{"id":8329,"date":"2022-01-10T08:08:33","date_gmt":"2022-01-10T08:08:33","guid":{"rendered":"https:\/\/promoguy.nl\/backlinks-link-seo-strategy-for-businesses\/"},"modified":"2025-04-05T14:04:10","modified_gmt":"2025-04-05T14:04:10","slug":"backlinks-link-seo-strategy-for-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/01\/10\/backlinks-link-seo-strategy-for-businesses\/","title":{"rendered":"Backlinks &amp; Link SEO Estrat\u00e9gia para empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os backlinks s\u00e3o uma parte crucial de qualquer estrat\u00e9gia de SEO, mas podem ser dif\u00edceis de otimizar. Obter links de outros s\u00edtios ajuda o seu <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >s\u00edtio Web<\/a> O Google pode melhorar o desempenho do seu s\u00edtio web nos motores de busca e confere-lhe mais autoridade. Em termos pr\u00e1ticos, o Google tratar\u00e1 o seu s\u00edtio Web como mais digno de classifica\u00e7\u00e3o se houver bons s\u00edtios Web ligados a si.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora isto possa parecer simples, \u00e9 uma fonte de frustra\u00e7\u00e3o para muitas empresas. Al\u00e9m disso, conseguir que bons s\u00edtios da Web criem liga\u00e7\u00f5es para o seu conte\u00fado \u00e9 um dos principais problemas com que muitos s\u00edtios da Web se debatem. Este artigo abordar\u00e1 algumas das estrat\u00e9gias mais populares para a cria\u00e7\u00e3o de backlinks.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias baseadas em conte\u00fados<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora existam muitas formas de obter backlinks, o primeiro passo \u00e9 sempre ter algo que valha a pena partilhar. A qualidade do conte\u00fado que est\u00e1 a fornecer determinar\u00e1 se algu\u00e9m vai querer partilh\u00e1-lo ou n\u00e3o. Embora isto possa parecer vago e nebuloso por si s\u00f3, existem algumas diretrizes para a qualidade do conte\u00fado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os dados originais e a investiga\u00e7\u00e3o que n\u00e3o est\u00e3o dispon\u00edveis em mais lado nenhum podem proporcionar uma boa capacidade de partilha. Tem de ser material que se baseie num t\u00f3pico de interesse e encontre um novo \u00e2ngulo para o mesmo. Utilizar dados de fontes existentes pode ser \u00f3timo, mas n\u00e3o torna o seu conte\u00fado mais competitivo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Obter entrevistas exclusivas e artigos de reflex\u00e3o de l\u00edderes de opini\u00e3o pode ser outro meio \u00fatil para construir uma <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/presence\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/presence\" >presen\u00e7a<\/a>. Considerar entrevistar pessoas no <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/industry\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/industry\" >setorial<\/a> ou oferecer-lhes uma oportunidade de escreverem para si. Tamb\u00e9m pode escrever artigos de convidados noutros s\u00edtios Web e pedir-lhes que coloquem um link para si.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Escrever sobre t\u00f3picos de nicho pode ser uma boa forma de tornar os seus dados mais partilh\u00e1veis. Em alternativa, pode tentar escrever o artigo mais completo sobre um t\u00f3pico, uma vez que, por vezes, o algoritmo favorece artigos mais longos. Se estes artigos forem considerados favor\u00e1veis, as pessoas ir\u00e3o criar hiperliga\u00e7\u00f5es para eles.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este tipo de estrat\u00e9gia consiste em oferecer \u00e0s pessoas a informa\u00e7\u00e3o que n\u00e3o podem obter noutro local.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Backlinks e estrat\u00e9gias de divulga\u00e7\u00e3o de sites<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8360\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/01\/link-1545625_1920-700x467.jpg\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de constru\u00e7\u00e3o de backlinks versus links internos, o Google d\u00e1 muito mais peso aos primeiros. As fontes externas s\u00e3o muito importantes e o facto de estar ligado continuamente ajuda um s\u00edtio Web a expandir a sua rede de liga\u00e7\u00f5es. Uma das formas de melhorar este fator \u00e9 contactar outros s\u00edtios Web que sejam autoridades no artigo ou publica\u00e7\u00e3o que fez.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Se escrever um artigo sobre um tema de interesse e encontrar outro s\u00edtio Web que o possa publicar, pode pedir-lhes que utilizem o seu trabalho como refer\u00eancia. Isto \u00e9 mutuamente ben\u00e9fico, uma vez que eles podem atualizar as suas informa\u00e7\u00f5es mais antigas para dados mais recentes e voc\u00ea obt\u00e9m backlinks para o seu s\u00edtio Web. Isto ajuda a melhorar o seu SEO e o deles, por isso n\u00e3o tenha medo de contactar outros s\u00edtios.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ferramentas para Backlinks<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma forma f\u00e1cil de descobrir a quem fazer refer\u00eancia \u00e9 utilizar uma ferramenta de SEO. <a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-to-interpret-semrush-seo-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">A SEMrush fornece uma lista de s\u00edtios Web<\/a> pode obter backlinks de alto valor. <a href=\"https:\/\/ahrefs.com\/backlink-checker\" target=\"_blank\" rel=\"noreferrer noopener\">A Ahrefs tamb\u00e9m tem uma ferramenta de backlinks<\/a> e a sec\u00e7\u00e3o \"best by links\" do s\u00edtio Web pode ajudar a identificar s\u00edtios Web de elevada autoridade que pode visar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ambas as plataformas tamb\u00e9m permitem realizar auditorias de backlinks, o que pode ser \u00fatil para identificar links quebrados. Se verificar que a SEO do seu s\u00edtio Web est\u00e1 a mudar arbitrariamente, este pode ser um bom local para verificar o que correu mal. O relat\u00f3rio de an\u00e1lise de backlinks do s\u00edtio Web identificar\u00e1 quaisquer falhas na sua armadura.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Talvez j\u00e1 tenha as ferramentas, mas n\u00e3o sabe onde procurar. Se for esse o caso, esta pr\u00f3xima parte \u00e9 para si.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Lista de verifica\u00e7\u00e3o de auditoria de backlinks<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em primeiro lugar, h\u00e1 uma s\u00e9rie de m\u00e9tricas que \u00e9 necess\u00e1rio avaliar para determinar a viabilidade de uma liga\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Quantidade de backlinks, dom\u00ednios de refer\u00eancia e IPs de refer\u00eancia: \u00c9 bom para comparar a sua pegada com a dos concorrentes.<\/li>\r\n\r\n\r\n\r\n<li>Pontua\u00e7\u00f5es de autoridade: Ajuda a determinar o qu\u00e3o atrativo \u00e9 o seu dom\u00ednio para as perspectivas de cria\u00e7\u00e3o de liga\u00e7\u00f5es.<\/li>\r\n\r\n\r\n\r\n<li>Atributos de liga\u00e7\u00e3o: Ideal para detetar lacunas nos perfis dos seus concorrentes.<\/li>\r\n\r\n\r\n\r\n<li>Dom\u00ednios de refer\u00eancia: \u00c9 bom para determinar se deve contactar mais dom\u00ednios do que os que tem atualmente.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em segundo lugar, existem algumas m\u00e9tricas importantes para avaliar os backlinks que possui:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Pontua\u00e7\u00e3o de toxicidade: Avaliar a toxicidade do seu s\u00edtio e a de cada backlink.<\/li>\r\n\r\n\r\n\r\n<li>N\u00famero de backlinks analisados<\/li>\r\n\r\n\r\n\r\n<li>N\u00famero de dom\u00ednios de refer\u00eancia<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Se as suas pontua\u00e7\u00f5es t\u00f3xicas forem elevadas, pode utilizar software como o SEMrush e o Ahrefs para rejeitar a liga\u00e7\u00e3o. Tamb\u00e9m deve analisar se existe volatilidade no n\u00famero de backlinks. Tanto os aumentos como as diminui\u00e7\u00f5es s\u00fabitas significam que poder\u00e1 ter de investigar mais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tamb\u00e9m pode ligar as suas ferramentas de an\u00e1lise de liga\u00e7\u00f5es ao Google Analytics e \u00e0 consola de pesquisa. Isto permitir\u00e1 obter informa\u00e7\u00f5es mais aprofundadas e uma melhor cataloga\u00e7\u00e3o das informa\u00e7\u00f5es do s\u00edtio.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Backlinks para sites de afiliados<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de marketing de afiliados, a constru\u00e7\u00e3o de liga\u00e7\u00f5es pode ser muito importante. Os s\u00edtios de afiliados enfrentam alguns desafios \u00fanicos, uma vez que operam num ambiente competitivo. Al\u00e9m disso, muitos dos s\u00edtios que estabelecem liga\u00e7\u00f5es esperam faz\u00ea-lo mediante pagamento. Embora pagar por backlinks seja uma estrat\u00e9gia vi\u00e1vel, o ROI pode nem sempre valer a pena.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de conte\u00fado, o procedimento operacional padr\u00e3o para este tipo de s\u00edtios \u00e9 publicar cr\u00edticas e listas de melhores. Sinceramente, esse tipo de conte\u00fado \u00e9 jogado fora e n\u00e3o inspira compartilhamento ou backlinks. O Google come\u00e7ou a desvalorizar este tipo de conte\u00fado para que n\u00e3o apare\u00e7a t\u00e3o alto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os s\u00edtios de afiliados podem beneficiar da procura de palavras-chave relevantes no seu nicho, em vez de visarem as palavras-chave mais populares. Preencha primeiro um nicho e depois pode expandir-se.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para al\u00e9m disso, pe\u00e7a \u00e0s pessoas que escrevam artigos de convidados como parte de um exerc\u00edcio de co-branding ou fa\u00e7a colabora\u00e7\u00f5es de conte\u00fados. Pode contactar outras pessoas por correio eletr\u00f3nico ou atrav\u00e9s das redes sociais. Tente apresentar-lhes uma ideia para a colabora\u00e7\u00e3o ou publica\u00e7\u00e3o. Tamb\u00e9m pode contratar influenciadores para impulsionar a sua marca ou blogue. Encontre-os no Instagram e pe\u00e7a-lhes que fa\u00e7am uma liga\u00e7\u00e3o para si ou participem no seu conte\u00fado.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias de Link Building Black &amp; Gray vs White Hat<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8361\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/01\/hacker-5688119_1920-700x700.png\" alt=\"Backlinks de chap\u00e9u preto \" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este artigo aborda principalmente <a href=\"https:\/\/promoguy.nl\/pt\/blog\/link-building-in-white-hat-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todos white hat<\/a> para a cria\u00e7\u00e3o de liga\u00e7\u00f5es, mas \u00e9 importante conhecer os m\u00e9todos de chap\u00e9u preto e chap\u00e9u cinzento, porque pode ter de os contrariar. Isto \u00e9 especialmente \u00fatil se quiser saber como proteger o seu s\u00edtio Web da SEO negativa.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O link building de chap\u00e9u branco \u00e9 o mais prefer\u00edvel. Isso inclui pr\u00e1ticas como:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cria\u00e7\u00e3o e curadoria de conte\u00fados originais e perspicazes<\/li>\r\n\r\n\r\n\r\n<li>T\u00e9cnicas de constru\u00e7\u00e3o de rela\u00e7\u00f5es, como as j\u00e1 referidas<\/li>\r\n\r\n\r\n\r\n<li>Participa\u00e7\u00e3o \u00fatil em blogues e f\u00f3runs do sector<\/li>\r\n\r\n\r\n\r\n<li>Promo\u00e7\u00e3o nas redes sociais<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os m\u00e9todos de chap\u00e9u preto s\u00e3o desaprovados. Estes incluem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>A utiliza\u00e7\u00e3o de redes de blogues privadas para impulsionar o seu pr\u00f3prio conte\u00fado<\/li>\r\n\r\n\r\n\r\n<li>Envios de diret\u00f3rios e bookmarking social de grande volume e baixa qualidade<\/li>\r\n\r\n\r\n\r\n<li>A utiliza\u00e7\u00e3o de liga\u00e7\u00f5es obscuras<\/li>\r\n\r\n\r\n\r\n<li>Spamming de coment\u00e1rios<\/li>\r\n\r\n\r\n\r\n<li>Copiar e rodar artigos ou material protegido por direitos de autor<\/li>\r\n\r\n\r\n\r\n<li>Cloaking, ou seja, utiliza\u00e7\u00e3o de t\u00edtulos ou descri\u00e7\u00f5es enganosas para ocultar a natureza do conte\u00fado real<\/li>\r\n\r\n\r\n\r\n<li>Recheio de palavras-chave e frases-chave para enganar o algoritmo<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os m\u00e9todos de chap\u00e9u cinzento situam-se algures no meio. N\u00e3o s\u00e3o intrinsecamente maus e podem ser neutros se revelar a natureza do conte\u00fado e n\u00e3o tentar escond\u00ea-lo. Vale a pena notar que, no futuro do link building, estes m\u00e9todos podem ser menos favorecidos pelo algoritmo, uma vez que o Google n\u00e3o gosta de alguns deles.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Compras de liga\u00e7\u00f5es<\/li>\r\n\r\n\r\n\r\n<li>Publicidade nativa e parcerias<\/li>\r\n\r\n\r\n\r\n<li>Pagar por cita\u00e7\u00f5es e listagens<\/li>\r\n\r\n\r\n\r\n<li>Revis\u00f5es pagas<\/li>\r\n\r\n\r\n\r\n<li>Marketing de afiliados<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Backlinks are a crucial part of any SEO strategy but they can be tricky to optimize. Getting linked from elsewhere helps your website perform better on search engines and gives it more authority. In practical terms, Google will treat your website as more rank-worthy if good websites are linking to you. While achieving this can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[315,313,314,316],"wl_entity_type":[47,54],"class_list":["post-8329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-backlin-audit","tag-backlinks","tag-linkbuilding","tag-tools","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Backlinks &amp; Link SEO Strategy For Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Backlinks are a crucial part of any SEO strategy but they can be tricky to optimize. 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