{"id":1827,"date":"2020-04-14T13:52:47","date_gmt":"2020-04-14T13:52:47","guid":{"rendered":"https:\/\/promoguy.nl\/why-digital-advertising-is-crucial-for-small-businesses\/"},"modified":"2024-10-01T10:49:29","modified_gmt":"2024-10-01T10:49:29","slug":"why-digital-advertising-is-crucial-for-small-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/14\/why-digital-advertising-is-crucial-for-small-businesses\/","title":{"rendered":"Porque \u00e9 que a publicidade digital \u00e9 crucial para as pequenas empresas"},"content":{"rendered":"

Nesta altura, a maior parte das empresas est\u00e1 na digital<\/a> comboio publicit\u00e1rio. Isto \u00e9 natural, uma vez que muitos novos intervenientes est\u00e3o a contar com o em linha<\/a> espa\u00e7o para quase todos os aspectos da comercial<\/a>. No entanto, as pequenas empresas n\u00e3o est\u00e3o todas a bordo. Se tem uma pequena empresa, \u00e9 prov\u00e1vel que seja uma minoria que n\u00e3o esteja convencida das vantagens do marketing digital ou das redes sociais marketing<\/a>. Embora possa implicar algumas despesas adicionais, h\u00e1 vantagens evidentes em enveredar por esta via.<\/p>\r\n\r\n\r\n\r\n

Vamos discutir porqu\u00ea:<\/p>\r\n\r\n\r\n\r\n

Os n\u00fameros<\/h2>\r\n\r\n\r\n
\r\n
\"Estat\u00edsticas<\/figure>\r\n<\/div>\r\n\r\n\r\n

Eis apenas algumas estat\u00edsticas b\u00e1sicas:<\/p>\r\n\r\n\r\n\r\n

Apenas 25% das pequenas empresas investem em marketing em linha, sendo que muitas gastam mais de $500 no seu s\u00edtio Web. Das que investiram nas suas actividades em linha, quase 90% de comerciantes<\/a> afirmam que os seus esfor\u00e7os de marketing social aumentaram a exposi\u00e7\u00e3o da sua empresa e 75% afirmam que aumentaram o tr\u00e1fego.<\/p>\r\n\r\n\r\n\r\n

Apesar disso, existem algumas lacunas na forma como as pequenas empresas est\u00e3o a implementar o marketing digital e nas redes sociais. Especificamente, para obter os benef\u00edcios adequados, ter\u00e1 de gastar dinheiro (n\u00e3o h\u00e1 forma de o contornar). A maioria das pequenas empresas n\u00e3o est\u00e1 a fazer isto, uma vez que 17% est\u00e3o a investir na otimiza\u00e7\u00e3o dos motores de busca (SEO). Do mesmo modo, apenas 26% est\u00e3o a investir em marketing por correio eletr\u00f3nico e 50% dos propriet\u00e1rios de pequenas empresas utilizam duas ou menos plataformas de software ou aplica\u00e7\u00f5es<\/a> para o marketing. Escusado ser\u00e1 dizer que estes esfor\u00e7os podem ser alargados para maior benef\u00edcio.<\/p>\r\n\r\n\r\n\r\n

Em termos de actividades mais espec\u00edficas, 80% das pequenas empresas n\u00e3o investem em marketing de conte\u00fados. Os especialistas em marketing insistem que esta \u00e9 uma grande oportunidade que podem estar a perder. Outra lacuna flagrante \u00e9 o facto de monitorizarem o seu sucesso em linha. Menos de 30% das pequenas empresas utilizam a an\u00e1lise de s\u00edtios Web, o acompanhamento de chamadas ou c\u00f3digos de cup\u00f5es. 18% das pequenas empresas admitem n\u00e3o monitorizar nada. An\u00e1lises como as do Google podem ser cruciais, uma vez que 93% das experi\u00eancias em linha come\u00e7am com um motor de busca. Trata-se de um tesouro de informa\u00e7\u00f5es que estaria a perder, pelo que \u00e9 melhor aproveit\u00e1-lo.<\/p>\r\n\r\n\r\n\r\n

Vantagens para as pequenas empresas<\/h2>\r\n\r\n\r\n\r\n
\"Vantagens<\/figure>\r\n\r\n\r\n\r\n

A melhor op\u00e7\u00e3o para o seu dinheiro<\/h3>\r\n\r\n\r\n\r\n

A vantagem \u00f3bvia do espa\u00e7o digital \u00e9 o facto de ser barato. O custo pode ser um grande obst\u00e1culo para as pequenas empresas, pelo que esta vantagem n\u00e3o pode ser subestimada. As grandes empresas dominam a publicidade tradicional e uma grande parte do espa\u00e7o em linha, mas as pequenas empresas podem tirar muito proveito de meios de marketing relativamente mais baratos. De facto, existem muitas formas de publicidade digital que s\u00e3o totalmente gratuitas, o que deve ser um excelente ponto de partida (embora n\u00e3o seja o fim de tudo).<\/p>\r\n\r\n\r\n\r\n

Os an\u00fancios do Google Ads e do Facebook podem ser muito mais baratos para as pequenas empresas do que colocar outdoors ou panfletos. As taxas por clique ou impress\u00e3o s\u00e3o muito mais econ\u00f3micas, especialmente tendo em conta o n\u00famero de pessoas que alcan\u00e7am. An\u00fancios como estes s\u00e3o tamb\u00e9m muito mais eficazes na sua segmenta\u00e7\u00e3o, criando muito menos desperd\u00edcio de leitores gra\u00e7as aos algoritmos do Google.<\/p>\r\n\r\n\r\n\r\n

Monitoriza\u00e7\u00e3o e planeamento eficazes<\/h3>\r\n\r\n\r\n\r\n

Como j\u00e1 foi referido, existe uma grande quantidade de informa\u00e7\u00f5es e an\u00e1lises que se podem obter com o marketing digital. Tire o m\u00e1ximo partido disso: veja quantas pessoas clicam nos seus an\u00fancios, fa\u00e7a alguns testes A\/B b\u00e1sicos, aceda \u00e0s suas estat\u00edsticas do Google, etc. Isto tamb\u00e9m \u00e9 muito melhor do que outdoors ou panfletos, pois pode ter uma no\u00e7\u00e3o da efic\u00e1cia do marketing com apenas alguns cliques.<\/p>\r\n\r\n\r\n\r\n

Tamb\u00e9m h\u00e1 menos considera\u00e7\u00f5es e dores de cabe\u00e7a em termos de encontrar o seu p\u00fablico. Uma vez que grande parte dos an\u00fancios do Google e do Facebook s\u00e3o direcionados e enviados diretamente aos consumidores, o planeamento geogr\u00e1fico e demogr\u00e1fico est\u00e1 praticamente resolvido. Garante que os an\u00fancios chegam a quem precisam de chegar.<\/p>\r\n\r\n\r\n\r\n

Adequa-se ao ritmo e \u00e0s necessidades operacionais das pequenas empresas<\/h3>\r\n\r\n\r\n\r\n

Para al\u00e9m de serem dispendiosos, os meios de comunica\u00e7\u00e3o tradicionais requerem um maior planeamento pr\u00e9vio. A publicidade impressa, os outdoors, os folhetos, os an\u00fancios televisivos, etc., s\u00e3o um campo minado neste dom\u00ednio. As pequenas empresas trabalham a um ritmo acelerado, com uma equipa reduzida e or\u00e7amentos de marketing ainda mais reduzidos. O Internet<\/a> \u00e9 muito mais adequado para o tipo de ritmo que estas empresas podem necessitar. Com efeito, p\u00f4r em marcha o seu plano de marketing digital pode ser uma quest\u00e3o de alguns minutos.<\/p>\r\n\r\n\r\n\r\n

Do mesmo modo, as altera\u00e7\u00f5es ao plano, a troca de an\u00fancios ou a publica\u00e7\u00e3o de novas informa\u00e7\u00f5es tamb\u00e9m podem ser efectuadas em tempo real. Isto d\u00e1 \u00e0s pequenas empresas uma vantagem em termos de velocidade. \u00c9 especialmente importante porque as pequenas empresas precisam de se apressar muito mais para manter as suas opera\u00e7\u00f5es relevantes para os clientes, ao contr\u00e1rio das grandes empresas que podem lidar com custos e escalas de tempo maiores.<\/p>\r\n\r\n\r\n\r\n

Artigo relacionado: Como as publica\u00e7\u00f5es do Google My Business podem recompensar a sua empresa<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Se tem uma pequena empresa, \u00e9 prov\u00e1vel que seja uma minoria que n\u00e3o esteja convencida das vantagens do marketing digital ou do marketing nas redes sociais. Eis por que raz\u00e3o precisa de uma estrat\u00e9gia digital.<\/p>","protected":false},"author":1,"featured_media":11978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13],"tags":[137,150],"wl_entity_type":[47,54,51],"class_list":["post-1827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","tag-digital-advertising","tag-small-business","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhy Digital Advertising is Crucial For Small Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Although it can present some extra expenses, there are clear benefits of digital marketing that small businesses can leverage. 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