{"id":9531,"date":"2022-11-28T09:03:37","date_gmt":"2022-11-28T09:03:37","guid":{"rendered":"https:\/\/promoguy.nl\/fashion-marketing-tips-for-online-shops\/"},"modified":"2024-09-25T20:33:36","modified_gmt":"2024-09-25T20:33:36","slug":"fashion-marketing-tips-for-online-shops","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2022\/11\/28\/fashion-marketing-tips-for-online-shops\/","title":{"rendered":"Dicas de marketing de moda para lojas on-line"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O retalho e as compras digitais ganharam popularidade nos \u00faltimos anos, especialmente no que diz respeito ao vestu\u00e1rio. Prev\u00ea-se que o sector do com\u00e9rcio eletr\u00f3nico de moda em linha cres\u00e7a para <a href=\"https:\/\/www.salecycle.com\/blog\/featured\/online-fashion-retail-11-essential-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$872 mil milh\u00f5es at\u00e9 ao pr\u00f3ximo ano<\/a> e ainda mais num futuro pr\u00f3ximo. Tendo isto em mente, qualquer aspirante a estilista ou retalhista que pretenda entrar neste campo lucrativo mas concorrido precisa de um plano de marketing de moda adequado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este artigo abordar\u00e1 a mais recente pesquisa de marketing de moda para empresas online de qualquer dimens\u00e3o ou para qualquer pessoa que queira saber como ter \u00eaxito na venda de roupa online.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Moda e marketing digital<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/seo\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/seo\" >SEO<\/a>As estrat\u00e9gias de publicidade, conte\u00fado e plataforma constituem o ponto crucial da estrat\u00e9gia de redes sociais de qualquer marca de moda. Eis algumas formas de otimizar a sua experi\u00eancia com campanhas de marketing de moda.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">SEO para com\u00e9rcio eletr\u00f3nico e marketing de moda<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9559\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/shopping-g42f516986_1280-700x433.png\" alt=\"Dicas de marketing de moda\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O SEO para moda deve ser uma parte significativa do seu arsenal de marketing digital. A SEO ajuda a encontrar clientes que est\u00e3o na fase de pesquisa ou \u00e0 procura de algo muito espec\u00edfico que os an\u00fancios PPC n\u00e3o conseguiram captar. Os an\u00fancios PPC s\u00e3o frequentemente dominados por grandes retalhistas, pelo que a SEO pode ser uma excelente alternativa quando bem feita.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os retalhistas de moda t\u00eam as suas pr\u00f3prias lojas dedicadas, pelo que podem frequentemente dominar o PPC. No entanto, as empresas mais pequenas podem encontrar brechas no mercado com <a href=\"https:\/\/promoguy.nl\/pt\/blog\/why-long-tail-keywords-are-great-for-ecommerce-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">palavras-chave SEO de cauda longa<\/a>. Quanto mais espec\u00edfico for, maiores ser\u00e3o as suas hip\u00f3teses de encontrar um p\u00fablico. Pode faz\u00ea-lo descrevendo os seus artigos com pormenores precisos, de modo a captarem as frases-chave exactas que algu\u00e9m possa procurar.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">An\u00fancios de moda e vestu\u00e1rio<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os an\u00fancios PPC podem ser especialmente \u00fateis para encontrar um p\u00fablico que pretenda os seus produtos espec\u00edficos. \u00c9 menos prov\u00e1vel que atraiam pessoas que n\u00e3o t\u00eam a certeza do que querem, por isso pertencem \u00e0s \u00faltimas fases do funil. \u00c9 particularmente \u00fatil utilizar termos de marca para que os seus concorrentes n\u00e3o acabem por se apoderar de potenciais clientes. No entanto, esta estrat\u00e9gia funciona nos dois sentidos, pelo que \u00e9 bom analisar as lacunas nas palavras-chave dos seus concorrentes e oferecer os seus produtos aos clientes deles.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tente reatar o contacto com novos clientes, visitantes do s\u00edtio e compradores fi\u00e9is, utilizando <a href=\"https:\/\/promoguy.nl\/pt\/blog\/how-remarketing-and-retargeting-bring-in-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">remarketing<\/a>. \u00c9 poss\u00edvel criar listas de remarketing com todo o tipo de an\u00fancios em cada ponto de contacto do percurso do cliente. Estes esfor\u00e7os podem dar aos clientes a oportunidade de reconsiderar o seu produto, especialmente se estavam apenas a ver as montras, mas agora t\u00eam mais certezas.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ideias e dicas para conte\u00fados de moda<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O conte\u00fado \u00e9 um pilar crucial das actividades em linha, pois gera outra coisa de que qualquer marca de moda precisa: resson\u00e2ncia emocional atrav\u00e9s da marca.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Os criadores de conte\u00fados de moda e os influenciadores s\u00e3o um grande atrativo para plataformas como o Instagram.<\/li>\r\n\r\n\r\n\r\n<li>Opte pela escola antiga: Arranje alguns an\u00fancios em revistas de moda ou distribua folhetos f\u00edsicos com descontos.<\/li>\r\n\r\n\r\n\r\n<li>Crie v\u00eddeos no YouTube sobre o seu processo e o que faz com que a sua marca ressoe.<\/li>\r\n\r\n\r\n\r\n<li>Utilize a funcionalidade de marca\u00e7\u00e3o de produtos do Instagram para ligar \u00e0s suas lojas.<\/li>\r\n\r\n\r\n\r\n<li>Experimente fazer marketing de afiliados com criadores que se enquadrem no estilo da sua marca em vez de criar o seu pr\u00f3prio conte\u00fado.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Promo\u00e7\u00e3o da moda em plataformas cruciais<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9566\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/woman-ge2a324ee3_1280-700x701.png\" alt=\"Promo\u00e7\u00e3o de marketing de moda\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esta sec\u00e7\u00e3o apresenta estrat\u00e9gias de marketing digital para que as marcas de moda e de luxo tenham sucesso em cada canal. Mas primeiro, precisamos de rever alguns n\u00fameros significativos. Os dados mostram que os melhores aplicativos para vender roupas em 2022 foram:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Depop<\/li>\r\n\r\n\r\n\r\n<li>Vinted<\/li>\r\n\r\n\r\n\r\n<li>eBay<\/li>\r\n\r\n\r\n\r\n<li>Mercado do Facebook<\/li>\r\n\r\n\r\n\r\n<li>Etsy<\/li>\r\n\r\n\r\n\r\n<li>Alerta de estilo<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Marketing de moda e gest\u00e3o de lojas de com\u00e9rcio eletr\u00f3nico<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Embora cada loja seja diferente, algumas tend\u00eancias gerais podem ajud\u00e1-lo a capitalizar o mercado.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Com\u00e9rcio eletr\u00f3nico: A reciclagem e a utiliza\u00e7\u00e3o de lojas em segunda m\u00e3o registaram um enorme crescimento\r\n<ul class=\"wp-block-list\">\r\n<li>Os principais artigos no mercado de segunda m\u00e3o incluem o vestu\u00e1rio casual, os acess\u00f3rios, o cal\u00e7ado e o vestu\u00e1rio exterior<\/li>\r\n\r\n\r\n\r\n<li>Isto faz parte de uma tend\u00eancia mais ampla em que os consumidores est\u00e3o a tentar reduzir as despesas com vestu\u00e1rio<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9597\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/2022-11-PROMOGUY-info-01-700x275.png\" alt=\"Marketing de moda no com\u00e9rcio eletr\u00f3nico\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Sustentabilidade: Moda sustent\u00e1vel e \u00e9tica <a href=\"https:\/\/www.thredup.com\/resale\/#resale-growth\" target=\"_blank\" rel=\"noreferrer noopener\">tem vindo a aumentar entre os consumidores<\/a> (sobretudo os que podem pagar)\r\n<ul class=\"wp-block-list\">\r\n<li>O couro sint\u00e9tico, n\u00e3o biol\u00f3gico, registou um enorme aumento nos \u00faltimos anos<\/li>\r\n\r\n\r\n\r\n<li>Os consumidores tamb\u00e9m est\u00e3o mais receptivos do que nunca aos produtos do com\u00e9rcio justo<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Como vender roupas no Instagram e no TikTok<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O Instagram e o TikTok s\u00e3o \u00f3ptimos para vender roupa porque s\u00e3o plataformas muito mais visuais do que a maioria das outras. Ambas as plataformas t\u00eam uma escassez de influenciadores \u00e0 procura de projectos para promover. Tamb\u00e9m t\u00eam um mercado na maioria das regi\u00f5es onde pode vender os seus artigos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para vender roupa no Instagram, \u00e9 necess\u00e1rio escolher a roupa certa e combin\u00e1-la com o estilo do seu perfil. O seu conte\u00fado tamb\u00e9m precisa de atrair as pessoas certas, por isso, por exemplo, se estiver a vender roupa vintage, pode querer dar ao seu perfil um toque vintage. Publique imagens evocativas que centrem a roupa e fa\u00e7am com que os clientes queiram compr\u00e1-la.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em seguida, \u00e9 necess\u00e1rio explorar as hashtags e palavras-chave corretas para acompanhar o conte\u00fado. Como mencionado anteriormente, quanto mais espec\u00edfico for, maiores ser\u00e3o as hip\u00f3teses de encontrar um comprador. Tamb\u00e9m deve utilizar a funcionalidade de marca\u00e7\u00e3o de produtos do Instagram ou <a href=\"https:\/\/promoguy.nl\/pt\/blog\/tiktok-marketing-a-new-avenue-for-business-promotion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Op\u00e7\u00f5es de marketing da marca TikTok<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Algumas dicas adicionais:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Utilizar CTAs<\/li>\r\n\r\n\r\n\r\n<li>Oferecer descontos e promo\u00e7\u00f5es<\/li>\r\n\r\n\r\n\r\n<li>Participe em promo\u00e7\u00f5es ou trabalhe com outros influenciadores, se poss\u00edvel (pe\u00e7a-lhes que modelem as suas roupas)<\/li>\r\n\r\n\r\n\r\n<li>Continue a publicar contactos que aumentem os seus subscritores<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Como vender roupa na Amazon<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vender roupa na Amazon pode parecer simples a um n\u00edvel b\u00e1sico, mas h\u00e1 uma s\u00e9rie de decis\u00f5es que tem de tomar:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Escolha um m\u00e9todo de execu\u00e7\u00e3o: Cumprimento pelo comerciante (FBM) ou Cumprimento pela Amazon (FBA)<\/li>\r\n\r\n\r\n\r\n<li>Escolha um modelo de neg\u00f3cio que melhor defina o seu produto\r\n<ul class=\"wp-block-list\">\r\n<li>Marca pr\u00f3pria: Distribuir sob a sua pr\u00f3pria marca, atuar como vendedor principal e participar no seu pr\u00f3prio marketing.<\/li>\r\n\r\n\r\n\r\n<li>Feito \u00e0 m\u00e3o: Nesta op\u00e7\u00e3o, ser-lhe-\u00e1 cobrada uma percentagem fixa em vez de taxas de vendedor mensais. Trata-se de um modo de funcionamento artesanal numa base por cliente. No \u00e2mbito do FBA, podem aplicar-se taxas de armazenamento e de execu\u00e7\u00e3o.<\/li>\r\n\r\n\r\n\r\n<li>Arbitragem de retalho: Revenda de roupa aprovada noutras lojas. Requer um or\u00e7amento inicial decente.<\/li>\r\n\r\n\r\n\r\n<li>Venda por grosso: Compra de roupa a granel e depois vende-a atrav\u00e9s das instala\u00e7\u00f5es de processamento da Amazon. Ter\u00e1 de obter aprova\u00e7\u00e3o da Amazon para cada marca que pretende oferecer.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Registe-se e crie uma listagem de produtos. \u00c9 necess\u00e1rio registar-se para vender na Amazon.<\/li>\r\n\r\n\r\n\r\n<li>Promover os seus produtos atrav\u00e9s das op\u00e7\u00f5es de marketing da Amazon\r\n<ul class=\"wp-block-list\">\r\n<li>Fazer um estudo de mercado<\/li>\r\n\r\n\r\n\r\n<li>Optimize as suas palavras-chave<\/li>\r\n\r\n\r\n\r\n<li>Pagar por an\u00fancios na Amazon ou trabalhar com uma ag\u00eancia de marketing externa<\/li>\r\n\r\n\r\n\r\n<li>Crie os seus canais de promo\u00e7\u00e3o nas redes sociais<\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li>Ofere\u00e7a ofertas e descontos sempre que puder<\/li>\r\n\r\n\r\n\r\n<li>Encontrar influenciadores de moda da Amaz\u00f3nia noutros canais\r\n<ul class=\"wp-block-list\">\r\n<li>O Instagram e o Etsy s\u00e3o \u00f3ptimos locais para os influenciadores<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Como vender roupas no Etsy<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para vender roupa no Etsy, \u00e9 necess\u00e1rio primeiro registar-se corretamente:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ir para\u00a0<strong>www.etsy.com\/sell<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Clique em \"Come\u00e7ar\"<\/li>\r\n\r\n\r\n\r\n<li>Escolha o seu idioma, a sua localiza\u00e7\u00e3o e a moeda com que opera<\/li>\r\n\r\n\r\n\r\n<li>Introduza um nome para a sua loja<\/li>\r\n\r\n\r\n\r\n<li>Clique em \"Guardar e continuar\"<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Depois de ter os pormenores da sua loja fora do caminho, precisa de ir ao cerne da quest\u00e3o. Se quer vender com efici\u00eancia, precisa de o fazer:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Publique conte\u00fado visual atrativo. Certifique-se de que as suas fotografias t\u00eam um aspeto profissional e, se poss\u00edvel, contrate modelos.<\/li>\r\n\r\n\r\n\r\n<li>Fa\u00e7a pesquisa de palavras-chave, pesquisa de p\u00fablico-alvo e forne\u00e7a descri\u00e7\u00f5es precisas e detalhadas.<\/li>\r\n\r\n\r\n\r\n<li>Considerar o mercado mundial \r\n<ul class=\"wp-block-list\">\r\n<li>Definir taxas para cada pa\u00eds para o qual pode distribuir<\/li>\r\n\r\n\r\n\r\n<li>Ter em conta que os tamanhos e as medidas variam de regi\u00e3o para regi\u00e3o<\/li>\r\n\r\n\r\n\r\n<li>Fa\u00e7a o seu <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/policies\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/policies\" >pol\u00edticas<\/a> coerente e claro para cada regi\u00e3o<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Melhores solu\u00e7\u00f5es de marketing para moda e retalho<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9565\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/11\/update-3925895_1280-2-700x406.jpg\" alt=\"Solu\u00e7\u00f5es de marketing para o retalho de moda\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Muitas plataformas incluem v\u00e1rias ferramentas que podem ser cruciais para o estudo do mercado retalhista. Alguns exemplos s\u00e3o o mercado da Amazon e do Facebook, que podem oferecer-lhe excelentes dados. Certifique-se de que instala pix\u00e9is do Facebook e do Google para otimizar a sua recolha de dados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis algumas ferramentas externas que tamb\u00e9m podem ser \u00fateis.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>SEMrush<\/strong>: Analise os seus dom\u00ednios e tr\u00e1fego, encontre as melhores palavras-chave e monitorize os pre\u00e7os PPC. Tamb\u00e9m pode obter ideias de conte\u00fados e monitorizar os seus rivais.<\/li>\r\n\r\n\r\n\r\n<li><strong>HubSpot<\/strong>: Uma \u00f3ptima ferramenta para grupos de vendas e especialistas em marketing para promover os seus produtos e gerir campanhas.<\/li>\r\n\r\n\r\n\r\n<li><strong>Canva<\/strong>: Vai precisar de um excelente design gr\u00e1fico. Embora o Photoshop e pacotes de software semelhantes sejam \u00f3ptimos, podem ser trabalhosos, mais caros e mais lentos na curva de aprendizagem.<\/li>\r\n\r\n\r\n\r\n<li><strong>Google Analytics<\/strong>: Acompanhe as suas an\u00e1lises e pesquisas para ver onde as suas campanhas precisam de avan\u00e7ar.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>O retalho e as compras digitais ganharam popularidade nos \u00faltimos anos, especialmente no que diz respeito ao vestu\u00e1rio. Eis como funcionam determinadas estrat\u00e9gias.<\/p>","protected":false},"author":1,"featured_media":12802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,19,15],"tags":[206,207,205],"wl_entity_type":[47,54],"class_list":["post-9531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-store","category-seo-en","tag-fashion-ads","tag-fashion-content","tag-fashion-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fashion Marketing Tips for Online Shops - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Fashion marketing is a growing industry worth billions. 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