{"id":8822,"date":"2022-05-09T07:44:43","date_gmt":"2022-05-09T07:44:43","guid":{"rendered":"https:\/\/promoguy.nl\/content-based-lead-generation-tips-for-businesses\/"},"modified":"2024-09-25T21:16:03","modified_gmt":"2024-09-25T21:16:03","slug":"content-based-lead-generation-tips-for-businesses","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/05\/09\/content-based-lead-generation-tips-for-businesses\/","title":{"rendered":"Dicas de gera\u00e7\u00e3o de leads com base em conte\u00fado para empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ter publica\u00e7\u00f5es em blogues e v\u00eddeos \u00e9 muito bom, mas o objetivo principal de qualquer conte\u00fado deve ser a convers\u00e3o em vendas. Embora nem todas as suas aten\u00e7\u00f5es devam estar voltadas para o conte\u00fado de capacita\u00e7\u00e3o de vendas, as suas vendas podem beneficiar de um alcance medi\u00e1tico de primeira qualidade. Este artigo analisar\u00e1 algumas dicas essenciais de gera\u00e7\u00e3o de leads baseadas em conte\u00fado para empresas on-line.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Avaliar o desempenho do conte\u00fado e utilizar as ferramentas certas<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Comecemos pelo princ\u00edpio: uma auditoria de conte\u00fados. Que tipos de conte\u00fados publica e que valor acrescentam (ou podem acrescentar) \u00e0s vendas? Analise os conte\u00fados com melhor desempenho que possui, quer sejam newsletters, v\u00eddeos ou publica\u00e7\u00f5es em blogues.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para classificar corretamente um conte\u00fado eficaz, s\u00e3o necess\u00e1rias as ferramentas certas. No entanto, as ferramentas de desempenho de conte\u00fados existem em todas as formas e tamanhos, pelo que \u00e9 importante ajust\u00e1-las adequadamente aos seus tipos de conte\u00fados e aos objectivos que pretende atingir. <strong>Google Analytics<\/strong> pode dizer muito sobre o desempenho da sua p\u00e1gina e <strong>Tamp\u00e3o<\/strong> pode classificar as estat\u00edsticas das suas redes sociais.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ferramentas de an\u00e1lise como <strong>SEMrush<\/strong> ou <strong>Ahrefs<\/strong> pode ajudar a identificar as palavras-chave e a inten\u00e7\u00e3o a que se destinam. J\u00e1 escrevemos um artigo completo sobre a inten\u00e7\u00e3o de pesquisa, mas o mais importante a ter em conta \u00e9 que as palavras-chave comerciais e transaccionais t\u00eam maior probabilidade de conduzir a vendas. As palavras-chave informativas e de navega\u00e7\u00e3o tamb\u00e9m podem ser \u00fateis, mas s\u00e3o mais orientadas para a consciencializa\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pesquise qual a ferramenta mais adequada para o seu conte\u00fado, os seus objectivos e as m\u00e9tricas de que necessita para os atingir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Depois de listar todos os seus objectivos de conte\u00fado, o pr\u00f3ximo passo \u00e9 avaliar o quanto se presta \u00e0 gera\u00e7\u00e3o de vendas. Faz avan\u00e7ar os seus objectivos no funil de vendas B2C ou B2B? Em caso afirmativo, em que fases \u00e9 mais eficaz?<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Planeamento do funil de vendas para gera\u00e7\u00e3o de leads com base em conte\u00fados<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8840\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/05\/conversion-funnel-g8c92b2e11_1920-700x438.jpg\" alt=\"Conte\u00fado do funil de convers\u00e3o\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O funil de vendas pode ser uma ferramenta f\u00e1cil mas poderosa para tra\u00e7ar o percurso do cliente. As diferentes fases do funil requerem diferentes tipos de informa\u00e7\u00e3o. As fases do funil s\u00e3o as seguintes:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Consciencializa\u00e7\u00e3o<\/strong>: Fase inicial em que o consumidor est\u00e1 a receber informa\u00e7\u00f5es b\u00e1sicas sobre produtos ou marcas. Isto elimina as partes desinteressadas ou gera interesse em partes que podem nem sequer saber que precisam do produto, consoante as necessidades e o posicionamento da empresa.<\/li>\r\n\r\n\r\n\r\n<li><strong>Interesse e avalia\u00e7\u00e3o<\/strong>: O cliente \u00e9 informado das carater\u00edsticas e o produto \u00e9 diferenciado da concorr\u00eancia. Nesta fase, a aten\u00e7\u00e3o deve centrar-se em estabelecer a necessidade de \"curar\" os pontos problem\u00e1ticos que o produto resolve. Isto tamb\u00e9m pode exigir actividades de marketing competitivo, como a cria\u00e7\u00e3o de conte\u00fados que rivalizem com as posi\u00e7\u00f5es SERP de produtos rivais.<\/li>\r\n\r\n\r\n\r\n<li><strong>Desejo<\/strong>: O ato de dar os \u00faltimos passos para atrair o cliente. Para aumentar o desejo, talvez o conte\u00fado possa centrar-se em promo\u00e7\u00f5es, descontos, ofertas limitadas, etc.<\/li>\r\n\r\n\r\n\r\n<li><strong>A\u00e7\u00e3o<\/strong>: Esta fase deve facilitar o mais poss\u00edvel o acesso ao produto. O conte\u00fado deve visar o acesso direto \u00e0s \u00e1reas de pagamento e de vendas. Isto \u00e9 apenas para os clientes que est\u00e3o prontos para comprar.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tente analisar o funil de vendas. Uma das formas interessantes de atingir mais abaixo no funil de vendas \u00e9 concentrar-se no conte\u00fado publicit\u00e1rio que conduz aos portais de vendas. Enquanto as fases iniciais do funil t\u00eam a ver com informa\u00e7\u00e3o sobre a marca e o produto e com carater\u00edsticas diferenciadoras, as fases posteriores t\u00eam de apresentar ofertas, op\u00e7\u00f5es e locais de compra.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias de canal para gera\u00e7\u00e3o de leads com base em conte\u00fado<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Um dos principais desafios do funil de vendas \u00e9 fazer corresponder os canais certos \u00e0 fase que se pretende atingir. Embora o tipo de conte\u00fado e os canais dependam sobretudo do seu produto, existem algumas regras de ouro testadas e comprovadas que vale a pena considerar e que podem funcionar como boas dicas de planeamento de conte\u00fados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As estrat\u00e9gias para quem se encontra nas fases iniciais do funil de vendas (como a fase de consciencializa\u00e7\u00e3o ou de interesse) incluem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Informativo<\/strong>: Brochuras, v\u00eddeos introdut\u00f3rios no YouTube, guias, pesquisas, etc. Isto ajuda a atrair clientes que acabaram de tomar conhecimento do produto e querem simplesmente mais informa\u00e7\u00f5es.<\/li>\r\n\r\n\r\n\r\n<li><strong>Estrat\u00e9gias de penetra\u00e7\u00e3o<\/strong>: Estas podem incluir descontos para os primeiros compradores ou incentivos para que convidem mais pessoas a utilizar os seus produtos. O conte\u00fado pode conter hiperliga\u00e7\u00f5es para testes gratuitos ou descontos para os primeiros compradores.<\/li>\r\n\r\n\r\n\r\n<li><strong>Estrat\u00e9gias de diferencia\u00e7\u00e3o dos concorrentes<\/strong>: Encontre as palavras-chave com menor dificuldade que os concorrentes n\u00e3o est\u00e3o a utilizar e vise-as. Isto permitir-lhe-\u00e1 encontrar os nichos inexplorados de consumidores com o seu conte\u00fado e atend\u00ea-los. Estas estrat\u00e9gias podem ser aplicadas ao com\u00e9rcio eletr\u00f3nico, \u00e0 SEO de conte\u00fados e \u00e0 publicidade PPC.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As fases posteriores podem beneficiar mais de conte\u00fados mais direcionados para as mensagens ou para a diferencia\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Conte\u00fado de branding e posicionamento<\/strong>: Quando \u00e9 necess\u00e1rio distinguir-se ou estabelecer liga\u00e7\u00f5es mais profundas com o consumidor. Podcasts, eventos, concursos, compara\u00e7\u00f5es de especifica\u00e7\u00f5es e desempenho, etc.<\/li>\r\n\r\n\r\n\r\n<li><strong>Sele\u00e7\u00e3o de concorrentes<\/strong>: O oposto das estrat\u00e9gias de diferencia\u00e7\u00e3o da concorr\u00eancia. Escolha as palavras-chave e as descri\u00e7\u00f5es dos produtos dos seus concorrentes e tente posicionar-se como uma alternativa direta. Certas empresas de eletr\u00f3nica podem oferecer um melhor valor. Estrat\u00e9gias como esta s\u00e3o melhores para empresas mais estabelecidas que podem ultrapassar a concorr\u00eancia (embora as empresas menos conhecidas possam oferecer alternativas mais baratas para determinados produtos).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Idealmente, \u00e9 necess\u00e1rio aplicar muitas destas estrat\u00e9gias (ou mesmo todas) para produzir um processo omnicanal de gera\u00e7\u00e3o de contactos. Clientes diferentes encontrar-se-\u00e3o em fases diferentes do funil, o que exige uma estrat\u00e9gia de conte\u00fados multifacetada.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Medidas de revenda<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8841\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/05\/email-g691c872a7_1280-700x392.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Conseguir clientes \u00e9 uma coisa, mas para criar clientes recorrentes e duradouros pode ser necess\u00e1rio ir mais al\u00e9m. <a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-remarketing-and-retargeting-bring-in-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revenda e redireccionamento<\/a> ajudam imenso em termos de utiliza\u00e7\u00e3o da base de clientes existente para gerar novas vendas. Pode manter um registo dos clientes existentes especialmente bem, pedindo-lhes que criem uma conta no seu s\u00edtio Web para futuras ofertas.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>E-mails com novas ofertas ou descontos.<\/li>\r\n\r\n\r\n\r\n<li>Lembretes para produtos novos ou relacionados.<\/li>\r\n\r\n\r\n\r\n<li>Convidar os clientes actuais para os eventos de lan\u00e7amento de novos produtos.<\/li>\r\n\r\n\r\n\r\n<li>Crie campanhas nas redes sociais que aproveitem a base de clientes existente para se tornarem embaixadores da marca. Por exemplo, crie concursos para ganhar descontos ou amostras gr\u00e1tis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">T\u00e9cnicas de promo\u00e7\u00e3o cruzada para gera\u00e7\u00e3o de leads<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.unboundb2b.com\/blog\/content-syndication\/content-syndication-strategy-for-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sindica\u00e7\u00e3o de conte\u00fados<\/a> para gera\u00e7\u00e3o de leads \u00e9 uma boa maneira de utilizar fontes de terceiros para gerar leads. Embora a cria\u00e7\u00e3o de novos conte\u00fados seja sempre \u00f3ptima, por vezes \u00e9 poss\u00edvel trabalhar de forma inteligente e reutilizar os mesmos conte\u00fados. Pode publicar trabalho para outros s\u00edtios Web e para o seu pr\u00f3prio blogue, permitindo-lhe aproveitar os seus seguidores. Isto pode permitir-lhe aproveitar os contactos do p\u00fablico de outro s\u00edtio Web e gerar interesse no seu produto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">J\u00e1 fal\u00e1mos sobre as vantagens de <a href=\"https:\/\/promoguy.nl\/pt\/blog\/influencer-marketing-tips-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a>. Os influenciadores podem ser uma \u00f3ptima fonte de gera\u00e7\u00e3o de leads com base em conte\u00fados, permitindo-lhe polinizar audi\u00eancias e envolver-se na gera\u00e7\u00e3o de leads com base em conte\u00fados. Pense na rela\u00e7\u00e3o simbi\u00f3tica entre empresas de tecnologia e bloggers de tecnologia ou YouTubers. Pode dar-lhes amostras gratuitas para an\u00e1lise, fazer publicidade nas suas plataformas ou pedir-lhes que anexem um c\u00f3digo promocional ao seu conte\u00fado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Outro tipo excelente de conte\u00fado de vendas com promo\u00e7\u00e3o cruzada \u00e9 a publica\u00e7\u00e3o de informa\u00e7\u00f5es sobre produtos ou estudos de casos em blogues de terceiros. Encontre um blogue que o seu potencial grupo-alvo visite e pe\u00e7a-lhe que publique um estudo de caso ou um artigo. Isto tamb\u00e9m pode incluir an\u00fancios, demonstra\u00e7\u00f5es ou guias que conduzam os utilizadores aos seus portais de vendas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora existam muitas outras formas de gerar contactos, esperamos que este artigo tenha fornecido algumas dicas \u00fateis.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Se procura ajuda para gerar contactos, tamb\u00e9m fornecemos servi\u00e7os orientados para outras empresas. <a href=\"https:\/\/promoguy.nl\/pt\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consulte a nossa p\u00e1gina de servi\u00e7os para saber mais<\/a><\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ter publica\u00e7\u00f5es em blogues e v\u00eddeos \u00e9 muito bom, mas o objetivo principal de qualquer conte\u00fado deve ser a convers\u00e3o em vendas. Enquanto as fases iniciais do funil dizem respeito \u00e0 marca, \u00e0s informa\u00e7\u00f5es sobre o produto e \u00e0s carater\u00edsticas diferenciadoras, as fases posteriores devem apresentar ofertas, op\u00e7\u00f5es e locais de compra.<\/p>","protected":false},"author":1,"featured_media":12896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[284,218,285],"wl_entity_type":[47,54],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-content-based-lead-generation","tag-lead-generation","tag-reselling","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content-Based Lead Generation Tips For Businesses - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Content-based lead generation allows you to convert your content into conversions that matter. 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