{"id":16708,"date":"2024-10-06T15:51:19","date_gmt":"2024-10-06T15:51:19","guid":{"rendered":"https:\/\/promoguy.nl\/?p=16708"},"modified":"2025-01-06T15:41:37","modified_gmt":"2025-01-06T15:41:37","slug":"search-ads-case-study-physical-rehabilitation-clinic","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/","title":{"rendered":"Estudo de caso de an\u00fancios de pesquisa: Cl\u00ednica de Reabilita\u00e7\u00e3o F\u00edsica"},"content":{"rendered":"<p><span id=\"urn:enhancement-91251086-6549-49ac-9ec4-398d7b265bc9\" class=\"textannotation disambiguated wl-thing\">Pesquisar<\/span> os an\u00fancios continuam a ser uma ferramenta poderosa em 2024, mesmo que o <span id=\"urn:enhancement-673ebbb8-d678-48ff-aec6-f1ac684a3f88\" class=\"textannotation disambiguated wl-thing\">mercado<\/span> est\u00e1 lotado. No entanto, com o nicho certo e um acompanhamento adequado, pode fazer maravilhas. Este <span id=\"urn:enhancement-a0a3f6d4-1ff8-4149-9771-ab61dcfea701\" class=\"textannotation disambiguated wl-thing\">pesquisa<\/span> O estudo de caso do an\u00fancio de uma cl\u00ednica de reabilita\u00e7\u00e3o f\u00edsica na Europa de Leste demonstrar\u00e1 como pode tamb\u00e9m melhorar a visibilidade do seu produto ou servi\u00e7o.<\/p>\n<h2>Perspectivas do cliente<\/h2>\n<p>O nosso cliente era uma cl\u00ednica de reabilita\u00e7\u00e3o f\u00edsica que se ocupa de uma grande variedade de doen\u00e7as f\u00edsicas. O seu trabalho inclui terapia para dores nas costas, no peito ou no pesco\u00e7o, h\u00e9rnias discais, tens\u00e3o nos ombros, ci\u00e1tica, dores nas n\u00e1degas e tens\u00e3o na anca.  Eles t\u00eam v\u00e1rios profissionais experientes em seu emprego e s\u00e3o ativos na melhoria da vida de seus pacientes. A empresa est\u00e1 ativa desde 2022, sendo bastante recente.<\/p>\n<p>A empresa recebeu muitas cr\u00edticas positivas e \u00e9 ativa na sua comunidade. No entanto, n\u00e3o \u00e9 muito conhecida na sua regi\u00e3o e precisa de mais <span id=\"urn:enhancement-44163521-8d79-482a-b470-58912f917af0\" class=\"textannotation disambiguated wl-thing\">mercado<\/span> sensibiliza\u00e7\u00e3o. Foi por isso que contactaram a <span id=\"urn:enhancement-31683101-4b66-4c0f-a769-ae71517a3ea6\" class=\"textannotation disambiguated wl-creative-work\">Promoguy<\/span> para um melhor ambiente em linha <span id=\"urn:enhancement-37dfb9bc-afe7-42e6-b1ef-f76906cf0ade\" class=\"textannotation disambiguated wl-creative-work\">marketing<\/span> <span id=\"urn:enhancement-e49585f0-24df-44d2-b216-565f9ed7b531\" class=\"textannotation disambiguated wl-thing\">alcance<\/span>.<\/p>\n<h2>Estrat\u00e9gia de an\u00fancios de pesquisa<\/h2>\n<p>Esta foi uma das primeiras tentativas do cliente de <span id=\"urn:enhancement-9b6bbd28-8ddb-429c-bf01-29d764b8b581\" class=\"textannotation disambiguated wl-creative-work\">marketing<\/span>Por isso, o nosso trabalho envolveu a cria\u00e7\u00e3o de uma s\u00e9rie de novos planos estrat\u00e9gicos. Os <span id=\"urn:enhancement-92fcaf5c-6227-4758-bf73-f6facee1ca2a\" class=\"textannotation disambiguated wl-thing\">mercado<\/span> e a regi\u00e3o em que operam \u00e9 bastante <span id=\"urn:enhancement-8d765b21-b351-4416-8d72-28c9be38f6fe\" class=\"textannotation disambiguated wl-thing\">competitivo<\/span> para um novo operador, mas havia muitas oportunidades para melhorar <span id=\"urn:enhancement-a5e4c56c-a111-4e39-9cb1-77728dba115d\" class=\"textannotation disambiguated wl-thing\">digital<\/span> <span id=\"urn:enhancement-58002fd3-bd44-4660-985e-b8b5e3053c43\" class=\"textannotation disambiguated wl-thing\">alcance<\/span>. A empresa distinguiu-se por ser mais ativa no Google.<\/p>\n<p>A nossa estrat\u00e9gia consistia em criar uma melhor estrutura de acompanhamento e trabalhar com o Google <span id=\"urn:enhancement-f7d36ea8-2404-419e-817d-3408e2c15b85\" class=\"textannotation disambiguated wl-thing\">pesquisa<\/span> como motor principal. Come\u00e7\u00e1mos a planear para o Google <span id=\"urn:enhancement-7dd39d40-43c7-4c70-b7bb-edc9ca2c60cb\" class=\"textannotation disambiguated wl-thing\">pesquisa<\/span> e, mais especificamente, nos an\u00fancios de visualiza\u00e7\u00e3o do Google. Come\u00e7\u00e1mos a trabalhar com listas actualizadas de palavras-chave direcionadas e elimin\u00e1mos as palavras-chave in\u00fateis (aquelas que n\u00e3o geravam <span id=\"urn:enhancement-f729d613-8f5c-4d72-86cb-816d8602e005\" class=\"textannotation disambiguated wl-thing\">cliques<\/span> ou que obtivesse a inten\u00e7\u00e3o de pesquisa correta).<\/p>\n<p>Muitas das consultas de pesquisa eram padr\u00e3o, como \"cl\u00ednica de fisioterapia\" ou \"centro de reabilita\u00e7\u00e3o\", no in\u00edcio. No entanto, o verdadeiro truque era obter resultados mais granulares com <a href=\"https:\/\/promoguy.nl\/pt\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\">palavras-chave de cauda longa<\/a>. Embora estes tivessem um volume menor, permitiam-nos ser muito mais espec\u00edficos com os nichos com que trabalh\u00e1vamos. Cidades espec\u00edficas e procedimentos espec\u00edficos ajudam a produzir resultados muito melhores por palavra-chave a um custo por clique mais baixo.<\/p>\n<p>Entre as ferramentas de pesquisa de palavras-chave, utiliz\u00e1mos a SEMrush e a consola de pesquisa do Google. Com algumas aplica\u00e7\u00f5es b\u00e1sicas, come\u00e7\u00e1mos a criar o processo adequado para melhorar a taxa de cliques.<\/p>\n<h2>Acompanhamento de an\u00fancios de pesquisa<\/h2>\n<p>A partir do rastreio, foi poss\u00edvel recolher mais estat\u00edsticas sobre a idade e o g\u00e9nero. Como se suspeitava, as mulheres eram mais propensas a procurar assist\u00eancia m\u00e9dica, com <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3104816\/\">muitos estudos que sugerem o mesmo<\/a>. Este facto est\u00e1 em conformidade com o <span id=\"urn:enhancement-eb1161f4-f591-4642-9c78-d611512450ba\" class=\"textannotation disambiguated wl-thing\">dados<\/span> que recolhemos a partir da an\u00e1lise do s\u00edtio Web.<\/p>\n<p>O rastreio tinha v\u00e1rias dimens\u00f5es. Recolhemos estat\u00edsticas di\u00e1rias sobre o p\u00fablico-alvo, verificando que a maior parte do desempenho das pesquisas provinha dos dias \u00fateis:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16709 size-full aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image.png\" alt=\"Desempenho di\u00e1rio do caso dos an\u00fancios de pesquisa\" width=\"588\" height=\"310\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image.png 588w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-300x158.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-18x9.png 18w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p>Tamb\u00e9m not\u00e1mos que o desempenho mais elevado dos an\u00fancios provinha de dispositivos m\u00f3veis. Isto indicava que seria melhor otimizar as p\u00e1ginas de destino para dispositivos m\u00f3veis e reduzir o n\u00famero de cliques para obter convers\u00f5es eficazes. O nosso procedimento de concentra\u00e7\u00e3o de palavras-chave relevantes tamb\u00e9m estava a funcionar, permitindo mais aquisi\u00e7\u00f5es regionais. Isto tamb\u00e9m lhes permitiu ajustar o seu apelo \u00e0 a\u00e7\u00e3o para uma melhor orienta\u00e7\u00e3o estrat\u00e9gica.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-16711 size-full aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-2.png\" alt=\"An\u00fancios de pesquisa caso a utiliza\u00e7\u00e3o do dispositivo\" width=\"774\" height=\"428\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-2.png 774w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-2-300x166.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-2-768x425.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-2-18x10.png 18w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<p>Agora, est\u00e1vamos a concentrar-nos muito especificamente no comportamento do utilizador e a fornecer ac\u00e7\u00f5es informadas. A p\u00e1gina estava a ser apresentada com grande destaque na p\u00e1gina de resultados dos motores de busca. Para o nosso cliente, acabou-se o tiro no escuro.<\/p>\n<h2>Resultados<\/h2>\n<p>Quando a campanha de an\u00fancios do Google atingiu o seu ponto m\u00e1ximo, t\u00ednhamos aumentado as convers\u00f5es em 60% com os nossos grupos de an\u00fancios. Isto traduziu-se em cliques mensais muito mais elevados para an\u00fancios de pesquisa a um custo por clique muito inferior.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16712 size-full\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3.png\" alt=\"CTR do caso dos an\u00fancios de pesquisa\" width=\"1206\" height=\"350\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3.png 1206w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3-300x87.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3-1024x297.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3-768x223.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/image-3-18x5.png 18w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/p>\n<p>O cliente registou um aumento sem precedentes no n\u00famero de clientes que entraram em contacto e conseguiu agora antecipar as suas necessidades de forma mais eficaz. Al\u00e9m disso, superou a concorr\u00eancia na sua regi\u00e3o e chegou facilmente aos pacientes. Para al\u00e9m do aumento de cliques, o custo por clique (CPC) diminuiu 60%.<\/p>\n<p>O novo processo tamb\u00e9m foi ben\u00e9fico para as suas pr\u00e1ticas. Saber o que os doentes procuram ajuda as cl\u00ednicas a melhorar os seus servi\u00e7os. Podem antecipar problemas comuns e acompanh\u00e1-los, permitindo um melhor tratamento geral. Com a ajuda de palavras-chave mais espec\u00edficas, os pacientes podem encontrar facilmente a cl\u00ednica exacta de que necessitam para as suas doen\u00e7as espec\u00edficas.<\/p>\n<p>Com um processo adequado, puderam tirar o m\u00e1ximo partido da sua conta do Google Ads. Com alguns an\u00fancios de texto b\u00e1sicos, t\u00eam vindo a atrair clientes e a ter um desempenho acima da sazonalidade esperada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Search ads are still a powerful tool in 2024, even if the market is crowded. However, with the right niche and proper tracking you can do wonders. This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how you can improve the visibility of your product or service as well. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,7],"tags":[363,402,522],"wl_entity_type":[47],"class_list":["post-16708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-online-marketing","tag-case-study","tag-google-ads","tag-search-ads","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Ads Case Study: Physical Rehabilitation Clinic - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how to use targeting and ad strategy effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Ads Case Study: Physical Rehabilitation Clinic\" \/>\n<meta property=\"og:description\" content=\"This search ads case study for a physical rehab clinic in Eastern Europe will demonstrate how to use targeting and ad strategy effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2024\/10\/06\/search-ads-case-study-physical-rehabilitation-clinic\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-06T15:51:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T15:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/09\/018_Physical-Rehabilitation-Clinic-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Search Ads Case Study: Physical Rehabilitation Clinic\",\"datePublished\":\"2024-10-06T15:51:19+00:00\",\"dateModified\":\"2025-01-06T15:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/018_Physical-Rehabilitation-Clinic.png\",\"keywords\":[\"Case study\",\"Google Ads\",\"Search Ads\"],\"articleSection\":[\"Case Studies\",\"Online Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2024\\\/10\\\/06\\\/search-ads-case-study-physical-rehabilitation-clinic\\\/\",\"name\":\"Search Ads Case Study: Physical Rehabilitation Clinic - 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