{"id":9745,"date":"2023-01-09T12:06:28","date_gmt":"2023-01-09T12:06:28","guid":{"rendered":"https:\/\/promoguy.nl\/brand-guidelines-how-to-create-a-unique-voice\/"},"modified":"2024-09-25T20:25:17","modified_gmt":"2024-09-25T20:25:17","slug":"brand-guidelines-how-to-create-a-unique-voice","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","title":{"rendered":"Diretrizes da marca: Como criar uma voz \u00fanica"},"content":{"rendered":"<p class=\"wp-block-paragraph\">As diretrizes da marca s\u00e3o um guia essencial para exprimir a imagem de marca de uma empresa. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/identity\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/identity\" >identidade<\/a>. A sua principal vantagem \u00e9 a consist\u00eancia que proporcionam \u00e0 voz, ao tom, \u00e0s imagens e muito mais. Al\u00e9m disso, conferem um ar de profissionalismo a todas as comunica\u00e7\u00f5es externas e internas e tornam-se um projeto para o aspeto e a sensa\u00e7\u00e3o distintos da marca.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Este artigo abordar\u00e1 formas pr\u00e1ticas de construir uma voz \u00fanica juntamente com a iconografia (utilizando exemplos proeminentes).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Criar uma voz de marca aut\u00eantica<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Construir uma nova identidade de marca para a sua empresa requer a reuni\u00e3o de v\u00e1rios elementos. Aqui est\u00e3o alguns s\u00edtios por onde come\u00e7ar:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Declara\u00e7\u00e3o de miss\u00e3o<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Construa a partir da sua identidade e valores fundamentais. A partir da declara\u00e7\u00e3o de miss\u00e3o, pode tamb\u00e9m desenvolver a hist\u00f3ria da sua empresa e as met\u00e1foras associadas. Para obter mais informa\u00e7\u00f5es sobre como criar uma <a href=\"https:\/\/promoguy.nl\/pt\/blog\/brand-strategy-communicating-brand-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">hist\u00f3ria da marca e estrat\u00e9gia de mensagem da marca<\/a>consulte este artigo que escrevemos.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Construir <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/audience\" >P\u00fablico<\/a> Conhecimento<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">H\u00e1 duas formas de o fazer: ajustar o estilo da sua marca a um p\u00fablico existente ou encontrar o maior p\u00fablico-alvo vi\u00e1vel que se identifique com a voz da sua marca. De qualquer forma, ter\u00e1 de pesquisar o seu p\u00fablico e formular uma <a href=\"https:\/\/promoguy.nl\/pt\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Auditar o conte\u00fado existente<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Qualquer que seja o estilo de conte\u00fado que obtenha mais visualiza\u00e7\u00f5es do seu cat\u00e1logo, deve estar a fazer alguma coisa bem. Siga as estat\u00edsticas de audi\u00eancia.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Criar o que fazer e o que n\u00e3o fazer<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pode ter uma ideia do que \u00e9 a sua marca, mas tamb\u00e9m precisa de criar limites em rela\u00e7\u00e3o ao que n\u00e3o \u00e9. Crie uma lista extensa das melhores pr\u00e1ticas e das coisas a evitar. Aqui est\u00e1 um exemplo das diretrizes de marca da Adidas para a apresenta\u00e7\u00e3o do log\u00f3tipo:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9753\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-27-at-12.40.33-700x423.png\" alt=\"Log\u00f3tipo das Diretrizes da Marca Adidas\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Redigir um documento de comunica\u00e7\u00e3o<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Agora \u00e9 altura de juntar tudo num s\u00f3 documento para criar uma voz de marca coerente. Tamb\u00e9m pode trabalhar com uma folha de c\u00e1lculo para a voz da marca. Esta \u00e9 uma \u00f3ptima forma de escrever a voz da sua marca:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9758\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Guidelines-Voice-Chart.png\" alt=\"Diretrizes da marca Gr\u00e1fico de voz da marca\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Da mesma forma, tamb\u00e9m pode utilizar este diagrama de Venn para decidir sobre os elementos espec\u00edficos da voz:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9782\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Voice-Elements-1.png\" alt=\"Diagrama de Venn dos elementos de voz da marca\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Roda dos arqu\u00e9tipos da marca<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9784\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Graphic_Sales-funnel-700x782.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pode utilizar a roda para determinar qual o arqu\u00e9tipo que melhor se adequa \u00e0 sua empresa. Embora esta ferramenta seja sobretudo divertida e criativa, tamb\u00e9m pode ajudar a manter a coer\u00eancia nas suas opera\u00e7\u00f5es. A utiliza\u00e7\u00e3o de uma personalidade unificada deste tipo pode ajud\u00e1-lo a manter as coisas em ordem ao longo das suas opera\u00e7\u00f5es.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Outra forma de determinar o seu lugar na roda \u00e9 atrav\u00e9s da <a href=\"https:\/\/www.archetypesc.com\/12-brand-archetypes-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">question\u00e1rio sobre os arqu\u00e9tipos da marca<\/a>. \u00c9 uma forma simples de determinar onde a imagem da sua empresa se enquadra melhor neste pante\u00e3o e \u00e9 \u00fatil tanto para o branding externo como interno. Para al\u00e9m disso, \u00e9 uma esp\u00e9cie de question\u00e1rio de personalidade do Buzzfeed: n\u00e3o o leve demasiado a s\u00e9rio, mas utilize-o para ter consci\u00eancia das carater\u00edsticas da sua empresa.<\/p>\r\n<p><iframe title=\"Milhares de diretrizes de marca\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RsFZ3qV2c9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Elementos de orienta\u00e7\u00e3o da marca digital<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Diretrizes de fotografia da marca<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ter um estilo distinto e reconhec\u00edvel de fotografia e cinematografia alinha perfeitamente o conte\u00fado visual. \u00c9 particularmente crucial para ter um tema recorrente nas suas imagens e v\u00eddeos. As cores e o enquadramento s\u00e3o uma linguagem como qualquer outra e a utiliza\u00e7\u00e3o dessa linguagem diz muito sobre a sua marca e a sua voz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis alguns aspectos a ter em conta ao decidir sobre a voz da sua marca fotogr\u00e1fica:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9768\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.35.33.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Conte\u00fado e mat\u00e9ria<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Decida o que quer e o que n\u00e3o quer que apare\u00e7a nas suas fotografias, tal como indicado acima ou no exemplo anterior da Adidas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9775\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-15.27.43-1.png\" alt=\"Diretrizes da marca Porsche Fotografia\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Composi\u00e7\u00e3o<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c9 assim que se comp\u00f5e a imagem e se representam os elementos no seu interior. Pode tornar as coisas simples e centradas ou complexas e visualmente ruidosas, dependendo do que se adequa \u00e0 miss\u00e3o da sua empresa ou \u00e0 forma como lida com materiais externos.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9773\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.51.07-1.png\" alt=\"Diretrizes de fotografia da marca Apple\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Tom e paleta<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pode tentar contrastes acentuados, cores terra ou paletes simples para criar um ambiente. A Apple, como mostra a imagem acima, utiliza fundos com poucas cores e elevado contraste para fazer sobressair os seus produtos e faz\u00ea-los parecer mais futuristas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9770\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.38.37-1-700x249.png\" alt=\"Diretrizes de fotografia da Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Elementos humanos<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como \u00e9 que a sua marca retrata as pessoas? Que emo\u00e7\u00f5es e sentimentos se destinam a ter resson\u00e2ncia junto do seu p\u00fablico e como \u00e9 que os utiliza? As pessoas nas suas fotografias parecem fortes ou vulner\u00e1veis com base no que os seus produtos lhes prometem?<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9771\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.42.56-700x245.png\" alt=\"Guia de fotografia\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Valores e narra\u00e7\u00e3o de hist\u00f3rias<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A fotografia tamb\u00e9m pode representar a hist\u00f3ria da sua empresa. Pode significar e ilustrar valores com uma hist\u00f3ria que retrata os seus valores. Pode ser futurista ou cl\u00e1ssica, poderosa ou humilde, tudo com a mistura certa de elementos.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Diretrizes de iconografia<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para o guia de estilo da sua marca, os \u00edcones e os log\u00f3tipos s\u00e3o muito importantes. Estes s\u00e3o normalmente apresentados no mesmo guia de utiliza\u00e7\u00e3o \"dos &amp; don'ts\" para maior clareza de implementa\u00e7\u00e3o. Para um exemplo eficaz, consulte as diretrizes da marca Nike:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9762\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Brand-Guidelines-1.png\" alt=\"Diretrizes da marca do log\u00f3tipo Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Da mesma forma, podem ser apresentadas varia\u00e7\u00f5es do log\u00f3tipo. Isto ajuda a utiliz\u00e1-lo numa variedade de contextos, uma vez que pode ter de o utilizar com diferentes fundos e disposi\u00e7\u00f5es de cores. Utilizam ambas as vers\u00f5es consoante o tipo de fundo existente ou a necessidade de texto.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9763\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Logo-700x180.png\" alt=\"Varia\u00e7\u00f5es do log\u00f3tipo Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Diretrizes da submarca<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As sub-marcas podem variar um pouco na sua voz, uma vez que t\u00eam motivos \u00fanicos em rela\u00e7\u00e3o \u00e0 empresa-m\u00e3e. Uma forma de decidir isto \u00e9 alargando os valores fundamentais que representam a submarca em compara\u00e7\u00e3o com a empresa principal. Algumas est\u00e3o muito ligadas em termos de estilo, como a HBO e a HBO Max, enquanto outras podem desviar-se um pouco.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em termos de orienta\u00e7\u00f5es de constru\u00e7\u00e3o e vozes para as filiais, pode decidir com base em algumas quest\u00f5es:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>O grupo-alvo \u00e9 vari\u00e1vel?<\/li>\r\n\r\n\r\n\r\n<li>O objetivo do produto \u00e9 diferente?<\/li>\r\n\r\n\r\n\r\n<li>Como \u00e9 que se afasta da linha de produtos principal?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eis um exemplo: Compare a forma como os elementos do log\u00f3tipo original da NBC foram reduzidos para a sua subsidi\u00e1ria de streaming \"Peacock\".<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9767\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.14.33-700x225.png\" alt=\"Submarca Peacock NBC\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A tipografia \u00e9 simples e semelhante \u00e0 de muitos dos novos servi\u00e7os de streaming (texto simples num tipo de letra simples, como o texto do log\u00f3tipo da Netflix), juntamente com um s\u00edmbolo que simplifica uma varia\u00e7\u00e3o da iconografia da empresa-m\u00e3e. Uma vez que o objetivo da filial est\u00e1 alinhado, mas separado, representa um desvio parcial do livro de marca original, ao mesmo tempo que constr\u00f3i o seu pr\u00f3prio visual.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Se est\u00e1 \u00e0 procura de servi\u00e7os de estrat\u00e9gia de marca ou de servi\u00e7os de constru\u00e7\u00e3o de marca, a Promoguy pode ajud\u00e1-lo. Consulte os nossos servi\u00e7os para saber mais.<\/em><\/p>\r\n<p><iframe title=\"Como \u00e9 que as empresas de bebidas vendem a identidade visual\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MyYnANtzsPQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>As diretrizes da marca s\u00e3o um guia essencial para expressar a identidade de uma empresa. Estamos a discutir o processo de cria\u00e7\u00e3o de diretrizes de marca, diretrizes de fotografia e utiliza\u00e7\u00e3o de iconografia de marca.<\/p>","protected":false},"author":1,"featured_media":12782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,10],"tags":[187,189,188],"wl_entity_type":[47],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-online-presence","tag-brand-guidelines","tag-brand-voice","tag-branding","wl_entity_type-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Guidelines: How to Create a Unique Voice - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Every company needs its own visual identity and story. Brand Guidelines cement these elements into their operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Guidelines: How to Create a Unique Voice\" \/>\n<meta property=\"og:description\" content=\"Every company needs its own visual identity and story. Brand Guidelines cement these elements into their operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T12:06:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T20:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Brand Guidelines: How to Create a Unique Voice\",\"datePublished\":\"2023-01-09T12:06:28+00:00\",\"dateModified\":\"2024-09-25T20:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/\"},\"wordCount\":1022,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Brand-Guidelines.png\",\"keywords\":[\"Brand guidelines\",\"Brand voice\",\"Branding\"],\"articleSection\":[\"Online Marketing\",\"Online Presence\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/\",\"name\":\"Brand Guidelines: How to Create a Unique Voice - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Brand-Guidelines.png\",\"datePublished\":\"2023-01-09T12:06:28+00:00\",\"dateModified\":\"2024-09-25T20:25:17+00:00\",\"description\":\"Every company needs its own visual identity and story. Brand Guidelines cement these elements into their operations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Brand-Guidelines.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Brand-Guidelines.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/blog\\\/2023\\\/01\\\/09\\\/brand-guidelines-how-to-create-a-unique-voice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Guidelines: How to Create a Unique Voice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Diretrizes da marca: Como criar uma voz \u00fanica - Promoguy Ag\u00eancia de Marketing Digital","description":"Todas as empresas precisam da sua pr\u00f3pria identidade visual e hist\u00f3ria. As diretrizes da marca cimentam estes elementos nas suas opera\u00e7\u00f5es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","og_locale":"pt_PT","og_type":"article","og_title":"Brand Guidelines: How to Create a Unique Voice","og_description":"Every company needs its own visual identity and story. Brand Guidelines cement these elements into their operations.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2023-01-09T12:06:28+00:00","article_modified_time":"2024-09-25T20:25:17+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Brand Guidelines: How to Create a Unique Voice","datePublished":"2023-01-09T12:06:28+00:00","dateModified":"2024-09-25T20:25:17+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/"},"wordCount":1022,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png","keywords":["Brand guidelines","Brand voice","Branding"],"articleSection":["Online Marketing","Online Presence"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","url":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","name":"Diretrizes da marca: Como criar uma voz \u00fanica - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png","datePublished":"2023-01-09T12:06:28+00:00","dateModified":"2024-09-25T20:25:17+00:00","description":"Todas as empresas precisam da sua pr\u00f3pria identidade visual e hist\u00f3ria. As diretrizes da marca cimentam estes elementos nas suas opera\u00e7\u00f5es.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Brand-Guidelines.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Brand Guidelines: How to Create a Unique Voice"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/brand-guidelines-how-to-create-a-unique-voice","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=9745"}],"version-history":[{"count":4,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9745\/revisions"}],"predecessor-version":[{"id":16655,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9745\/revisions\/16655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/12782"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=9745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=9745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=9745"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=9745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}