{"id":19130,"date":"2025-11-06T06:49:03","date_gmt":"2025-11-06T06:49:03","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19130"},"modified":"2025-11-06T06:53:48","modified_gmt":"2025-11-06T06:53:48","slug":"marketing-at-promoguy-how-we-attract-clients","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2025\/11\/06\/marketing-at-promoguy-how-we-attract-clients\/","title":{"rendered":"Marketing na Promoguy: Como atra\u00edmos clientes"},"content":{"rendered":"

A Promoguy tem sido um marketing<\/a> ag\u00eancia h\u00e1 mais de 8 anos, com todos os altos e baixos que isso implica. As nossas opera\u00e7\u00f5es de marketing levaram-nos a todo o tipo de experi\u00eancias de aprendizagem uma startup<\/span><\/span>\u00a0e, hoje, gostar\u00edamos de partilhar alguns dos conhecimentos que adquirimos ao longo dos anos.<\/p>\n

Neste artigo, vamos descrever a forma do sector do marketing tal como a vemos do nosso lado. Esperamos que os novos profissionais de marketing levem para casa alguns conselhos que possam ajudar a orientar as suas carreiras ou locais de trabalho.<\/p>\n

Portf\u00f3lio de Marketing da Promoguy: Tipos de clientes e sectores de atividade<\/h2>\n

A Promoguy gera as suas receitas atrav\u00e9s da presta\u00e7\u00e3o de servi\u00e7os de marketing a clientes. Como a nossa servi\u00e7os de marketing<\/a> Em linhas gerais, criamos e optimizamos s\u00edtios Web, fazemos publicidade digital e promo\u00e7\u00e3o nas redes sociais, desenvolvemos plataformas e realizamos todo o tipo de actividades de pesquisa de mercado. H\u00e1 mais de meia d\u00e9cada que prestamos estes servi\u00e7os e acumul\u00e1mos centenas de clientes. Eis o aspeto do nosso nicho espec\u00edfico:<\/p>\n

Embora tendamos a trabalhar com B2B, B2C, startups e empresas de diferentes escalas, posicionamo-nos como parceiros estrat\u00e9gicos para uma s\u00e9rie de solu\u00e7\u00f5es de gera\u00e7\u00e3o de leads b2b. Este facto ajudou-nos a obter alguns clientes de elevado valor, o que equilibra o or\u00e7amento, ao mesmo tempo que fornecemos servi\u00e7os a outras empresas mais pequenas.<\/p>\n

J\u00e1 trabalh\u00e1mos com muitas empresas B2C, mas estas s\u00e3o geralmente pequenas empresas. Necessitam frequentemente de servi\u00e7os r\u00e1pidos e f\u00e1ceis, o que nos permite trabalhar com v\u00e1rias empresas com necessidades menos intensas. Neste sentido, muitas vezes os nossos \u201cpeixes grandes\u201d tendem a ser empresas B2B que fornecem SaaS ou maquinaria industrial.<\/p>\n

Embora muitas vezes tenhamos alguns peixes grandes, tamb\u00e9m nos concentramos em v\u00e1rios pequenos simultaneamente. Isto permite-nos equilibrar os trabalhos de elevado or\u00e7amento com os de baixo or\u00e7amento que necessitam de menos servi\u00e7os e de m\u00e3o de obra menos exigente.<\/p>\n

Neste momento, os nossos maiores clientes est\u00e3o nos sectores das solu\u00e7\u00f5es imobili\u00e1rias, da computa\u00e7\u00e3o de IA, dos servi\u00e7os financeiros, das solu\u00e7\u00f5es de forma\u00e7\u00e3o para empresas, dos cuidados de sa\u00fade e de outros sectores de servi\u00e7os. Os clientes mais pequenos tendem a ser lojas de moda, fornecedores de produtos alimentares, cl\u00ednicas de sa\u00fade e prestadores de servi\u00e7os de lazer.<\/p>\n

Segmenta\u00e7\u00e3o geogr\u00e1fica e demogr\u00e1fica<\/h3>\n

\"Rede<\/p>\n

Manter uma mente aberta e visar regi\u00f5es de todo o mundo tem sido um dos nossos pontos fortes. J\u00e1 trabalh\u00e1mos com empresas t\u00e3o distantes como as regi\u00f5es africanas ou mesmo a \u00cdndia. O marketing da Promoguy nunca foi limitado pela geografia, uma vez que muitos de n\u00f3s vivem em pa\u00edses diferentes e operam \u00e0 dist\u00e2ncia.<\/p>\n

Trabalhamos maioritariamente com clientes globais na Europa e nos EUA. O nosso alcance levou-nos principalmente a empresas de l\u00edngua inglesa. No entanto, uma das vantagens que oferecemos \u00e9 uma equipa multilingue com uma abordagem cooperativa, o que levou recentemente a um aumento de empregos noutras l\u00ednguas.<\/p>\n

Como empresa, foi \u00fatil podermos oferecer a cria\u00e7\u00e3o de s\u00edtios Web e redes sociais multilingues. Um dos nossos maiores clientes foi uma cadeia de hot\u00e9is na Europa, para quem cri\u00e1mos redes sociais em 3 l\u00ednguas diferentes. Da mesma forma, constru\u00edmos s\u00edtios Web em diferentes l\u00ednguas, empregando muitas vezes freelancers para aprenderem as l\u00ednguas que n\u00e3o dominamos.<\/p>\n

Tamanho e or\u00e7amento do cliente<\/h2>\n

N\u00e3o discriminamos as empresas. N\u00e3o h\u00e1 limites para o tipo de trabalho que queremos ou podemos fazer, para al\u00e9m da capacidade e do or\u00e7amento. \u00c9 por isso que n\u00e3o nos limitamos, quer em termos de ind\u00fastria, quer mesmo em termos geogr\u00e1ficos (dentro do razo\u00e1vel).<\/p>\n

Em m\u00e9dia, recebemos or\u00e7amentos entre \u20ac10k<\/span> e \u20ac20k<\/span> por m\u00eas para clientes maiores que necessitam de servi\u00e7os alargados. Tamb\u00e9m temos outros que operam com or\u00e7amentos t\u00e3o baixos como \u20ac<\/span>5 mil por m\u00eas e, ocasionalmente, um cliente de maior dimens\u00e3o a \u20ac50k<\/span> por m\u00eas em todos os canais. Este valor pode variar consoante o n\u00famero de servi\u00e7os de que a empresa necessita, a extens\u00e3o das suas opera\u00e7\u00f5es e algumas outras considera\u00e7\u00f5es.<\/p>\n

Resolvemos solu\u00e7\u00f5es que podem ser uma pequena parte do processo para uma pequena equipa de marketing ou para um grande departamento de vendas que est\u00e1 a tentar trabalhar e construir um pipeline de vendas de marketing. A maioria dos nossos clientes situa-se entre 1 milh\u00e3o de euros e \u20ac10m<\/span> para uma empresa com uma dimens\u00e3o de 10 a 50 trabalhadores. No entanto, outras s\u00e3o empresas de 1000 ETI que necessitam de melhorias estrat\u00e9gicas na visualiza\u00e7\u00e3o de dados, na automatiza\u00e7\u00e3o das vendas, na gera\u00e7\u00e3o de contactos ou na SEO<\/a>, A empresa \u00e9 respons\u00e1vel pela gest\u00e3o do seu neg\u00f3cio, da sua marca e da sua parte operacional.<\/p>\n

Estrat\u00e9gia de Inbound Marketing<\/h2>\n

Em termos de angaria\u00e7\u00e3o de clientes, tent\u00e1mos tudo: SEO, parceiros, podcasts, conte\u00fado<\/a>, e canais comerciais. Como nem todos foram bem sucedidos, reduzimos a nossa aten\u00e7\u00e3o \u00e0s plataformas e ao boca-a-boca.<\/p>\n

Os nossos contactos prov\u00eam principalmente de plataformas de aquisi\u00e7\u00e3o de clientes como a Sortlist e de recomenda\u00e7\u00f5es dos nossos parceiros e clientes. A maioria dos nossos contactos prov\u00e9m destes \u00faltimos, uma vez que as pessoas valorizam a qualidade do nosso trabalho. Isto \u00e9 especialmente verdade quando encontramos clientes com uma personalidade cultural\/parceria adequada.<\/p>\n

Na Sortlist, o custo por contacto pode situar-se entre \u20ac<\/span>50 e \u20ac<\/span>500eur. Mesmo nos casos mais baratos, pode ser necess\u00e1rio tempo e dedica\u00e7\u00e3o para otimizar as entradas, acrescentar casos e estar ativo na plataforma.<\/p>\n

No entanto, isto n\u00e3o significa que as outras actividades n\u00e3o sejam \u00fateis. Otimizar o s\u00edtio Web e torn\u00e1-lo apelativo ajuda as empresas a pesquisarem-nos e a encontrarem os nossos servi\u00e7os, empurrando-as mais para baixo no funil. Os cliques no s\u00edtio Web t\u00eam vindo a aumentar h\u00e1 muito tempo, com muitas partes interessadas a encontrarem-nos devido \u00e0s actividades de SEO. As altera\u00e7\u00f5es do Google podem tornar esta perspetiva por vezes inst\u00e1vel, pelo que se tornou menos fi\u00e1vel em fun\u00e7\u00e3o das prefer\u00eancias algor\u00edtmicas do momento.<\/p>\n

Em \u00faltima an\u00e1lise, a principal li\u00e7\u00e3o de todas as nossas opera\u00e7\u00f5es foi a de estarmos abertos a todas as abordagens. Trabalh\u00e1mos com empresas de sectores t\u00e3o d\u00edspares como a moda ou a maquinaria industrial e SaaS. Estar aberto ao desafio e permanecer flex\u00edvel dentro das nossas compet\u00eancias tem-nos mantido \u00e0 tona.<\/p>\n

Esperemos que o marketing em que a Promoguy est\u00e1 envolvida contenha algumas li\u00e7\u00f5es que possam ser utilizadas nas suas pr\u00f3prias actividades. Se quiser saber mais sobre as especificidades operacionais, temos uma p\u00e1gina de estudos de casos que tamb\u00e9m pode ser informativa.<\/p>","protected":false},"excerpt":{"rendered":"

Promoguy has been a marketing agency for over 8 years now, with all the ups and downs that come with it. Our marketing operations have taken us through every type of learning experience a startup\u00a0can have, and today, we’d like to share some of the insights we’ve gained over the years. In this article, we’ll […]<\/p>\n","protected":false},"author":2,"featured_media":19192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[1047,23,544],"wl_entity_type":[47],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-clients","tag-marketing","tag-promoguy","wl_entity_type-article"],"acf":[],"yoast_head":"\nMarketing Promoguy: How We Attract Clients - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Let's go over how we conduct our marketing operations, so you can learn a bit more about how a lean agency works towards attracting clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2025\/11\/06\/marketing-at-promoguy-how-we-attract-clients\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing at Promoguy: How We Attract Clients\" \/>\n<meta property=\"og:description\" content=\"Let's go over how we conduct our marketing operations, so you can learn a bit more about how a lean agency works towards attracting clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2025\/11\/06\/marketing-at-promoguy-how-we-attract-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T06:49:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T06:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2025\/10\/mobile-1087845_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"905\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rawal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rawal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/\"},\"author\":{\"name\":\"rawal\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/e1a670a98f32194c45182280b1996c56\"},\"headline\":\"Marketing at Promoguy: How We Attract Clients\",\"datePublished\":\"2025-11-06T06:49:03+00:00\",\"dateModified\":\"2025-11-06T06:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/\"},\"wordCount\":975,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/mobile-1087845_1280.jpg\",\"keywords\":[\"Clients\",\"marketing\",\"promoguy\"],\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2025\\\/11\\\/06\\\/marketing-at-promoguy-how-we-attract-clients\\\/\",\"name\":\"Marketing Promoguy: How We Attract Clients - 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