{"id":19034,"date":"2025-08-08T11:33:08","date_gmt":"2025-08-08T11:33:08","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19034"},"modified":"2025-08-08T11:33:13","modified_gmt":"2025-08-08T11:33:13","slug":"search-optimisation-case-climbing-centre","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2025\/08\/08\/search-optimisation-case-climbing-centre\/","title":{"rendered":"Caso de otimiza\u00e7\u00e3o da pesquisa: Centro de Escalada na Europa de Leste"},"content":{"rendered":"

A otimiza\u00e7\u00e3o da pesquisa pode ser a diferen\u00e7a entre a mera visibilidade e a efic\u00e1cia convers\u00f5es<\/a>. N\u00e3o basta estar no Google<\/a> porque, francamente, toda a gente o \u00e9. Eis como ajud\u00e1mos o nosso cliente, que geria um centro de escalada em Litu\u00e2nia<\/a>Os clientes, por sua vez, obt\u00eam taxas de convers\u00e3o mais eficazes e aumentam as suas vendas.<\/p>\n

Perspectivas do cliente<\/h2>\n

O nosso cliente geria um centro de escalada em rocha na Litu\u00e2nia, operando uma instala\u00e7\u00e3o interior que tamb\u00e9m oferecia uma gama de outras actividades recreativas, como ioga. A mensagem de marketing da empresa centrava-se no entusiasmo e no bem-estar, para al\u00e9m de proporcionar um bom momento para reuni\u00f5es de grandes grupos. A empresa organizava eventos para todas as idades, permitindo a realiza\u00e7\u00e3o de eventos familiares e exerc\u00edcios ou treinos avan\u00e7ados num \u00fanico local.<\/p>\n

Estavam a tentar melhorar o seu alcance com um programa de alcance digital. A empresa n\u00e3o dispunha de processos complicados, pelo que foi feito muito trabalho desde o in\u00edcio. O principal KPI seria uma mistura de maior relev\u00e2ncia do p\u00fablico, convers\u00f5es e menor custo por clique.<\/p>\n

Estrat\u00e9gia de otimiza\u00e7\u00e3o de pesquisa<\/h2>\n

\"Etapas<\/p>\n

Devido \u00e0 natureza do neg\u00f3cio, a abordagem foi local, o que \u00e9 um procedimento operacional normal para espa\u00e7os de eventos. Esta abordagem incorporou uma melhor pesquisa paga local e uma melhor orienta\u00e7\u00e3o em vez de SEO ou outras medidas a longo prazo.<\/p>\n

Outro aspeto fundamental da nova estrat\u00e9gia era atrair eventos de anivers\u00e1rio. Isto ajudaria a criar o maior n\u00famero de inscri\u00e7\u00f5es com o m\u00ednimo de publicidade gasta.<\/p>\n

Isto significava refinar as op\u00e7\u00f5es de pesquisa, eliminando pesquisas indesejadas. Detect\u00e1mos tr\u00e1fego de cidades vizinhas, que foi depois removido. A informa\u00e7\u00e3o de localiza\u00e7\u00e3o teve de ser alterada. Definimos a segmenta\u00e7\u00e3o da geolocaliza\u00e7\u00e3o por raio \u00e0 volta do local, em vez de por distritos. Isto ajudou a refinar as nossas pesquisas, fazendo corresponder a dist\u00e2ncia exacta com maior precis\u00e3o, uma vez que os distritos podem ser irregulares.<\/p>\n

Em seguida, alter\u00e1mos a segmenta\u00e7\u00e3o, visando agora os pais, a partir dos 35 anos. Alter\u00e1mos o texto dos an\u00fancios existentes (t\u00edtulos e descri\u00e7\u00f5es) e procur\u00e1mos os elementos de mensagem mais importantes para a nova estrat\u00e9gia.<\/p>\n

Otimiza\u00e7\u00e3o de pesquisa Cria\u00e7\u00e3o de conte\u00fados<\/h2>\n

Cri\u00e1mos novos recursos sob a forma de sitelinks, textos explicativos e snippets estruturados. Ap\u00f3s o teste, foram feitas correc\u00e7\u00f5es nos textos explicativos para obter o m\u00e1ximo impacto e, em seguida, adicion\u00e1mos imagens melhoradas.<\/p>\n

Tamb\u00e9m optimiz\u00e1mos a conta Google para adicionar log\u00f3tipos e o nome da empresa, quando necess\u00e1rio. Por fim, revimos os termos de pesquisa, adicionando as palavras-chave negativas que n\u00e3o eram relevantes nas nossas listas de termos de pesquisa. Isto foi feito regularmente, de modo a refinar a lista para as mais eficazes.<\/p>\n

No seu conjunto, estas medidas permitiram minimizar as despesas e aumentar o CTR.<\/p>\n

Resultados<\/h2>\n

\"Resultados<\/p>\n

Como mostram os dados, os custos baixaram quase 6 vezes. O processo constante de refinamento e teste de palavras-chave permitiu obter convers\u00f5es mais elevadas (quase 7 vezes mais elevadas) para despesas mais baixas.<\/p>\n

Gra\u00e7as a esta estrat\u00e9gia, conseguimos tamb\u00e9m melhorar o ROI por convers\u00e3o, direcionando-nos para clientes que gastam mais. Tudo isto foi feito ao mesmo tempo que se obtinham impress\u00f5es mais relevantes, provando que o custo por clique era mais baixo.<\/p>\n

Como o caso ilustra, o refinamento e a defini\u00e7\u00e3o de objectivos podem melhorar consideravelmente o potencial de pesquisa. Isto optimiza o ROI do marketing e cria um p\u00fablico mais relevante com uma maior disponibilidade para pagar.<\/p>\n

Se est\u00e1 \u00e0 procura de uma ag\u00eancia de pesquisa, n\u00e3o procure mais. Podemos ajud\u00e1-lo a implementar a estrat\u00e9gia de que necessita, para que a sua empresa possa prosperar. Veja o nosso p\u00e1gina de servi\u00e7os de marketing<\/a> para ver o que podemos fazer por si.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Search optimisation can be the difference between mere visibility and effective conversions. It’s not enough to be on Google because, frankly, everyone is. Here’s how we helped our client, who ran a climbing centre in Lithuania, achieve more effective conversion rates and increase their sales. Client Outlook Our client ran a rock climbing centre in […]<\/p>\n","protected":false},"author":2,"featured_media":19045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17],"tags":[344,385,1043],"wl_entity_type":[47],"class_list":["post-19034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-google","tag-paid-search","tag-search-optimisation","wl_entity_type-article"],"acf":[],"yoast_head":"\nSearch Optimisation Case: Climbing Centre in Eastern Europe<\/title>\n<meta name=\"description\" content=\"Search optimisation is a necessity for any business looking to attract customers. 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