{"id":1905,"date":"2020-05-25T12:28:30","date_gmt":"2020-05-25T12:28:30","guid":{"rendered":"https:\/\/promoguy.nl\/google-maps-marketing-tips-for-growing-your-business\/"},"modified":"2025-04-05T14:24:58","modified_gmt":"2025-04-05T14:24:58","slug":"google-maps-marketing-tips-for-growing-your-business","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/05\/25\/google-maps-marketing-tips-for-growing-your-business\/","title":{"rendered":"Dicas de marketing do Google Maps para fazer crescer o seu neg\u00f3cio"},"content":{"rendered":"

Com tantas ferramentas \u00fateis e software no seu portef\u00f3lio, a Google fornece muitas ferramentas promocionais \u00fanicas. No entanto, h\u00e1 uma que tem um grande potencial de marketing, mas que muitas vezes passa despercebida: O Google Maps. \u00c9 isso mesmo! A tecnologia que revolucionou a localiza\u00e7\u00e3o e o GPS tem grandes vantagens para quem consegue construir um presen\u00e7a<\/a> nele. Estamos aqui para mostrar como.<\/p>\r\n\r\n\r\n\r\n

Mas primeiro, o b\u00e1sico:<\/p>\r\n\r\n\r\n\r\n

O que \u00e9 o marketing do Google Maps (e porqu\u00ea incomodar-se com ele)?<\/h2>\r\n\r\n\r\n\r\n
\"Dicas\r\n
Imagem via Google<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

O marketing do Google Maps \u00e9 simplesmente qualquer esfor\u00e7o que visa criar uma melhor presen\u00e7a no Google Maps. Uma empresa que \u00e9 muito mais vis\u00edvel e oferece muito mais informa\u00e7\u00f5es geogr\u00e1ficas e de contacto \u00e9 muito mais fi\u00e1vel para os consumidores. Este tipo de presen\u00e7a permite um SEO local muito melhor, aparecendo muito mais cedo aos potenciais consumidores. Outra vantagem \u00e9 que os consumidores t\u00eam muito mais hip\u00f3teses de ver um comercial<\/a> em linha<\/a> e que pretende utiliz\u00e1-lo em breve.<\/p>\r\n\r\n\r\n\r\n

De facto, 76% de consumidores que procuram empresas<\/a> na sua \u00e1rea visitam esse estabelecimento no mesmo dia. Al\u00e9m disso. 28% das pesquisas por uma empresa pr\u00f3xima que ofere\u00e7a um produto desej\u00e1vel resultam numa compra. De acordo com a Google, 30% de todas as pesquisas em telem\u00f3veis est\u00e3o relacionadas com localiza\u00e7\u00f5es. \u00c9 um n\u00famero bastante impressionante, tendo em conta o n\u00famero de pessoas que utilizam o motor de busca diariamente.<\/p>\r\n\r\n\r\n\r\n

A utiliza\u00e7\u00e3o do Google Maps para fins comerciais acarreta muitos outros benef\u00edcios potenciais. O marketing do Google Maps tamb\u00e9m melhora a forma como o Google v\u00ea a sua empresa e a classifica. \u00c9 muito \u00fatil que a sua empresa apare\u00e7a no \"top 3\" mais vis\u00edvel quando as pessoas procuram lojas, fornecedores ou empresas numa determinada categoria. Estar no top 3 local pode gerar taxas de convers\u00e3o muito mais elevadas.<\/p>\r\n\r\n\r\n\r\n

Como obter uma melhor classifica\u00e7\u00e3o no Google Maps<\/h2>\r\n\r\n\r\n\r\n

Em primeiro lugar: precisa de uma listagem no Google My Business. Depois, tem de a verificar, preencher todas as informa\u00e7\u00f5es necess\u00e1rias e optimiz\u00e1-la. J\u00e1 abord\u00e1mos este t\u00f3pico em pormenor, por isso, se precisar de saber como o fazer, clique aqui para saber mais sobre como criar a sua pr\u00f3pria listagem<\/a>.<\/p>\r\n\r\n\r\n\r\n

O Google My Business tem benef\u00edcios complementares, pelo que \u00e9 melhor n\u00e3o o subutilizar. O n\u00edvel de detalhe na listagem do GMB \u00e9, afinal, um fator importante na forma como o Google classifica a sua empresa. Adicione as suas informa\u00e7\u00f5es de contacto e o endere\u00e7o da sua empresa \u00e0 listagem do GMB (o endere\u00e7o tem de ser o endere\u00e7o postal local da sua empresa). servi\u00e7o<\/a> tamb\u00e9m utiliza).<\/p>\r\n\r\n\r\n\r\n

Com isso fora do caminho, tente obter o m\u00e1ximo de boas cr\u00edticas<\/a> como puder. Pode perguntar diretamente aos consumidores ou colocar um aviso no seu s\u00edtio Web<\/a> quando utilizam a loja em linha. Alguns v\u00e3o mais longe e oferecem aos clientes cart\u00f5es de agradecimento ou pequenos presentes para os motivar a escrever uma opini\u00e3o. Tudo isto ajuda a promover melhores classifica\u00e7\u00f5es. Outro fator importante \u00e9 manter os dados actualizados, bem como fornecer imagens de alta qualidade do seu local de neg\u00f3cio. Se as informa\u00e7\u00f5es forem consideradas exactas e existirem mais dados visuais dispon\u00edveis, \u00e9 mais prov\u00e1vel que os consumidores e o Google considerem a empresa melhor.<\/p>\r\n\r\n\r\n\r\n

Uma dica de formata\u00e7\u00e3o que pode ser \u00fatil \u00e9 evitar que os textos de descri\u00e7\u00e3o sejam demasiado longos. Fa\u00e7a-o de acordo com o tamanho vis\u00edvel num telem\u00f3vel, certificando-se de que n\u00e3o se perdem palavras cruciais. Isto \u00e9 pertinente porque os dados mostram que a maioria das pessoas que pesquisam no Google Maps o fazem nos seus telem\u00f3veis. A sua introdu\u00e7\u00e3o tamb\u00e9m pode estar sujeita \u00e0s normas editoriais do Google, pelo que n\u00e3o \u00e9 aconselh\u00e1vel inserir hiperliga\u00e7\u00f5es e palavras-chave. Isto pode resultar numa recusa do Google. Utilize palavras-chave relevantes na sua Introdu\u00e7\u00e3o, mas dedique algum tempo a criar uma palavra-chave atractiva.<\/p>\r\n\r\n\r\n\r\n

Otimiza\u00e7\u00e3o adicional<\/h2>\r\n\r\n\r\n\r\n
\"Marketing<\/figure>\r\n\r\n\r\n\r\n

Para subir a parada, vai precisar de um pouco mais na manga. Outro conselho que ajuda, mas que muitas vezes n\u00e3o \u00e9 seguido, \u00e9 que deve indicar quais as \u00e1reas que a sua empresa serve no seu perfil do Google My Business. Al\u00e9m disso, indique se a sua empresa serve pessoas na localiza\u00e7\u00e3o principal, o que pode evitar que apare\u00e7am sem querer. Se aplic\u00e1vel, active a capacidade de efetuar marca\u00e7\u00f5es ou reservas.<\/p>\r\n\r\n\r\n\r\n

Adicionar as suas imagens \u00e9 uma coisa, mas h\u00e1 formas de as tornar ainda mais \u00f3ptimas. Pode utilizar aplica\u00e7\u00f5es de terceiros para adicionar metadados \u00e0s suas imagens, tornando-as mais f\u00e1ceis de encontrar. Por exemplo, pode adicionar os seguintes metadados \u00e0s suas imagens:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Endere\u00e7o f\u00edsico\/latitude e longitude<\/li>\r\n\r\n\r\n\r\n
  • Etiquetas de cidade \/ localiza\u00e7\u00e3o geogr\u00e1fica\/pa\u00eds<\/li>\r\n\r\n\r\n\r\n
  • Palavras-chave relevantes para a sua atividade<\/li>\r\n\r\n\r\n\r\n
  • Coment\u00e1rios sobre os servi\u00e7os relevantes oferecidos no seu local de trabalho<\/li>\r\n\r\n\r\n\r\n
  • Informa\u00e7\u00f5es adicionais sobre a categoriza\u00e7\u00e3o<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    T\u00e1cticas de marketing do Google Maps<\/h2>\r\n\r\n\r\n\r\n

    Os resultados org\u00e2nicos s\u00e3o \u00f3ptimos, mas nem todos conseguem geri-los sozinhos. Nesse caso, talvez seja altura de investir em alguns publicidade paga<\/strong> e an\u00fancios de pesquisa local<\/strong>. Na verdade, deveria estar a fazer isto juntamente com os meios org\u00e2nicos de obter resultados, uma vez que muitas empresas consideram que \u00e9 uma excelente forma de conseguir uma melhor presen\u00e7a online.<\/p>\r\n\r\n\r\n\r\n

    O passo seguinte \u00e9 executar as suas an\u00e1lises<\/strong> e utiliz\u00e1-la como ponto de partida para ac\u00e7\u00f5es futuras. Deve analisar os tipos de pesquisa que os utilizadores est\u00e3o a fazer e atender a essas palavras-chave. Outro pormenor \u00e9 prestar aten\u00e7\u00e3o ao facto de os clientes o encontrarem atrav\u00e9s de listagens ou pesquisas no Google Maps. Em conjunto, estes dois aspectos podem ajud\u00e1-lo a determinar a efic\u00e1cia das suas estrat\u00e9gias de marketing do Google Maps.<\/p>","protected":false},"excerpt":{"rendered":"

    Com tantas ferramentas \u00fateis e software no seu portef\u00f3lio, o Google fornece muitas ferramentas promocionais \u00fanicas. \u00c9 bastante \u00fatil que a sua empresa apare\u00e7a no \"top 3\" mais vis\u00edvel quando as pessoas procuram lojas, fornecedores ou empresas numa determinada categoria. Saiba como.<\/p>","protected":false},"author":1,"featured_media":11993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[436,133,437,438],"wl_entity_type":[47,54],"class_list":["post-1905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-google-maps","tag-local-seo","tag-marketing-tips","tag-ranking","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"\nGoogle Maps Marketing Tips For Growing Your Business - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Google Maps marketing is sometimes overlooked, but it can provide a wealth of benefits to a business and help customers in finding your business. 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