{"id":1708,"date":"2020-02-26T13:09:39","date_gmt":"2020-02-26T13:09:39","guid":{"rendered":"https:\/\/promoguy.nl\/social-media-predictions-to-keep-in-mind-for-2020\/"},"modified":"2024-05-31T10:42:49","modified_gmt":"2024-05-31T10:42:49","slug":"social-media-predictions-to-keep-in-mind-for-2020","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/26\/social-media-predictions-to-keep-in-mind-for-2020\/","title":{"rendered":"Previs\u00f5es para as redes sociais a ter em conta em 2020"},"content":{"rendered":"

Os meios de comunica\u00e7\u00e3o social s\u00e3o um cen\u00e1rio em constante mudan\u00e7a, com muitos dos principais intervenientes que est\u00e3o constantemente a subir a parada e a alterar o seu modo de funcionamento para se manterem a par dos tempos. Para al\u00e9m de tudo isto, as tend\u00eancias comportamentais dos utilizadores e os novos operadores est\u00e3o sempre a surgir e a desaparecer. \u00c9 por isso que, se n\u00e3o tivermos cuidado, o tapete pode ser-nos puxado debaixo dos p\u00e9s. Felizmente, reunimos as maiores previs\u00f5es para as redes sociais que todos os profissionais de marketing devem ter em mente este ano.<\/p>\r\n\r\n\r\n\r\n

TikTok e o crescimento dos conte\u00fados ef\u00e9meros<\/h2>\r\n\r\n\r\n\r\n
\"Previs\u00f5es<\/figure>\r\n\r\n\r\n\r\n

Com algumas das plataformas mais antigas a temerem seguir o caminho dos dinossauros (ou do MySpace), h\u00e1 novos participantes como TikTok<\/a>\u00a0que est\u00e3o a roubar-lhes o protagonismo. Tornando-se rapidamente a nova favorita entre a gera\u00e7\u00e3o Z, est\u00e1 a provar ser uma plataforma duradoura com muita influ\u00eancia. Foi a terceira aplica\u00e7\u00e3o mais descarregada no primeiro trimestre de 2019 e s\u00f3 est\u00e1 preparada para aumentar a sua base de utilizadores. De m\u00fasica de grande sucesso<\/a> O TikTok \u00e9 uma ferramenta de marketing que est\u00e1 a abrir caminho para novos memes e a promover a nova l\u00edngua franca online das gera\u00e7\u00f5es mais jovens. \u00c9 por isso que qualquer equipa de marketing que se preze deve estar no comboio do TikTok.<\/p>\r\n\r\n\r\n\r\n

Outra previs\u00e3o das redes sociais a ter em conta \u00e9 que existe uma tend\u00eancia mais ampla para os \"conte\u00fados ef\u00e9meros\". O conte\u00fado ef\u00e9mero \u00e9 algo que est\u00e1 dispon\u00edvel apenas durante um curto per\u00edodo de tempo e desaparece depois. As hist\u00f3rias do Instagram e do Snapchat s\u00e3o exemplos perfeitos deste tipo de conte\u00fado. Esta \u00e9 uma tend\u00eancia geral para v\u00eddeos r\u00e1pidos e conte\u00fados com pouco tempo de aten\u00e7\u00e3o na esfera das redes sociais.<\/p>\r\n\r\n\r\n

\r\n
\"Instagram\r\n
Crescimento anual das hist\u00f3rias do Instagram - Gr\u00e1fico via Statista<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

O crescimento do Instagram<\/a> pode ser visto no gr\u00e1fico acima, com grandes aumentos anuais desde 2016. Esta situa\u00e7\u00e3o pode continuar a acelerar durante algum tempo ou pode abrandar, mas parece haver poucos sinais de que venha a diminuir.<\/p>\r\n\r\n\r\n\r\n

Previs\u00f5es sobre as redes sociais para plataformas de nicho<\/h2>\r\n\r\n\r\n\r\n
\"Plataformas<\/figure>\r\n\r\n\r\n\r\n

Est\u00e3o tamb\u00e9m a surgir outros novos operadores que proporcionam experi\u00eancias mais espec\u00edficas. Estes oferecem alguns estilos mais espec\u00edficos de express\u00e3o do utilizador nas redes sociais e, embora alguns possam ser considerados novidades, outros tornaram-se actores importantes. Como j\u00e1 foi referido, o TikTok tem um estilo de conte\u00fado muito espec\u00edfico e um nicho de v\u00eddeo. As empresas B2B ainda est\u00e3o a implementar profundamente o LinkedIn para as suas iniciativas nas redes sociais, enquanto os jogadores est\u00e3o a aderir ao Twitch.<\/p>\r\n\r\n\r\n\r\n

Estas plataformas est\u00e3o agora a ser divididas em fun\u00e7\u00e3o dos objectivos distintos que servem e dos grupos demogr\u00e1ficos a que se destinam. Isto contrasta com a antiga estrat\u00e9gia do Facebook e do Twitter de expans\u00e3o constante das funcionalidades. Este estilo focado pode ser \u00f3timo para os profissionais de marketing em linha, uma vez que facilita a segmenta\u00e7\u00e3o, com dados demogr\u00e1ficos incorporados com idades e interesses espec\u00edficos. No entanto, tamb\u00e9m pode levar ao decl\u00ednio do estilo abrangente das plataformas de redes sociais que tendem a tentar atrair toda a gente, o que facilitava a exist\u00eancia de um p\u00fablico geral num \u00fanico local. Outra possibilidade \u00e9 que, \u00e0 medida que estas plataformas de nicho parecem atingir um limite m\u00e1ximo de crescimento, possam tentar ramificar-se e construir uma tenda maior, \u00e0 semelhan\u00e7a do Facebook ou do Twitter.<\/p>\r\n\r\n\r\n\r\n

S\u00f3 o tempo o dir\u00e1.<\/p>\r\n\r\n\r\n\r\n

Redes sociais socialmente conscientes?<\/h2>\r\n\r\n\r\n
\r\n
\"Bot\u00e3o<\/figure>\r\n<\/div>\r\n\r\n\r\n

O Instagram e o Facebook est\u00e3o a experimentar uma nova e ousada dire\u00e7\u00e3o, eliminando uma das suas carater\u00edsticas mais marcantes: Os gostos. Embora n\u00e3o esteja definido, os gigantes das redes sociais est\u00e3o a ponderar se devem ou n\u00e3o apresentar os n\u00famero<\/strong>\u00a0de gostos nas publica\u00e7\u00f5es. O racioc\u00ednio \u00e9 o seguinte: os gostos tornam-se frequentemente um marcador de valor social e atribuir um n\u00famero a estas coisas pode ser prejudicial para a sa\u00fade mental de uma pessoa. Assim, ambas as plataformas est\u00e3o a tentar adotar esta iniciativa para ver se conseguem reduzir alguns dos estigmas das redes sociais.<\/p>\r\n\r\n\r\n\r\n

Isto faz parte de uma tend\u00eancia mais ampla que aponta para a mudan\u00e7a de perce\u00e7\u00e3o das redes sociais nos \u00faltimos anos. Dos esc\u00e2ndalos pol\u00edticos e not\u00edcias falsas ao roubo de dados e ao extremismo em linha, h\u00e1 uma grande press\u00e3o para que estas empresas sejam mais respons\u00e1veis em termos da forma como interagem com a base de utilizadores. Este facto levou muitas empresas a reajustar e a alterar as suas opera\u00e7\u00f5es para corrigir a sua imagem.<\/p>\r\n\r\n\r\n\r\n

Alguns dos impulsos v\u00eam tamb\u00e9m de organismos estatais, internacionais e legislativos. Os A UE implementou alguns controlos mais rigorosos<\/a> sobre a forma como a Internet \u00e9 utilizada nos \u00faltimos anos e outras institui\u00e7\u00f5es apelam a novas ac\u00e7\u00f5es. Isto est\u00e1 a levar as empresas de redes sociais a parecerem mais conscientes em termos sociais. N\u00e3o seria muito inesperado se as empresas continuassem a implementar pol\u00edticas que lhes dessem um pouco mais de capital social entre os utilizadores.<\/p>\r\n\r\n\r\n\r\n

Este facto tem implica\u00e7\u00f5es sobre o que se pode comercializar em linha. O Twitter j\u00e1 proibiu a publicidade pol\u00edtica na sua plataforma e outras empresas est\u00e3o a aplicar mais restri\u00e7\u00f5es.<\/p>\r\n\r\n\r\n\r\n

A mudan\u00e7a para conte\u00fados de v\u00eddeo vai continuar<\/h2>\r\n\r\n\r\n\r\n
\"Conte\u00fado<\/figure>\r\n\r\n\r\n\r\n

Outro conjunto de previs\u00f5es para as redes sociais diz respeito aos tipos de conte\u00fado mais importantes. O v\u00eddeo vai continuar a crescer e o texto vai ficar cada vez mais pequeno. Isto \u00e9 natural, uma vez que os dados visuais est\u00e3o a tornar-se mais f\u00e1ceis de transmitir e sempre foram uma forma r\u00e1pida e f\u00e1cil de transmitir muita informa\u00e7\u00e3o de uma forma diger\u00edvel.<\/p>\r\n\r\n\r\n\r\n

J\u00e1 abord\u00e1mos este assunto um pouco antes, com o aumento maci\u00e7o das Hist\u00f3rias do Instagram. Os v\u00eddeos e a publicidade nas redes sociais tamb\u00e9m podem ficar mais curtos se esta tend\u00eancia coincidir com outras tend\u00eancias. Todos os grandes sites precisam de criar conte\u00fados de v\u00eddeo para serem vistos como um ator importante. Alguns estudos indicam mesmo que a maioria do conte\u00fado de marketing das redes sociais ser\u00e1 em v\u00eddeo at\u00e9 2022 (81% das empresas j\u00e1<\/a> utilizam o v\u00eddeo como ferramenta de marketing, contra 63% no ano passado). Embora esta estimativa pare\u00e7a extrema, cont\u00e9m alguma verdade, especialmente no que diz respeito \u00e0 facilidade de cria\u00e7\u00e3o e carregamento de conte\u00fados de v\u00eddeo.<\/p>\r\n\r\n\r\n\r\n

Artigo relacionado: Facebook 2020: As principais tend\u00eancias que impulsionam as redes sociais<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

As redes sociais s\u00e3o um cen\u00e1rio em constante mudan\u00e7a, com muitos dos principais intervenientes que est\u00e3o constantemente a subir a parada e a alterar o seu modo de funcionamento para se manterem a par dos tempos.<\/p>","protected":false},"author":1,"featured_media":11960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[163],"wl_entity_type":[47,51],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-social-media","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nSocial Media Predictions to Keep in Mind For 2020 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Internet is an ever-changing landscape with a lot of players. We've put together some major social media predictions marketers need to keep in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/02\/26\/social-media-predictions-to-keep-in-mind-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Predictions to Keep in Mind For 2020\" \/>\n<meta property=\"og:description\" content=\"The Internet is an ever-changing landscape with a lot of players. 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