{"id":9236,"date":"2022-09-12T08:22:44","date_gmt":"2022-09-12T08:22:44","guid":{"rendered":"https:\/\/promoguy.nl\/competitor-analysis-for-digital-businesses-101\/"},"modified":"2026-02-13T06:40:05","modified_gmt":"2026-02-13T06:40:05","slug":"competitor-analysis-for-digital-businesses-101","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","title":{"rendered":"An\u00e1lise da concorr\u00eancia para empresas digitais 101"},"content":{"rendered":"<p><\/p>\r\n<p class=\"wp-block-paragraph\">Quando se trata de marketing digital, a an\u00e1lise da concorr\u00eancia \u00e9 uma das principais formas de avaliar as suas opera\u00e7\u00f5es. A concorr\u00eancia promove o crescimento e a motiva\u00e7\u00e3o para o sucesso, ao mesmo tempo que nos d\u00e1 objectivos a atingir. Compreender o mercado e o lugar de cada um nele \u00e9 crucial para dar o pr\u00f3ximo passo.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A an\u00e1lise da concorr\u00eancia \u00e9 uma ideia simples, mas complexa na pr\u00e1tica. Permite-lhe identificar as lacunas e os pontos fortes e fracos dos seus concorrentes e do seu mercado, de modo a poder ajustar-se em conformidade. Implica tamb\u00e9m colocar a sua estrat\u00e9gia e opera\u00e7\u00f5es no contexto dos concorrentes para melhor enfrentar as novas tend\u00eancias e potenciais \u00e1reas de interesse.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">As an\u00e1lises da concorr\u00eancia podem variar em termos de profundidade. O planeamento estrat\u00e9gico requer uma compreens\u00e3o mais profunda, uma vez que lida com prazos mais alargados. As an\u00e1lises mais curtas, por outro lado, s\u00e3o utilizadas para acompanhar as tend\u00eancias a curto prazo relacionadas com o planeamento operacional r\u00e1pido.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Vantagens de uma an\u00e1lise da concorr\u00eancia<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Um mercado \u00e9, pela sua natureza, um cen\u00e1rio competitivo. Se n\u00e3o tiver em conta as ac\u00e7\u00f5es dos concorrentes e n\u00e3o se adaptar, ficar\u00e1 para tr\u00e1s. A an\u00e1lise da concorr\u00eancia pode proporcionar muitos benef\u00edcios neste dom\u00ednio:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Avalia\u00e7\u00e3o comparativa<\/strong>: Para al\u00e9m de aprender com os seus pares, pode tamb\u00e9m avaliar as suas opera\u00e7\u00f5es e coloc\u00e1-las no contexto do mercado. Isto pode tamb\u00e9m ajud\u00e1-lo a compreender a rela\u00e7\u00e3o entre a quota de mercado e a quota de carteira, ou seja, quanto \u00e9 que um \u00fanico consumidor gasta num produto e quanto \u00e9 que uma empresa ocupa no mercado<\/li>\r\n\r\n\r\n\r\n<li><strong>Fornece orienta\u00e7\u00e3o estrat\u00e9gica<\/strong>: Quando souber o que os seus concorrentes est\u00e3o a fazer, pode decidir como preencher as lacunas ou necessidades que eles n\u00e3o conseguem, permitindo-lhe criar o seu pr\u00f3prio USP ou nicho no processo<\/li>\r\n\r\n\r\n\r\n<li><strong>Permite uma melhor compreens\u00e3o do mercado<\/strong>: Os seus concorrentes s\u00e3o diretos, indirectos ou substitutos? Compreender o seu produto em rela\u00e7\u00e3o aos outros pode ajudar a decidir quais as estrat\u00e9gias que deve utilizar para lidar com os diferentes tipos de concorrentes<\/li>\r\n\r\n\r\n\r\n<li><strong>Determinar tend\u00eancias futuras<\/strong>: Veja as pesquisas e os an\u00fancios dos seus concorrentes para saber o que est\u00e1 para vir. A an\u00e1lise da concorr\u00eancia \u00e9 uma parte crucial da previs\u00e3o de mercado<\/li>\r\n\r\n\r\n\r\n<li><strong>Aprender com os erros dos concorrentes<\/strong>: Quer saber se o lan\u00e7amento de um produto ou servi\u00e7o vai correr bem? Aprenda com os erros dos outros ou com as queixas dos seus clientes e fa\u00e7a melhor<\/li>\r\n\r\n\r\n\r\n<li>O <strong>objetivo final<\/strong> O objetivo de uma an\u00e1lise da concorr\u00eancia \u00e9 conseguir uma diferencia\u00e7\u00e3o perceptiva, utilit\u00e1ria ou funcional do produto, o que significa que se pretende diferenciar o produto em termos da forma como \u00e9 percepcionado e\/ou como resolve as necessidades do cliente<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Etapas de uma an\u00e1lise abrangente da concorr\u00eancia<\/h2>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9262\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/analysis-g5de1d7a95_1920-700x467.jpg\" alt=\"An\u00e1lise da concorr\u00eancia\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Uma compreens\u00e3o completa dos seus concorrentes requer muitos aspectos diferentes. Eis uma lista de controlo \u00fatil para a an\u00e1lise da concorr\u00eancia que cobre todos os aspectos:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Analisar o mercado em busca de concorrentes<\/strong>: Identifique quem s\u00e3o os seus concorrentes<\/li>\r\n\r\n\r\n\r\n<li><strong>Analisar as suas carteiras de produtos<\/strong>: Determinar o que oferecem e quais os nichos que os seus produtos preenchem<\/li>\r\n\r\n\r\n\r\n<li><strong>An\u00e1lise de pre\u00e7os competitivos<\/strong>: Descobrir como \u00e9 que eles fixam o pre\u00e7o dos seus produtos e quais as estrat\u00e9gias que utilizam para criar procura atrav\u00e9s de promo\u00e7\u00f5es, descontos e ofertas<\/li>\r\n\r\n\r\n\r\n<li><strong>Competitivo <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >marketing<\/a> an\u00e1lise<\/strong>: Analisar a forma como os seus concorrentes comercializam os seus produtos<\/li>\r\n\r\n\r\n\r\n<li><strong>An\u00e1lise de conte\u00fado competitivo<\/strong>: Tome nota da estrat\u00e9gia de conte\u00fados da sua concorr\u00eancia e descubra o n\u00edvel de envolvimento dos conte\u00fados dos seus concorrentes<\/li>\r\n\r\n\r\n\r\n<li><strong>An\u00e1lise dos processos dos concorrentes<\/strong>: saber quais as tecnologias que utilizam, quais os processos que t\u00eam e como os implementam<\/li>\r\n\r\n\r\n\r\n<li><strong>An\u00e1lise das comunica\u00e7\u00f5es<\/strong>: Depois de compreender o seu produto, \u00e9 importante saber como abordam as redes sociais, as estrat\u00e9gias de comunica\u00e7\u00e3o e quais as plataformas que dominam<\/li>\r\n\r\n\r\n\r\n<li><strong>An\u00e1lise SWOT dos concorrentes<\/strong>: Efetuar uma an\u00e1lise SWOT para conhecer os seus pontos fortes, pontos fracos, oportunidades e amea\u00e7as<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Tipos de quadros de an\u00e1lise da concorr\u00eancia<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Depois de conhecer as v\u00e1rias etapas da an\u00e1lise da concorr\u00eancia, \u00e9 necess\u00e1rio conhecer as v\u00e1rias formas de conduzir o processo. Os profissionais de marketing e os te\u00f3ricos do mundo dos neg\u00f3cios criaram uma variedade de quadros e modelos diferentes que podem ajudar a recolher informa\u00e7\u00f5es e a coloc\u00e1-las em perspetiva.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">An\u00e1lise SWOT<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">O que \u00e9 que se pode dizer sobre a an\u00e1lise SWOT que ainda n\u00e3o tenha sido dito? \u00c9 uma ferramenta testada pelo tempo com a qual a maioria est\u00e1 familiarizada, que inclui quatro quadrantes e 2 dimens\u00f5es (Interno vs. Externo e potenciais Pr\u00f3s vs. Contras).<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9251\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/640px-SWOT_en.svg_.png\" alt=\"An\u00e1lise SWOT Enquadramento da concorr\u00eancia\" \/>\r\n<figcaption class=\"wp-element-caption\">Imagem via: <a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Xhienne\">Xhienne<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SWOT_pt.svg\">SWOT pt.svg<\/a><\/figcaption>\r\n<\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A sua simplicidade \u00e9 o seu maior trunfo, permitindo-lhe mapear os seus pontos fortes e fracos em rela\u00e7\u00e3o \u00e0s oportunidades e amea\u00e7as do mercado. Num contexto competitivo, pode ser utilizado numa matriz TOWS para avaliar se os seus pontos fortes internos podem compensar as amea\u00e7as dos seus concorrentes. Simultaneamente, permitir-lhe-\u00e1 identificar quais as amea\u00e7as competitivas que ser\u00e3o mais prejudiciais para os seus pontos fracos.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Modelo de neg\u00f3cio<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Um meio muito completo de determinar o ecossistema comercial do concorrente. Ajuda a desmontar quase todos os elos das opera\u00e7\u00f5es comerciais do concorrente.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9255\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/1920px-Business_Model_Canvas-1-700x495.png\" alt=\"\" width=\"805\" height=\"569\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Como mostra a figura acima, uma tela de modelo de neg\u00f3cios (ou modelo de Ostervalder) identifica:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Parceiros-chave<\/li>\r\n\r\n\r\n\r\n<li>Actividades<\/li>\r\n\r\n\r\n\r\n<li>Recursos<\/li>\r\n\r\n\r\n\r\n<li>Propostas de valor<\/li>\r\n\r\n\r\n\r\n<li>Rela\u00e7\u00f5es com os clientes<\/li>\r\n\r\n\r\n\r\n<li>Canais<\/li>\r\n\r\n\r\n\r\n<li>Segmentos de clientes<\/li>\r\n\r\n\r\n\r\n<li>Estrutura de custos<\/li>\r\n\r\n\r\n\r\n<li>Fluxos de receitas<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Matriz Crescimento-Comparticipa\u00e7\u00e3o<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A matriz de crescimento assume a forma de uma an\u00e1lise do desempenho das vendas quando utilizada num contexto concorrencial. Permite aos utilizadores comparar a sua carteira de produtos e\/ou a de um concorrente para identificar estrat\u00e9gias para lidar com o mercado.<\/p>\r\n<p>\r\n\r\n<div class=\"wp-block-image\"><\/p>\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9258\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-07-at-12.05.20-700x538.png\" alt=\"An\u00e1lise da concorr\u00eancia Matriz BCG\" \/><\/figure>\r\n<p><\/div>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A matriz de Growth-Share (ou Matriz do Boston Consulting Group) vem com o seu pr\u00f3prio conjunto de prescri\u00e7\u00f5es estrat\u00e9gicas. As estrelas e as vacas leiteiras devem ser mantidas em atividade, os pontos de interroga\u00e7\u00e3o devem ser analisados mais aprofundadamente e deve ser-lhes dado espa\u00e7o para crescer, enquanto os c\u00e3es devem ser postos de lado.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">A partir daqui, as empresas podem determinar se devem manter a sua estrat\u00e9gia atual ou procurar um meio de se envolverem num posicionamento de diferencia\u00e7\u00e3o. O posicionamento de diferencia\u00e7\u00e3o exige que um produto contrarie os atributos dos seus concorrentes e crie um nicho.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">An\u00e1lise das lacunas da concorr\u00eancia no marketing de conte\u00fados<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Uma an\u00e1lise da concorr\u00eancia ou das lacunas da concorr\u00eancia \u00e9 uma \u00f3ptima forma de colocar a sua empresa no contexto da concorr\u00eancia para identificar lacunas nos motores de busca.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li>Utilize uma ferramenta de an\u00e1lise de conte\u00fados para exportar todas as palavras-chave em que a sua concorr\u00eancia se classifica<\/li>\r\n\r\n\r\n\r\n<li>As \u00fanicas linhas a que tem de prestar aten\u00e7\u00e3o s\u00e3o a palavra-chave, a classifica\u00e7\u00e3o, o volume de pesquisa e o URL<\/li>\r\n\r\n\r\n\r\n<li>Reorganize a lista para enfatizar os URLs e encontrar o conte\u00fado que tem uma classifica\u00e7\u00e3o elevada em termos de KWs<\/li>\r\n\r\n\r\n\r\n<li>Examinar o conte\u00fado e os URLs para determinar os t\u00f3picos que est\u00e3o a ser escritos, especialmente com etiquetas de t\u00edtulo<\/li>\r\n\r\n\r\n\r\n<li>Analise as palavras-chave para cada URL que est\u00e1 classificado entre os 20-50 primeiros SERPs para que possa encontrar as palavras-chave a adicionar aos seus artigos<\/li>\r\n\r\n\r\n\r\n<li>Organize as palavras-chave de cada URL por volume de pesquisa, bem como as palavras-chave de cauda longa a incluir no seu artigo<\/li>\r\n\r\n\r\n\r\n<li>Utilize uma ferramenta de pesquisa de palavras-chave para encontrar palavras-chave adicionais relacionadas com o t\u00f3pico que possam ser utilizadas para expandir o artigo do concorrente<\/li>\r\n\r\n\r\n\r\n<li>Utilizando as palavras-chave, pode criar um artigo que exceda o trabalho do seu concorrente<\/li>\r\n\r\n\r\n\r\n<li>Repetir o processo para os outros concorrentes<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">Ferramentas para analisar os pre\u00e7os e o conte\u00fado da concorr\u00eancia<\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Depois de saber qual o tipo de an\u00e1lise de que mais precisa, pode ser importante recolher e organizar os dados. Existem v\u00e1rias ferramentas que podem ajudar na an\u00e1lise dos pre\u00e7os da concorr\u00eancia, com diferentes vantagens e objectivos:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pre\u00e7o de mercado do Luminate<\/strong>: Plataforma de controlo dos pre\u00e7os de mercado<\/li>\r\n\r\n\r\n\r\n<li><strong>Prisync<\/strong>: Plataforma de monitoriza\u00e7\u00e3o dos pre\u00e7os da concorr\u00eancia<\/li>\r\n\r\n\r\n\r\n<li><strong>PR\u00d3S<\/strong>: Solu\u00e7\u00f5es em nuvem que aceleram as vendas e fornecem estrat\u00e9gias de pre\u00e7os<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\">Em termos de conte\u00fado, <strong><a href=\"https:\/\/promoguy.nl\/pt\/blog\/google-analytics-a-beginners-guide-to-setting-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><\/strong> \u00e9 \u00f3timo para definir <a href=\"https:\/\/promoguy.nl\/pt\/blog\/smart-goals-marketing-analytics-with-google-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">benchmarks e an\u00e1lise de tr\u00e1fego<\/a>. Depois de identificar os canais de destaque do seu concorrente, ferramentas como <strong><a href=\"https:\/\/promoguy.nl\/pt\/blog\/semrush-sensor-keyword-research-seo-made-easy\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a><\/strong> e <strong>Ahrefs<\/strong> pode ajudar a analisar conte\u00fados, monitorizar <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a>realizar an\u00e1lises da concorr\u00eancia PPC e fornecer ideias para os seus pr\u00f3prios canais.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\"><em>Se a sua empresa est\u00e1 \u00e0 procura de consultoria de an\u00e1lise da concorr\u00eancia, est\u00e1 no s\u00edtio certo. Consulte o nosso <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/services\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/services\" >servi\u00e7os<\/a> para mais informa\u00e7\u00f5es.<\/em><\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Quando se trata de marketing digital, a an\u00e1lise da concorr\u00eancia \u00e9 uma das principais formas de avaliar as suas opera\u00e7\u00f5es. Saiba como analisar a sua concorr\u00eancia.<\/p>","protected":false},"author":1,"featured_media":12837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,15],"tags":[236,237],"wl_entity_type":[47,54,45,51],"class_list":["post-9236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-seo-en","tag-competitor-analysis","tag-competitor-analysis-frameworks","wl_entity_type-article","wl_entity_type-faq-page","wl_entity_type-local-business","wl_entity_type-news-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Competitor Analysis For Digital Businesses 101 - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"A competitor analysis is a great way to determine where you stand in the market. This article will go over the basics of the analysis process\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitor Analysis For Digital Businesses 101\" \/>\n<meta property=\"og:description\" content=\"A competitor analysis is a great way to determine where you stand in the market. This article will go over the basics of the analysis process\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T08:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T06:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Competitor Analysis For Digital Businesses 101\",\"datePublished\":\"2022-09-12T08:22:44+00:00\",\"dateModified\":\"2026-02-13T06:40:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/\"},\"wordCount\":1237,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/2023-09_PROMOGUY_Competitor-Analysis.png\",\"keywords\":[\"competitor analysis\",\"competitor analysis frameworks\"],\"articleSection\":[\"Online Marketing\",\"SEO\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/\",\"name\":\"Competitor Analysis For Digital Businesses 101 - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/2023-09_PROMOGUY_Competitor-Analysis.png\",\"datePublished\":\"2022-09-12T08:22:44+00:00\",\"dateModified\":\"2026-02-13T06:40:05+00:00\",\"description\":\"A competitor analysis is a great way to determine where you stand in the market. This article will go over the basics of the analysis process\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/2023-09_PROMOGUY_Competitor-Analysis.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/2023-09_PROMOGUY_Competitor-Analysis.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2022\\\/09\\\/12\\\/competitor-analysis-for-digital-businesses-101\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competitor Analysis For Digital Businesses 101\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"An\u00e1lise da concorr\u00eancia para empresas digitais 101 - Promoguy Ag\u00eancia de Marketing Digital","description":"Uma an\u00e1lise da concorr\u00eancia \u00e9 uma \u00f3ptima forma de determinar a sua posi\u00e7\u00e3o no mercado. Este artigo abordar\u00e1 os princ\u00edpios b\u00e1sicos do processo de an\u00e1lise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","og_locale":"pt_PT","og_type":"article","og_title":"Competitor Analysis For Digital Businesses 101","og_description":"A competitor analysis is a great way to determine where you stand in the market. This article will go over the basics of the analysis process","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2022-09-12T08:22:44+00:00","article_modified_time":"2026-02-13T06:40:05+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Competitor Analysis For Digital Businesses 101","datePublished":"2022-09-12T08:22:44+00:00","dateModified":"2026-02-13T06:40:05+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/"},"wordCount":1237,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png","keywords":["competitor analysis","competitor analysis frameworks"],"articleSection":["Online Marketing","SEO"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","url":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/","name":"An\u00e1lise da concorr\u00eancia para empresas digitais 101 - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png","datePublished":"2022-09-12T08:22:44+00:00","dateModified":"2026-02-13T06:40:05+00:00","description":"Uma an\u00e1lise da concorr\u00eancia \u00e9 uma \u00f3ptima forma de determinar a sua posi\u00e7\u00e3o no mercado. Este artigo abordar\u00e1 os princ\u00edpios b\u00e1sicos do processo de an\u00e1lise","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/09\/2023-09_PROMOGUY_Competitor-Analysis.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2022\/09\/12\/competitor-analysis-for-digital-businesses-101\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Competitor Analysis For Digital Businesses 101"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/competitor-analysis-for-digital-businesses-101","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=9236"}],"version-history":[{"count":5,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9236\/revisions"}],"predecessor-version":[{"id":19567,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9236\/revisions\/19567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/12837"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=9236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=9236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=9236"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=9236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}