{"id":6809,"date":"2020-10-15T10:17:15","date_gmt":"2020-10-15T10:17:15","guid":{"rendered":"https:\/\/promoguy.nl\/instagram-suggested-posts-why-businesses-should-care\/"},"modified":"2025-04-05T13:47:07","modified_gmt":"2025-04-05T13:47:07","slug":"instagram-suggested-posts-why-businesses-should-care","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/10\/15\/instagram-suggested-posts-why-businesses-should-care\/","title":{"rendered":"Publica\u00e7\u00f5es sugeridas do Instagram: Porque \u00e9 que as empresas se devem preocupar"},"content":{"rendered":"

Tal como a sua empresa-m\u00e3e (Facebook), o Instagram est\u00e1 sempre a introduzir altera\u00e7\u00f5es nas suas comercial<\/a> modelo. Faz parte do jogo das redes sociais fazer esses esfor\u00e7os para se manter atualizado e melhorar compromisso<\/a>. No m\u00eas passado, o Instagram introduziu as mensagens sugeridas no seu sistema, em vez do seu modo tradicional de simplesmente parar quando o utilizador est\u00e1 \"completamente apanhado\". Isto faz com que o utilizador receba mensagens com base nas suas prefer\u00eancias depois de o seu feed ter esgotado o conte\u00fado subscrito.<\/p>\r\n\r\n\r\n\r\n

A funcionalidade \u00e9 opcional e o Instagram forneceu instru\u00e7\u00f5es sobre como os utilizadores podem deslig\u00e1-lo<\/a>. Mas, muito provavelmente, muitos manter\u00e3o as defini\u00e7\u00f5es predefinidas, pelo que vale a pena considerar este novo elemento em termos do seu impacto na estrat\u00e9gia de redes sociais. De curso<\/a>Como qualquer mudan\u00e7a numa plataforma importante, isto abre bastantes oportunidades. Este sistema tem implica\u00e7\u00f5es importantes na forma como as empresas devem abordar o marketing de conte\u00fados do Instagram.<\/p>\r\n\r\n\r\n\r\n

Embora o modus operandi declarado da pr\u00f3pria empresa seja melhorar a experi\u00eancia do utilizador, indo ao encontro dos seus interesses, h\u00e1 outros efeitos que pode ter. Esta mudan\u00e7a torna mais f\u00e1cil para as empresas encontrarem os consumidores, e vice-versa, segundo duas linhas diferentes: publicidade<\/strong> e conte\u00fado selecionado por algoritmos<\/strong>. A mudan\u00e7a traz muito mais envolvimento atrav\u00e9s de sugest\u00f5es autom\u00e1ticas e mais espa\u00e7o publicit\u00e1rio poss\u00edvel para terceiros utilizarem.\u00a0<\/p>\r\n\r\n\r\n\r\n

Como funcionam as publica\u00e7\u00f5es sugeridas do Instagram<\/h2>\r\n\r\n\r\n\r\n
\"Publica\u00e7\u00f5es<\/figure>\r\n\r\n\r\n\r\n

A plataforma tem estado a testar v\u00e1rias vers\u00f5es de carater\u00edsticas<\/a> h\u00e1 j\u00e1 algum tempo. No entanto, parece que chegaram a uma f\u00f3rmula que lhes agrada com a atual itera\u00e7\u00e3o. De acordo com este sistema, quando o utilizador esgota o conte\u00fado que segue, o algoritmo sugere-lhe coisas de que pode gostar. O mais importante \u00e9 que isto s\u00f3 acontece depois de o utilizador ter recuperado todo o conte\u00fado que seguiu. Assim, este \u00e9 separado do seu feed regular e a aplica\u00e7\u00e3o destaca-o como conte\u00fado diferente.<\/p>\r\n\r\n\r\n\r\n

Esta mudan\u00e7a tem uma l\u00f3gica comercial bastante clara por parte da empresa. Anteriormente, o Instagram tinha um ponto de paragem muito claro para o conte\u00fado, e isto permite-lhes ultrapassar isso com publica\u00e7\u00f5es adicionais. Tal como acontece com a maioria das altera\u00e7\u00f5es a qualquer plataforma, o principal objetivo final \u00e9 manter as pessoas a fazer scroll. Com isso, h\u00e1 uma s\u00e9rie de novos benef\u00edcios que podem ser aproveitados. Tamb\u00e9m oferece oportunidades para determinadas contas obterem um aumento no envolvimento e poss\u00edveis seguidores.<\/p>\r\n\r\n\r\n\r\n

\u00c9 de notar que a empresa nega que o aumento do envolvimento fosse o objetivo final. No entanto, intencionalmente ou n\u00e3o, \u00e9 esse o efeito que ter\u00e1. Torna o Instagram semelhante ao TikTok<\/a>A empresa est\u00e1 a oferecer uma oportunidade para os consumidores se aprofundarem nos seus interesses espec\u00edficos. De acordo com a empresa, est\u00e3o apenas a oferecer uma oportunidade para os consumidores se aprofundarem nos seus interesses espec\u00edficos.<\/p>\r\n\r\n\r\n\r\n

Esta funcionalidade pode, \u00e0 primeira vista, parecer redundante, uma vez que a op\u00e7\u00e3o Explorar j\u00e1 existe. No entanto, ambas t\u00eam uma l\u00f3gica ligeiramente diferente e fornecem conte\u00fados diferentes. A op\u00e7\u00e3o \"Explorar\" aponta as pessoas para conte\u00fados amplamente relacionados de que podem gostar, mas as mensagens sugeridas t\u00eam um interesse mais restrito e direcionado. Esta \u00e9 a parte que cont\u00e9m carater\u00edsticas muito importantes que os estrategas das redes sociais podem utilizar.<\/p>\r\n\r\n\r\n\r\n

Implica\u00e7\u00f5es para a estrat\u00e9gia em linha<\/h2>\r\n\r\n\r\n\r\n
\"Publica\u00e7\u00f5es<\/figure>\r\n\r\n\r\n\r\n

A maior vantagem deste novo modelo \u00e9 evidente. Este formato abre mais oportunidades de mobilidade cruzada para os feeds de utilizadores que ainda n\u00e3o seguem a sua conta. Ao utilizarem as descri\u00e7\u00f5es e hashtags corretas, as empresas e os influenciadores podem envolver novos espectadores nos principais demografia<\/a> quase automaticamente. As possibilidades de crescimento s\u00e3o agora muito mais fortes, especialmente numa plataforma como o Instagram, que tem controlos muito mais rigorosos sobre o que estalos<\/a> na alimenta\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

Como exemplo, o chefe de produto do Instagram Home Julian Gutman destaca que, se o interesse do utilizador for por conte\u00fados espaciais e astron\u00f3micos, o Explore ir\u00e1 direccion\u00e1-lo para conte\u00fados de f\u00edsica e ci\u00eancia em geral. Por outro lado, os posts sugeridos v\u00e3o olhar para o que ele gosta e sugerir conte\u00fados muito mais pr\u00f3ximos. As mensagens sugeridas podem ver as especificidades e oferecer conte\u00fados semelhantes de pessoas que os utilizadores n\u00e3o seguem. As mensagens sugeridas seriam mais semelhantes a fotografias do espa\u00e7o, por oposi\u00e7\u00e3o a conte\u00fados cient\u00edficos gerais.<\/p>\r\n\r\n\r\n\r\n

Seria aconselh\u00e1vel que as empresas utilizassem os interesses dos utilizadores no futuro. As mensagens mais activas que se baseiam nos passatempos dos utilizadores seriam mais vendidas neste sistema. Passatempos como a fotografia ou as viagens seriam uma boa aposta, pelo que o conte\u00fado de marketing deve vis\u00e1-los especificamente. Eventos que acontecem \u00e0 volta do mundo<\/a> s\u00e3o tamb\u00e9m mais f\u00e1ceis de comercializar, ou seja, reuni\u00f5es, festivais de m\u00fasica, clubes, etc.\u00a0<\/p>\r\n\r\n\r\n\r\n

Outra implica\u00e7\u00e3o do sistema de posts sugeridos do Instagram \u00e9 o espa\u00e7o publicit\u00e1rio. Isto abre a plataforma a muito mais receitas de an\u00fancios e d\u00e1 a terceiros muito mais espa\u00e7o para jogar. An\u00fancio<\/a> est\u00e1 a tornar-se um modelo cada vez mais importante para uma s\u00e9rie de empresas de redes sociais e servi\u00e7os de streaming em linha<\/a>. O envolvimento \u00e9 frequentemente seguido por anunciantes que procuram tirar o m\u00e1ximo partido dele, pelo que \u00e9 evidente que haver\u00e1 agora muito mais empresas a disputar a aten\u00e7\u00e3o dos consumidores.<\/p>","protected":false},"excerpt":{"rendered":"

Tal como a sua empresa-m\u00e3e (Facebook), o Instagram est\u00e1 sempre a introduzir altera\u00e7\u00f5es no seu modelo de neg\u00f3cio. Vamos falar sobre as mensagens sugeridas no Instagram e o seu potencial comercial.<\/p>","protected":false},"author":1,"featured_media":15733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,14,16],"tags":[411,412,413],"wl_entity_type":[47,51],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-trends","category-websites","tag-instagram","tag-online-strategy","tag-posts","wl_entity_type-article","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nInstagram Suggested Posts: Why Businesses Should Care - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Instagram introduced suggested posts to their system that appear after the user is "all caught up". Here's how it affects businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/10\/15\/instagram-suggested-posts-why-businesses-should-care\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Suggested Posts: Why Businesses Should Care\" \/>\n<meta property=\"og:description\" content=\"Instagram introduced suggested posts to their system that appear after the user is "all caught up". 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