{"id":9056,"date":"2022-07-26T09:50:39","date_gmt":"2022-07-26T09:50:39","guid":{"rendered":"https:\/\/promoguy.nl\/web-3-0-what-digital-innovations-mean-for-marketing\/"},"modified":"2025-04-05T14:29:37","modified_gmt":"2025-04-05T14:29:37","slug":"web-3-0-what-digital-innovations-mean-for-marketing","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","title":{"rendered":"Web 3.0: O que significam as inova\u00e7\u00f5es digitais para o marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Com o crescimento de novos <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/digital\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/digital\" >digital<\/a> Nos \u00faltimos anos, com as novas tecnologias, n\u00e3o \u00e9 de admirar que as pessoas j\u00e1 estejam a especular sobre o futuro. Muitos destes novos desenvolvimentos foram agrupados na Web 3.0 com o tema comum da IA e da descentraliza\u00e7\u00e3o. Tal como acontece com todas as tecnologias, estas inova\u00e7\u00f5es apresentam enormes oportunidades de neg\u00f3cio, particularmente no marketing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este artigo pretende explicar como o mundo do marketing digital ser\u00e1 teoricamente afetado pela nova vaga de tecnologia.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tecnologias Web 3.0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Web 3.0 cont\u00e9m v\u00e1rias inova\u00e7\u00f5es emergentes nos media digitais. Embora o objetivo destas tecnologias varie muito, em conjunto, podem acabar com a Web tal como ela \u00e9.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As tecnologias da Web 3.0 incluem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cadeia de blocos<\/li>\r\n\r\n\r\n\r\n<li>Web sem\u00e2ntica<\/li>\r\n\r\n\r\n\r\n<li>Aprendizagem autom\u00e1tica e IA<\/li>\r\n\r\n\r\n\r\n<li>Criptomoeda<\/li>\r\n\r\n\r\n\r\n<li>Realidade Virtual Avan\u00e7ada e Realidade Aumentada<\/li>\r\n\r\n\r\n\r\n<li>NFTs<\/li>\r\n\r\n\r\n\r\n<li>Aplica\u00e7\u00f5es descentralizadas<\/li>\r\n\r\n\r\n\r\n<li>Internet das coisas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tal como esta lista de tecnologias implica, uma grande parte da nova vaga de inova\u00e7\u00f5es na Web diz respeito a processos aut\u00f3nomos e descentralizados. Desde a cadeia de blocos e as criptomoedas \u00e0 aprendizagem aut\u00f3noma de m\u00e1quinas e aos aparelhos de comunica\u00e7\u00e3o (IoT), estes novos empreendimentos prop\u00f5em um mundo com fun\u00e7\u00f5es de m\u00e1quina mais avan\u00e7adas que requerem um m\u00ednimo de interven\u00e7\u00e3o humana.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Compara\u00e7\u00e3o entre a Web 1.0 e a Web 2.0 e 3.0<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9058\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-12-at-14.31.35-700x329.png\" alt=\"Compara\u00e7\u00e3o entre a Web 1.0 e a Web 2.0 e 3.0\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Startups, empresas e casos de utiliza\u00e7\u00e3o de marketing da Web 3.0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As inova\u00e7\u00f5es trazem sempre novos modelos e estrat\u00e9gias de neg\u00f3cio para a economia da Internet. H\u00e1 v\u00e1rios investimentos na Web 3.0 que apresentam oportunidades de marketing favor\u00e1veis. Esta sec\u00e7\u00e3o analisar\u00e1 brevemente o estado destes mercados e, em seguida, exemplos de sucesso.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Blockchain, NFTs e criptografia na Web 3.0<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9078\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/blockchain-g3c0bbb2d4_1920-1-700x525.png\" alt=\"Cadeia de blocos da Web 3.0\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Escrevemos extensivamente sobre todos os <a href=\"https:\/\/promoguy.nl\/pt\/?s=cryptocurrency\" target=\"_blank\" rel=\"noreferrer noopener\">3 destas tecnologias interligadas<\/a> se estiver a precisar de uma cartilha. A criptomoeda tem sido um mercado especulador de sucesso, no entanto, tem havido pouco crescimento na sua utiliza\u00e7\u00e3o como moeda. Esta \u00e9 uma das raz\u00f5es <a href=\"https:\/\/promoguy.nl\/pt\/blog\/nfts-profitable-venture-or-passing-fad\/\">NFTs<\/a> foram desenvolvidas (para dar mais aplicabilidade \u00e0 criptomoeda).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de marketing, os NFT e as criptomoedas tiveram um enorme boom seguido de um crash do mercado. Este facto prejudicou gravemente ambas as tecnologias em termos da sua viabilidade (por enquanto). Embora ainda existam mercados de criptografia e NFT em funcionamento, <a href=\"https:\/\/www.marketingdive.com\/news\/cryto-ad-budgets-crash\/624443\/\">as despesas com publicidade ca\u00edram a pique<\/a>. Atualmente, estas duas tecnologias t\u00eam um futuro incerto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por outro lado, a cadeia de blocos tem um enorme potencial de marketing fora das suas aplica\u00e7\u00f5es financeiras. As tecnologias Blockchain s\u00e3o muito boas no armazenamento de dados para que todos possam ver. Isto pode tornar as transac\u00e7\u00f5es e a seguran\u00e7a muito melhores para as empresas de publicidade. Da mesma forma, empresas t\u00e3o grandes como a IBM est\u00e3o a utilizar a cadeia de blocos para racionalizar processos e reduzir custos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Startups como a \"Lucidity\" armazenam e verificam todos os eventos de marketing para garantir dados transparentes e exactos. Utilizando contratos inteligentes e informa\u00e7\u00f5es em tempo real, produzem um sistema com dete\u00e7\u00e3o avan\u00e7ada de fraudes e rastreio de pagamentos. A Toyota tinha um\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/luciditys-blockchain-pilot-with-toyota-results-in-21-lift-in-campaign-performance-300731983.html?tc=eml_cleartime\" target=\"_blank\" rel=\"noreferrer noopener\">21% aumento do desempenho dos an\u00fancios<\/a> ao utilizar a plataforma da Lucidity, o que \u00e9 especialmente impressionante tendo em conta a dimens\u00e3o da empresa.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Aplica\u00e7\u00f5es descentralizadas e alojamento Web<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9081\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/app-gbf9923598_1920-700x481.jpg\" alt=\"Aplica\u00e7\u00f5es descentralizadas da Web 3.0\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora a cadeia de blocos apresente muitas possibilidades monet\u00e1rias, como as criptomoedas, tamb\u00e9m pode oferecer vantagens estruturais. Uma delas \u00e9 sob a forma de aplica\u00e7\u00f5es e sites com alojamento web descentralizado e partilha de dados descentralizada. Estas aplica\u00e7\u00f5es s\u00e3o in\u00fameras para inovar a privacidade dos dados e a publicidade.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma das principais vantagens das aplica\u00e7\u00f5es e s\u00edtios descentralizados \u00e9 o facto de as altera\u00e7\u00f5es serem f\u00e1ceis de acompanhar. Uma vez que os registos\/dados est\u00e3o presentes em todos os n\u00f3s da rede, podem facilmente recuperar dados perdidos ou encontrar a origem das altera\u00e7\u00f5es. Da mesma forma, estes sistemas podem ser muito mais transparentes e aut\u00f3nomos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como <a href=\"https:\/\/www.panewslab.com\/en\/articledetails\/1648709263295484.html\">os casos de utiliza\u00e7\u00e3o indicam<\/a>Outra vantagem \u00e9 <a href=\"https:\/\/medium.com\/hackernoon\/a-state-of-the-art-of-decentralized-web-part-2-ea630917332a\" target=\"_blank\" rel=\"noreferrer noopener\">custos de armazenamento mais baixos<\/a>. 2 TB de armazenamento descentralizado por ano custa $66 em compara\u00e7\u00e3o com o <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> Um <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/service\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/service\" >servi\u00e7o<\/a> a $100 para 2 TB. Uma vez que estes n\u00e3o dependem de um servidor central, podem distribuir a carga pelo sistema.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estes sistemas t\u00eam-se revelado particularmente \u00fateis no armazenamento de grandes conjuntos de dados quantitativos, como o in <a href=\"https:\/\/www.zeeve.io\/use-cases-of-blockchain-in-decentralized-storage\/\" target=\"_blank\" rel=\"noreferrer noopener\">elei\u00e7\u00f5es ou cuidados de sa\u00fade<\/a>. Foi o caso da Gem, que angariou $7,1 milh\u00f5es numa ronda de financiamento da S\u00e9rie A e ajudou a Phillips com a sua cadeia de blocos para os cuidados de sa\u00fade. Da mesma forma, a Ubitquity tornou-se o primeiro sistema baseado em blockchain para gest\u00e3o de registos de propriedade, permitindo teoricamente aos governos armazenar dados pessoais e registos imobili\u00e1rios. Encontra-se atualmente na fase alfa de testes no Brasil.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Web sem\u00e2ntica<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9080\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/web-g9d6ca688b_1920-1-700x393.jpg\" alt=\"Web 3.0 Web sem\u00e2ntica\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Web sem\u00e2ntica pode ser a pr\u00f3xima vaga de inova\u00e7\u00f5es baseadas na Internet. Embora a Web sem\u00e2ntica seja frequentemente confundida com a Web 3.0 em geral, tem um objetivo \u00fanico: transformar a Web numa <a href=\"https:\/\/en.wikipedia.org\/wiki\/Semantic_Web\" target=\"_blank\" rel=\"noreferrer noopener\">recurso de leitura \u00f3tica<\/a>. Essencialmente (tal como descrito por Tim Berners-Lee), o objetivo \u00e9 tornar todos os dados na Internet mais f\u00e1ceis de analisar pelos computadores.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este facto tem implica\u00e7\u00f5es \u00f3bvias em termos de marketing:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>A Web sem\u00e2ntica e a an\u00e1lise autom\u00e1tica tamb\u00e9m facilitar\u00e3o muito a recolha de dados<\/li>\r\n\r\n\r\n\r\n<li>A an\u00e1lise de palavras-chave ser\u00e1 ainda mais poderosa<\/li>\r\n\r\n\r\n\r\n<li>Como resultado, os adfeeds, os espa\u00e7os publicit\u00e1rios, as campanhas PPC, etc. ser\u00e3o muito mais poderosos<\/li>\r\n\r\n\r\n\r\n<li>A natureza descentralizada e sem servidor de tecnologias como a pilha Web 3.0 facilitar\u00e1 o armazenamento de dados para empresas de marketing, plataformas de redes sociais e motores de busca<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma das utiliza\u00e7\u00f5es mais not\u00e1veis da tecnologia da Web Sem\u00e2ntica foi o s\u00edtio Web da BBC. A partir de 2010, o s\u00edtio Web do Campeonato do Mundo de Futebol da empresa utilizou tecnologias da Web sem\u00e2ntica. Ainda hoje, grandes partes do seu s\u00edtio Web p\u00fablico s\u00e3o executadas com tecnologias da Web sem\u00e2ntica. A Time Inc., a Elsevier e a Biblioteca do Congresso tamb\u00e9m utilizaram sistemas de produ\u00e7\u00e3o constru\u00eddos com recurso \u00e0 Web sem\u00e2ntica.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Biogen Idec \u00e9 um fabricante farmac\u00eautico que produz medicamentos utilizados no tratamento da esclerose m\u00faltipla. A empresa tamb\u00e9m gere a sua cadeia de abastecimento global utilizando a tecnologia da Web Sem\u00e2ntica. Atrav\u00e9s da utiliza\u00e7\u00e3o destas t\u00e9cnicas, a sua gest\u00e3o da cadeia de abastecimento tem muitas carater\u00edsticas que lhe d\u00e3o uma vantagem na atualiza\u00e7\u00e3o de dados complexos que est\u00e3o sempre em fluxo.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Aprendizagem autom\u00e1tica e IA<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-9069\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-14-at-13.57.55-700x458.png\" alt=\"Web 3.0 Aprendizagem autom\u00e1tica IA Receitas\" \/>\r\n<figcaption class=\"wp-element-caption\">Fonte: <a href=\"https:\/\/www.statista.com\/statistics\/607716\/worldwide-artificial-intelligence-market-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estat\u00edstico<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A aprendizagem autom\u00e1tica e a IA s\u00e3o as inova\u00e7\u00f5es que mais investiga\u00e7\u00e3o e financiamento recebem. Ambos os avan\u00e7os ajudam a extrair grandes quantidades de dados de marketing e a transform\u00e1-los em informa\u00e7\u00e3o. Podem, em especial, andar de m\u00e3os dadas com os processos da Web sem\u00e2ntica.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Um exemplo perfeito disto s\u00e3o os algoritmos de comportamento dos utilizadores, como os da Netflix. A empresa tem sido prol\u00edfica na emiss\u00e3o de recomenda\u00e7\u00f5es e na utiliza\u00e7\u00e3o do comportamento para tra\u00e7ar um caminho para novos conte\u00fados. <a href=\"https:\/\/www.fool.com\/investing\/2016\/06\/19\/how-netflixs-ai-saves-it-1-billion-every-year.aspx\">De acordo com os analistas<\/a>O motor de recomenda\u00e7\u00e3o permite \u00e0 Netflix poupar $1 mil milh\u00f5es de euros por ano, diminuindo o churn e aumentando as taxas de reten\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Empresas como <a href=\"https:\/\/www.datavisor.com\/intelligence-center\/case-studies\/ecommerce-case-study-booklet\/\" target=\"_blank\" rel=\"noreferrer noopener\">O DataVisitor fez maravilhas pelos mercados de com\u00e9rcio eletr\u00f3nico<\/a> em termos de dete\u00e7\u00e3o de fraudes e seguran\u00e7a dos dados. De igual modo, <a href=\"https:\/\/medium.com\/@savvie.io\/global-inflation-rates-are-rising-25d81c1e3902\" target=\"_blank\" rel=\"noreferrer noopener\">empresas como a Savvie ajudam os esfor\u00e7os de marketing<\/a> utilizando a IA, analisando os padr\u00f5es dos consumidores e os custos para ajudar a reduzir os custos.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Projectos de RV, RA e Metaverso<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9082\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/virtual-reality-g5d9df015e_1920-700x467.jpg\" alt=\"Marketing de realidade virtual\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As inova\u00e7\u00f5es nos meios de comunica\u00e7\u00e3o social parecem, de um modo geral, estar a caminhar na dire\u00e7\u00e3o de meios de comunica\u00e7\u00e3o social visualmente mais interactivos. As inova\u00e7\u00f5es da Internet, como a RV interactiva, podem muito bem apresentar um tipo inteiramente novo de meios de comunica\u00e7\u00e3o social, que o Metaverso pretende criar. J\u00e1 fal\u00e1mos de muitos dos <a href=\"https:\/\/promoguy.nl\/pt\/blog\/metaverse-the-future-of-facebook-marketing-vr\/\" target=\"_blank\" rel=\"noreferrer noopener\">possibilidades de marketing do Metaverso<\/a> e RV em pormenor anteriormente, pelo que n\u00e3o o abordaremos aqui.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O desempenho das ac\u00e7\u00f5es do Facebook e do Metaverse n\u00e3o tem sido t\u00e3o promissor, uma vez que as suas perspectivas t\u00eam vindo a afundar-se. Projectos de RV semelhantes est\u00e3o tamb\u00e9m a arrancar, mas sem tanta ambi\u00e7\u00e3o.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9087\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/2022-07-PROMOGUY-WEB-30-1-700x678.png\" alt=\"Estat\u00edsticas do mercado de RV\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">De um modo geral, o potencial de marketing da RV \u00e9 muito semelhante \u00e0s ac\u00e7\u00f5es de marketing existentes. As empresas podem colocar tipos de an\u00fancios semelhantes, mas nomeadamente mais interactivos e multim\u00e9dia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Outra \u00e1rea em que o marketing beneficia \u00e9 o tipo de informa\u00e7\u00e3o que as empresas podem recolher da RV e da RA. Para al\u00e9m de tudo o que o marketing digital j\u00e1 pode supor sobre os consumidores, poderemos acrescentar informa\u00e7\u00f5es como dados de voz, recetividade a determinados est\u00edmulos visuais, nuances emocionais faciais\/vocais e muito mais.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Web 3.0 IoT<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9084\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/07\/iot-gdf5d99e6b_1920-1-700x483.png\" alt=\"Internet das coisas IoT\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A publicidade na Internet das Coisas tamb\u00e9m apresenta muitas novas formas de contactar poss\u00edveis consumidores. Os dispositivos IoT t\u00eam um grande potencial de marketing, especialmente quando se trata de produtos dom\u00e9sticos. Um exemplo \u00e9 a forma como produtos como detergente para a roupa ou frascos de sab\u00e3o podem conter an\u00fancios com um objetivo. Suponhamos que a sua garrafa de detergente est\u00e1 prestes a acabar e que alerta o seu router de Internet, enviando uma notifica\u00e7\u00e3o para comprar uma recarga.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esta tecnologia j\u00e1 se tornou pr\u00e1tica com <a href=\"https:\/\/www.fabbaloo.com\/2020\/10\/3d-printed-iot-products-are-coming\" target=\"_blank\" rel=\"noreferrer noopener\">Produtos impressos em 3D<\/a>. Estes produtos desenvolvidos pela Universidade de Washington t\u00eam o potencial de transportar CTAs e mensagens de marketing em determinadas condi\u00e7\u00f5es. As lojas planeadas pela Amazon tamb\u00e9m possuem estas capacidades, onde todo o percurso do comprador \u00e9 acompanhado por dispositivos inteligentes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os investimentos em IoT dever\u00e3o ultrapassar os 75 mil milh\u00f5es at\u00e9 2025 e os principais intervenientes, como a Amazon, est\u00e3o a investir fortemente. Cada vez mais aplica\u00e7\u00f5es de intelig\u00eancia artificial est\u00e3o a ser investidas em objectos que normalmente n\u00e3o as teriam, pelo que esta \u00e9 uma tecnologia a ter em conta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Com o crescimento das novas tecnologias digitais nos \u00faltimos anos, n\u00e3o \u00e9 de admirar que as pessoas j\u00e1 estejam a especular sobre o futuro. As implica\u00e7\u00f5es de marketing da Web 3.0 s\u00e3o \u00f3bvias.<\/p>","protected":false},"author":1,"featured_media":13395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[12,21,13,14],"tags":[],"wl_entity_type":[47],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","category-cryptocurrency","category-online-marketing-en","category-trends","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web 3.0: What Digital Innovations Mean for Marketing - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Web 3.0 holds a lot of promise for many industries. This article examines the main ways it will offer new opportunities in marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web 3.0: What Digital Innovations Mean for Marketing\" \/>\n<meta property=\"og:description\" content=\"Web 3.0 holds a lot of promise for many industries. This article examines the main ways it will offer new opportunities in marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T09:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-05T14:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Web 3.0: What Digital Innovations Mean for Marketing\",\"datePublished\":\"2022-07-26T09:50:39+00:00\",\"dateModified\":\"2025-04-05T14:29:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/\"},\"wordCount\":1369,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-web3-.png\",\"articleSection\":[\"Blockchain\",\"Cryptocurrency\",\"Online Marketing\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/\",\"name\":\"Web 3.0: What Digital Innovations Mean for Marketing - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-web3-.png\",\"datePublished\":\"2022-07-26T09:50:39+00:00\",\"dateModified\":\"2025-04-05T14:29:37+00:00\",\"description\":\"Web 3.0 holds a lot of promise for many industries. This article examines the main ways it will offer new opportunities in marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-web3-.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-web3-.png\",\"width\":800,\"height\":800,\"caption\":\"Web3 Marketing 3.0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/07\\\/26\\\/web-3-0-what-digital-innovations-mean-for-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web 3.0: What Digital Innovations Mean for Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Web 3.0: O que significam as inova\u00e7\u00f5es digitais para o marketing - Promoguy Ag\u00eancia de Marketing Digital","description":"A Web 3.0 \u00e9 muito promissora para muitos sectores. Este artigo examina as principais formas de oferecer novas oportunidades no marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","og_locale":"pt_PT","og_type":"article","og_title":"Web 3.0: What Digital Innovations Mean for Marketing","og_description":"Web 3.0 holds a lot of promise for many industries. This article examines the main ways it will offer new opportunities in marketing.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2022-07-26T09:50:39+00:00","article_modified_time":"2025-04-05T14:29:37+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Web 3.0: What Digital Innovations Mean for Marketing","datePublished":"2022-07-26T09:50:39+00:00","dateModified":"2025-04-05T14:29:37+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/"},"wordCount":1369,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png","articleSection":["Blockchain","Cryptocurrency","Online Marketing","Trends"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","url":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/","name":"Web 3.0: O que significam as inova\u00e7\u00f5es digitais para o marketing - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png","datePublished":"2022-07-26T09:50:39+00:00","dateModified":"2025-04-05T14:29:37+00:00","description":"A Web 3.0 \u00e9 muito promissora para muitos sectores. Este artigo examina as principais formas de oferecer novas oportunidades no marketing.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/09\/5-web3-.png","width":800,"height":800,"caption":"Web3 Marketing 3.0"},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2022\/07\/26\/web-3-0-what-digital-innovations-mean-for-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Web 3.0: What Digital Innovations Mean for Marketing"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/web-3-0-what-digital-innovations-mean-for-marketing","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=9056"}],"version-history":[{"count":3,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9056\/revisions"}],"predecessor-version":[{"id":18786,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9056\/revisions\/18786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/13395"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=9056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=9056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=9056"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}