{"id":1692,"date":"2020-02-23T14:02:20","date_gmt":"2020-02-23T14:02:20","guid":{"rendered":"https:\/\/promoguy.nl\/facebook-2020-the-key-trends-driving-momentum-on-social-media\/"},"modified":"2024-05-31T10:43:06","modified_gmt":"2024-05-31T10:43:06","slug":"facebook-2020-the-key-trends-driving-momentum-on-social-media","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/23\/facebook-2020-the-key-trends-driving-momentum-on-social-media\/","title":{"rendered":"Facebook 2020: As principais tend\u00eancias que impulsionam as redes sociais"},"content":{"rendered":"

Com o Relat\u00f3rio de T\u00f3picos e Tend\u00eancias 2020<\/a>, Facebook<\/a> IQ (a empresa de investiga\u00e7\u00e3o de marketing e digital<\/a> O relat\u00f3rio de pesquisa de mercado da empresa (insights division) est\u00e1 a mostrar quais as principais tend\u00eancias e t\u00f3picos que v\u00e3o ser os grandes protagonistas deste ano. A empresa acredita que as conclus\u00f5es do relat\u00f3rio fornecem uma representa\u00e7\u00e3o exacta dos principais desenvolvimentos nas atitudes das pessoas nos \u00faltimos dois anos, dando aos leitores uma vis\u00e3o crucial sobre as melhores apostas para o pr\u00f3ximo ano em termos de estrat\u00e9gia de marketing. O relat\u00f3rio tamb\u00e9m se expandiu em rela\u00e7\u00e3o \u00e0s suas vers\u00f5es anteriores, trazendo dados de 14 pa\u00edses diferentes, em vez de apenas dos EUA.<\/p>\r\n\r\n\r\n\r\n

Os pa\u00edses estudados para o relat\u00f3rio incluem:<\/p>\r\n\r\n\r\n\r\n

Austr\u00e1lia e \u00c1sia-Pac\u00edfico<\/strong>: Austr\u00e1lia, \u00cdndia, Indon\u00e9sia, Filipinas, Tail\u00e2ndia<\/p>\r\n\r\n\r\n\r\n

Europa<\/strong>: Fran\u00e7a, Alemanha, Reino Unido, Su\u00e9cia<\/p>\r\n\r\n\r\n\r\n

Am\u00e9rica Latina<\/strong>: Argentina, Brasil, M\u00e9xico<\/p>\r\n\r\n\r\n\r\n

Am\u00e9rica do Norte<\/strong>: Canad\u00e1, Estados Unidos<\/p>\r\n\r\n\r\n\r\n

Com base numa reparti\u00e7\u00e3o geogr\u00e1fica, o relat\u00f3rio aborda uma s\u00e9rie de temas que est\u00e3o a conquistar os v\u00e1rios pa\u00edses.<\/p>\r\n\r\n\r\n\r\n

As maiores tend\u00eancias do Facebook em 2020<\/h2>\r\n\r\n\r\n\r\n

O relat\u00f3rio abrange tudo o que as pessoas est\u00e3o a falar na plataforma, fornecendo um amplo material para a cria\u00e7\u00e3o de campanhas de marketing e promo\u00e7\u00f5es. Os profissionais de marketing podem obter uma grande quantidade de informa\u00e7\u00f5es sobre o comportamento do consumidor, as suas v\u00e1rias permuta\u00e7\u00f5es e semelhan\u00e7as em v\u00e1rios pa\u00edses. A cole\u00e7\u00e3o abrangente de t\u00f3picos inclui tudo, desde \"Arte e Design, Beleza e Moda, Entretenimento, Comida e Bebida, Mente e Corpo e Viagens e Lazer<\/em>\u201c.<\/p>\r\n\r\n\r\n\r\n

Eis as principais conclus\u00f5es:<\/p>\r\n\r\n\r\n\r\n

Tend\u00eancias de sa\u00fade e alimenta\u00e7\u00e3o impulsionam o envolvimento<\/h3>\r\n\r\n\r\n
\r\n
\"Tend\u00eancias\r\n
Tend\u00eancias de sa\u00fade e bem-estar na Austr\u00e1lia<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n
\r\n
\"Facebook\r\n
Tend\u00eancias da dieta na Alemanha<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

As estat\u00edsticas de v\u00e1rios pa\u00edses indicam um interesse significativo nas tend\u00eancias de sa\u00fade e alimenta\u00e7\u00e3o. A Austr\u00e1lia, por exemplo, \u00e9 l\u00edder nas tend\u00eancias de bem-estar, demonstrando um enorme interesse nos pormenores dos cuidados pessoais. A investiga\u00e7\u00e3o que relaciona a sa\u00fade intestinal com os rins, o cora\u00e7\u00e3o e o c\u00e9rebro inspirou os australianos a explorar formas de garantir a sa\u00fade geral, maximizando as bact\u00e9rias boas no interior do trato gastrointestinal e maximizando o consumo de alimentos saud\u00e1veis. A julgar pelas tend\u00eancias do Facebook em 2020, este \u00e9 o espa\u00e7o ideal para comercializar alimentos saud\u00e1veis e produtos diet\u00e9ticos.<\/p>\r\n\r\n\r\n\r\n

De forma semelhante, as redes sociais alem\u00e3s t\u00eam demonstrado um interesse por carnes artificiais e alternativas vegetarianas. Esta din\u00e2mica inspirou as empresas locais a produzirem mais alimentos embalados veganos do que qualquer outro pa\u00eds do mundo. Estes dados s\u00e3o ainda refor\u00e7ados por um estudo suplementar que revela que 20% dos alem\u00e3es com menos de 24 anos afirmaram ter comprado alternativas \u00e0 carne, como hamb\u00fargueres vegetarianos, nos \u00faltimos meses. As dietas vegetarianas e saud\u00e1veis s\u00e3o tamb\u00e9m uma tend\u00eancia online emergente nos Estados Unidos, onde a prote\u00edna de ervilha e as dietas \u00e0 base de plantas est\u00e3o a aumentar o envolvimento.<\/p>\r\n\r\n\r\n\r\n

A Fran\u00e7a tem-se mostrado muito exigente no que respeita \u00e0 investiga\u00e7\u00e3o da composi\u00e7\u00e3o qu\u00edmica dos seus alimentos, utilizando aplica\u00e7\u00f5es para compreender o que entra nas suas dietas. Outros pa\u00edses est\u00e3o a optar mais por alimentos e cozinhas muito espec\u00edficos. O M\u00e9xico est\u00e1 a mostrar um enorme interesse pela cozinha japonesa e pelos produtos de soja, enquanto a Tail\u00e2ndia est\u00e1 a mostrar um enorme gosto por caf\u00e9s de todos os tipos. Estes pa\u00edses podem oferecer aos profissionais de marketing e aos criadores de empresas algumas possibilidades prometedoras.<\/p>\r\n\r\n\r\n\r\n

Fitness e cuidados com a pele fazem as rondas<\/h3>\r\n\r\n\r\n
\r\n
\"Facebook\r\n
Tail\u00e2ndia Estat\u00edsticas sobre o caf\u00e9<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n
\r\n
\"\"\r\n
Filipinas - Estat\u00edsticas das tend\u00eancias em mat\u00e9ria de cuidados com a pele<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Para al\u00e9m das tend\u00eancias alimentares em todo o mundo, os cuidados com a pele tamb\u00e9m est\u00e3o a ganhar terreno, sobretudo nas Filipinas. O pa\u00eds tem registado um enorme crescimento ano ap\u00f3s ano neste dom\u00ednio, com v\u00e1rios produtos a deixarem a sua marca online. V\u00e1rios produtos de cuidados com a pele, como os protectores solares, t\u00eam vindo a fazer grandes ondas na regi\u00e3o e seriam \u00f3ptimos para um impulso de marketing sazonal no ver\u00e3o.<\/p>\r\n\r\n\r\n\r\n

De igual modo, o Reino Unido tem vindo a demonstrar um interesse crescente por gin\u00e1sios e centros de fitness \"boutique\". O Reino Unido est\u00e1 a desenvolver um novo tipo de exerc\u00edcio f\u00edsico que incentiva um ambiente de festa, ajudando as pessoas a libertarem a tens\u00e3o e a divertirem-se enquanto ficam em forma. Os est\u00fadios mais populares est\u00e3o a organizar aulas de dan\u00e7a sob luzes de n\u00e9on com bast\u00f5es luminosos e os campos de treino de discoteca silenciosa est\u00e3o a inspirar as pessoas a sair e a mexer-se.<\/p>\r\n\r\n\r\n\r\n

Os americanos tamb\u00e9m est\u00e3o a mostrar interesse nos cuidados com a pele e numa melhor sa\u00fade\/higiene, como mostram os dados sobre a crescente popularidade de v\u00e1rios tipos de banhos. O interesse crescente por banhos de leite e sais marinhos para tomar banho est\u00e1 a aparecer em toda a Web nos EUA, muito provavelmente motivado pelas tend\u00eancias de bem-estar promovidas pelas celebridades. Estas tend\u00eancias em todos estes pa\u00edses proporcionam oportunidades perfeitas para vender lo\u00e7\u00f5es, bombas de banho, produtos l\u00e1cteos para a pele e artigos de fitness.<\/p>\r\n\r\n\r\n\r\n

Tend\u00eancias de moda, entretenimento e cultura<\/h3>\r\n\r\n\r\n
\r\n
\"Facebook\r\n
Tend\u00eancias de compra no Reino Unido<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n
\r\n
\"Interesse\r\n
O interesse do Brasil pela cultura dos anos 80<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

H\u00e1 uma s\u00e9rie de tend\u00eancias culturais e de moda diversificadas a fazer o seu caminho em todo o mundo, como destacam estas tend\u00eancias-chave do Facebook em 2020. O vestu\u00e1rio vintage \u00e9 grande no Reino Unido, tal como a m\u00fasica e a moda dos anos 80 s\u00e3o grandes no Brasil. Estas tend\u00eancias oferecem muito aos peritos e especialistas em marketing, uma vez que o marketing nost\u00e1lgico est\u00e1 muito em voga em v\u00e1rios sectores e pode oferecer um gancho muito forte para os consumidores. Estas tend\u00eancias s\u00e3o particularmente populares entre os millennials nascidos na d\u00e9cada de 90.<\/p>\r\n\r\n\r\n\r\n

De forma diferente, a moda sueca est\u00e1 a ser informada por um sentido crescente de consci\u00eancia social. Uma vez que a Su\u00e9cia lidera o movimento ambiental, n\u00e3o \u00e9 de admirar que os seus habitantes sejam tamb\u00e9m pioneiros nas tend\u00eancias da moda sustent\u00e1vel. Isto envolve materiais sustent\u00e1veis, investiga\u00e7\u00e3o sobre pl\u00e1sticos e at\u00e9 empresas que d\u00e3o novas utiliza\u00e7\u00f5es a materiais como a l\u00e3 ou o slow fashion.<\/p>\r\n\r\n\r\n\r\n

Os espa\u00e7os de arte indie est\u00e3o a fazer grandes progressos no M\u00e9xico e os formatos de entretenimento, como os podcasts, est\u00e3o a descolar na Am\u00e9rica. Os desportos electr\u00f3nicos est\u00e3o a descolar na Indon\u00e9sia, o que \u00e9 apoiado pelas v\u00e1rias culturas de desportos electr\u00f3nicos em toda a \u00c1sia, com destaque para a Coreia. Estas novas formas de entretenimento, em especial os podcasts e os eventos desportivos, proporcionam grandes oportunidades de publicidade e promo\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Artigo relacionado: Sensor SEMrush: Pesquisa de palavras-chave e SEO facilitada<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Com o Relat\u00f3rio de T\u00f3picos e Tend\u00eancias de 2020, o Facebook IQ (a divis\u00e3o de investiga\u00e7\u00e3o de marketing e de conhecimentos digitais da empresa) est\u00e1 a mostrar quais s\u00e3o as principais tend\u00eancias e t\u00f3picos que v\u00e3o ser os grandes protagonistas deste ano.<\/p>","protected":false},"author":1,"featured_media":11958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[414,163],"wl_entity_type":[47],"class_list":["post-1692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-facebook","tag-social-media","wl_entity_type-article"],"acf":[],"yoast_head":"\nFacebook 2020: The Key Trends Driving Momentum on Social Media - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"With the 2020 Topics and Trends Report, Facebook IQ is showing off what major trends and topics are going to be power players this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/23\/facebook-2020-the-key-trends-driving-momentum-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook 2020: The Key Trends Driving Momentum on Social Media\" \/>\n<meta property=\"og:description\" content=\"With the 2020 Topics and Trends Report, Facebook IQ is showing off what major trends and topics are going to be power players this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/23\/facebook-2020-the-key-trends-driving-momentum-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-23T14:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T10:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/02\/2023-08_PROMOGUY_Facebook-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Facebook 2020: The Key Trends Driving Momentum on Social Media\",\"datePublished\":\"2020-02-23T14:02:20+00:00\",\"dateModified\":\"2024-05-31T10:43:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/\"},\"wordCount\":920,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/2023-08_PROMOGUY_Facebook-2020.png\",\"keywords\":[\"Facebook\",\"social media\"],\"articleSection\":[\"Online Marketing\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/02\\\/23\\\/facebook-2020-the-key-trends-driving-momentum-on-social-media\\\/\",\"name\":\"Facebook 2020: The Key Trends Driving Momentum on Social Media - 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