{"id":7148,"date":"2020-11-12T09:29:12","date_gmt":"2020-11-12T09:29:12","guid":{"rendered":"https:\/\/promoguy.nl\/paid-search-service-client-case-study\/"},"modified":"2025-04-05T13:46:17","modified_gmt":"2025-04-05T13:46:17","slug":"paid-search-service-client-case-study","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/","title":{"rendered":"Servi\u00e7o de pesquisa paga: Estudo de caso de um cliente"},"content":{"rendered":"

A nossa pesquisa paga servi\u00e7o<\/a> tem sido \u00fatil para muitas empresas ao longo dos anos. Ao tomar as r\u00e9deas dos seus recursos online, aumentamos as pesquisas org\u00e2nicas e inorg\u00e2nicas em todos os principais motores. Uma das nossas hist\u00f3rias de sucesso de que mais nos orgulhamos \u00e9 a de uma empresa holandesa de IoT especializada em produtos agr\u00edcolas e de gest\u00e3o de terras. Especificamente, a empresa estava a tentar criar uma presen\u00e7a<\/a> para as suas ferramentas de medi\u00e7\u00e3o da humidade do solo e precisavam da nossa ajuda.<\/p>\r\n\r\n\r\n\r\n

Utilizando uma vasta gama dos nossos servi\u00e7os online, o cliente conseguiu atingir os objectivos da sua empresa. O refor\u00e7o das suas actividades em linha exigiu uma an\u00e1lise exaustiva das actividades de marketing em linha, das palavras-chave e das p\u00e1ginas de destino. Com efeito, o nosso principal objetivo consistia em reformular, de cima para baixo, muitas das suas opera\u00e7\u00f5es de SEO e s\u00edtio Web<\/a> fun\u00e7\u00f5es<\/a>.<\/p>\r\n\r\n\r\n\r\n

No final do per\u00edodo de servi\u00e7o, registaram-se ganhos significativos em v\u00e1rias m\u00e9tricas. Verificaram um aumento da sua presen\u00e7a online nos mercados espec\u00edficos (EUA) que estavam a visar e obtiveram um ROI eficiente ap\u00f3s apenas 3 meses.<\/p>\r\n\r\n\r\n\r\n

Perspectivas do cliente<\/h2>\r\n\r\n\r\n\r\n

O cliente era um fabricante de um tipo de produto IoT agr\u00edcola que permitia aos utilizadores medir a humidade do solo. Com estes sensores, os consumidores podiam analisar os seus campos e transmitir dados relevantes atrav\u00e9s de uma liga\u00e7\u00e3o IoT. O dispositivo podia transmitir leituras para telem\u00f3veis, computadores e at\u00e9 sat\u00e9lites. A empresa operava como um vendedor internacional e o s\u00edtio Web era a sua principal via de vendas. Por este motivo, era pertinente otimizar as intera\u00e7\u00f5es at\u00e9 ao ponto de venda.<\/p>\r\n\r\n\r\n\r\n

O n\u00famero de tarefas solicitadas pela empresa foi muito vasto. Foi necess\u00e1ria uma an\u00e1lise aprofundada dos seus sistemas, que se estendeu ao longo de curso<\/a> de v\u00e1rios anos. O principal objetivo era melhorar a sua presen\u00e7a na Web e melhorar o ROI da publicidade. Como tal, a empresa precisava da nossa ajuda para efetuar uma auditoria completa ao seu s\u00edtio Web e aos seus servi\u00e7os em linha. Com sede nos Pa\u00edses Baixos, a empresa estava a tentar melhorar a sua presen\u00e7a internacional, especialmente no mercado norte-americano.<\/p>\r\n\r\n\r\n\r\n

A an\u00e1lise interna do cliente revelou uma s\u00e9rie de correc\u00e7\u00f5es de que o s\u00edtio Web necessitava. Estas altera\u00e7\u00f5es complementariam as an\u00e1lises de SEO e da concorr\u00eancia, que atrairiam tr\u00e1fego para o s\u00edtio Web. Depois de estabelecer as suas classifica\u00e7\u00f5es, pod\u00edamos passar \u00e0s an\u00e1lises externas e aos motores de busca otimiza\u00e7\u00e3o<\/a>.<\/p>\r\n\r\n\r\n\r\n

Servi\u00e7os de pesquisa paga e SEO<\/h2>\r\n\r\n\r\n
\r\n
\"Estudo\r\n
Gama de servi\u00e7os que a Promoguy prestou ao cliente (excerto da ficha de cliente)<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Como mostra a tabela acima, os nossos especialistas fizeram tudo, desde Google<\/a> Analytics, Adwords e SEMRush. Ao obter uma vis\u00e3o hol\u00edstica de toda a atividade nas redes sociais, come\u00e7\u00e1mos a trabalhar na corre\u00e7\u00e3o de v\u00e1rias p\u00e1ginas e pontos de dados. Isto tamb\u00e9m envolveu uma an\u00e1lise exaustiva da concorr\u00eancia e pesquisa de palavras-chave. A recolha de dados adicionais encontrou conte\u00fados e palavras-chave com pouca concorr\u00eancia e muito tr\u00e1fego potencial. Isto permitiu \u00e0 equipa criar um calend\u00e1rio para futuras publica\u00e7\u00f5es, utilizando estat\u00edsticas sobre os hor\u00e1rios de maior atividade e comparando-os com as actividades da concorr\u00eancia. Como resultado, o s\u00edtio Web acabaria por registar maiores taxas de tra\u00e7\u00e3o org\u00e2nica.<\/p>\r\n\r\n\r\n

\r\n
\"Estudo\r\n
Determinar os prazos ideais para a publica\u00e7\u00e3o de conte\u00fados<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Em termos da sua presen\u00e7a online e da otimiza\u00e7\u00e3o do s\u00edtio Web, havia muito trabalho a fazer. Ap\u00f3s uma an\u00e1lise minuciosa, encontr\u00e1mos muitas coisas que faltavam na sua abordagem e come\u00e7\u00e1mos a elaborar um plano de a\u00e7\u00e3o. A corre\u00e7\u00e3o de erros e a otimiza\u00e7\u00e3o dos processos Web eram os primeiros da lista. Isto tamb\u00e9m envolvia coisas aparentemente insignificantes, como adicionar mais texto H1 a todas as p\u00e1ginas e reparar liga\u00e7\u00f5es. Este tipo de correc\u00e7\u00f5es teve um impacto cumulativo muito gradual, mas not\u00e1vel.<\/p>\r\n\r\n\r\n\r\n

Em conjunto, estas duas melhorias estabeleceram uma abordagem de investiga\u00e7\u00e3o em duas vertentes. A an\u00e1lise forneceu dados para novos conte\u00fados que poderiam ser criados utilizando palavras-chave e ac\u00e7\u00f5es da concorr\u00eancia, enquanto a SEO e a otimiza\u00e7\u00e3o do s\u00edtio Web melhoraram a capacidade de convers\u00e3o depois de o potencial cliente clicar na p\u00e1gina. Para tal, era importante melhorar a experi\u00eancia do utilizador e diminuir a taxa de rejei\u00e7\u00e3o no s\u00edtio Web principal.<\/p>\r\n\r\n\r\n\r\n

An\u00e1lise de publicidade PPC e de rede<\/h2>\r\n\r\n\r\n\r\n
\"Pesquisa<\/figure>\r\n\r\n\r\n\r\n

Depois de reunirmos todos estes dados e de melhorarmos as v\u00e1rias partes da sua presen\u00e7a online, fornecemos ao cliente o contexto adequado de que necessitava para formular o seu pr\u00f3prio conte\u00fado web. Fornecemos-lhes palavras-chave e pre\u00e7os para campanhas em que se podiam concentrar. A estrat\u00e9gia consistiu em identificar os factores que permitiam campanhas mais baratas e mais eficazes, com publicidade testada.<\/p>\r\n\r\n\r\n\r\n

De seguida, os nossos especialistas forneceram \u00e0 empresa os dados necess\u00e1rios para a segmenta\u00e7\u00e3o do grupo-alvo. Ao localizar as pesquisas na Calif\u00f3rnia, nos Pa\u00edses Baixos e em Espanha, a estrat\u00e9gia de marketing online tentaria combinar os an\u00fancios de melhor convers\u00e3o por mercado e segmentos-alvo com mensagens baseadas em dados. Em particular, as palavras-chave centraram-se em palavras-chave relacionadas com a IoT e a agricultura, visando tanto os consumidores particulares como as empresas.<\/p>\r\n\r\n\r\n\r\n

Por fim, o projeto teve de escalar campanhas em cada mercado espec\u00edfico e realizar testes para otimizar a publicidade. Para aumentar as taxas de convers\u00e3o, os nossos investigadores criaram an\u00fancios de teste dividido, aplicaram testes A\/B e avaliaram a efic\u00e1cia de cada estrat\u00e9gia ao longo do processo.<\/p>","protected":false},"excerpt":{"rendered":"

O nosso servi\u00e7o de pesquisa paga tem sido \u00fatil para muitas empresas ao longo dos anos. Utiliz\u00e1mos a an\u00e1lise de PPC e de publicidade em rede para ajudar a empresa a ter sucesso.<\/p>","protected":false},"author":1,"featured_media":12126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[17,18],"tags":[363,387,376,385,226,386],"wl_entity_type":[47,45,51],"class_list":["post-7148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-client-management","tag-case-study","tag-network-ad","tag-network-advertising","tag-paid-search","tag-ppc","tag-service","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nPaid Search Service: Client Case Study - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search Service: Client Case Study\" \/>\n<meta property=\"og:description\" content=\"One of the proudest success stories of our paid search service was an IoT company that specialises in agriculture and land management products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T09:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T13:46:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2020\/11\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Paid Search Service: Client Case Study\",\"datePublished\":\"2020-11-12T09:29:12+00:00\",\"dateModified\":\"2025-04-05T13:46:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/2023_PROMOGUY_CASE-STUDY_Paid-Search-ServiceHeader-1.png\",\"keywords\":[\"Case study\",\"Network ad\",\"Network Advertising\",\"Paid search\",\"PPC\",\"Service\"],\"articleSection\":[\"Case Studies\",\"Client Management\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2020\\\/11\\\/12\\\/paid-search-service-client-case-study\\\/\",\"name\":\"Paid Search Service: Client Case Study - 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