{"id":8908,"date":"2022-05-31T16:09:45","date_gmt":"2022-05-31T16:09:45","guid":{"rendered":"https:\/\/promoguy.nl\/voice-search-audio-technology-trends-for-marketing\/"},"modified":"2025-04-05T15:02:34","modified_gmt":"2025-04-05T15:02:34","slug":"voice-search-audio-technology-trends-for-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/05\/31\/voice-search-audio-technology-trends-for-marketing\/","title":{"rendered":"Pesquisa por voz e tend\u00eancias tecnol\u00f3gicas de \u00e1udio para o marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Embora a Internet tenha sido, em grande parte, um meio visual, as ferramentas de \u00e1udio podem estar a ganhar terreno em breve. Estudos mostram que as empresas est\u00e3o a investir mais recursos em tecnologias e software de pesquisa por voz. Do mesmo modo, as aplica\u00e7\u00f5es \u00e1udio est\u00e3o a permitir alguns novos tipos de recolha e an\u00e1lise de dados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este artigo examinar\u00e1 algumas das principais tend\u00eancias e as raz\u00f5es pelas quais as empresas devem tomar nota. Estas tamb\u00e9m t\u00eam implica\u00e7\u00f5es graves para a forma como a pesquisa por voz pode ser considerada nas futuras necessidades de SEO de uma empresa.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Crescimento da otimiza\u00e7\u00e3o e SEO da pesquisa por voz<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Com o crescimento da pesquisa por voz e de tecnologias semelhantes, os dados de voz e de som tornar-se-\u00e3o uma nova via para os motores de busca e as plataformas de redes sociais. A capacidade de utilizar <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> atrav\u00e9s de assistentes como a Alexa e a Siri provocou o crescimento das tecnologias de pesquisa por voz, sobretudo como dispositivos m\u00e3os-livres durante a condu\u00e7\u00e3o. Tal como acontece com todas as coisas no marketing digital, isto abriu novas formas de SEO e de recolha de dados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As empresas est\u00e3o at\u00e9 a criar servi\u00e7os de otimiza\u00e7\u00e3o da pesquisa por voz para ajudar as empresas a seguir esta nova tend\u00eancia. Aparentemente, 27% dos utilizadores do Google utilizam a pesquisa por voz para as suas necessidades no motor de busca. Al\u00e9m disso, 75% das pesquisas por voz classificam-se nas tr\u00eas primeiras posi\u00e7\u00f5es para uma determinada pergunta. O que isto significa \u00e9 que a pesquisa por voz \u00e9 um campo competitivo que visa um quarto de todas as pessoas que utilizam o Google.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8914\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-12.02.18-700x700.png\" alt=\"Utiliza\u00e7\u00e3o de dispositivos de pesquisa por voz\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis algumas formas f\u00e1ceis de otimizar para a Pesquisa por voz:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Concentre-se nos snippets em destaque, uma vez que o Google se concentra neles.<\/li>\r\n\r\n\r\n\r\n<li>Concentre-se tamb\u00e9m nos gr\u00e1ficos de conhecimento.<\/li>\r\n\r\n\r\n\r\n<li>Palavras-chave de perguntas e <a href=\"https:\/\/promoguy.nl\/pt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frases-chave de cauda longa<\/a> s\u00e3o mais representativos das consultas de pesquisa por voz.<\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-schema-can-boost-your-seo-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marca\u00e7\u00f5es de esquema<\/a> tamb\u00e9m ajudam as pesquisas por voz a chegar ao topo.<\/li>\r\n\r\n\r\n\r\n<li>Optimize para dispositivos m\u00f3veis, uma vez que muitas das pesquisas por voz s\u00e3o efectuadas a partir de dispositivos m\u00f3veis.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">A pesquisa por voz como ferramenta de SEO local<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As consultas por voz s\u00e3o ben\u00e9ficas para a otimiza\u00e7\u00e3o da pesquisa local, especialmente para as empresas. Algumas formas de ajudar a impulsionar a sua pesquisa local para consultas por voz incluem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mantenha o seu <a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-google-my-business-posts-can-reward-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a> e Yelp actualizadas.<\/li>\r\n\r\n\r\n\r\n<li>Certifique-se de que est\u00e1 no Google e no Apple Maps.<\/li>\r\n\r\n\r\n\r\n<li>Otimizar para diferentes assistentes de voz (podem ter diferen\u00e7as m\u00ednimas). Mais informa\u00e7\u00f5es em baixo.<\/li>\r\n\r\n\r\n\r\n<li>Preste aten\u00e7\u00e3o aos diferentes tipos de Pesquisa por voz: Descoberta, Direta e Conhecimento.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table is-style-stripes\">\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Descoberta<\/th>\r\n<th>Direto<\/th>\r\n<th>Conhecimento<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\"Quais s\u00e3o as melhores padarias perto de mim?\"<br \/><br \/>\"Encontrar um mec\u00e2nico em Brooklyn\"<\/td>\r\n<td>\"Ligar para Alex, Aneliya e Associados\"<br \/><br \/>\"Reserve uma mesa no Roasters\"<\/td>\r\n<td>\"Quantos dias faltam para os playoffs da NBA?\"<br \/><br \/>\"Como se chamava o cantor dos Queen?\"<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Otimiza\u00e7\u00e3o da pesquisa por voz para diferentes assistentes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os dados mostram que<a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/11\/Report-\u2013-Voice-on-the-Go.pdf?fbclid=IwAR0CfWV0dUf6M2tRBdB3ROXQu-KPD2GznCte3Qmy2EC4p8l2HDVJNUaj9ug\" target=\"_blank\" rel=\"noreferrer noopener\"> 62% dos consumidores querem um \u00fanico produto integrado<\/a> assistente vocal para todos os seus aparelhos. Infelizmente, \u00e9 menos prov\u00e1vel que isso aconte\u00e7a, uma vez que todas as grandes empresas t\u00eam as suas m\u00e3os em diferentes tecnologias de voz. A Apple tem o Siri, a Amazon tem o Alexa e assim por diante.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Isto tamb\u00e9m significa que \u00e9 necess\u00e1rio otimizar para diferentes assistentes. Para a pesquisa por voz, podem ser necess\u00e1rios registos para diferentes aplica\u00e7\u00f5es relacionadas. Aqui est\u00e1 um resumo das diferen\u00e7as que podem surgir entre estes assistentes de voz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Siri det\u00e9m uma quota de mercado de 36% na pesquisa por voz. Uma vez que a Apple \u00e9 propriet\u00e1ria do Siri, o software afiliado da Apple, como o Apple Maps, liga-se a ele. Da mesma forma, o Apple Maps n\u00e3o tem fun\u00e7\u00e3o de avalia\u00e7\u00e3o, mas obt\u00e9m avalia\u00e7\u00f5es do Yelp. Optimize para estes dois aspectos e isso ajudar\u00e1 as suas pesquisas Siri.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O Google Assistant tamb\u00e9m tem 36% da quota de mercado. A otimiza\u00e7\u00e3o funciona de forma semelhante: otimizar no Google Maps e no Google My <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/business\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/business\" >Neg\u00f3cios<\/a> e tudo correr\u00e1 bem. A Alexa tem uma quota de mercado de 70% para os altifalantes, pelo que se trata de um mercado crucial. Para a Alexa, \u00e9 necess\u00e1rio otimizar o Yelp, o Yext e a pesquisa local da pr\u00f3pria Alexa.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Assistentes de conversa\u00e7\u00e3o e bots de conversa\u00e7\u00e3o por voz<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por outro lado, pode sempre ter os seus pr\u00f3prios chatbots e assistentes de conversa\u00e7\u00e3o. Tal <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >digital<\/a> Os assistentes podem explicar aos seus clientes os problemas mais comuns com que se podem deparar. Os chat-bots de trabalho e as IAs de conversa\u00e7\u00e3o podem ser \u00fateis, uma vez que poupam muita m\u00e3o de obra.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como \u00e9 que isto pode ajudar na SEO? As empresas podem redirecionar as consultas mais populares dos seus chatbots e transform\u00e1-las em p\u00e1ginas de FAQ. Isto pode poupar muito tempo aos clientes menos experientes em chatbots e pode cobrir o terreno importante para muitas consultas de pesquisa. Se os clientes est\u00e3o a perguntar a um chatbot, certamente tamb\u00e9m est\u00e3o a perguntar ao Google.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Reconhecimento de voz por IA<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8926\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/05\/artificial-intelligence-g9a4fbdc0d_1920-1-700x467.jpg\" alt=\"Pesquisa por voz Tecnologia de IA\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/cindygordon\/2021\/12\/23\/a-market-to-harness-speech-recognition-artificial-intelligence-ai-innovations-on-the-rise\/?sh=7a853555134d\" target=\"_blank\" rel=\"noreferrer noopener\">Reconhecimento de voz por IA<\/a> est\u00e1 a tornar-se cada vez mais poderoso com o passar do tempo. Uma das \u00e1reas em que isto tem sido proeminente \u00e9 a biometria de reconhecimento de voz para seguran\u00e7a. No entanto, isto tamb\u00e9m pode ajudar a IA a satisfazer as necessidades dos clientes de forma mais eficiente.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Imagine que, em vez de utilizar contas Netflix ou perfis de computador separados, a biometria vocal pode informar rapidamente um computador sobre quem \u00e9 o utilizador e fazer com que este consulte a sua experi\u00eancia de utilizador recomendada e o seu conte\u00fado preferido sem que lhe seja dito. Isto poderia levar a uma melhor cataloga\u00e7\u00e3o das prefer\u00eancias dos clientes e poderia racionalizar as aplica\u00e7\u00f5es que dependem de v\u00e1rios utilizadores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para conversas com o assistente dom\u00e9stico, v\u00e1rias pessoas podem utilizar um dispositivo sem misturar os seus dados ou pesquisas no Google.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Conte\u00fado de texto para fala<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quando se trata de conte\u00fados, os dados de voz e \u00e1udio podem ser \u00fateis de v\u00e1rias formas. Diferentes programas utilizam tecnologias de convers\u00e3o de texto em voz para que n\u00e3o tenha de fazer voice-over. O software avan\u00e7ado tamb\u00e9m inclui <a class=\"wl-entity-page-link\" title=\"As carater\u00edsticas\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/features\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/features\" >carater\u00edsticas<\/a> como as op\u00e7\u00f5es de convers\u00e3o de texto em voz das celebridades, que podem proporcionar op\u00e7\u00f5es de conte\u00fado interessantes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As pessoas t\u00eam estado a fazer <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/videos\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/videos\" >v\u00eddeos<\/a> que utilizam vozes de celebridades h\u00e1 j\u00e1 algum tempo. Tudo isto se baseia em dados de voz e pode ser uma forma \u00fatil de criar rapidamente conte\u00fados leg\u00edveis ou an\u00fancios engra\u00e7ados. \u00c9 claro que isto corre o risco de ter uma s\u00e9rie de poss\u00edveis problemas legais, mas \u00e9 uma perspetiva interessante para os criadores de conte\u00fados.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">An\u00e1lises de dados da pesquisa por voz<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Todas estas v\u00e1rias tecnologias de \u00e1udio abrem uma mina de ouro para a an\u00e1lise de marketing. A pesquisa por voz da Alexa, por exemplo, alimenta uma grande quantidade de dados para as necessidades da Amazon. Os dados da pesquisa por voz tornar-se-\u00e3o a mina de ouro que os dados da pesquisa normal j\u00e1 s\u00e3o. No entanto, podem ser ainda mais valiosos numa s\u00e9rie de aspectos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pense nisso: as pesquisas por voz cont\u00eam inflex\u00f5es e avalia\u00e7\u00f5es autom\u00e1ticas de g\u00e9nero, tipo de voz ou sotaque. Mesmo as palavras que se utilizam para referir produtos ou consultas de pesquisa podem fornecer aos profissionais de marketing informa\u00e7\u00f5es sobre a forma de se relacionarem com os clientes. Estes podem fornecer um tesouro de informa\u00e7\u00f5es digitais a quem precisar delas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No futuro, a an\u00e1lise dos padr\u00f5es de voz pode tornar-se t\u00e3o forte que ser\u00e1 capaz de avaliar inflex\u00f5es e contextos. A an\u00e1lise de dados de reconhecimento de voz pode at\u00e9 ser capaz de prever tra\u00e7os de personalidade e, eventualmente, fornecer recomenda\u00e7\u00f5es mais fortes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este campo de estudo pode tamb\u00e9m conduzir a tecnologias de an\u00e1lise de pesquisa por voz cada vez mais intuitivas, capazes de analisar uma grande quantidade de dados do utilizador e contextualiz\u00e1-los. Quem sabe o que o futuro nos reserva?<\/p>","protected":false},"excerpt":{"rendered":"<p>Este artigo examinar\u00e1 algumas das principais tend\u00eancias e as raz\u00f5es pelas quais as empresas devem tomar nota. Estas tamb\u00e9m t\u00eam implica\u00e7\u00f5es graves para a forma como a pesquisa por voz pode ser considerada nas futuras necessidades de SEO de uma empresa.<\/p>","protected":false},"author":1,"featured_media":12884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10,15],"tags":[272,273,271,24,270],"wl_entity_type":[47,54,51],"class_list":["post-8908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","category-seo-en","tag-ai-voice","tag-chat-assistants","tag-optimization","tag-seo","tag-voice-search","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Voice Search &amp; Audio Technology Trends For Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Audio technologies like voice search and text to speech are growing in popularity. 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