{"id":1853,"date":"2020-04-24T07:34:37","date_gmt":"2020-04-24T07:34:37","guid":{"rendered":"https:\/\/promoguy.nl\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"},"modified":"2024-10-01T10:50:15","modified_gmt":"2024-10-01T10:50:15","slug":"what-is-keyword-cannibalisation-when-is-it-an-issue","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","title":{"rendered":"O que \u00e9 a canibaliza\u00e7\u00e3o de palavras-chave e quando \u00e9 que \u00e9 um problema?"},"content":{"rendered":"

Quando se gere um s\u00edtio Web com muito conte\u00fado, vai-se deparar com a canibaliza\u00e7\u00e3o de palavras-chave a dada altura. Isto \u00e9 especialmente verdade em p\u00e1ginas que lidam com t\u00f3picos semelhantes ou sites com nichos dedicados. Embora o termo pare\u00e7a sinistro, temos de salientar que nem sempre \u00e9 mau. No entanto, qualquer profissional de marketing online, blogger ou especialista em SEO precisa de aprender a identific\u00e1-lo. Estamos aqui para lhe mostrar a melhor forma de acompanhar as suas consultas de palavras-chave.<\/p>\r\n\r\n\r\n\r\n

Definir a canibaliza\u00e7\u00e3o de palavras-chave<\/h2>\r\n\r\n\r\n\r\n

Suponha que o seu s\u00edtio Web publica muitos artigos sobre pr\u00e1ticas de SEO em linha. Isto pode levar a uma situa\u00e7\u00e3o em que um monte de mensagens direcionamento<\/a> palavras-chave semelhantes acabar\u00e3o por competir umas com as outras no SERP.<\/p>\r\n\r\n\r\n\r\n

Por exemplo:<\/p>\r\n\r\n\r\n

\r\n
\"Exemplo<\/figure>\r\n<\/div>\r\n\r\n\r\n

Isto pode ser uma coisa boa em muitos casos, uma vez que a sua p\u00e1gina est\u00e1 a dominar uma \u00e1rea central do pesquisa<\/a> na primeira p\u00e1gina do motor de busca. H\u00e1 um equ\u00edvoco comum de que Google<\/a> ir\u00e1 desclassificar ambas as p\u00e1ginas por confus\u00e3o, mas isso n\u00e3o \u00e9 inteiramente verdade. Os algoritmos s\u00e3o mais inteligentes do que isso e conseguem distinguir entre as hiperliga\u00e7\u00f5es e classific\u00e1-las corretamente. Do mesmo modo, se houver canibaliza\u00e7\u00e3o de palavras-chave, mas ambas as hiperliga\u00e7\u00f5es estiverem no topo da SERP, n\u00e3o haver\u00e1 qualquer problema. Este tipo de canibaliza\u00e7\u00e3o pode, de facto, mant\u00ea-lo no topo e dar-lhe uma vantagem, ocupando os espa\u00e7os principais.<\/p>\r\n\r\n\r\n\r\n

Ent\u00e3o, a canibaliza\u00e7\u00e3o de palavras-chave n\u00e3o \u00e9 um problema?<\/p>\r\n\r\n\r\n\r\n

Inst\u00e2ncias negativas<\/h2>\r\n\r\n\r\n\r\n

\u00c9 aqui que as coisas se complicam: por vezes, o tipo errado de liga\u00e7\u00e3o pode chegar ao topo como resultado da canibaliza\u00e7\u00e3o de palavras-chave. Como exemplo, considere quando uma determinada palavra-chave pode desencadear 2 respostas do mesmo s\u00edtio Web, mas uma liga\u00e7\u00e3o \u00e9 muito antiga\/desatualizada. Isto pode resultar em informa\u00e7\u00f5es semelhantes mas irrelevantes, apresentar ao utilizador um esquema ou uma interface de utilizador antigos e pode mesmo empurrar para baixo liga\u00e7\u00f5es recentes mais \u00fateis. Isto pode afetar o seu ROI em certos casos em que tem duas p\u00e1ginas de com\u00e9rcio eletr\u00f3nico concorrentes. Pode mesmo reduzir as receitas dos an\u00fancios se uma p\u00e1gina tiver uma apresenta\u00e7\u00e3o publicit\u00e1ria diferente devido a factores como uma dura\u00e7\u00e3o mais curta ou um formato de p\u00e1gina diferente (em compara\u00e7\u00e3o com a p\u00e1gina desej\u00e1vel que foi empurrada para baixo).<\/p>\r\n\r\n\r\n\r\n

Da mesma forma, os links de entrada acabar\u00e3o por diminuir a sua classifica\u00e7\u00e3o devido \u00e0 dilui\u00e7\u00e3o do conte\u00fado e \u00e0 divis\u00e3o dos backlinks entre as duas p\u00e1ginas. Qualquer p\u00e1gina no top 10 do ranking para qualquer palavra-chave ter\u00e1 quase sempre um bom n\u00famero de links de entrada a apontar para a p\u00e1gina. No entanto, com dois links a atrair a aten\u00e7\u00e3o, o seu n\u00famero de links ser\u00e1 afetado.<\/p>\r\n\r\n\r\n\r\n

Os artigos semelhantes que podem aumentar o total de visitas \u00e0 sua p\u00e1gina tamb\u00e9m podem apresentar problemas. Este tipo de dilui\u00e7\u00e3o de conte\u00fados leva a que v\u00e1rias p\u00e1ginas desviem a sua potencial classifica\u00e7\u00e3o, quando um artigo com todas as informa\u00e7\u00f5es se adequaria muito melhor \u00e0 inten\u00e7\u00e3o do pesquisador. Ficar para tr\u00e1s em termos da inten\u00e7\u00e3o do pesquisador \u00e9 uma grande gafe de SEO. Mas tamb\u00e9m vale a pena notar que os utilizadores gravitam em torno de artigos mais abrangentes por vezes, enquanto noutros preferem artigos curtos e espec\u00edficos. Isto pode variar caso a caso, pelo que ter apenas artigos maiores e mais abrangentes n\u00e3o \u00e9 uma solu\u00e7\u00e3o \u00fanica para todos.<\/p>\r\n\r\n\r\n\r\n

Causas comuns da canibaliza\u00e7\u00e3o de palavras-chave<\/h2>\r\n\r\n\r\n\r\n
\"Causas<\/figure>\r\n\r\n\r\n\r\n

V\u00e1rias p\u00e1ginas de destino a competir pela mesma palavra-chave<\/strong><\/h3>\r\n\r\n\r\n\r\n

Isto pode ser um grande motivo de preocupa\u00e7\u00e3o quando ambas as p\u00e1ginas t\u00eam uma classifica\u00e7\u00e3o baixa, o que pode significar que est\u00e3o a dividir a sua potencial classifica\u00e7\u00e3o mais elevada entre si. Verifique na Consola de Pesquisa do Google para ver qual a p\u00e1gina que est\u00e1 a receber mais cliques para a palavra-chave. Em seguida, verifique usando termos semelhantes, como palavras-chave que est\u00e3o na p\u00e1gina dois ou tr\u00eas da SERP obt\u00eam cliques muito baixos no GSC. Fa\u00e7a de uma das p\u00e1ginas o seu foco principal. Idealmente, esta deve ser a mais adequada do ponto de vista do conte\u00fado. Tamb\u00e9m deve testar as altera\u00e7\u00f5es dos elementos de SEO na p\u00e1gina de ambas as p\u00e1ginas. Reveja as etiquetas de t\u00edtulo, os t\u00edtulos e as c\u00f3pias das p\u00e1ginas, etc. Tente encontrar casos em que ambas as p\u00e1ginas estejam a canibalizar-se mutuamente. Pode valer a pena considerar a consolida\u00e7\u00e3o de ambas as p\u00e1ginas numa s\u00f3.<\/p>\r\n\r\n\r\n\r\n

Em certos casos, este tipo de canibaliza\u00e7\u00e3o n\u00e3o \u00e9 mau, pois permite-lhe manter uma parte maior da p\u00e1gina de resultados. No entanto, mesmo que seja ben\u00e9fico e ambas as p\u00e1ginas estejam bem classificadas, deve tentar fazer com que as meta descri\u00e7\u00f5es de ambas as p\u00e1ginas se destaquem e sejam distintas uma da outra. Se uma das p\u00e1ginas for menos desej\u00e1vel e estiver a absorver as visualiza\u00e7\u00f5es de p\u00e1gina, deve alterar alguns aspectos da sua SEO para a tornar menos predominante. Pode alterar os termos e as palavras-chave da p\u00e1gina para obter melhores resultados.<\/p>\r\n\r\n\r\n\r\n

Uma solu\u00e7\u00e3o para este cen\u00e1rio \u00e9 utilizar S\u00edtio Web da Ahref<\/a> explorador. \u00c9 uma ferramenta \u00fatil feita \u00e0 medida para lidar com problemas de canibaliza\u00e7\u00e3o de palavras-chave.<\/p>\r\n\r\n\r\n\r\n

As p\u00e1ginas s\u00e3o f<\/strong>a falar da mesma palavra-chave<\/b><\/h3>\r\n\r\n\r\n\r\n
\r\n

Flip-flopping \u00e9 quando 2 p\u00e1ginas mudam constantemente de posi\u00e7\u00e3o no SERP e s\u00e3o classificadas em alturas diferentes. Nesses casos, tente determinar o momento exato em que tudo come\u00e7ou. Isto pode ajudar a identificar a altera\u00e7\u00e3o que causou este fen\u00f3meno, por exemplo, a ocorr\u00eancia ou desaparecimento de uma etiqueta can\u00f3nica, altera\u00e7\u00f5es aos seus elementos na p\u00e1gina ou mesmo altera\u00e7\u00f5es no algoritmo do Google.<\/p>\r\n

A frequ\u00eancia dos flip-flops tamb\u00e9m \u00e9 importante, pois quanto menos vezes acontecer, mais f\u00e1cil ser\u00e1 resolver o problema. Se ocorreu apenas uma vez e parece ter parado, provavelmente n\u00e3o h\u00e1 nada com que se preocupar. Trata-se de uma altera\u00e7\u00e3o normal na SERP. O Google est\u00e1 sempre a fazer altera\u00e7\u00f5es que podem influenciar este tipo de situa\u00e7\u00f5es, por isso \u00e9 melhor n\u00e3o se preocupar.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

Artigo relacionado: Inten\u00e7\u00e3o do pesquisador e melhor otimiza\u00e7\u00e3o SEO<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Quando se gere um s\u00edtio Web com muito conte\u00fado, vai-se deparar com a canibaliza\u00e7\u00e3o de palavras-chave a dada altura. Este tipo de dilui\u00e7\u00e3o do conte\u00fado leva a que v\u00e1rias p\u00e1ginas desviem a sua potencial classifica\u00e7\u00e3o, quando um artigo com toda a informa\u00e7\u00e3o se adequaria muito melhor \u00e0 inten\u00e7\u00e3o do pesquisador.<\/p>","protected":false},"author":1,"featured_media":11983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[15,16],"tags":[464,276,24],"wl_entity_type":[47,54,51],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-websites","tag-keyword-cannibalisation","tag-keyword-optimization","tag-seo","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWhat is Keyword Cannibalisation & When is it an Issue? - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"What is keyword cannibalisation and when is it an issue for websites? Learn about the ins and outs of this common SEO factor and learn how to deal with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Keyword Cannibalisation & When is it an Issue?\" \/>\n<meta property=\"og:description\" content=\"What is keyword cannibalisation and when is it an issue for websites? Learn about the ins and outs of this common SEO factor and learn how to deal with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-24T07:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T10:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"What is Keyword Cannibalisation & When is it an Issue?\",\"datePublished\":\"2020-04-24T07:34:37+00:00\",\"dateModified\":\"2024-10-01T10:50:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/\"},\"wordCount\":932,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_Keyword-Cannibalisation.png\",\"keywords\":[\"Keyword Cannibalisation\",\"Keyword optimization\",\"SEO\"],\"articleSection\":[\"SEO\",\"Websites\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/\",\"name\":\"What is Keyword Cannibalisation & When is it an Issue? - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_Keyword-Cannibalisation.png\",\"datePublished\":\"2020-04-24T07:34:37+00:00\",\"dateModified\":\"2024-10-01T10:50:15+00:00\",\"description\":\"What is keyword cannibalisation and when is it an issue for websites? Learn about the ins and outs of this common SEO factor and learn how to deal with it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_Keyword-Cannibalisation.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/2023-08_PROMOGUY_Keyword-Cannibalisation.png\",\"width\":2000,\"height\":475,\"caption\":\"What is Keyword Cannibalisation & When is it an Issue\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/04\\\/24\\\/what-is-keyword-cannibalisation-when-is-it-an-issue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Keyword Cannibalisation & When is it an Issue?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"O que \u00e9 a canibaliza\u00e7\u00e3o de palavras-chave e quando \u00e9 que \u00e9 um problema? - Promoguy Ag\u00eancia de Marketing Digital","description":"O que \u00e9 a canibaliza\u00e7\u00e3o de palavras-chave e quando \u00e9 que \u00e9 um problema para os s\u00edtios Web? Conhe\u00e7a os pr\u00f3s e contras deste fator comum de SEO e saiba como lidar com ele.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","og_locale":"pt_PT","og_type":"article","og_title":"What is Keyword Cannibalisation & When is it an Issue?","og_description":"What is keyword cannibalisation and when is it an issue for websites? Learn about the ins and outs of this common SEO factor and learn how to deal with it.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2020-04-24T07:34:37+00:00","article_modified_time":"2024-10-01T10:50:15+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"What is Keyword Cannibalisation & When is it an Issue?","datePublished":"2020-04-24T07:34:37+00:00","dateModified":"2024-10-01T10:50:15+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"},"wordCount":932,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png","keywords":["Keyword Cannibalisation","Keyword optimization","SEO"],"articleSection":["SEO","Websites"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","url":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/","name":"O que \u00e9 a canibaliza\u00e7\u00e3o de palavras-chave e quando \u00e9 que \u00e9 um problema? - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png","datePublished":"2020-04-24T07:34:37+00:00","dateModified":"2024-10-01T10:50:15+00:00","description":"O que \u00e9 a canibaliza\u00e7\u00e3o de palavras-chave e quando \u00e9 que \u00e9 um problema para os s\u00edtios Web? Conhe\u00e7a os pr\u00f3s e contras deste fator comum de SEO e saiba como lidar com ele.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/04\/2023-08_PROMOGUY_Keyword-Cannibalisation.png","width":2000,"height":475,"caption":"What is Keyword Cannibalisation & When is it an Issue"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2020\/04\/24\/what-is-keyword-cannibalisation-when-is-it-an-issue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/"},{"@type":"ListItem","position":2,"name":"What is Keyword Cannibalisation & When is it an Issue?"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/what-is-keyword-cannibalisation-when-is-it-an-issue","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":2,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":16481,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/1853\/revisions\/16481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/11983"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=1853"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}