{"id":1819,"date":"2020-04-09T14:17:15","date_gmt":"2020-04-09T14:17:15","guid":{"rendered":"https:\/\/promoguy.nl\/google-news-how-to-get-your-site-on-their-index\/"},"modified":"2024-10-01T10:49:10","modified_gmt":"2024-10-01T10:49:10","slug":"google-news-how-to-get-your-site-on-their-index","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/09\/google-news-how-to-get-your-site-on-their-index\/","title":{"rendered":"Not\u00edcias do Google: Como colocar o seu site no \u00edndice deles"},"content":{"rendered":"

Ser listado no Google News \u00cdndice<\/a> pode dar ao seu s\u00edtio uma grande vantagem em termos de SEO<\/a>. No entanto, este \u00e9 o mesmo processo que ser destacado na SERP, uma vez que existem crit\u00e9rios muito diferentes que \u00e9 necess\u00e1rio cumprir. Felizmente, estamos aqui para lhe mostrar o caminho a seguir e para o colocar na dire\u00e7\u00e3o certa.<\/p>\r\n\r\n\r\n\r\n

As vantagens do \u00edndice de not\u00edcias<\/h2>\r\n\r\n\r\n\r\n
\"\u00cdndice<\/figure>\r\n\r\n\r\n\r\n

Em primeiro lugar: por que raz\u00e3o quereria ser apresentado especificamente na sec\u00e7\u00e3o Not\u00edcias do Google? A resposta \u00e9 que o \u00cdndice de not\u00edcias do Google \u00e9 uma ferramenta \u00fatil porque desambigua os tipos de informa\u00e7\u00e3o. Se tiver um s\u00edtio Web de not\u00edcias ou uma coluna de informa\u00e7\u00f5es num s\u00edtio Web (como uma p\u00e1gina de comunicado de imprensa de uma universidade), a sec\u00e7\u00e3o de not\u00edcias \u00e9 o local ideal. \u00c9 onde o Google apresenta fontes dedicadas especificamente a novas informa\u00e7\u00f5es e torna-se frequentemente um sinal de confian\u00e7a para os utilizadores.<\/p>\r\n\r\n\r\n\r\n

Ao contr\u00e1rio de muitas outras listagens do Google, a sec\u00e7\u00e3o Not\u00edcias \u00e9 selecionada manualmente. Isto permite \u00e0 Google remover p\u00e1ginas de not\u00edcias que n\u00e3o se destinam inteiramente a transmitir not\u00edcias ou que s\u00e3o Web sites comerciais que apenas t\u00eam uma sec\u00e7\u00e3o de not\u00edcias. Isto melhora a fidelidade do feed de not\u00edcias geral. O que o Google pretende s\u00e3o s\u00edtios Web de not\u00edcias dedicados, cujo \u00fanico objetivo \u00e9 fornecer not\u00edcias e conte\u00fados sobre t\u00f3picos espec\u00edficos e nichos espec\u00edficos.<\/p>\r\n\r\n\r\n\r\n

Consequentemente, a primeira coisa de que precisa \u00e9 de um s\u00edtio Web que seja inteiramente dedicado \u00e0 transmiss\u00e3o de algum tipo de not\u00edcias. Este \u00e9 o principal crit\u00e9rio que ter\u00e1 de cumprir para entrar no radar deles.<\/p>\r\n\r\n\r\n\r\n

Requisitos do s\u00edtio Web e da p\u00e1gina<\/h2>\r\n\r\n\r\n\r\n

H\u00e1 v\u00e1rias coisas que o Google prefere em termos de funcionamento do seu s\u00edtio Web. A primeira delas \u00e9 ter URLs est\u00e1ticos<\/strong>. Isto significa que um artigo ou uma sec\u00e7\u00e3o est\u00e1 sempre no mesmo URL para fins de fiabilidade. Desta forma, o Google pode rastre\u00e1-lo e voltar a rastre\u00e1-lo nesse URL sem ter de trabalhar com quaisquer redireccionamentos. Por isso, os utilizadores devem certificar-se de que os seus links e t\u00edtulos n\u00e3o est\u00e3o sempre a mudar.<\/p>\r\n\r\n\r\n\r\n

Outro sinal importante que o Google tem em considera\u00e7\u00e3o \u00e9 o formato do conte\u00fado. Mais especificamente, ajuda ter todo o seu conte\u00fado em HTML simples<\/strong>. O Google n\u00e3o tem muito interesse em sites com JavaScript do lado do cliente ou outros tipos de linguagens de script. Isto tem mais a ver com a velocidade do que com qualquer outra coisa, uma vez que o Google se baseia num processo de indexa\u00e7\u00e3o em duas fases. A primeira fase baseia-se no HTML, enquanto a segunda se baseia na p\u00e1gina final renderizada. Se existirem outras linguagens como o Javascript, o Google n\u00e3o identificar\u00e1 o conte\u00fado. Manter o Javascript no m\u00ednimo \u00e9, portanto, uma necessidade.<\/p>\r\n\r\n\r\n\r\n

Noutra nota semelhante, mantenha o seu c\u00f3digo t\u00e3o limpo quanto poss\u00edvel\u00a0<\/strong>mantendo o conte\u00fado do artigo no c\u00f3digo-fonte HTML como um \u00fanico bloco de c\u00f3digo desde o t\u00edtulo at\u00e9 ao fim. Os utilizadores podem faz\u00ea-lo mantendo o artigo desprovido de conte\u00fados como blocos de artigos relacionados ou galerias de fotografias no meio do texto. Estes elementos interferem com a forma como o Google indexa o conte\u00fado, pelo que \u00e9 prefer\u00edvel mant\u00ea-lo num bloco de texto mais ou menos cont\u00ednuo.<\/p>\r\n\r\n\r\n\r\n

Embora n\u00e3o seja t\u00e3o obrigat\u00f3rio (mas ainda assim vale muito a pena), dois pormenores que podem ajudar s\u00e3o ter um not\u00edcias Mapa do s\u00edtio XML<\/strong> e marcar artigos com dados estruturados de artigos de not\u00edcias<\/strong>. A primeira \u00e9 \u00fatil na medida em que um mapa do s\u00edtio XML que lista os artigos que publicou nas \u00faltimas 48 horas, at\u00e9 um m\u00e1ximo de 1000 artigos, \u00e9 favor\u00e1vel ao Google quando este tenta encontrar novos artigos. Com a marca\u00e7\u00e3o de not\u00edcias, tem mais hip\u00f3teses de aparecer no carrossel de not\u00edcias.<\/p>\r\n\r\n\r\n\r\n

Sugest\u00f5es e melhorias no Google News<\/h2>\r\n\r\n\r\n
\r\n
\"Google<\/figure>\r\n<\/div>\r\n\r\n\r\n

H\u00e1 outras pequenas coisas que pode fazer e que podem ajudar a sua posi\u00e7\u00e3o nas listagens do Google News. Ter v\u00e1rios autores<\/strong>por exemplo, \u00e9 muito importante para que os funcion\u00e1rios do Google aprovem o seu s\u00edtio Web. Mostra que o seu s\u00edtio n\u00e3o \u00e9 um blogue marginal e que tem um funcionamento mais elaborado.<\/p>\r\n\r\n\r\n\r\n

Da mesma forma, actualiza\u00e7\u00f5es di\u00e1rias<\/strong> pode dar ainda mais credibilidade \u00e0 sua parte. O ideal \u00e9 que sejam v\u00e1rias not\u00edcias todos os dias. O Google tamb\u00e9m analisa\u00a0conte\u00fado \u00fanico<\/strong>. Esta \u00e9 a quantidade de informa\u00e7\u00e3o e hist\u00f3rias que s\u00e3o apenas suas e t\u00eam origem no seu s\u00edtio. Embora n\u00e3o exista uma regra definida para isto, o r\u00e1cio deve ser de cerca de 70% de conte\u00fado original.<\/p>\r\n\r\n\r\n\r\n

Outro fator que pode ajudar \u00e9 o facto de ter uma nicho<\/strong>. Os conte\u00fados de nicho e os t\u00f3picos especializados s\u00e3o mais favor\u00e1veis ao Google, uma vez que este tem a sua quota-parte de s\u00edtios de cobertura de not\u00edcias gerais. Al\u00e9m disso, com certas palavras-chave, \u00e9 melhor ter um s\u00edtio especializado que possa fornecer informa\u00e7\u00f5es mais aprofundadas (por exemplo, s\u00edtios Web de ci\u00eancia para palavras-chave espec\u00edficas de ci\u00eancia).<\/p>\r\n\r\n\r\n\r\n

Artigo relacionado: Inten\u00e7\u00e3o do pesquisador e melhor otimiza\u00e7\u00e3o da classifica\u00e7\u00e3o SEO<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ser listado no \u00cdndice de not\u00edcias do Google pode dar ao seu site uma grande vantagem em termos de SEO. Embora n\u00e3o seja t\u00e3o obrigat\u00f3rio (mas ainda assim vale muito a pena), dois pormenores que podem ajudar s\u00e3o ter um mapa do site XML de not\u00edcias e marcar artigos com dados estruturados de artigos de not\u00edcias.<\/p>","protected":false},"author":1,"featured_media":11976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[10,16],"tags":[344,460,461,24],"wl_entity_type":[47,54],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-websites","tag-google","tag-google-news","tag-google-news-index","tag-seo","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle News: How to Get Your Site on Their Index - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Getting listed on the Google News can give your site a major leg up in terms of SEO. 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