{"id":1834,"date":"2020-04-19T16:13:40","date_gmt":"2020-04-19T16:13:40","guid":{"rendered":"https:\/\/promoguy.nl\/tiktok-marketing-a-new-avenue-for-business-promotion\/"},"modified":"2024-10-01T10:49:44","modified_gmt":"2024-10-01T10:49:44","slug":"tiktok-marketing-a-new-avenue-for-business-promotion","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/","title":{"rendered":"Marketing no TikTok: Uma nova avenida para a promo\u00e7\u00e3o de empresas"},"content":{"rendered":"

J\u00e1 fal\u00e1mos anteriormente de todas as novidades<\/a> em torno de TikTok<\/a>\u00a0como o jovem corajoso, que acaba com o convencional redes sociais<\/a> tend\u00eancias. Tal como acontece com todas as plataformas de redes sociais, existe uma mina de ouro cheia de oportunidades de marketing que apresenta. Afinal de contas, estima-se que mais de 500 milh\u00f5es de pessoas utilizam o TikTok, o que significa que a rede \u00e9 maior do que o Twitter e o Pinterest. Esta p\u00fablico<\/a> \u00e9 maioritariamente jovem e entusiasta, com um gosto por conte\u00fados r\u00e1pidos e ef\u00e9meros. Embora isso facilite, em teoria, os esquemas de marketing e promo\u00e7\u00e3o do TikTok, h\u00e1 tamb\u00e9m algumas diferen\u00e7as em rela\u00e7\u00e3o a outras plataformas que vale a pena observar. Felizmente, este artigo est\u00e1 aqui para lhe mostrar o que fazer e o que n\u00e3o fazer nesta nova e excitante plataforma.<\/p>\r\n\r\n\r\n\r\n

Marketing para o p\u00fablico no TikTok<\/h2>\r\n\r\n\r\n\r\n

Em primeiro lugar: conhe\u00e7a o seu p\u00fablico e saiba porque \u00e9 que ele utiliza a plataforma. Embora o TikTok seja \u00fatil para o marketing e o crescimento do seu neg\u00f3cio, tamb\u00e9m tem um p\u00fablico e um estilo de conte\u00fado muito distintos. Estude-o, conhe\u00e7a-o e aprenda a adaptar-se a ele. Avaliar mal o seu p\u00fablico potencial ou n\u00e3o compreender a linguagem da plataforma pode fazer com que pare\u00e7a desfasado, na melhor das hip\u00f3teses, ou desastroso, na pior (\u00e9 preciso recordar o fiasco da DiGiorno no Twitter, onde receberam todo o tipo de publicidade errada por utiliza\u00e7\u00e3o completamente errada de uma hashtag sobre um assunto s\u00e9rio<\/a>).<\/p>\r\n\r\n\r\n\r\n

Em segundo lugar, compreenda que nem todas as empresas est\u00e3o vocacionadas para o TikTok. Avalie se a sua empresa se enquadra neste modelo e, em seguida, siga-o como uma via. Jogue sempre com os seus pontos fortes e, se o TikTok n\u00e3o o permitir, reconsidere-o como uma op\u00e7\u00e3o. O TikTok, na sua ess\u00eancia, tem tudo a ver com conte\u00fados divertidos e visualmente apelativos, que funcionam melhor em pequenos intervalos. A faixa et\u00e1ria dos utilizadores do TikTok \u00e9 geralmente dos 16 aos 24 anos. Estes s\u00e3o os principais aspectos a ter em conta.<\/p>\r\n\r\n\r\n\r\n

O TikTok, pela sua pr\u00f3pria natureza, \u00e9 uma plataforma muito mais divertida do que o Facebook ou o LinkedIn, pelo que o p\u00fablico n\u00e3o espera um conte\u00fado formalizado. Por isso, o p\u00fablico n\u00e3o espera conte\u00fados formais, o que torna a plataforma muito menos prop\u00edcia a discursos de vendas e a an\u00fancios tradicionais, que parecer\u00e3o obsoletos e aborrecidos e entrar\u00e3o em conflito com os pontos fortes da plataforma. Ao mesmo tempo, \u00e9 necess\u00e1rio manter-se fiel \u00e0 imagem da sua empresa e um tom n\u00e3o s\u00e9rio pode n\u00e3o ser adequado, pelo que \u00e9 melhor seguir uma linha t\u00e9nue.<\/p>\r\n\r\n\r\n\r\n

Conte\u00fado original ou influenciadores?<\/h2>\r\n\r\n\r\n\r\n
\"Marketing<\/figure>\r\n\r\n\r\n\r\n

Em termos de conte\u00fado, existem duas vias principais: conte\u00fado original e promo\u00e7\u00e3o atrav\u00e9s de influenciadores do TikTok. Em primeiro lugar, o conte\u00fado original. Como mencionado anteriormente, o conte\u00fado do TikTok \u00e9 \u00e1gil, r\u00e1pido e n\u00e3o muito polido. O seu conte\u00fado original n\u00e3o precisa de ser uma produ\u00e7\u00e3o luxuosa. Na verdade, a melhor maneira de o fazer \u00e9 ter um v\u00eddeo baseado num smartphone que se enquadre no estilo dos outros utilizadores da plataforma. Isto \u00e9 especialmente pertinente porque a Gera\u00e7\u00e3o Z \u00e9 avessa a qualquer coisa que pare\u00e7a um an\u00fancio \u00f3bvio com uma venda dif\u00edcil.<\/p>\r\n\r\n\r\n\r\n

A outra op\u00e7\u00e3o \u00e0 sua disposi\u00e7\u00e3o \u00e9 entrar em contacto com alguns influenciadores e pedir-lhes que comercializem o seu produto. O TikTok ainda est\u00e1 a crescer e, por isso, n\u00e3o h\u00e1 muitos influenciadores, mas haver\u00e1, sem d\u00favida, no futuro. Encontre um que seja relevante para o que a sua empresa est\u00e1 a fazer e contacte-o. Os influenciadores tamb\u00e9m n\u00e3o t\u00eam de ser celebridades. Muitas vezes, os micro-influenciadores podem ser mais pr\u00f3ximos de um p\u00fablico e custam menos.<\/p>\r\n\r\n\r\n\r\n

Op\u00e7\u00f5es de publicidade no TikTok<\/h2>\r\n\r\n\r\n\r\n
\"Publicidade<\/figure>\r\n\r\n\r\n\r\n

No ano passado, o TikTok introduziu an\u00fancios, aumentando consideravelmente o potencial de marketing da plataforma. Tamb\u00e9m oferecem uma segmenta\u00e7\u00e3o precisa para que possa garantir que os seus an\u00fancios chegam aos utilizadores certos.<\/p>\r\n\r\n\r\n\r\n

O TikTok oferece quatro tipos diferentes de an\u00fancios, incluindo:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Infeed Conte\u00fado nativo: <\/b>An\u00fancios ao estilo do mesmo conte\u00fado ef\u00e9mero que \u00e9 o p\u00e3o e a manteiga das opera\u00e7\u00f5es do TikTok. Este tipo de an\u00fancio \u00e9 semelhante \u00e0s hist\u00f3rias do Snapchat ou do Instagram. Permite tamb\u00e9m que as empresas utilizem m\u00faltiplas funcionalidades, como cliques no s\u00edtio Web ou descarregamentos de aplica\u00e7\u00f5es.<\/li>\r\n\r\n\r\n\r\n
  • Aquisi\u00e7\u00f5es de marcas:<\/b>\u00a0As marcas podem assumir o controlo da \"p\u00e1gina principal\" do TikTok e criar imagens, GIFs e v\u00eddeos com liga\u00e7\u00f5es incorporadas para p\u00e1ginas de destino ou desafios de hashtag. Pode apresentar uma imagem de 3 segundos ou um GIF de 3 a 5 segundos, que pode ser ligado \u00e0 p\u00e1gina de destino de uma marca ou a um Hashtag Challenge no TikTok. Isto pode ser intrusivo ou inc\u00f3modo para o consumidor, pelo que deve ser utilizado com cautela.<\/li>\r\n\r\n\r\n\r\n
  • Vista de cima:\u00a0<\/strong>O Topview \u00e9 um formato de an\u00fancio baseado em v\u00eddeo que coloca a marca na frente e no centro quando a aplica\u00e7\u00e3o \u00e9 aberta. O TopView tem o mesmo efeito que um Brand Takeover, com a diferen\u00e7a de que os v\u00eddeos, como o In-Feed-Video, podem ser utilizados como material publicit\u00e1rio. Os primeiros testes globais produziram melhores resultados e poder\u00e3o aumentar significativamente as visualiza\u00e7\u00f5es e a participa\u00e7\u00e3o nos v\u00eddeos.<\/li>\r\n\r\n\r\n\r\n
  • Desafios Hashtag:<\/b>\u00a0Pode utilizar hashtags promovidas para obter mais envolvimento ou criar o seu pr\u00f3prio desafio. Esta \u00e9 uma \u00f3ptima forma de interagir e de fazer com que o p\u00fablico se envolva consigo.<\/li>\r\n\r\n\r\n\r\n
  • Lentes de marca:<\/b>\u00a0As lentes de marca s\u00e3o como as lentes 2D e 3D do Snapchat para rostos e fotografias. Com as lentes de marca, os utilizadores podem interagir com a marca e brincar com ela utilizando o seu filtro personalizado. Este pode ser um \u00f3timo meio de manter o seu nome no ar e criar la\u00e7os mais fortes com a sua marca.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"

    J\u00e1 fal\u00e1mos anteriormente sobre a grande agita\u00e7\u00e3o em torno do TikTok, que \u00e9 um jovem e corajoso novato que est\u00e1 a alterar as tend\u00eancias convencionais das redes sociais. <\/p>","protected":false},"author":1,"featured_media":11980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14],"tags":[463,415,462],"wl_entity_type":[47],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","tag-business-promotion","tag-tiktok","tag-tiktok-marketing","wl_entity_type-article"],"acf":[],"yoast_head":"\nTikTok Marketing: A New Avenue For Business Promotion - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"This article will show you the dos and don'ts of TikTok marketing, ensuring your business can get the most out of this exciting new platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Marketing: A New Avenue For Business Promotion\" \/>\n<meta property=\"og:description\" content=\"This article will show you the dos and don'ts of TikTok marketing, ensuring your business can get the most out of this exciting new platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/19\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-19T16:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_TikTok-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"TikTok Marketing: A New Avenue For Business Promotion\",\"datePublished\":\"2020-04-19T16:13:40+00:00\",\"dateModified\":\"2024-10-01T10:49:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_TikTok-Marketing.png\",\"keywords\":[\"Business Promotion\",\"TikTok\",\"TikTok Marketing\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/19\\\/tiktok-marketing-a-new-avenue-for-business-promotion\\\/\",\"name\":\"TikTok Marketing: A New Avenue For Business Promotion - 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