{"id":1786,"date":"2020-03-28T13:47:46","date_gmt":"2020-03-28T13:47:46","guid":{"rendered":"https:\/\/promoguy.nl\/searcher-intent-better-seo-ranking-optimisation\/"},"modified":"2024-10-01T10:44:33","modified_gmt":"2024-10-01T10:44:33","slug":"searcher-intent-better-seo-ranking-optimisation","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/03\/28\/searcher-intent-better-seo-ranking-optimisation\/","title":{"rendered":"Inten\u00e7\u00e3o do pesquisador e melhor otimiza\u00e7\u00e3o da classifica\u00e7\u00e3o SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A inten\u00e7\u00e3o do pesquisador \u00e9 um conceito bastante simples para quem est\u00e1 a tentar perceber porque \u00e9 que determinados links aparecem acima de outros no Google. Embora o Google tenha em conta muitas coisas, como palavras-chave e links para ou de uma p\u00e1gina, uma das coisas mais importantes que o algoritmo tem em conta \u00e9 <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/search-intent-marketing-funnel\/#\/\">quantas pessoas consideram uma hiperliga\u00e7\u00e3o \u00fatil<\/a>. Isto ajuda a encontrar resultados exactos para termos de pesquisa mais espec\u00edficos, tendo em conta o n\u00famero de pessoas que clicaram nessa hiperliga\u00e7\u00e3o \u00e0 procura de algo semelhante. Como este fator tem frequentemente preced\u00eancia sobre os backlinks e os factores tradicionais baseados em palavras-chave, \u00e9 \u00fatil saber exatamente com o que est\u00e1 a lidar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vamos l\u00e1 come\u00e7ar:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Inten\u00e7\u00e3o do pesquisador 101<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como exemplo, vejamos alguns resultados de pesquisa semelhantes com uma diferen\u00e7a crucial. Na imagem abaixo, todos os 3 termos de pesquisa t\u00eam objectivos quase id\u00eanticos, no entanto, o terceiro \u00e9 o mais baixo por uma raz\u00e3o:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1789\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/03\/1-4-300x166.jpg\" alt=\"Exemplo de inten\u00e7\u00e3o do pesquisador Receita\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quando os utilizadores procuram uma receita r\u00e1pida, \u00e9 mais prov\u00e1vel que d\u00eaem \u00eanfase ao tempo de prepara\u00e7\u00e3o dos alimentos. Neste aspeto, as duas p\u00e1ginas acima preenchem muito melhor os crit\u00e9rios. O Google apercebe-se disso e ajusta as posi\u00e7\u00f5es dos resultados de pesquisa em conformidade, percebendo que essas p\u00e1ginas correspondem \u00e0 consulta de pesquisa de mais utilizadores. Esta \u00e9 a vers\u00e3o b\u00e1sica de como a inten\u00e7\u00e3o do utilizador funciona no seu motor de pesquisa. Este sistema n\u00e3o s\u00f3 ajuda os utilizadores a encontrarem mais rapidamente as liga\u00e7\u00f5es adequadas, como tamb\u00e9m aumenta a relev\u00e2ncia geral das pesquisas que se podem encontrar na primeira p\u00e1gina.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Existem 3 categorias principais de inten\u00e7\u00e3o do utilizador que o Google identifica:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Informativo<\/strong>: Consultas de pesquisa relacionadas com informa\u00e7\u00f5es. Por exemplo, \"quantas letras tem o alfabeto\", \"melhores podcasts de not\u00edcias\", \"melhores <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a> pr\u00e1ticas\", etc.<\/li>\r\n\r\n\r\n\r\n<li><strong>Navega\u00e7\u00e3o<\/strong>: Liga\u00e7\u00f5es para uma p\u00e1gina web ou dom\u00ednio espec\u00edfico. Por exemplo, \"Facebook login\", \"Twitter\", etc.<\/li>\r\n\r\n\r\n\r\n<li><strong>Comercial\/Transacional<\/strong>: Pesquisas que levam o utilizador a empresas ou pontos de venda. S\u00e3o frequentemente utilizadas por pessoas que est\u00e3o prontas a comprar algo ou \u00e0 procura de uma loja, por exemplo, \"Bilhetes para o concerto dos Rolling Stones\", \"Livraria Waterstones\", \"Cota\u00e7\u00f5es de seguros autom\u00f3veis\".<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Otimiza\u00e7\u00e3o para a inten\u00e7\u00e3o do pesquisador<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1794\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/03\/seo-3359946_960_720.jpg\" alt=\"Categorias de inten\u00e7\u00e3o do pesquisador\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o das pesquisas pode ser uma arte muito espec\u00edfica. Para al\u00e9m da habitual otimiza\u00e7\u00e3o de palavras-chave e backlinks, manter os dados relevantes \u00e9 a principal tarefa. Existem algumas outras pequenas coisas que pode fazer para melhorar a sua classifica\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Limitar os popups<\/strong> ajuda porque nem o Google nem os utilizadores gostam deles.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Tipo de letra 14px+<\/strong> ajuda a tornar as coisas mais f\u00e1ceis de ler, o que atrai mais espectadores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Utilizar subt\u00edtulos<\/strong>\u00a0porque os pesquisadores do Google querem respostas r\u00e1pidas. Muitos leitores limitar-se-\u00e3o a passar os olhos pelos t\u00edtulos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alguns conselhos mais pormenorizados s\u00e3o espec\u00edficos para os tipos de consultas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Informativo<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para pesquisas informativas, nada supera o conte\u00fado de alta qualidade. A maioria das pesquisas informativas \u00e9 frequentemente redireccionada para a Wikip\u00e9dia, pelo que os utilizadores tendem a confiar nela para obter informa\u00e7\u00f5es, pelo que poder\u00e1 n\u00e3o ser o n\u00famero 1 para essas pesquisas. No entanto, h\u00e1 uma grande quantidade de pesquisas informativas que a Wikip\u00e9dia ou outros sites do g\u00e9nero n\u00e3o conseguem responder, e \u00e9 a\u00ed que se torna um jogo livre. Existem v\u00e1rias formas de fazer com que as consultas de pesquisa informativas aumentem o tr\u00e1fego do seu pr\u00f3prio s\u00edtio Web:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>As publica\u00e7\u00f5es de blogues cheias de dicas podem ser muito \u00fateis para os seus potenciais espectadores. As mensagens informativas tamb\u00e9m podem ajudar o tr\u00e1fego para o seu <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >comercial<\/a> e atraem clientela se forem utilizados corretamente. As empresas de consultoria de rela\u00e7\u00f5es p\u00fablicas, por exemplo, podem ter publica\u00e7\u00f5es no blogue sobre como criar comunicados de imprensa.<\/li>\r\n\r\n\r\n\r\n<li>Os v\u00eddeos de instru\u00e7\u00f5es e os guias passo a passo relevantes para a sua empresa podem atrair muitas pessoas que procuram aconselhamento sobre um determinado assunto. A informa\u00e7\u00e3o visual \u00e9 tamb\u00e9m muito mais atractiva do que as paredes de texto, pelo que esta pode ser uma alternativa melhor em muitos casos.<\/li>\r\n\r\n\r\n\r\n<li>Conceber uma infografia que ilustre um conceito.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Navega\u00e7\u00e3o<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">H\u00e1 muito pouco que se possa fazer em rela\u00e7\u00e3o \u00e0s consultas de pesquisa de navega\u00e7\u00e3o para as quais n\u00e3o se \u00e9 propriet\u00e1rio do s\u00edtio. \u00c9 um lembrete de que deve comprar o seu nome de dom\u00ednio e tentar ter outros semelhantes se for uma grande empresa. Em muitos casos, vale a pena comprar palavras-chave, mesmo que se classifique organicamente para elas, uma vez que isso pode aumentar o tr\u00e1fego.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As verdadeiras consultas de pesquisa de navega\u00e7\u00e3o levar\u00e3o o utilizador diretamente para a p\u00e1gina que procura. No entanto, algumas pesquisas podem parecer ser de navega\u00e7\u00e3o, mas s\u00e3o outra coisa. Por vezes, se algu\u00e9m pesquisar Twitter no Google, pode n\u00e3o estar a procurar o site em si, mas sim not\u00edcias ou informa\u00e7\u00f5es de segunda m\u00e3o sobre o site.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Transacional<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O conte\u00fado org\u00e2nico e a publicidade pay-per-click s\u00e3o ambos recomendados aqui. Embora as pesquisas transaccionais com a inten\u00e7\u00e3o de comprar tenham frequentemente uma taxa de convers\u00e3o elevada atrav\u00e9s de pesquisas org\u00e2nicas, existem ainda raz\u00f5es perfeitamente v\u00e1lidas para publicar an\u00fancios PPC. Os an\u00fancios ocupam muito espa\u00e7o, pelo que t\u00eam grande visibilidade na SERP. Outra raz\u00e3o \u00e9 que muitas pessoas tendem a procurar ativamente an\u00fancios com este tipo de consultas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Artigo relacionado: <a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-schema-can-boost-your-seo-visibility\/\">Como o esquema pode impulsionar a sua SEO e visibilidade<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A inten\u00e7\u00e3o do pesquisador \u00e9 um conceito bastante simples para quem est\u00e1 a tentar perceber porque \u00e9 que determinadas hiperliga\u00e7\u00f5es aparecem acima de outras no Google. Eis como utiliz\u00e1-lo para os seus objectivos comerciais.<\/p>","protected":false},"author":1,"featured_media":11972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[15],"tags":[456,24,455],"wl_entity_type":[47,54],"class_list":["post-1786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","tag-ranking-optimisation","tag-seo","tag-seo-ranking-optimisation","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Searcher Intent &amp; Better SEO Ranking Optimisation - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Learn how Google determines searcher intent, what sub-categories it has and how best to harness it to drive traffic to your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/03\/28\/searcher-intent-better-seo-ranking-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Searcher Intent &amp; 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