{"id":1753,"date":"2020-03-17T13:46:21","date_gmt":"2020-03-17T13:46:21","guid":{"rendered":"https:\/\/promoguy.nl\/the-biggest-social-media-trends-taking-2020-by-storm\/"},"modified":"2024-10-01T10:43:51","modified_gmt":"2024-10-01T10:43:51","slug":"the-biggest-social-media-trends-taking-2020-by-storm","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/","title":{"rendered":"As maiores tend\u00eancias dos meios de comunica\u00e7\u00e3o social que est\u00e3o a invadir 2020"},"content":{"rendered":"

A import\u00e2ncia crescente da redes sociais<\/a> em qualquer marketing<\/a> O alcance das redes sociais est\u00e1 a tornar-se ineg\u00e1vel. No entanto, as tend\u00eancias das redes sociais s\u00e3o um alvo em constante movimento, com muitas vari\u00e1veis a ter em conta. \u00c9 por isso que prever essas tend\u00eancias pode ser como prever o tempo. \u00c9 poss\u00edvel, mas \u00e9 preciso um pouco de habilidade para ler os sinais. 2020 est\u00e1 a revelar-se um grande ano para muitos intervenientes antigos e novos, com uma abordagem diferente da comunica\u00e7\u00e3o a tomar forma em linha<\/a>. Aqui est\u00e3o apenas algumas das tend\u00eancias mais importantes que os profissionais de marketing devem ter em mente se quiserem ficar \u00e0 frente do grupo:<\/p>\n

Crescimento de influenciadores e hist\u00f3rias<\/h2>\n
\"Tend\u00eancias
Imagem via MediaKix<\/figcaption><\/figure>\n

H\u00e1 j\u00e1 alguns anos que as marcas t\u00eam vindo a colaborar cada vez mais com influenciadores das redes sociais em todos os canais. Imaginamos que esta tend\u00eancia das redes sociais est\u00e1 prestes a atingir o seu auge em 2020. O marketing de influ\u00eancia est\u00e1 a passar de uma t\u00e1tica de marketing complementar para uma ind\u00fastria de $5-10 mil milh\u00f5es de d\u00f3lares. E porque n\u00e3o? Os influenciadores transmitem uma vibra\u00e7\u00e3o de marketing de guerrilha com uma quota-parte de autenticidade e v\u00eam com um p\u00fablico interno.<\/p>\n

Estas t\u00e1cticas est\u00e3o a ganhar uma vida mais forte, uma vez que os meios de comunica\u00e7\u00e3o social se tornaram mais sobre conte\u00fado ef\u00e9mero. O conte\u00fado ef\u00e9mero e os influenciadores das redes sociais aproveitam o FOMO (medo de ficar de fora) a um n\u00edvel impressionante. Mostram produtos em coisas como as hist\u00f3rias do Instagram e t\u00eam pouca ou nenhuma audi\u00eancia de res\u00edduos, uma vez que apenas os seguidores mais radicais sintonizam. Isto permite um controlo muito mais forte sobre o grupo demogr\u00e1fico, ao mesmo tempo que assegura um formato cativante e que chama a aten\u00e7\u00e3o para o pr\u00f3prio marketing.<\/p>\n

89% das empresas afirmam que o ROI do marketing de influenciadores \u00e9 compar\u00e1vel ou melhor do que o de outros canais de marketing nesta altura. As empresas tamb\u00e9m est\u00e3o a gastar muito mais dinheiro em geral com influenciadores para contar hist\u00f3rias online diretamente aos seus seguidores. A principal pot\u00eancia deste tipo de marketing \u00e9 Instagram<\/a>. O gigante das redes sociais tornou-se conhecido pelas suas hist\u00f3rias depois de o Snapchat ter introduzido a tend\u00eancia, com muitas outras empresas a seguirem o exemplo pouco depois.<\/p>\n

Tend\u00eancias de compras para crescer com lojas integradas nas redes sociais<\/h2>\n

\"Tend\u00eancias<\/p>\n

As redes sociais, as vendas e o com\u00e9rcio est\u00e3o cada vez mais interligados, com um n\u00famero cada vez menor de cliques entre qualquer an\u00fancio de produto e uma montra associada. Esta tem sido a principal mudan\u00e7a na forma como interagimos com as redes sociais e a crescente preval\u00eancia da publicidade nas mesmas. \u00c9 simplesmente o pr\u00f3ximo passo l\u00f3gico: o acesso \u00e0s montras ir\u00e1 aumentar e poder\u00e1 mesmo ser mais integrado nas pr\u00f3prias plataformas das redes sociais.<\/p>\n

Embora possa beneficiar mais as grandes empresas, esta tamb\u00e9m pode ser uma perspetiva interessante para os propriet\u00e1rios de pequenas empresas que podem fornecer distribui\u00e7\u00e3o em linha. Um processo de vendas livre pode aumentar o ROI tanto para as lojas das redes sociais como para a sua publicidade, ligando-as entre si com menos cliques pelo meio. As marcas v\u00e3o seguramente mudar nesta dire\u00e7\u00e3o e as empresas de redes sociais ter\u00e3o provavelmente todo o prazer em ajudar no que diz respeito ao software.<\/p>\n

Mesmo que as lojas n\u00e3o sejam integradas nas plataformas que o s\u00e3o, haver\u00e1 mais liga\u00e7\u00f5es e talvez at\u00e9 widgets que permitir\u00e3o um maior acesso \u00e0s lojas de sa\u00edda. Isto representa um caminho a seguir para as empresas de redes sociais, especialmente tendo em conta a queda no entusiasmo que tiveram com esc\u00e2ndalos como o problema das not\u00edcias falsas do Facebook, que afectaram os seus lucros e boa vontade. A procura de utilizadores profissionais e de marcas pode tamb\u00e9m ser uma boa forma de travar a diminui\u00e7\u00e3o da sua base de utilizadores.<\/p>\n

Novas tecnologias, novas possibilidades: Chatbots, servi\u00e7o ao cliente e AR<\/h2>\n

\"Chatbot<\/h2>\n

Os chatbots, cada vez mais eficazes, podem estar prontos para ocupar um lugar central no marketing. Muitos softwares sofisticados s\u00e3o totalmente capazes de acompanhar os compradores ao longo de um processo de venda ou de interagir com os clientes. Esta tend\u00eancia poder\u00e1 ter um papel proeminente este ano e estender-se tamb\u00e9m \u00e0s redes sociais. Gerir servi\u00e7os de atendimento telef\u00f3nico com pessoas reais tem as suas vantagens, mas \u00e9 invi\u00e1vel durante 24 horas por dia, pelo que os chatbots podem ser a segunda melhor op\u00e7\u00e3o. Esta tamb\u00e9m n\u00e3o \u00e9 a \u00fanica possibilidade que o novo software est\u00e1 a trazer.<\/p>\n

As empresas j\u00e1 est\u00e3o a experimentar a tecnologia de RA com grande efic\u00e1cia. O retalhista de vestu\u00e1rio Zara, por exemplo, esvaziou as montras das suas lojas e lan\u00e7ou uma nova experi\u00eancia de AR para os visitantes em sete das suas lojas nos EUA. Ao descarregar a aplica\u00e7\u00e3o m\u00f3vel da Zara, os utilizadores podem apontar os seus telem\u00f3veis para as montras vazias e ver modelos ganharem vida nos seus smartphones. Estes hologramas aparecem como pequenos clips com as modelos a posar, a mover-se e a falar. Isto ajuda os clientes a visualizar melhor o vestu\u00e1rio que podem querer comprar, uma vez que os produtos que as modelos est\u00e3o a usar podem ser encomendados na aplica\u00e7\u00e3o m\u00f3vel da Zara ou em qualquer loja Zara. Do mesmo modo, a IKEA tem um modo na sua aplica\u00e7\u00e3o para testar o aspeto dos m\u00f3veis no seu apartamento, fornecendo tecnologias de visualiza\u00e7\u00e3o semelhantes.<\/p>\n

As crescentes integra\u00e7\u00f5es deste tipo de software v\u00e3o inevitavelmente chegar \u00e0s redes sociais. O Facebook j\u00e1 est\u00e1 a fazer experi\u00eancias com AR e VR. Ambos os avan\u00e7os tecnol\u00f3gicos contribuem para uma abordagem muito melhor do servi\u00e7o de apoio ao cliente e de proximidade. Os chatbots e a assist\u00eancia visual atrav\u00e9s da RA podem dar aos clientes um apoio constante e est\u00e3o dispon\u00edveis 24 horas por dia, acess\u00edveis a partir do conforto das suas pr\u00f3prias casas.<\/p>\n

Artigo relacionado: Previs\u00f5es sobre as redes sociais a ter em conta em 2020 (Saiba mais sobre as tend\u00eancias das redes sociais)<\/a><\/em><\/p>\n

https:\/\/promoguy.nl\/blog\/social-media-predictions-to-keep-in-mind-for-2020\/<\/p>","protected":false},"excerpt":{"rendered":"

The growing importance of social media in any marketing outreach is becoming undeniable. However, social media trends are a constantly moving target with a lot of variables to keep in mind. This is why predicting such trends can be like predicting the weather. Possible but it takes a bit of skill at reading the signs. […]<\/p>\n","protected":false},"author":1,"featured_media":11967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[163,453],"wl_entity_type":[47],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-social-media","tag-social-media-trends","wl_entity_type-article"],"acf":[],"yoast_head":"\nThe Biggest Social Media Trends Taking 2020 By Storm - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Social Media Trends Taking 2020 By Storm\" \/>\n<meta property=\"og:description\" content=\"Here are just of the most important social media trends that marketers must keep in mind if they want to stay ahead of the pack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/03\/17\/the-biggest-social-media-trends-taking-2020-by-storm\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T13:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/03\/2023-08_PROMOGUYSocial-Media-2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"The Biggest Social Media Trends Taking 2020 By Storm\",\"datePublished\":\"2020-03-17T13:46:21+00:00\",\"dateModified\":\"2024-10-01T10:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\"},\"wordCount\":883,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/2023-08_PROMOGUYSocial-Media-2020.png\",\"keywords\":[\"social media\",\"Social Media trends\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/03\\\/17\\\/the-biggest-social-media-trends-taking-2020-by-storm\\\/\",\"name\":\"The Biggest Social Media Trends Taking 2020 By Storm - 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