{"id":19213,"date":"2025-11-18T08:13:09","date_gmt":"2025-11-18T08:13:09","guid":{"rendered":"https:\/\/promoguy.nl\/?p=19213"},"modified":"2025-11-18T08:13:16","modified_gmt":"2025-11-18T08:13:16","slug":"ai-marketing-bot-we-ran-one-heres-what-we-found-out","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2025\/11\/18\/ai-marketing-bot-we-ran-one-heres-what-we-found-out\/","title":{"rendered":"Bot de marketing com IA: gerimos um e eis o que descobrimos"},"content":{"rendered":"

IA<\/a> marketing<\/a> bots<\/a> t\u00eam estado em alta em todos os lugares. Das redes sociais aos blogs e at\u00e9 mesmo \u00e0s mensagens telef\u00f3nicas autom\u00e1ticas, essa tecnologia se espalhou por toda parte. No entanto, at\u00e9 que ponto ela \u00e9 \u00fatil para a pessoa comum? Decidimos testar um desses bots de marketing, o Taplio, para ver se eles podem operar sozinhos e aumentar o nosso alcance nas redes sociais.<\/p>\n

O nosso teste tinha 3 objectivos b\u00e1sicos:<\/p>\n

    \n
  1. Ver se a IA consegue gerar uma intelig\u00eancia artificial semelhante \u00e0 humana conte\u00fado<\/a>.<\/li>\n
  2. Poder\u00edamos utiliz\u00e1-lo para aumentar o envolvimento?<\/li>\n
  3. Verificar se se mant\u00e9m dentro dos par\u00e2metros do t\u00f3pico atribu\u00eddo.<\/li>\n<\/ol>\n

    Nota<\/strong>: Este artigo n\u00e3o \u00e9 uma promo\u00e7\u00e3o paga da Taplio. Escrevemos este artigo independentemente de qualquer patroc\u00ednio externo ou entrada<\/span><\/span>.<\/em><\/p>\n

    O que \u00e9 um bot de marketing com IA?<\/h2>\n

    Os bots de marketing de IA s\u00e3o uma s\u00e9rie diversificada de ferramentas que automatizam os procedimentos de marketing. Estes podem ajudar a gerar texto, publica\u00e7\u00f5es nas redes sociais ou imagens sem grande interven\u00e7\u00e3o humana. Quando se definem corretamente os seus par\u00e2metros, podem ser uma forma \u00fatil de publicar conte\u00fados relevantes com muito pouco esfor\u00e7o.<\/p>\n

    Estas ferramentas tornaram-se populares em toda a Internet, uma vez que podem facilitar as tarefas mais simples. No entanto, isso vem com algumas ressalvas. Os bots de marketing requerem supervis\u00e3o humana e podem ter alucina\u00e7\u00f5es, tal como muitos outros programas. Tamb\u00e9m produzem conte\u00fado que \u00e9 frequentemente seguro, mas pode n\u00e3o ter o toque criativo de um especialista experiente em redes sociais.<\/p>\n

    Quer\u00edamos testar a sua utilidade e identificar eventuais inconvenientes, pelo que realiz\u00e1mos esta experi\u00eancia. Utiliz\u00e1mos Taplio<\/a>, O LinkedIn bot, um bot espec\u00edfico do LinkedIn que publica por si, criando t\u00f3picos e texto. Isto tamb\u00e9m foi \u00fatil na medida em que o LinkedIn \u00e9 a plataforma mais adequada para a maioria das empresas (em m\u00e9dia).<\/p>\n

    Implementa\u00e7\u00e3o e utiliza\u00e7\u00f5es do Marketing Bot<\/h2>\n

    O bot que est\u00e1vamos a utilizar custava cerca de $500 por ano e demorava 10 minutos a implementar. O pacote que escolhemos pode ser dispendioso para um utilizador individual, mas seria bastante barato para a maioria das empresas, que \u00e9 onde residem os seus pontos fortes.<\/p>\n

    O bot de marketing come\u00e7ou a publicar em intervalos regulares e conseguiu manter-se bastante bem dentro dos t\u00f3picos. Utiliz\u00e1mo-lo para gerar publica\u00e7\u00f5es sobre todo o tipo de t\u00f3picos relacionados com marketing, not\u00edcias empresariais, descentraliza\u00e7\u00e3o e at\u00e9 mesmo lazer p\u00f3s-trabalho e equil\u00edbrio entre vida profissional e pessoal. Como parte do teste, verific\u00e1mos o grau de envolvimento das mensagens e se eram relevantes para a base de leitores. Anteriormente, a conta que utiliz\u00e1mos n\u00e3o publicava com tanta frequ\u00eancia, o que nos permitiu tamb\u00e9m verificar se o volume aumentava o envolvimento.<\/p>\n

    Escusado ser\u00e1 dizer que ningu\u00e9m na plataforma suspeitou que a conta tinha sido substitu\u00edda por um fac-s\u00edmile de IA (tamb\u00e9m, para que fique claro, n\u00e3o foi utilizada nenhuma IA na reda\u00e7\u00e3o deste artigo).<\/p>\n

    At\u00e9 agora, o bot de marketing estava a cumprir muito bem todos os nossos objectivos. Regist\u00e1mos um crescimento no total de seguidores e as impress\u00f5es foram bastante elevadas.<\/p>\n

    \"Seguidores\"\"Impress\u00f5es<\/p>\n

    O conte\u00fado publicado era relevante de uma perspetiva objetiva. Enquadrava-se no tipo de conte\u00fado que normalmente se v\u00ea no LinkedIn e atra\u00eda a participa\u00e7\u00e3o do p\u00fablico circundante. Ajudava a obter impress\u00f5es, mas estas tinham altos e baixos. Isto indica que a qualidade variava. Dito isto, a consist\u00eancia da conta era muito melhor do que quando operada manualmente.<\/p>\n

    A um n\u00edvel subjetivo, muitos dos t\u00f3picos levantados pelo bot eram seguros e n\u00e3o particularmente perspicazes. Embora aceit\u00e1vel para o conte\u00fado do LinkedIn, n\u00e3o era o tipo de abordagem que produziria grandes retornos em termos de envolvimento. Da mesma forma, alguma da linguagem poderia tornar-se repetitiva (embora o LinkedIn possa ser assim de qualquer forma, por isso duvido que algu\u00e9m tenha reparado). No entanto, o volume que o bot podia publicar por m\u00eas fazia com que a conta se destacasse entre as demais.<\/p>\n

    Eis alguns dos temas abordados pelo bot nas mensagens:<\/p>\n

    \"Mensagens<\/p>\n

    Como se pode ver, estas mensagens tiveram um envolvimento positivo com bastantes gostos e partilhas. N\u00e3o se esque\u00e7a de que o LinkedIn n\u00e3o \u00e9 uma plataforma de grande envolvimento: muitas empresas recebem pequenas percentagens de gostos e coment\u00e1rios, mesmo em publica\u00e7\u00f5es importantes.<\/p>\n

    Resultados<\/h2>\n

    O bot de marketing com IA deu-nos alguns resultados positivos interessantes, com mais de 33 572 impress\u00f5es durante o per\u00edodo de teste e uma m\u00e9dia de 30 reac\u00e7\u00f5es nas publica\u00e7\u00f5es. O desempenho do conte\u00fado passou por alguns picos e vales ao longo do tempo. Isto variava em fun\u00e7\u00e3o das altera\u00e7\u00f5es no algoritmo do LinkedIn, dos t\u00f3picos espec\u00edficos sobre os quais o bot escrevia e da utiliza\u00e7\u00e3o sazonal (o LinkedIn regista uma enorme quebra de utilizadores no in\u00edcio do ver\u00e3o).<\/p>\n

    \"AI-MArketing-Bot-Content-Performance\"<\/p>\n

    Ach\u00e1mos que os resultados n\u00e3o foram maus, especialmente para um bot em que pod\u00edamos ter trabalhado mais. Como se tratava mais de uma experi\u00eancia informal com a tecnologia, n\u00e3o fizemos grandes experi\u00eancias nem ajust\u00e1mos os objectivos.<\/p>\n

    Eis mais alguns resultados demogr\u00e1ficos que mostram quem prestou mais aten\u00e7\u00e3o \u00e0 conta:<\/p>\n

    \"Dados<\/p>\n

    Como mostram os dados, observ\u00e1mos que a gest\u00e3o de topo prestava muita aten\u00e7\u00e3o \u00e0 conta. Estes eram principalmente de empresas mais pequenas, mas n\u00e3o excluindo totalmente as empresas maiores.<\/p>\n

    Deve utilizar um bot de marketing com IA para o LinkedIn?<\/h2>\n

    A utiliza\u00e7\u00e3o de um bot de marketing com IA depende do objetivo da sua atividade nas redes sociais. Se quiser volume, pode ser a solu\u00e7\u00e3o ideal. No entanto, mesmo isto tem algumas ressalvas, uma vez que os bots s\u00e3o propensos a alucina\u00e7\u00f5es. O nosso bot n\u00e3o teve esta experi\u00eancia, mas baseou-se em t\u00f3picos muito seguros e apresent\u00e1veis. A sua quilometragem pode variar, especialmente se os t\u00f3picos com que lida tiverem o potencial de serem mal interpretados ou forem propensos a uma m\u00e1 comunica\u00e7\u00e3o.<\/p>\n

    No entanto, esta capacidade de produzir t\u00f3picos mais seguros pode ser uma vantagem no LinkedIn, onde as empresas precisam de preservar a sua imagem. N\u00e3o se quer que o software se descontrole, pelo que esta foi uma boa escolha. Apesar de algumas mensagens que precisavam de ser revistas, o software funcionou perfeitamente. Raramente produziu algo de que discord\u00e1mos, o que indica que os seus dados de forma\u00e7\u00e3o est\u00e3o bem calibrados para a tarefa.<\/p>\n

    Embora o bot possa produzir coisas em volume, \u00e9 melhor utiliz\u00e1-lo para conte\u00fados aceit\u00e1veis e seguros. Nenhum dos posts se tornou viral, mas foram uma \u00f3ptima maneira de produzir um envolvimento est\u00e1vel. Se isso soa como algo que est\u00e1 ao seu alcance, deve tentar.<\/p>\n

    Automatizar o marketing n\u00e3o \u00e9 a \u00fanica forma de dar uma vantagem \u00e0 sua empresa. Se est\u00e1 \u00e0 procura de marketing nas redes sociais<\/a>, Se calhar nem precisa de um robot. Podemos tratar disso n\u00f3s pr\u00f3prios, obtendo todo o envolvimento de que possa necessitar. Contacte-nos para saber mais!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

    AI marketing bots have been making the rounds everywhere. From social media to blogs to even automated phone messages, this technology has proliferated everywhere. However, how handy is it for the average person? We decided to test out one of these marketing bots, Taplio, to see if they can operate on their own and grow […]<\/p>\n","protected":false},"author":2,"featured_media":19223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[533,856,1048,694],"wl_entity_type":[47],"class_list":["post-19213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-ai-marketing","tag-automation","tag-bot","tag-linkedin","wl_entity_type-article"],"acf":[],"yoast_head":"\nAI Marketing Bot: We Ran One & Here's What We Found Out - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"In this article, we test out an AI marketing bot to see how well it can grow our social media. 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