{"id":8990,"date":"2022-07-01T08:08:52","date_gmt":"2022-07-01T08:08:52","guid":{"rendered":"https:\/\/promoguy.nl\/linkedin-trends-2022-from-gdpr-to-b2b-growth-hacking\/"},"modified":"2025-04-05T14:31:40","modified_gmt":"2025-04-05T14:31:40","slug":"linkedin-trends-2025-from-gdpr-to-b2b-growth-hacking","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/01\/linkedin-trends-2025-from-gdpr-to-b2b-growth-hacking\/","title":{"rendered":"Tend\u00eancias do LinkedIn para 2025: Do GDPR ao Hacking de Crescimento B2B"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O LinkedIn \u00e9 a principal plataforma de redes sociais para empresas e B2B <a class=\"wl-entity-page-link\" title=\"Rede GMA\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/communication\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/communication\" >comunica\u00e7\u00e3o<\/a>. Sendo uma for\u00e7a importante nos neg\u00f3cios modernos, quaisquer altera\u00e7\u00f5es que a afectem repercutem-se e mudam o panorama empresarial. Neste artigo, vamos analisar alguns dos mais recentes desenvolvimentos e o que significam para o sector do marketing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RGPD e marketing na Europa<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">N\u00f3s <a href=\"https:\/\/promoguy.nl\/pt\/blog\/gdpr-how-european-regulations-affect-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">abordou anteriormente algumas das formas como o RGPD afecta o marketing em linha<\/a>. Com a diretiva eprivacy de 2021 em pleno andamento, as empresas no LinkedIn t\u00eam de se adaptar. Uma das \u00e1reas em que isto pode ter um efeito \u00e9 a das mensagens patrocinadas. <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/87080\/linkedin-marketing-solutions-and-the-general-data-protection-regulation-gdpr-?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Tal como a plataforma afirma<\/a>:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8993\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-23-at-11.53.07-1-700x193.png\" alt=\"LinkedIn Messaging RGPD\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esta regra tornou alguns processos B2B mais complexos, agora que os dados dos utilizadores s\u00e3o privados. Em termos de privacidade eletr\u00f3nica, o GDPR \u00e9 bastante completo, exigindo alguns pontos-chave de autoriza\u00e7\u00e3o. Para ter uma base legal para o processamento de dados pessoais, precisar\u00e1 de um ou alguns destes motivos citados:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Consentimento<\/li>\r\n\r\n\r\n\r\n<li>Interesse leg\u00edtimo<\/li>\r\n\r\n\r\n\r\n<li>Contrato<\/li>\r\n\r\n\r\n\r\n<li>Obriga\u00e7\u00e3o legal<\/li>\r\n\r\n\r\n\r\n<li>Interesse vital<\/li>\r\n\r\n\r\n\r\n<li>Tarefa p\u00fablica<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora se trate de altera\u00e7\u00f5es importantes, h\u00e1 factos importantes a ter em conta. <a href=\"https:\/\/rootagency.be\/linkedin-disables-sponsored-messages-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">O LinkedIn desactivou as mensagens patrocinadas<\/a> na Europa. A maior parte da utiliza\u00e7\u00e3o quotidiana dos utilizadores regulares n\u00e3o \u00e9 afetada, mas outros <a class=\"wl-entity-page-link\" title=\"As carater\u00edsticas\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/features\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/features\" >carater\u00edsticas<\/a> t\u00eam algumas restri\u00e7\u00f5es (inmail, por exemplo).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">LinkedIn Inmail vs. Mensagens<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Outra \u00e1rea em que o GDPR e o Marketing B2B no LinkedIn se cruzam \u00e9 com o uso de inmail. O inmail foi severamente restringido pelas novas leis. As empresas n\u00e3o podem mais comercializar usando campanhas de mensagens patrocinadas direcionadas \u00e0 Europa. Este tem sido o <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/case\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/case-2\" >caso<\/a> desde dezembro, com muitas empresas a retirarem-se totalmente dos planos de campanha.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As campanhas de inmail patrocinadas eram uma enorme fonte de marketing, mas s\u00e3o atualmente invi\u00e1veis na Europa. Este facto provocou uma mudan\u00e7a not\u00e1vel para o envio de mensagens pessoais. Cada vez mais contas est\u00e3o a enviar mensagens diretas depois de adicionarem pessoas \u00e0s suas redes, uma vez que os e-mails patrocinados s\u00e3o ineficazes, mas as mensagens dentro da sua rede continuam a ser uma op\u00e7\u00e3o. Esta t\u00e1tica tornou-se importante, especialmente entre os recrutadores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora isto possa parecer uma desvaloriza\u00e7\u00e3o, tem as suas vantagens. Por um lado, h\u00e1 quem defenda que o envio de mensagens pessoais e a adi\u00e7\u00e3o de pessoas \u00e0s redes \u00e9 <a href=\"https:\/\/megangrant.net\/blog\/linkedin-inmail-vs-message\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais prop\u00edcio a convers\u00f5es<\/a> em alguns casos. Outra vantagem \u00e9 que muitas contas bloqueiam completamente as mensagens patrocinadas, pelo que as mensagens podem ter menos incerteza na comunica\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O importante \u00e9 que as empresas adaptem as suas estrat\u00e9gias na Europa e n\u00e3o catastrofizem o impacto do RGPD no marketing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Hacking de crescimento no LinkedIn<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9026\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/data-g8269b04ec_1920-700x525.png\" alt=\"Crescimento do marketing no LinkedIn\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para que sua empresa cres\u00e7a no LinkedIn, tudo se resume a uma segmenta\u00e7\u00e3o adequada e postagens regulares. Aqui est\u00e3o as principais conclus\u00f5es sobre o que funciona melhor para hacks de crescimento de marketing B2B em 2022:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Palavras-chave<\/strong>: Encontre as tend\u00eancias mais quentes do sector e integre-as no conte\u00fado das suas redes sociais. Inclua as palavras-chave na sua p\u00e1gina \"Sobre\" e utilize-as nas publica\u00e7\u00f5es.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ligar<\/strong>: Estabelecer contactos continua a ser a melhor forma de melhorar a sua rede de contactos e de melhorar o seu perfil.<\/li>\r\n\r\n\r\n\r\n<li><strong>Conte\u00fado<\/strong>: Os blogues, artigos e estudos de casos t\u00eam melhor desempenho no LinkedIn do que noutras plataformas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Utilit\u00e1rios de p\u00e1gina<\/strong>: N\u00e3o se esque\u00e7a de adicionar o bot\u00e3o \"Seguir\" \u00e0 p\u00e1gina da sua empresa, alterando as defini\u00e7\u00f5es da p\u00e1gina.<\/li>\r\n\r\n\r\n\r\n<li><strong>Direcionamento<\/strong>: \u00c9 importante visar exatamente as pessoas de que precisa. No LinkedIn, trata-se frequentemente de conhecer os seus objectivos (vendas, por exemplo) e de os fazer corresponder ao pessoal (um gestor de vendas). Utilizar a segmenta\u00e7\u00e3o correta <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/functions\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/functions\" >fun\u00e7\u00f5es<\/a> na plataforma aquando da cria\u00e7\u00e3o de campanhas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Personaliza\u00e7\u00e3o<\/strong>: D\u00ea um rosto humano \u00e0 sua empresa. Coloque os empregados no centro das aten\u00e7\u00f5es, conte hist\u00f3rias humanas e fale de assuntos que interessam \u00e0s pessoas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Venda suave<\/strong>: Geralmente, a abordagem de venda dura n\u00e3o \u00e9 t\u00e3o eficaz nas redes sociais. Isto depende do produto, mas, em geral, \u00e9 melhor gerar interesse antes de se lan\u00e7ar no discurso de vendas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Promo\u00e7\u00e3o cruzada<\/strong>: Encontre outras empresas dispostas a alojar os seus conte\u00fados ou a alojar os delas. Podem elaborar um plano para crescerem em conjunto.<\/li>\r\n\r\n\r\n\r\n<li><strong>Listas e grupos<\/strong>: Como mencion\u00e1mos anteriormente, os an\u00fancios inmail patrocinados est\u00e3o fora de quest\u00e3o em determinadas regi\u00f5es. No entanto, as listas de correio e os grupos do LinkedIn s\u00e3o uma excelente forma de comunicar com pessoas dentro de um c\u00edrculo. Utilize-os para divulgar conte\u00fados que podem ser partilhados para aumentar o conhecimento da sua marca.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Planeamento de conte\u00fados<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Imagens<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de conte\u00fado, as formas mais populares de <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/media\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/media\" >meios de comunica\u00e7\u00e3o<\/a> ainda s\u00e3o visuais (tanto v\u00eddeo como imagens). As imagens com 1200 x 627 p\u00edxeis s\u00e3o o que o LinkedIn recomenda vivamente, sendo que as imagens t\u00eam duas vezes mais probabilidades de causar um envolvimento significativo. Uma boa regra geral para as imagens \u00e9 evitar imagens de stock e formular as suas pr\u00f3prias diretrizes de marca para obter consist\u00eancia.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9000\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-27-at-09.33.18-700x346.png\" alt=\"Estat\u00edsticas do LinkedIn\" \/>\r\n<figcaption class=\"wp-element-caption\">Imagem cedida pelo LinkedIn<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Conte\u00fado do blogue do LinkedIn<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de publica\u00e7\u00f5es em blogues, existem alguns m\u00e9todos testados e verdadeiros. O copywriting de marketing B2B tende a ser mais informativo por uma raz\u00e3o. A maioria das empresas n\u00e3o est\u00e1 interessada na \"venda emocional\" e quer ver resultados. Isso n\u00e3o significa que o copywriting B2B tenha de ser aborrecido ou pouco inspirado, apenas que precisa de regressar a um argumento utilit\u00e1rio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dito isto, este n\u00e3o \u00e9 o \u00fanico tipo de conte\u00fado que deve ser publicado. J\u00e1 enumer\u00e1mos os benef\u00edcios de humanizar a sua for\u00e7a de trabalho, por isso, elogie-os. Crie uma rela\u00e7\u00e3o e conte as hist\u00f3rias que fazem com que a sua empresa se destaque. Mostre a empresa a divertir-se ou a fazer trabalho de caridade.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Publique artigos e not\u00edcias dignos de registo. Crie conversas, relacionando-as com o seu sector. Isto pode mostrar a posi\u00e7\u00e3o da sua empresa relativamente a quest\u00f5es importantes, que o p\u00fablico<a href=\"http:\/\/forbes.com\/sites\/martyswant\/2021\/04\/19\/silence-is-not-an-option-research-shows-consumers-expect-ceos-to-take-a-stand-on-political-issues\/\" target=\"_blank\" rel=\"noreferrer noopener\"> que as empresas esperam de si<\/a>. No entanto, se isso n\u00e3o se adequar \u00e0 sua marca, as hist\u00f3rias pessoais sobre funcion\u00e1rios, iniciativas e estrat\u00e9gias de forma\u00e7\u00e3o de equipas s\u00e3o boas formas de criar conte\u00fados alternativos.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Colabora\u00e7\u00f5es e conte\u00fados de terceiros<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Forme liga\u00e7\u00f5es simbi\u00f3ticas com outras empresas do seu ecossistema. Seja coautor de artigos para a cria\u00e7\u00e3o de liga\u00e7\u00f5es e reforce-se mutuamente para criar uma colabora\u00e7\u00e3o de marketing vi\u00e1vel. Isto tamb\u00e9m \u00e9 \u00fatil em geral, uma vez que ter o seu trabalho publicado e ligado a outros s\u00edtios \u00e9 \u00f3timo para o tr\u00e1fego org\u00e2nico.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mesmo para al\u00e9m das colabora\u00e7\u00f5es, publicar o conte\u00fado de outras pessoas pode ser \u00fatil para gerar conversas. Publique um artigo e ponha as pessoas a falar, discuta a posi\u00e7\u00e3o da sua empresa e fa\u00e7a perguntas cruciais a outras pessoas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Publicidade em v\u00eddeo<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Existe um debate sobre a efic\u00e1cia da <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/videos\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/videos\" >v\u00eddeos<\/a> no LinkedIn. Geralmente, s\u00e3o uma boa ideia e algumas empresas t\u00eam tido sucesso com os esfor\u00e7os multim\u00e9dia. Os tipos de v\u00eddeos que t\u00eam sucesso est\u00e3o relacionados com neg\u00f3cios e pr\u00e1ticas comerciais ou apresenta\u00e7\u00f5es de eventos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de formato, a melhor op\u00e7\u00e3o \u00e9 ser curto e incisivo. \u00c9 importante utilizar legendas, n\u00e3o s\u00f3 para os deficientes auditivos, mas tamb\u00e9m porque muitos preferem utilizar o LinkedIn com o som desligado. Outra dica \u00fatil \u00e9 utilizar CTAs e hiperliga\u00e7\u00f5es para o seu <a class=\"wl-entity-page-link\" title=\"jannal ali\" href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/website\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/website\" >s\u00edtio Web<\/a> ou sociais nos v\u00eddeos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Se est\u00e1 \u00e0 procura de uma ag\u00eancia de SEO B2B, veio ao s\u00edtio certo. A Promoguy fornece uma estrutura completa de estrat\u00e9gia de marketing B2B do in\u00edcio ao fim para todos os nossos clientes.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>O LinkedIn \u00e9 a principal plataforma de redes sociais para empresas e comunica\u00e7\u00e3o B2B. Saiba como tirar partido do seu potencial para potenciar as suas opera\u00e7\u00f5es nas redes sociais.<\/p>","protected":false},"author":1,"featured_media":12871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[261,260,259],"wl_entity_type":[47,54,51],"class_list":["post-8990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-linkedin-blog-content","tag-linkedin-growth-hacking","tag-marketing-in-europe","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn Trends 2025: From GDPR to B2B Growth Hacking - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"LinkedIn is a major player in modern business, with new developments making waves all the time. 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