{"id":18992,"date":"2025-06-30T08:18:57","date_gmt":"2025-06-30T08:18:57","guid":{"rendered":"https:\/\/promoguy.nl\/?p=18992"},"modified":"2025-06-30T08:19:01","modified_gmt":"2025-06-30T08:19:01","slug":"media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2025\/06\/30\/media-planning-case-for-pv-technology-companymedia-planning-for-pv-battery-companyplanning-discovery-for-pv-battery-company\/","title":{"rendered":"Caso de planeamento de meios para uma empresa de tecnologia fotovoltaica"},"content":{"rendered":"

Chegar a novos mercados \u00e9 essencial para o crescimento de uma empresa. No entanto, \u00e9 sempre mais f\u00e1cil falar do que fazer. No que diz respeito \u00e0 ind\u00fastria transformadora, os mercados asi\u00e1ticos s\u00e3o lucrativos, mas tamb\u00e9m muito disputados pelos novos operadores. \u00c9 por isso que o nosso \u00faltimo cliente precisava de um plano de comunica\u00e7\u00e3o com objectivos adequados para melhorar o seu alcance nesta regi\u00e3o.<\/p>\n

Perspectivas do cliente<\/h2>\n

O cliente era um fabricante de tecnologias fotovoltaicas que convertem a luz ambiente em energia para aplica\u00e7\u00f5es como a ilumina\u00e7\u00e3o e a micro-alimenta\u00e7\u00e3o de dispositivos. A tecnologia oferece uma alternativa sustent\u00e1vel a v\u00e1rias formas de baterias, utilizando qualquer fonte de luz que esteja por perto para reenergizar dispositivos ligados. Ao colocar uma camada ultra-fina que gera a sua pr\u00f3pria energia, pequenos objectos como term\u00f3statos, teclados e fechaduras digitais podem gerar a sua pr\u00f3pria energia.<\/p>\n

O cliente est\u00e1 a tentar promover a sua tecnologia e expandir-se para novos mercados. J\u00e1 est\u00e3o posicionados em Fran\u00e7a e nos EUA, mas o mercado asi\u00e1tico \u00e9 uma quest\u00e3o diferente. Esta expans\u00e3o era necess\u00e1ria, uma vez que a regi\u00e3o \u00e9 um importante reduto da eletr\u00f3nica de consumo e do fabrico.<\/p>\n

Planeamento dos meios de comunica\u00e7\u00e3o<\/h2>\n

A empresa precisava de compreender a concorr\u00eancia e os volumes da pesquisa paga em todo o mundo, incluindo a Am\u00e9rica do Norte, a Europa e a \u00c1sia. Pretendia, sobretudo, obter uma melhor posi\u00e7\u00e3o nos mercados asi\u00e1ticos (Jap\u00e3o, Coreia, China e Taiwan). Para tal, foi necess\u00e1rio analisar os v\u00e1rios volumes e o interesse na tecnologia propriet\u00e1ria em 15 mercados diferentes. Os mercados precisavam ent\u00e3o de ser classificados de acordo com os seus pr\u00f3prios KPIs.<\/p>\n

De seguida, foi necess\u00e1rio analisar qual a plataforma atrav\u00e9s da qual abordar os clientes e como. A maior parte do trabalho da empresa exigia o contacto com fabricantes e empresas para aumentar as suas vendas. Isto significava que o LinkedIn era o local ideal para a divulga\u00e7\u00e3o, pelo que come\u00e7\u00e1mos a elaborar um plano de mensagens dirigido aos clientes da ind\u00fastria eletr\u00f3nica.<\/p>\n

Isto implicava a utiliza\u00e7\u00e3o de conjuntos de ferramentas e dados dispon\u00edveis para criar um marketing<\/a> e o pipeline de vendas para maior rapidez e clareza. Em \u00faltima an\u00e1lise, isto constituiria a base de um fluxo eficiente de ABM (marketing baseado em contas) que aumentaria a visibilidade, os contactos e a efic\u00e1cia da empresa convers\u00f5es<\/a>.<\/p>\n

Durante o nosso planeamento, repar\u00e1mos que a empresa tinha muito pouca sobreposi\u00e7\u00e3o com os seus concorrentes no que diz respeito aos mapas de palavras-chave. Isto indicava que a concorr\u00eancia seria muito baixa para o nosso cliente e que havia uma enorme oportunidade para o Google Ads.<\/p>\n

Planeamento e resultados<\/h2>\n

Em suma, cri\u00e1mos um plano de meios para compreender quais os mercados com melhores pre\u00e7os e oportunidades de neg\u00f3cio. Isto ajudou a empresa a capitalizar os contactos adequados e a ganhar uma posi\u00e7\u00e3o na regi\u00e3o. Estes dados ajudaram a empresa a gerir e a avaliar os mercados mais competitivos para planear melhor os recursos e orientar as suas mensagens na dire\u00e7\u00e3o certa.<\/p>\n

Cri\u00e1mos ent\u00e3o um mix de canais de marketing para a empresa e deline\u00e1mos os KPI mais essenciais para os pain\u00e9is de controlo. Estes inclu\u00edam o total de cliques, o total de contactos e os gastos com an\u00fancios em plataformas relevantes. No seu caso espec\u00edfico, consider\u00e1mos que LinkedIn<\/span>Os an\u00fancios do Google, do Google e do Google Display seriam as op\u00e7\u00f5es mais vi\u00e1veis. A estrat\u00e9gia est\u00e1 descrita na imagem abaixo:<\/p>\n

\"Caso<\/p>\n

Implor\u00e1mos \u00e0 empresa que utilizasse a segmenta\u00e7\u00e3o direta combinada com o remarketing no Google e LinkedIn<\/span>. Isto permitir-lhes-ia visar as audi\u00eancias dos seus concorrentes e otimizar a sua utiliza\u00e7\u00e3o da Rede Google. O principal objetivo seria tirar o m\u00e1ximo partido das palavras-chave transaccionais e comerciais para as vendas, consolidando simultaneamente o planeamento e o alcance dos meios de comunica\u00e7\u00e3o do meio do funil com palavras-chave de navega\u00e7\u00e3o. Isto permitiu direcionar as audi\u00eancias com as inten\u00e7\u00f5es mais elevadas nos mercados europeu, norte-americano e asi\u00e1tico.<\/p>\n

Para a segmenta\u00e7\u00e3o no LinkedIn, produzimos uma s\u00e9rie de cargos que a empresa poderia segmentar para melhorar o ROI de marketing. Estes inclu\u00edam os suspeitos do costume, mas tamb\u00e9m t\u00edtulos mais espec\u00edficos de nichos e sectores, como Diretor de Sustentabilidade ou Inova\u00e7\u00e3o. Este tipo de t\u00edtulo pode ser mais relevante para o trabalho da empresa.<\/p>\n

Para concluir, o nosso trabalho afinou a segmenta\u00e7\u00e3o da empresa e permitiu-lhe tirar o m\u00e1ximo partido das suas plataformas. Tamb\u00e9m refin\u00e1mos a sua pesquisa demogr\u00e1fica e demos-lhes um alvo vi\u00e1vel dentro da sua base de clientes. Esta investiga\u00e7\u00e3o ajudou-os a estabelecer uma melhor base para futuras aplica\u00e7\u00f5es de marketing e poupou-os a gastos desnecess\u00e1rios.<\/p>\n

Se procura conte\u00fados ou outros servi\u00e7os de marketing, consulte a nossa p\u00e1gina de servi\u00e7os.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Reaching out to new markets is essential for growing one’s business. However, that’s always easier said than done. When it comes to manufacturing, the Asian markets are lucrative, but also cutthroat for new entrants. That’s where our latest client needed a media plan with proper targets to improve their outreach in this region. Client Outlook […]<\/p>\n","protected":false},"author":2,"featured_media":19003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[363,402,694,1037],"wl_entity_type":[47],"class_list":["post-18992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-google-ads","tag-linkedin","tag-media-planning","wl_entity_type-article"],"acf":[],"yoast_head":"\nMedia Planning Case For PV Technology Company - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Asian markets are lucrative, but tricky for new entrants. Our client needed a media planning strategy to boost outreach. 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