{"id":7582,"date":"2021-05-28T09:06:51","date_gmt":"2021-05-28T09:06:51","guid":{"rendered":"https:\/\/promoguy.nl\/website-development-case-cryptocurrency-pool\/"},"modified":"2024-10-01T15:57:40","modified_gmt":"2024-10-01T15:57:40","slug":"website-development-case-cryptocurrency-pool","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2021\/05\/28\/website-development-case-cryptocurrency-pool\/","title":{"rendered":"Caso de desenvolvimento de site: Pool de criptomoedas"},"content":{"rendered":"

A EU ADA Pool \u00e9 uma proeminente pool de staking na blockchain de Cardano. Como um digital<\/a> Para uma organiza\u00e7\u00e3o que depende fortemente do marketing online, era imprescind\u00edvel ter um s\u00edtio Web bem concebido. Para isso, recorreram \u00e0 Promoguy, que os ajudou a criar um s\u00edtio eficiente, totalmente integrado e informativo, capaz de atrair as pessoas para a staking ADA. Como este caso de desenvolvimento de s\u00edtios Web ir\u00e1 mostrar, a empresa beneficiou imenso com as suas novas opera\u00e7\u00f5es online.<\/p>\r\n\r\n\r\n\r\n

Sendo uma empresa de estacaria rec\u00e9m-criada, o cliente precisava de um design novo e atrativo para promover as suas capacidades. Queriam uma apar\u00eancia que excedesse os padr\u00f5es da concorr\u00eancia. Para al\u00e9m da componente est\u00e9tica, a nossa equipa procurou criar um s\u00edtio Web que pudesse ser constantemente melhorado com os dados do p\u00fablico.<\/p>\r\n\r\n\r\n\r\n

Como parte da nossa colabora\u00e7\u00e3o cont\u00ednua, fornecemos muitos servi\u00e7os<\/a> para o grupo ADA da UE. Desde a monitoriza\u00e7\u00e3o das m\u00e9tricas e do comportamento dos visitantes at\u00e9 \u00e0 liga\u00e7\u00e3o entre plataformas e redes sociais, passando pela avalia\u00e7\u00e3o e reavalia\u00e7\u00e3o, os servi\u00e7os completos da Promoguy ajudaram a empresa a crescer imenso.<\/p>\r\n\r\n\r\n\r\n

Perspectivas do cliente<\/h2>\r\n\r\n\r\n\r\n

O cliente gere um pool de apostas Cardano na Europa que tem vindo a ganhar for\u00e7a no continente<\/a>. Como um pool de apostas, a empresa apoia iniciativas para aplica\u00e7\u00f5es e finan\u00e7as descentralizadas. Tamb\u00e9m ajuda a promover organiza\u00e7\u00f5es aut\u00f3nomas que utilizam DeFi e tentam formas alternativas de finan\u00e7as digitais.<\/p>\r\n\r\n\r\n\r\n

Nota: Para mais informa\u00e7\u00f5es sobre a descentraliza\u00e7\u00e3o <\/em>finan\u00e7as <\/a>consulte os nossos artigos sobre o tema.<\/p>\r\n\r\n\r\n\r\n

Existem toneladas de criptomoedas a circular, pelo que a empresa se encontra atualmente num mercado competitivo. A empresa tamb\u00e9m depende de um bem\/servi\u00e7o auxiliar: a cadeia de blocos Cardano. A empresa ia ser uma entre as muitas pessoas que operam nos servi\u00e7os da cadeia de blocos.<\/p>\r\n\r\n\r\n\r\n

Determinar as necessidades de desenvolvimento do s\u00edtio Web<\/h2>\r\n\r\n\r\n
\r\n
\"\"\r\n
O log\u00f3tipo Cardano deu-nos muitas ideias de design<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Ao longo da nossa investiga\u00e7\u00e3o, encontr\u00e1mos algumas semelhan\u00e7as entre os s\u00edtios Web de criptomoedas existentes. Os mais bem sucedidos tendiam a ter designs futuristas e brilhantes. Al\u00e9m disso, muitos s\u00edtios Web apresentavam componentes de alta tecnologia e abreviaturas visuais para tecnologias digitais (coisas como fios, bot\u00f5es e ecr\u00e3s). Estes elementos s\u00e3o \u00fateis, pois formam uma narrativa visual para os potenciais visitantes.<\/p>\r\n\r\n\r\n\r\n

Ao mesmo tempo, o s\u00edtio Web tinha de ter um determinado aspeto devido \u00e0 natureza do sector em que operava. Era necess\u00e1rio evitar o excesso de informa\u00e7\u00e3o e, ao mesmo tempo, informar suficientemente as partes interessadas sobre um produto complexo. Do mesmo modo, tinha de ter um aspeto profissional e moderno, especialmente porque muitas opera\u00e7\u00f5es de criptomoeda atraem ceticismo.<\/p>\r\n\r\n\r\n\r\n

Como um neg\u00f3cio dependente de Cardano, o s\u00edtio Web tinha de vender a cadeia de blocos como uma ferramenta vi\u00e1vel, o que exigia uma investiga\u00e7\u00e3o exaustiva. Haveria muito texto com diferentes graus de conhecimento para cada visitante, com base na sua familiaridade relativa com a tecnologia. Tudo tinha de ser informativo mas acess\u00edvel.<\/p>\r\n\r\n\r\n\r\n

Da mesma forma, o s\u00edtio Web devia ser bastante claro quanto ao facto de a empresa estar associada \u00e0 cadeia de blocos de Cardano, quais eram as suas opera\u00e7\u00f5es, os seus valores, etc.<\/p>\r\n\r\n\r\n\r\n

Elementos de design<\/h2>\r\n\r\n\r\n\r\n

Os nossos designers optaram por este formato:<\/p>\r\n\r\n\r\n

\r\n
\"Desenvolvimento\r\n
P\u00e1gina principal da piscina ADA da UE<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

O cliente pretendia que o s\u00edtio Web fosse uma ferramenta promocional crucial para o seu fundo de apostas. Como as stake pools funcionam e crescem com base no n\u00famero de pessoas que conseguem atrair para investir em criptomoeda, era necess\u00e1rio ter um centro onde toda a informa\u00e7\u00e3o estivesse prontamente dispon\u00edvel. Por estas raz\u00f5es, opt\u00e1mos por uma p\u00e1gina longa e pendente com v\u00e1rias sec\u00e7\u00f5es que podiam ser facilmente navegadas atrav\u00e9s das etiquetas no cabe\u00e7alho.<\/p>\r\n\r\n\r\n\r\n

Como mencionado anteriormente, incorpor\u00e1mos muitos elementos visuais que as pessoas associariam \u00e0s tecnologias de cadeia de blocos. As cores e os componentes da imagem exalam um ar de futurismo, mas tamb\u00e9m evitam complicar demasiado a p\u00e1gina. Incorpor\u00e1mos o log\u00f3tipo da Cardano no canto superior esquerdo e na primeira imagem da p\u00e1gina principal como uma forma f\u00e1cil de indicar as afilia\u00e7\u00f5es do s\u00edtio.<\/p>\r\n\r\n\r\n\r\n

A empresa n\u00e3o tinha qualquer influ\u00eancia particular em certas \u00e1reas, como a escolha da cor, por isso decidimos optar por uma palete que complementasse o log\u00f3tipo Cardano, mas que tamb\u00e9m acrescentasse algo extra. Gost\u00e1mos da forma como o branco e o azul escuro coincidem com azuis mais claros e brilhantes para uma afinidade tonal correspondente. Por outro lado, o amarelo acrescenta um maior contraste, uma vez que se encontra no extremo oposto da roda das cores. \u00c9 uma boa escolha para um bot\u00e3o de CTA apelativo.<\/p>\r\n\r\n\r\n\r\n

Desenvolvimento de s\u00edtios Web Monitoriza\u00e7\u00e3o e avalia\u00e7\u00e3o<\/h2>\r\n\r\n\r\n\r\n

Sendo um processo a longo prazo, a cria\u00e7\u00e3o do s\u00edtio Web exigiu a monitoriza\u00e7\u00e3o do comportamento dos utilizadores para maximizar a sua efici\u00eancia. Isto implicou a melhoria da experi\u00eancia do utilizador atrav\u00e9s da recolha de dados para mapas de calor utilizando posi\u00e7\u00f5es de clique.<\/p>\r\n\r\n\r\n

\r\n
\"\"\r\n
Mapas de calor do comportamento dos utilizadores<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

Os dados visuais mostraram onde era mais prov\u00e1vel que as pessoas clicassem na p\u00e1gina, permitindo-nos organizar melhor os elementos. Estes mapas de calor mostraram onde era mais prov\u00e1vel que o foco do utilizador se concentrasse, facilitando a determina\u00e7\u00e3o das melhores \u00e1reas para colocar bot\u00f5es e CTAs cruciais.<\/p>\r\n\r\n\r\n\r\n

Esses dados tamb\u00e9m permitiram \u00e0 equipa determinar quais as partes do s\u00edtio Web que atra\u00edam os maiores n\u00edveis de interesse. Utilizando estes pontos de dados, pod\u00edamos melhorar a experi\u00eancia do utilizador de acordo com as posi\u00e7\u00f5es de v\u00e1rios elementos na p\u00e1gina. Se uma \u00e1rea n\u00e3o estivesse a ter um bom desempenho, pod\u00edamos reequip\u00e1-la para fazer melhor ou simplific\u00e1-la. De facto, pod\u00edamos substituir, adicionar ou remover elementos com base nos interesses dos visitantes.<\/p>\r\n\r\n\r\n\r\n

Planeamento estrat\u00e9gico<\/h2>\r\n\r\n\r\n
\r\n
\"Mapa<\/figure>\r\n<\/div>\r\n\r\n\r\n

Outro mapa de calor mostrou os interesses exactos dos visitantes, ajudando a empresa a construir estrat\u00e9gias futuras. Tal como mostra o mapa acima, outras possibilidades de desenvolvimento do s\u00edtio Web poderiam destacar as actualiza\u00e7\u00f5es do telegrama e informa\u00e7\u00f5es sobre a monitoriza\u00e7\u00e3o em direto, de acordo com estes dados dos utilizadores.<\/p>\r\n\r\n\r\n\r\n

Outros mapas semelhantes mostraram que os principais interesses dos consumidores eram as recompensas monet\u00e1rias e n\u00e3o a inova\u00e7\u00e3o ou a sustentabilidade. Estes dados ajudam a informar n\u00e3o s\u00f3 o futuro desenvolvimento do s\u00edtio Web, mas tamb\u00e9m a tomada de decis\u00f5es de gest\u00e3o e os futuros esfor\u00e7os de marketing. \u00c9 tamb\u00e9m uma forma f\u00e1cil de efetuar pesquisas junto dos consumidores.<\/p>\r\n\r\n\r\n\r\n

Os dados indicaram \u00e0 empresa onde concentrar os seus esfor\u00e7os e o que as pessoas procuram no seu s\u00edtio Web. Revelaram que muitas pessoas estavam a ver a sec\u00e7\u00e3o \"Informa\u00e7\u00f5es sobre a piscina\" e as especifica\u00e7\u00f5es do hardware, o que indicava que muitos visitantes tinham algum interesse e conhecimento sobre o produto.<\/p>\r\n\r\n\r\n\r\n

Em suma, o s\u00edtio Web est\u00e1 a atrair tr\u00e1fego, funciona a uma velocidade \u00f3ptima e ajuda a identificar as necessidades dos consumidores. Os nossos servi\u00e7os de conce\u00e7\u00e3o de s\u00edtios Web permitiram \u00e0 empresa dinamizar o seu marketing em linha e a recolha de dados.<\/p>","protected":false},"excerpt":{"rendered":"

Desde a monitoriza\u00e7\u00e3o das m\u00e9tricas e do comportamento dos visitantes at\u00e9 \u00e0 liga\u00e7\u00e3o entre plataformas e redes sociais, passando pela avalia\u00e7\u00e3o e reavalia\u00e7\u00e3o, os servi\u00e7os completos da Promoguy ajudaram a empresa a crescer imenso. <\/p>","protected":false},"author":1,"featured_media":12026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[12,17,18,21,16],"tags":[202,203,204,201],"wl_entity_type":[47,45,51],"class_list":["post-7582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","category-case-studies","category-client-management","category-cryptocurrency","category-websites","tag-cryptocurrency","tag-development-monitoring","tag-strategic-planning","tag-website-development","wl_entity_type-article","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"\nWebsite Development Case: Cryptocurrency Pool - 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