memes que o podem cativar junto do seu mercado. A SEO e o marketing de conte\u00fados podem, da mesma forma, utilizar carater\u00edsticas demogr\u00e1ficas, uma vez que o Google Trends pode ajudar a determinar os t\u00f3picos sobre os quais as pessoas do seu mercado-alvo est\u00e3o a procurar informa\u00e7\u00f5es. Desta forma, escrever sobre t\u00f3picos de tend\u00eancia pode ajudar a direcionar o tr\u00e1fego para o seu site.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Dete\u00e7\u00e3o de tend\u00eancias sazonais<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A linha de tend\u00eancia em compara\u00e7\u00e3o com o tempo pode ser uma \u00f3ptima ferramenta para a cria\u00e7\u00e3o de campanhas de marketing e vendas calendarizadas. Isto \u00e9 particularmente \u00fatil se tiver um produto sazonal, uma vez que se pode determinar quando \u00e9 que as pessoas o procuram mais e quando \u00e9 que \u00e9 mais prov\u00e1vel que o comprem. Desta forma, \u00e9 poss\u00edvel planear as vendas e a promo\u00e7\u00e3o utilizando os termos de pesquisa como um bom indicador da popularidade ao longo do tempo. Numa escala mais alargada, \u00e9 poss\u00edvel analisar os dados ao longo dos anos e encontrar uma preponder\u00e2ncia de dados que apontam tamb\u00e9m para picos e depress\u00f5es sazonais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Vendas e promo\u00e7\u00f5es de t\u00f3picos<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tal como as tend\u00eancias sazonais, se um determinado evento ou feriado estiver a chegar, encontrar\u00e1 pesquisas sobre ele no Google Trends. Este pode ser um bom bar\u00f3metro para saber quando se pode come\u00e7ar a promover produtos tem\u00e1ticos, por exemplo, no Halloween ou no Natal. Poder\u00e1 at\u00e9 orientar o seu marketing atual para oferecer um sabor mais festivo. Se as pessoas estiverem a pesquisar t\u00f3picos associados a esses eventos ou feriados, h\u00e1 uma boa hip\u00f3tese de estarem dispostas a comprar coisas como decora\u00e7\u00f5es, presentes ou quaisquer outros artigos do g\u00e9nero.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><b>Encontrar categorias de produtos relevantes<\/b><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignnone wp-image-1673 size-medium\"><img decoding=\"async\" class=\"wp-image-1673\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/02\/1-3-300x209.jpg\" alt=\"T\u00f3picos relacionados com o Google Trends\" \/>\r\n<figcaption class=\"wp-element-caption\">T\u00f3picos relacionados com a entrada de pesquisa: \"Computador\"<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A sec\u00e7\u00e3o T\u00f3picos pode fornecer uma grande quantidade de informa\u00e7\u00f5es sobre as associa\u00e7\u00f5es que as pessoas fazem com o seu produto ou t\u00f3pico. Se tem uma loja de computadores, pode reparar que a pesquisa por \"computador\" nas Tend\u00eancias apresenta imediatamente muitos jogos como t\u00f3picos relevantes. Isto pode ser uma indica\u00e7\u00e3o de que os PCs para jogos s\u00e3o um mercado importante, juntamente com os pr\u00f3prios jogos. N\u00e3o \u00e9 o fim de tudo em termos de pesquisa de mercado, mas d\u00e1 uma boa ideia de como pode querer expandir-se.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Monitorizar as posi\u00e7\u00f5es dos seus concorrentes<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A ferramenta de compara\u00e7\u00e3o permite-lhe testar o seu n\u00famero de pesquisas em compara\u00e7\u00e3o com o dos concorrentes. Se quiser ser particularmente perspicaz, pode dividir esta informa\u00e7\u00e3o por regi\u00e3o e ficar com uma boa ideia das \u00e1reas em que os concorrentes vendem mais ou menos do que voc\u00ea e da sua posi\u00e7\u00e3o. Estas tend\u00eancias podem tamb\u00e9m constituir uma boa base para esfor\u00e7os de marketing direcionados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Artigo relacionado: <a href=\"https:\/\/promoguy.nl\/pt\/blog\/google-lighthouse-an-easy-tool-for-website-optimisation\/\">Google Lighthouse: Uma ferramenta f\u00e1cil para a otimiza\u00e7\u00e3o de s\u00edtios Web<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Basicamente, o Google Trends d\u00e1 aos utilizadores uma ideia da frequ\u00eancia com que um determinado termo de pesquisa \u00e9 introduzido no motor de busca do Google em rela\u00e7\u00e3o ao resto do volume de pesquisa do site durante um determinado per\u00edodo de tempo. Pode ser utilizado para pesquisa comparativa de palavras-chave e para descobrir eventos que causaram um pico no volume de pesquisa de palavras-chave.<\/p>","protected":false},"author":1,"featured_media":11956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[344,446],"wl_entity_type":[47,54],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-google","tag-google-trends","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Google Trends Is A Must-Have Marketing Tool - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Trends offers immense opportunities to marketers in the form of an easy-to-use catalogue of search trends. 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