{"id":18709,"date":"2025-05-07T09:18:41","date_gmt":"2025-05-07T09:18:41","guid":{"rendered":"https:\/\/promoguy.nl\/?p=18709"},"modified":"2025-05-07T09:18:42","modified_gmt":"2025-05-07T09:18:42","slug":"amazon-store-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/","title":{"rendered":"Dicas de marketing da loja Amazon para pequenas empresas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A cria\u00e7\u00e3o de uma loja virtual pode ser dif\u00edcil, especialmente com toda a concorr\u00eancia no mercado. A simples cria\u00e7\u00e3o de uma loja na Amazon j\u00e1 n\u00e3o \u00e9 suficiente: \u00e9 necess\u00e1ria uma estrat\u00e9gia de marketing da loja Amazon para ter \u00eaxito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eis algumas dicas cruciais da Amazon para melhorar a sua capacidade de pesquisa:<\/span><\/p>\n<h2><b>Conhe\u00e7a as suas principais ferramentas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comecemos pelas duas principais ferramentas \u00e0 sua disposi\u00e7\u00e3o: <\/span><b>Dados do produto<\/b><span style=\"font-weight: 400;\"> e <\/span><b>an\u00e1lise da marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><b>dados do produto<\/b><span style=\"font-weight: 400;\"> consiste no t\u00edtulo que d\u00e1 ao seu produto, na sua descri\u00e7\u00e3o, nos termos de pesquisa back-end, nas imagens e nos pre\u00e7os. A maioria destes elementos \u00e9 auto-explicativa, embora <\/span><b>termos de pesquisa back-end<\/b><span style=\"font-weight: 400;\"> podem precisar de mais explica\u00e7\u00f5es. Estes s\u00e3o termos que pode adicionar aos detalhes do produto que ajudam a ativar determinadas palavras-chave relacionadas com os seus produtos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizar as ferramentas incorporadas dispon\u00edveis no <\/span><b>An\u00e1lise da marca Amazon<\/b><span style=\"font-weight: 400;\"> como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desempenho do cat\u00e1logo de pesquisa: Isto permitir-lhe-\u00e1 saber com que frequ\u00eancia os seus produtos aparecem nas pesquisas e qual a taxa de abandono em que incorrem. Permite-lhe saber as taxas de cliques, os pre\u00e7os m\u00e9dios, as adi\u00e7\u00f5es ao carrinho, as compras e muito mais. Com isto, pode otimizar cada \u00e1rea do funil.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desempenho da consulta de pesquisa: Isto permite saber mais especificamente quais os termos de pesquisa que est\u00e3o a conduzir os clientes aos seus produtos. Tamb\u00e9m pode mostrar como os seus potenciais clientes est\u00e3o a procurar produtos na mesma categoria.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Termos de pesquisa principais: Isto permitir-lhe-\u00e1 saber quais s\u00e3o os principais termos que as pessoas est\u00e3o a pesquisar. Pode consultar as classifica\u00e7\u00f5es de frequ\u00eancia de pesquisa, as marcas mais clicadas e as categorias mais clicadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comportamento de compras repetidas: Fornecer\u00e1 dados sobre compradores e encomendas repetidos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/demographics\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/demographics\" >Dados demogr\u00e1ficos<\/a> Painel de controlo: Monitorize a idade, o rendimento, a educa\u00e7\u00e3o, o sexo e o estado civil das pessoas que compram os seus produtos. Estes dados podem fornecer uma vis\u00e3o geral da sua base de compradores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lise do cabaz de compras: Para al\u00e9m de adicionar e remover os artigos que fornece no seu cesto, tamb\u00e9m pode criar pacotes aqui. Estes podem ajudar a vender produtos em conjunto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lise da fidelidade do cliente: Esta funcionalidade divide os seus clientes em v\u00e1rias categorias com base na sua fidelidade (mais informa\u00e7\u00f5es abaixo).<\/span><\/li>\n<\/ul>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-18862\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\" alt=\"Caixas de envio da Amazon em movimento ao longo de um tapete rolante num centro de distribui\u00e7\u00e3o\" width=\"1920\" height=\"825\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses-300x129.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses-1024x440.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses-768x330.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses-1536x660.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_02_Amazon-Store-Marketing-Tips-For-Small-Businesses-18x8.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<h2><b>Dicas para fazer a otimiza\u00e7\u00e3o da pesquisa na Amazon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Melhorar a sua classifica\u00e7\u00e3o na Amazon e <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a> \u00e9 crucial se quiser que a sua loja seja bem sucedida. \u00c0 semelhan\u00e7a da maioria das outras formas de SEO, as lojas Amazon baseiam-se em palavras-chave, pelo que a teoria pode ser transversal. Aqui est\u00e3o algumas dicas que o podem ajudar:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A otimiza\u00e7\u00e3o de palavras-chave da Amazon envolve a utiliza\u00e7\u00e3o de uma mistura de palavras-chave de cauda curta, cauda longa, backend e palavras-chave relacionadas para melhorar a visibilidade do produto e alcan\u00e7ar eficazmente o p\u00fablico-alvo. Aqui est\u00e1 uma an\u00e1lise de cada tipo:<\/span><\/p>\n<p><b>Palavras-chave de cauda curta: <\/b><span style=\"font-weight: 400;\">As palavras-chave de cauda curta s\u00e3o termos abrangentes com elevados volumes de pesquisa e concorr\u00eancia. Visam um p\u00fablico alargado e podem ajudar a aumentar a visibilidade geral. Por exemplo, \"chocalho\" seria uma palavra-chave de cauda curta para produtos para beb\u00e9s.<\/span><\/p>\n<p><b>Palavras-chave de cauda longa<\/b><span style=\"font-weight: 400;\">: As palavras-chave de cauda longa s\u00e3o frases espec\u00edficas que atraem um p\u00fablico mais pequeno, mais direcionado e com maior inten\u00e7\u00e3o de compra1. Por exemplo, \"mordedor de silicone para chocalho de beb\u00e9\" \u00e9 uma palavra-chave de cauda longa que visa os pais que procuram um tipo espec\u00edfico de brinquedo de denti\u00e7\u00e3o. Temos um artigo completo sobre o <\/span><a href=\"https:\/\/promoguy.nl\/pt\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\"><span style=\"font-weight: 400;\">benef\u00edcios das palavras-chave de cauda longa<\/span><\/a><span style=\"font-weight: 400;\">se quiser saber mais.<\/span><\/p>\n<p><b>Palavras-chave de backend<\/b><span style=\"font-weight: 400;\">: As palavras-chave de backend est\u00e3o ocultas para os clientes, mas s\u00e3o reconhecidas pelo algoritmo de pesquisa da Amazon12. Permitem que os vendedores incluam termos adicionais relevantes sem sobrecarregar a listagem vis\u00edvel. A Amazon limita as palavras-chave de backend a 250 bytes (n\u00e3o caracteres), pelo que \u00e9 crucial utilizar este espa\u00e7o de forma sensata.<\/span><\/p>\n<p><b>Palavras-chave relacionadas<\/b><span style=\"font-weight: 400;\">: As palavras-chave relacionadas incluem sin\u00f3nimos e termos associados que alargam o alcance da pesquisa de um produto. Para chocalhos para beb\u00e9s, as palavras-chave relacionadas podem incluir \"brinquedos de denti\u00e7\u00e3o\" ou \"brinquedos de mastigar\".<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para otimizar eficazmente as listagens da Amazon:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize uma combina\u00e7\u00e3o de palavras-chave de cauda curta e de cauda longa no conte\u00fado vis\u00edvel (t\u00edtulo, marcadores, descri\u00e7\u00e3o).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize palavras-chave backend para termos relevantes adicionais, abreviaturas e nomes alternativos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evite repetir palavras-chave, utilizar nomes de marcas ou exceder o limite de bytes nas palavras-chave de backend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclua palavras-chave relacionadas e sin\u00f3nimos para captar uma maior variedade de consultas de pesquisa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ao implementar estrategicamente estes tipos de palavras-chave, os vendedores podem melhorar a capacidade de descoberta dos seus produtos e alcan\u00e7ar os seus <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/target-audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/target-audience\" >p\u00fablico-alvo<\/a> mais eficazmente na Amazon.<\/span><\/li>\n<\/ul>\n<h2><b>Dicas para vendedores da Amazon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma das principais formas de obter melhores informa\u00e7\u00f5es sobre o comportamento de compra \u00e9 monitorizar a An\u00e1lise da Fidelidade do Cliente. Segue-se uma an\u00e1lise das 4 categorias desta funcionalidade:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00edvel superior<\/b><span style=\"font-weight: 400;\">: clientes que efectuaram compras muito recentemente. Estes clientes gastam muito em compara\u00e7\u00e3o com o resto do seu p\u00fablico. Compram frequentemente na sua loja.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promissor<\/b><span style=\"font-weight: 400;\">: Inclui clientes com compras recentes, mas que compram ocasionalmente (menos do que os de topo) e gastam acima da m\u00e9dia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Em risco<\/b><span style=\"font-weight: 400;\">: Trata-se de clientes que efectuam compras com pouca frequ\u00eancia e que t\u00eam taxas de consumo vari\u00e1veis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hiberna\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: Clientes que n\u00e3o compram h\u00e1 muito tempo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m deve ter em conta a qualidade da imagem. A Amazon recomenda o seguinte:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclua uma variedade de fotografias que mostrem o produto de diferentes \u00e2ngulos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Destacar as principais carater\u00edsticas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certifique-se de que as imagens s\u00e3o claras, focadas e bem iluminadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar fundos brancos simples.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fazer com que o produto preencha 85% ou mais do quadro.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclua texto alternativo com 1 a 2 palavras-chave que tenha pesquisado.<\/span><\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"alignnone size-full wp-image-18864\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\" alt=\"Mulher sorridente a utilizar um tablet num pequeno armaz\u00e9m com caixas de cart\u00e3o e organizadores de ficheiros em segundo plano\" width=\"1920\" height=\"825\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses-300x129.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses-1024x440.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses-768x330.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses-1536x660.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_04_Amazon-Store-Marketing-Tips-For-Small-Businesses-18x8.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<h2><b>Utilizar o Amazon Marketing Cloud<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m \u00e9 importante utilizar a nuvem de marketing da Amazon como um servi\u00e7o da Amazon para an\u00e1lise de marketing. Isto pode fornecer uma s\u00e9rie de funcionalidades que podem ajudar a sua loja:<\/span><\/p>\n<p><b>Desempenho de campanhas entre canais<\/b><span style=\"font-weight: 400;\">: O AMC permite aos anunciantes avaliar o impacto de v\u00e1rios canais de publicidade, proporcionando uma vis\u00e3o hol\u00edstica do desempenho da campanha no ecossistema da Amazon.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Relat\u00f3rios personalizados com SQL<\/b><span style=\"font-weight: 400;\">: Os anunciantes podem criar relat\u00f3rios personalizados utilizando consultas SQL, centrando-se em KPIs espec\u00edficos e m\u00e9tricas relevantes para os seus objectivos comerciais.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Visualiza\u00e7\u00e3o de dados: A AMC transforma dados complexos em imagens f\u00e1ceis de entender, ajudando os anunciantes a acompanhar as tend\u00eancias de desempenho e a tomar decis\u00f5es r\u00e1pidas e baseadas em dados.<\/span><\/p>\n<p><b>Segmenta\u00e7\u00e3o do p\u00fablico<\/b><span style=\"font-weight: 400;\">: A AMC permite a cria\u00e7\u00e3o de segmentos de p\u00fablico personalizados com base em v\u00e1rias m\u00e9tricas, como o hist\u00f3rico de navega\u00e7\u00e3o, a frequ\u00eancia de compras e a intera\u00e7\u00e3o com an\u00fancios.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Planeamento de audi\u00eancias<\/b><span style=\"font-weight: 400;\">: Os anunciantes podem obter informa\u00e7\u00f5es sobre as intera\u00e7\u00f5es do p\u00fablico, o que lhes permite aperfei\u00e7oar as mensagens e estrat\u00e9gias de marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Cria\u00e7\u00e3o de p\u00fablico-alvo personalizado<\/b><span style=\"font-weight: 400;\">: A AMC permite aos anunciantes criar listas de audi\u00eancias personalizadas utilizando registos de envolvimento, eventos de convers\u00e3o e informa\u00e7\u00f5es de segmentos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Est\u00e3o tamb\u00e9m dispon\u00edveis capacidades de medi\u00e7\u00e3o avan\u00e7adas. Estas incluem:<\/span><\/p>\n<p><b>Modelos de atribui\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: A AMC fornece ferramentas para analisar a forma como os diferentes canais e intera\u00e7\u00f5es contribuem para <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >convers\u00f5es<\/a>ajudando os anunciantes a compreender o percurso do cliente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Hist\u00f3rico do sinal de compra alargado<\/b><span style=\"font-weight: 400;\">: A partir de janeiro de 2025, a AMC oferece uma janela de retrospetiva de retalho de 5 anos, permitindo uma medi\u00e7\u00e3o mais precisa de m\u00e9tricas como o valor do tempo de vida do cliente e as compras de novos produtos da marca24.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Otimiza\u00e7\u00e3o do investimento em meios de comunica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">: A AMC fornece orienta\u00e7\u00f5es baseadas em dados para ajudar os anunciantes a otimizar os seus gastos com publicidade em diferentes canais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m pode fornecer informa\u00e7\u00f5es multim\u00e9dia que unificam os sinais de v\u00e1rias propriedades da Amazon, as entradas dos pr\u00f3prios anunciantes e os fornecedores externos.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18863\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\" alt=\"Um \u00edcone de nuvem 3D com um s\u00edmbolo de carrinho de compras, representando a tecnologia de com\u00e9rcio eletr\u00f3nico baseada na nuvem\" width=\"1920\" height=\"825\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses.png 1920w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses-300x129.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses-1024x440.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses-768x330.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses-1536x660.png 1536w, https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_03_Amazon-Store-Marketing-Tips-For-Small-Businesses-18x8.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><b>Dicas de marketing PPC da Amazon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O marketing PPC pode ser um aspeto crucial da sua estrat\u00e9gia de marketing da Amazon. As t\u00e1cticas de PPC funcionam de forma semelhante a qualquer outro lugar, mas as especificidades b\u00e1sicas podem variar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deve experimentar e testar cada tipo de campanha de an\u00fancios PPC. Isto pode envolver a experimenta\u00e7\u00e3o com a segmenta\u00e7\u00e3o autom\u00e1tica e manual de palavras-chave para ver o que \u00e9 melhor para a sua marca. Utilize as ferramentas discutidas para verificar o que as pessoas est\u00e3o a procurar e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efectue uma pesquisa detalhada de palavras-chave utilizando uma ferramenta de pesquisa de palavras-chave. N\u00e3o se esque\u00e7a de se concentrar tanto nas palavras-chave relacionadas como nos produtos da concorr\u00eancia. Pode obter ajuda da ferramenta de desempenho de consultas de pesquisa para descobrir que produtos semelhantes est\u00e3o a aparecer nos termos de pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defina os seus or\u00e7amentos di\u00e1rios e as suas propostas predefinidas entre o dobro e cerca de metade do valor recomendado automaticamente pela Amazon. Isto dar-lhe-\u00e1 um pouco de vantagem sobre os que utilizam a predefini\u00e7\u00e3o e pode proporcionar-lhe uma rede de seguran\u00e7a maior. \u00c9 melhor deixar as campanhas de an\u00fancios a decorrer durante pelo menos duas semanas antes de tentar recolher relat\u00f3rios e fazer ajustes. Este pode ser um per\u00edodo de car\u00eancia suficiente para deixar a bola rolar, mas pode variar consoante a quantidade de pesquisas que a sua categoria de produto recebe (mais termos de pesquisa significam que os efeitos devem ser vistos mais cedo).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por falar em revis\u00e3o e relat\u00f3rios, deve rever os seus relat\u00f3rios de an\u00fancios uma vez por semana. A partir da\u00ed, pode subtrair, adicionar e ajustar palavras-chave conforme necess\u00e1rio. Obtenha relat\u00f3rios de an\u00fancios das suas campanhas autom\u00e1ticas para encontrar palavras-chave para as suas campanhas manuais. Antes de ajustar ou remover uma palavra-chave de uma campanha manual, certifique-se de que a palavra-chave recebe pelo menos 10 cliques.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Procura uma ag\u00eancia Amazon SEO? Porque n\u00e3o experimentar os nossos servi\u00e7os? Podemos tratar de tudo, desde o conte\u00fado \u00e0 configura\u00e7\u00e3o da p\u00e1gina e ao marketing de com\u00e9rcio eletr\u00f3nico, para que possa sentar-se e relaxar enquanto o dinheiro entra. Consulte a nossa p\u00e1gina de servi\u00e7os para saber mais.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting a budding webshop going can be tough, especially with all the competition on the market. Simply setting up a store on Amazon is no longer enough: You need an Amazon store marketing strategy to succeed. Here are some crucial Amazon tips for improving your searchability: Know Your Main Tools Let&#8217;s start with the two [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[1028,1024,1025,1015,1016,1026,1013,1023,1019,1014,1017,1029,1018,1021,1012,1022,1027,1020],"wl_entity_type":[47],"class_list":["post-18709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-amazon-a-content","tag-amazon-advertising-tools","tag-amazon-audience-targeting","tag-amazon-backend-keywords","tag-amazon-brand-analytics","tag-amazon-campaign-performance","tag-amazon-keyword-optimization","tag-amazon-marketing-cloud","tag-amazon-marketing-strategy","tag-amazon-ppc-strategy","tag-amazon-product-listing","tag-amazon-search-query-performance","tag-amazon-search-ranking","tag-amazon-seller-tips","tag-amazon-seo-tips","tag-amazon-store-optimization","tag-ecommerce-seo","tag-long-tail-keywords-amazon","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Store Marketing Tips For Small Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Looking to optimise your Amazon webstore but don&#039;t know where to start? You need an Amazon store marketing strategy to succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Store Marketing Tips For Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Looking to optimise your Amazon webstore but don&#039;t know where to start? You need an Amazon store marketing strategy to succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T09:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T09:18:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Amazon Store Marketing Tips For Small Businesses\",\"datePublished\":\"2025-05-07T09:18:41+00:00\",\"dateModified\":\"2025-05-07T09:18:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/\"},\"wordCount\":1373,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\",\"keywords\":[\"Amazon A+ content\",\"Amazon advertising tools\",\"Amazon audience targeting\",\"Amazon backend keywords\",\"Amazon Brand Analytics\",\"Amazon campaign performance\",\"Amazon keyword optimization\",\"Amazon Marketing Cloud\",\"Amazon marketing strategy\",\"Amazon PPC strategy\",\"Amazon product listing\",\"Amazon search query performance\",\"Amazon search ranking\",\"Amazon seller tips\",\"Amazon SEO tips\",\"Amazon store optimization\",\"eCommerce SEO\",\"long-tail keywords Amazon\"],\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/\",\"name\":\"Amazon Store Marketing Tips For Small Businesses - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\",\"datePublished\":\"2025-05-07T09:18:41+00:00\",\"dateModified\":\"2025-05-07T09:18:42+00:00\",\"description\":\"Looking to optimise your Amazon webstore but don't know where to start? You need an Amazon store marketing strategy to succeed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png\",\"width\":1920,\"height\":1080,\"caption\":\"Amazon logo glowing in the center of a dark stage with shopping carts and floating cardboard boxes surrounding it\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/05\\\/07\\\/amazon-store-marketing-tips-for-small-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Store Marketing Tips For Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\",\"name\":\"rawal\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/rawal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dicas de marketing da loja Amazon para pequenas empresas - Promoguy Ag\u00eancia de Marketing Digital","description":"Pretende otimizar a sua loja Web da Amazon mas n\u00e3o sabe por onde come\u00e7ar? Para ser bem sucedido, precisa de uma estrat\u00e9gia de marketing para a loja Amazon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/","og_locale":"pt_PT","og_type":"article","og_title":"Amazon Store Marketing Tips For Small Businesses","og_description":"Looking to optimise your Amazon webstore but don't know where to start? You need an Amazon store marketing strategy to succeed.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2025-05-07T09:18:41+00:00","article_modified_time":"2025-05-07T09:18:42+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png","type":"image\/png"}],"author":"rawal","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"rawal","Tempo estimado de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/"},"author":{"name":"rawal","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/e1a670a98f32194c45182280b1996c56"},"headline":"Amazon Store Marketing Tips For Small Businesses","datePublished":"2025-05-07T09:18:41+00:00","dateModified":"2025-05-07T09:18:42+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/"},"wordCount":1373,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png","keywords":["Amazon A+ content","Amazon advertising tools","Amazon audience targeting","Amazon backend keywords","Amazon Brand Analytics","Amazon campaign performance","Amazon keyword optimization","Amazon Marketing Cloud","Amazon marketing strategy","Amazon PPC strategy","Amazon product listing","Amazon search query performance","Amazon search ranking","Amazon seller tips","Amazon SEO tips","Amazon store optimization","eCommerce SEO","long-tail keywords Amazon"],"articleSection":["Online Marketing"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/","url":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/","name":"Dicas de marketing da loja Amazon para pequenas empresas - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png","datePublished":"2025-05-07T09:18:41+00:00","dateModified":"2025-05-07T09:18:42+00:00","description":"Pretende otimizar a sua loja Web da Amazon mas n\u00e3o sabe por onde come\u00e7ar? Para ser bem sucedido, precisa de uma estrat\u00e9gia de marketing para a loja Amazon.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/04\/04_Article-thumb_Amazon-Store-Marketing-Tips-For-Small-Businesses.png","width":1920,"height":1080,"caption":"Amazon logo glowing in the center of a dark stage with shopping carts and floating cardboard boxes surrounding it"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2025\/05\/07\/amazon-store-marketing-tips-for-small-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/"},{"@type":"ListItem","position":2,"name":"Amazon Store Marketing Tips For Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/e1a670a98f32194c45182280b1996c56","name":"rawal","url":"https:\/\/promoguy.nl\/pt\/blog\/author\/rawal\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/amazon-store-marketing-tips-for-small-businesses-18709","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/18709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=18709"}],"version-history":[{"count":5,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/18709\/revisions"}],"predecessor-version":[{"id":18861,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/18709\/revisions\/18861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/18860"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=18709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=18709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=18709"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=18709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}