{"id":7290,"date":"2021-01-20T08:42:57","date_gmt":"2021-01-20T08:42:57","guid":{"rendered":"https:\/\/promoguy.nl\/marketing-advantages-of-facebook-business-manager\/"},"modified":"2025-04-05T13:44:11","modified_gmt":"2025-04-05T13:44:11","slug":"marketing-advantages-of-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2021\/01\/20\/marketing-advantages-of-facebook-business-manager\/","title":{"rendered":"Vantagens de marketing do Facebook Business Manager"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O marketing digital nunca foi t\u00e3o f\u00e1cil e, ao mesmo tempo, t\u00e3o competitivo como atualmente. Felizmente, h\u00e1 todo o tipo de ferramentas que o podem ajudar, e uma das mais interessantes \u00e9 o gestor de neg\u00f3cios do Facebook. Embora o gestor de neg\u00f3cios do Facebook ofere\u00e7a muitas funcionalidades, este artigo centrar-se-\u00e1 nas oportunidades que apresenta no dom\u00ednio do marketing online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u00e1 fal\u00e1mos anteriormente sobre como os profissionais de <a href=\"https:\/\/promoguy.nl\/pt\/blog\/facebook-ad-trends-to-keep-your-eye-on-in-2020\/\">A publicidade no Facebook e como pode ser uma ferramenta crucial<\/a> no seu marketing mix. Mostr\u00e1mos tamb\u00e9m como operar o <a href=\"https:\/\/promoguy.nl\/pt\/blog\/facebook-ad-system-overview-what-you-need-to-know\/\">sistema de an\u00fancios<\/a> para um ganho \u00f3timo. Em vez disso, este artigo centrar-se-\u00e1 nos aspectos espec\u00edficos que o gestor de neg\u00f3cios lhe permite aproveitar. Em resumo, o gestor de neg\u00f3cios permite-lhe:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Utilizar plenamente as campanhas publicit\u00e1rias para as contas da sua empresa e dos seus clientes.<\/li>\r\n\r\n\r\n\r\n<li>Ajuda-o a delegar tarefas a v\u00e1rios utilizadores, com op\u00e7\u00f5es de seguran\u00e7a melhoradas.<\/li>\r\n\r\n\r\n\r\n<li>Ligue ag\u00eancias e parceiros comerciais com facilidade.<\/li>\r\n\r\n\r\n\r\n<li>Gerir contas de redes sociais alternativas, como o Instagram.<\/li>\r\n\r\n\r\n\r\n<li>Pista <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/conversions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/conversions\" >convers\u00f5es<\/a>optimize os an\u00fancios do Facebook, crie p\u00fablicos-alvo para os seus an\u00fancios e fa\u00e7a o remarketing para os clientes potenciais.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esta \u00e9 a vers\u00e3o resumida, por isso vamos aprofundar o assunto.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Gest\u00e3o de PPC do Facebook<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7305\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/facebook-76658_1280-700x350.png\" alt=\"Gestor de neg\u00f3cios do Facebook\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Comecemos pela ferramenta de marketing mais importante que o gestor de neg\u00f3cios do Facebook lhe fornecer\u00e1: gest\u00e3o aprofundada de an\u00fancios. O gestor <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/service\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/service\" >servi\u00e7o<\/a> permite uma melhor segmenta\u00e7\u00e3o de audi\u00eancias, uma vez que pode criar e guardar medidas de audi\u00eancias personalizadas. Os utilizadores podem at\u00e9 subdividi-las em tend\u00eancias de audi\u00eancias mais restritas com base no comportamento.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para al\u00e9m de ajudar a gerir os seus pacotes de an\u00fancios do Facebook, <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noreferrer noopener\">Gestor de an\u00fancios<\/a> As ferramentas de relat\u00f3rio podem identificar se os seus an\u00fancios est\u00e3o a atingir os objectivos pretendidos ou n\u00e3o. A monitoriza\u00e7\u00e3o das tend\u00eancias ao longo do tempo d\u00e1 aos utilizadores a capacidade de identificar pontos de melhoria. Com estes dados, pode experimentar imagens, or\u00e7amentos ou segmentos-alvo diferentes para melhorar o desempenho da campanha.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7314\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/chapter-2-ab-test-step1-700x492.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">A imagem mostra as op\u00e7\u00f5es de teste A\/B (imagem cortesia de Adesspresso.com)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Toda esta configura\u00e7\u00e3o \u00e9 \u00f3ptima para analisar a efic\u00e1cia dos seus cliques. A interface tamb\u00e9m lhe permite selecionar os par\u00e2metros da campanha, tais como o seu <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/objectives\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/objectives\" >objectivos<\/a> e a segmenta\u00e7\u00e3o do p\u00fablico-alvo. Com isto em mente, pode melhorar v\u00e1rios aspectos da sua campanha carregando o seu an\u00fancio criativo, escrevendo o texto do an\u00fancio e revendo o aspeto dos seus an\u00fancios em diferentes dispositivos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pode at\u00e9 fazer um teste A\/B ao seu <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >s\u00edtio Web<\/a>p\u00e1gina e an\u00fancio atrav\u00e9s do Facebook. Estas funcionalidades podem fornecer uma vis\u00e3o geral aprofundada do seu conte\u00fado de marketing do Facebook pr\u00e9-lan\u00e7ado e testado pelo p\u00fablico...<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Outras vantagens incluem a possibilidade de duplicar rapidamente os seus an\u00fancios, conjuntos de an\u00fancios e campanhas publicit\u00e1rias. Pode funcionar como um centro \u00fanico a partir do qual pode executar todas as defini\u00e7\u00f5es de an\u00fancios e acompanhar as m\u00e9tricas importantes. Tamb\u00e9m oferece algumas op\u00e7\u00f5es de visualiza\u00e7\u00e3o inovadoras, como gr\u00e1ficos e tabelas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Utilizadores do Facebook e op\u00e7\u00f5es de segmenta\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Um p\u00fablico personalizado baseia-se em clientes que realizam ac\u00e7\u00f5es com a sua marca ou p\u00e1gina do Facebook. Outro tipo \u00e9 um p\u00fablico semelhante, em que o Facebook utiliza a intelig\u00eancia artificial para criar simula\u00e7\u00f5es de p\u00fablicos com base em intera\u00e7\u00f5es com amostras que j\u00e1 conseguiu identificar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A defini\u00e7\u00e3o de p\u00fablico semelhante encontra pessoas que se assemelham a p\u00fablicos criados por si. Da mesma forma, um p\u00fablico guardado \u00e9 composto por pessoas que partilham determinadas carater\u00edsticas. Estas podem ser comportamentais, demogr\u00e1ficas, de localiza\u00e7\u00e3o ou outras medidas do g\u00e9nero. Pode ser uma ferramenta particularmente \u00fatil para uma empresa local que pretenda direcionar an\u00fancios na sua \u00e1rea.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7315\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/word-image-1114.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">Como especificar a segmenta\u00e7\u00e3o (Imagem cortesia de Kelly Main via fitsmallbusiness.com)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estas capacidades de diferencia\u00e7\u00e3o de p\u00fablicos s\u00e3o ainda mais refor\u00e7adas pela adi\u00e7\u00e3o do Facebook Pixel. O pixel funciona como um c\u00f3digo de rastreio para os visitantes que chegam ao seu s\u00edtio Web, permitindo-lhe criar p\u00fablicos personalizados. \u00c9 muito \u00fatil para redirecionar e criar p\u00fablicos semelhantes. Do mesmo modo, o Facebook utiliza estes dados para enviar automaticamente os seus an\u00fancios para p\u00fablicos semelhantes, proporcionando-lhe mais compras de elevado valor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O pixel tamb\u00e9m lhe permite recolher informa\u00e7\u00f5es mais aprofundadas sobre o comportamento dos visitantes, ligando cada a\u00e7\u00e3o a um \"evento\". Isto pode categorizar cada a\u00e7\u00e3o de um potencial cliente no seu s\u00edtio Web em informa\u00e7\u00f5es \u00fateis para refer\u00eancia futura. Pode utiliz\u00e1-lo para testar que bot\u00f5es os visitantes est\u00e3o a premir ou que sec\u00e7\u00f5es est\u00e3o a obter a CTR mais elevada. Pode aplicar estes dados para otimizar ainda mais a publicidade com dados mais detalhados sobre a intera\u00e7\u00e3o dos utilizadores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sem o Pixel, s\u00f3 seria poss\u00edvel obter pontos de dados tradicionais, como cliques em links e rejei\u00e7\u00f5es. Utilizando eventos, pode especificar outros tipos de ac\u00e7\u00f5es do utilizador que pretende medir. Isto pode incluir todos os passos do pagamento, como Adicionar ao carrinho, Adicionar \u00e0 lista de desejos, Iniciar o checkout, etc., ou mesmo ac\u00e7\u00f5es menores, como pesquisas ou visualiza\u00e7\u00e3o de conte\u00fados.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Op\u00e7\u00f5es de cria\u00e7\u00e3o de equipas do Facebook Business Manager<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-7307\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2021\/01\/Business-Manager-700x404.png\" alt=\"Gestor de neg\u00f3cios do Facebook\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por muito automatizados que sejam os servi\u00e7os de gest\u00e3o de an\u00fancios do Facebook, continuam a envolver muitas decis\u00f5es manuais e trabalho de equipa. \u00c9 por isso que o gestor de neg\u00f3cios foi concebido tendo em mente a colabora\u00e7\u00e3o. Permite-lhe adicionar outras contas, atribuindo a cada uma delas diferentes sec\u00e7\u00f5es e diferentes graus de acesso \u00e0s opera\u00e7\u00f5es online.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do mesmo modo, pode combin\u00e1-lo com a sua conta do Instagram para sincronizar a atividade nas redes sociais. A integra\u00e7\u00e3o entre canais pode melhorar ainda mais o potencial de marketing, facilitando a monitoriza\u00e7\u00e3o de v\u00e1rios fluxos de <a class=\"wl-entity-page-link\" title=\"Rede GMA\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >comunica\u00e7\u00e3o<\/a> a partir de um \u00fanico centro. Tamb\u00e9m permite uma delega\u00e7\u00e3o de tarefas mais f\u00e1cil para as suas contas empresariais do Facebook atribu\u00eddas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os utilizadores podem at\u00e9 delegar tarefas a empresas externas, adicionando-as. Pode facilmente permitir que terceiros fa\u00e7am a gest\u00e3o de v\u00e1rios aspectos do seu marketing online e ajustar o n\u00edvel de controlo que lhes concede, personalizando as suas defini\u00e7\u00f5es. Isto pode ser especialmente \u00fatil se contratar ag\u00eancias de terceiros para o marketing das redes sociais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em conjunto, todas estas vantagens podem ajudar a criar pacotes potentes de promo\u00e7\u00e3o online e marketing no Facebook. Pode tirar partido de todas as vantagens avan\u00e7adas das campanhas publicit\u00e1rias numa das maiores plataformas de redes sociais utilizando uma ferramenta concisa e multifuncional.<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing digital nunca foi t\u00e3o f\u00e1cil e, ao mesmo tempo, t\u00e3o competitivo como atualmente. O Facebook Business Manager \u00e9 uma das ferramentas que o pode ajudar a ganhar vantagem na compara\u00e7\u00e3o. Conhe\u00e7a as suas vantagens.<\/p>","protected":false},"author":1,"featured_media":11958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,19],"tags":[370,371,372],"wl_entity_type":[47,54],"class_list":["post-7290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-online-store","tag-facebook-business-manager","tag-targeting-options","tag-team-building","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Advantages of Facebook Business Manager - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Facebook Business Manager has a lot to offer to businesses looking to take their online marketing to the next level. 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