{"id":9821,"date":"2023-01-16T15:00:21","date_gmt":"2023-01-16T15:00:21","guid":{"rendered":"https:\/\/promoguy.nl\/zero-party-data-marketing-an-introduction\/"},"modified":"2024-09-25T20:24:19","modified_gmt":"2024-09-25T20:24:19","slug":"zero-party-data-marketing-an-introduction","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/","title":{"rendered":"Marketing de dados de parte zero: Uma introdu\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os m\u00e9todos de recolha de dados t\u00eam sido uma grande vantagem para o marketing digital no seu todo. No entanto, n\u00e3o foram isentos de controv\u00e9rsia ou de viola\u00e7\u00f5es da privacidade. Com as mudan\u00e7as na legisla\u00e7\u00e3o internacional para ajudar a proteger os direitos dos consumidores e a crescente relut\u00e2ncia do consumidor m\u00e9dio em participar na partilha de dados, os dados de parte zero oferecem uma alternativa que vale a pena considerar.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Defini\u00e7\u00e3o de dados de parte zero<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No seu conceito, a recolha de dados Zero-Party tem uma premissa elegante. Trata-se de dados que o cliente ou grupo-alvo partilha intencional e proactivamente com um comerciante, empresa ou organiza\u00e7\u00e3o. \u00c9 particularmente \u00fatil numa cultura sem cozinha, em que <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/pt\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >marketing<\/a> est\u00e1 a ultrapassar as zonas cinzentas dos m\u00e9todos modernos de recolha de dados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alegadamente, <a href=\"https:\/\/www.forrester.com\/report\/QA-What-Marketers-Need-To-Know-About-ZeroParty-Data\/RES145095\" target=\"_blank\" rel=\"noreferrer noopener\">Pesquisa Forrester<\/a> criou o termo e popularizou a sua utiliza\u00e7\u00e3o. Como forma de dados, abrange uma vasta gama de informa\u00e7\u00f5es \u00fateis para os clientes. Pode incluir (mas n\u00e3o se limita a) dados do centro de prefer\u00eancias, inten\u00e7\u00f5es de compra, contextos pessoais e dados sobre a forma como os indiv\u00edduos querem ser reconhecidos por uma marca. A chave \u00e9 o facto de o cliente ter de fornecer livremente estes dados.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O ZPD est\u00e1 tamb\u00e9m relacionado com outro conceito: o marketing interativo. Tamb\u00e9m conhecido como <a href=\"https:\/\/www.connectionmodel.com\/blog\/interactive-marketing-what-it-is-and-why-it-works\" target=\"_blank\" rel=\"noreferrer noopener\">marketing orientado para eventos ou baseado em accionamentos<\/a>Este modo de promo\u00e7\u00e3o obt\u00e9m an\u00e1lises a partir das intera\u00e7\u00f5es com os clientes. No entanto, ao contr\u00e1rio de outros m\u00e9todos de an\u00e1lise de padr\u00f5es, \u00e9 colaborativo e utiliza o envolvimento ativo em vez de an\u00e1lises comportamentais passivas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma das vantagens dos dados de parte zero \u00e9 o facto de poderem, com consentimento, recolher dados que outros m\u00e9todos n\u00e3o podem. Por exemplo, as informa\u00e7\u00f5es pessoais s\u00e3o um tipo de dados que o Google Analytics pro\u00edbe de recolher, mas gra\u00e7as \u00e0 natureza consensual dos ZPD, n\u00e3o h\u00e1 problema.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Big Data no marketing<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A abordagem tradicional dos dados de mercado envolve uma s\u00e9rie de m\u00e9todos diferentes, desde os pr\u00f3prios at\u00e9 aos de terceiros. As maiores reservas de informa\u00e7\u00e3o no dom\u00ednio dos grandes volumes de dados prov\u00eam de fornecedores e colectores de dados terceiros. Os armazenamentos de dados de terceiros t\u00eam uma amplitude e um \u00e2mbito enormes. Embora seja, sem d\u00favida, um sector \u00fatil, tem sido alvo de cr\u00edticas pelas suas pr\u00e1ticas e pelas consequ\u00eancias indesejadas que delas decorrem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma das principais raz\u00f5es pelas quais as empresas e as organiza\u00e7\u00f5es internacionais est\u00e3o a procurar alternativas \u00e9 a perda de confian\u00e7a dos consumidores nos m\u00e9todos tradicionais devido a viola\u00e7\u00f5es de dados de terceiros. Este facto coincide tamb\u00e9m com as grandes mudan\u00e7as na <a href=\"https:\/\/promoguy.nl\/pt\/blog\/gdpr-compliance-the-effects-on-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">como as organiza\u00e7\u00f5es internacionais consideram as pr\u00e1ticas de recolha de dados<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para compreender a diferen\u00e7a entre os v\u00e1rios n\u00edveis tradicionais de dados, eis uma an\u00e1lise:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9926\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-data.png\" alt=\"Recolha de dados Primeira parte Segunda terceira\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Dados de primeira parte<\/strong>cookies de origem: dados recolhidos pela empresa com base no comportamento que observa entre os clientes ou consumidores externos. Por exemplo, se gere um s\u00edtio Web de moda e recolhe dados a partir de cookies de primeira parte, opt-in.<\/li>\r\n\r\n\r\n\r\n<li><strong>Dados de terceiros<\/strong>Esta forma de dados tem normalmente as mesmas limita\u00e7\u00f5es que os dados prim\u00e1rios, mas \u00e9 partilhada entre duas marcas ou vendedores. Seria como se decidisse comprar informa\u00e7\u00f5es sobre os consumidores a uma marca ou s\u00edtio Web que concorre com a sua loja.<\/li>\r\n\r\n\r\n\r\n<li><strong>Dados de terceiros<\/strong>: Recolhidos por uma entidade externa e cujo \u00e2mbito \u00e9 muito mais vasto. Por vezes, trata-se de dados n\u00e3o estruturados que t\u00eam de ser formados pelo coletor. Seria o mesmo que o seu s\u00edtio Web decidir contactar uma empresa de an\u00e1lise e recolher dados an\u00f3nimos sobre os consumidores que pertencem ao seu grupo-alvo ou a pessoas que visitam lojas semelhantes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Dados de parte zero vs dados de primeira parte<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Existe uma certa confus\u00e3o entre ZPD e FPD. Enquanto a primeira \u00e9 fornecida pelo cliente de forma ativa, a segunda \u00e9 fornecida de forma passiva, normalmente ao visitar um s\u00edtio Web e concordar em ativar os cookies.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do mesmo modo, quando se comparam dados prim\u00e1rios com dados de terceiros, a dissocia\u00e7\u00e3o das principais partes (o consumidor e a empresa que utiliza os dados nas suas opera\u00e7\u00f5es) alarga-se dramaticamente. O consumidor est\u00e1 t\u00e3o distante do processo que n\u00e3o pode saber em que m\u00e3os v\u00e3o parar os seus dados. Existe um enorme fosso entre a recolha de dados de p\u00edxeis prim\u00e1rios e a compra de um conjunto de dados maci\u00e7o a uma empresa.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Os cookies prim\u00e1rios recolhem dados que s\u00f3 s\u00e3o acess\u00edveis aos s\u00edtios Web em que o utilizador esteve.<\/li>\r\n\r\n\r\n\r\n<li>Os cookies de terceiros s\u00e3o partilhados entre dom\u00ednios da Web, o que permite aos anunciantes e \u00e0s redes de redes sociais direccionarem os materiais de marketing com base nas p\u00e1ginas que visitam.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por outro lado, os m\u00e9todos de recolha de dados \"Zero-Party\" s\u00e3o mais diretos. Incluem:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Testes<\/li>\r\n\r\n\r\n\r\n<li>Pop-ups de conversa\u00e7\u00e3o<\/li>\r\n\r\n\r\n\r\n<li>Inqu\u00e9ritos p\u00f3s-compra<\/li>\r\n\r\n\r\n\r\n<li>Integra\u00e7\u00e3o de produtos<\/li>\r\n\r\n\r\n\r\n<li>Contas personalizadas<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9867\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/Zero-Party-Data-Methods-2.png\" alt=\"M\u00e9todos de dados de parte zero\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Exemplos de dados de parte zero e m\u00e9todos de recolha<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, as empresas t\u00eam vindo a utilizar cada vez mais estes m\u00e9todos de recolha de dados. Seguem-se dois exemplos de casos recentes que ilustram a utilidade do ZPD.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Question\u00e1rio de dados de parte zero cria sucesso para marcas de beleza<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9859\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/cosmetics-g08c26a1e8_1280-700x350.png\" alt=\"Dados de parte zero do caso dos cosm\u00e9ticos\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fornecedor de produtos de beleza e para o cabelo <a href=\"https:\/\/www.minkhairwholesale.com\" target=\"_blank\" rel=\"noreferrer noopener\">Miracle Mink<\/a>por exemplo, utilizou question\u00e1rios com grande efic\u00e1cia. Conseguiram aumentar as receitas em seis d\u00edgitos apenas com a cria\u00e7\u00e3o de uma s\u00e9rie de perguntas para os seus utilizadores determinarem o seu regime ideal de cuidados capilares. Ao faz\u00ea-lo, envolveram os seus clientes e obtiveram informa\u00e7\u00f5es cruciais sobre as necessidades do mercado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O que fez o question\u00e1rio funcionar bem foi que ele forneceu seguran\u00e7a e diminuiu a incerteza do comprador no p\u00fablico-alvo enquanto coletava dados. O que a empresa descobriu foi que um Pop-up Conversacional usando a Octane AI geraria $154.000 em receita em um m\u00eas. A estrat\u00e9gia teve um ROI surpreendente e, ao contr\u00e1rio dos primeiros dados de terceiros, fez com que o cliente se sentisse mais envolvido com uma experi\u00eancia personalizada.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Yelp explora as prefer\u00eancias dos clientes<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9861\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/yelp-logo-vector-984x439-2-700x312.jpg\" alt=\"Log\u00f3tipo do Yelp\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O Yelp tem vindo a recolher dados de terceiros para oferecer recomenda\u00e7\u00f5es de servi\u00e7os e produtos h\u00e1 j\u00e1 algum tempo. Um dos seus maiores \u00eaxitos tem sido a recomenda\u00e7\u00e3o de restaurantes, gra\u00e7as \u00e0 op\u00e7\u00e3o do centro de prefer\u00eancias. A op\u00e7\u00e3o permite que os utilizadores introduzam prefer\u00eancias alimentares, de estilo de vida e de acessibilidade para a experi\u00eancia desejada do cliente.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O resultado? Um algoritmo muito mais informado que produz resultados que se alinham com as necessidades do cliente. Tamb\u00e9m n\u00e3o se limitaram a utilizar os dados como fariam outras plataformas. Informaram os utilizadores sobre quais as suas prefer\u00eancias que se alinham com as empresas recomendadas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A transpar\u00eancia das prefer\u00eancias n\u00e3o teria sido poss\u00edvel com outros m\u00e9todos de dados, tendo em conta a forma como estes efectuam avalia\u00e7\u00f5es de forma dissimulada. Consequentemente, este sucesso s\u00f3 foi poss\u00edvel gra\u00e7as \u00e0 abertura e ao formato colaborativo do ZPD.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Se est\u00e1 \u00e0 procura de uma empresa de dados de parte zero para consultar, veio ao s\u00edtio certo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Com as mudan\u00e7as na legisla\u00e7\u00e3o internacional para ajudar a proteger os direitos dos consumidores e a crescente relut\u00e2ncia do consumidor m\u00e9dio em participar na partilha de dados, os dados de parte zero oferecem uma alternativa que vale a pena considerar.<\/p>","protected":false},"author":1,"featured_media":12780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[13,14],"tags":[186,185,184],"wl_entity_type":[47,54],"class_list":["post-9821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en","category-trends","tag-big-data","tag-data-marketing","tag-zero-party-data-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-Party Data Marketing: An Introduction - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"Data is the lifeblood of marketing but it&#039;s also been increasingly controversial to gather. Zero-party data could change that completely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-Party Data Marketing: An Introduction\" \/>\n<meta property=\"og:description\" content=\"Data is the lifeblood of marketing but it&#039;s also been increasingly controversial to gather. Zero-party data could change that completely.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/\" \/>\n<meta property=\"og:site_name\" content=\"Promoguy Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T15:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T20:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"promoguynl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"promoguynl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/\"},\"author\":{\"name\":\"promoguynl\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\"},\"headline\":\"Zero-Party Data Marketing: An Introduction\",\"datePublished\":\"2023-01-16T15:00:21+00:00\",\"dateModified\":\"2024-09-25T20:24:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/\"},\"wordCount\":997,\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png\",\"keywords\":[\"Big data\",\"Data marketing\",\"Zero-party data marketing\"],\"articleSection\":[\"Online Marketing\",\"Trends\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/\",\"name\":\"Zero-Party Data Marketing: An Introduction - Promoguy Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png\",\"datePublished\":\"2023-01-16T15:00:21+00:00\",\"dateModified\":\"2024-09-25T20:24:19+00:00\",\"description\":\"Data is the lifeblood of marketing but it's also been increasingly controversial to gather. Zero-party data could change that completely.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png\",\"width\":2000,\"height\":475},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/ru\\\/blog\\\/2023\\\/01\\\/16\\\/zero-party-data-marketing-an-introduction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zero-Party Data Marketing: An Introduction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"name\":\"Promoguy Digital Marketing Agency\",\"description\":\"Performance Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#organization\",\"name\":\"Promoguy Digital Marketing Agency\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"contentUrl\":\"https:\\\/\\\/promoguy.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg\",\"width\":362,\"height\":82,\"caption\":\"Promoguy Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/#\\\/schema\\\/person\\\/f1e99bd6c6305ded79f1214882575dc7\",\"name\":\"promoguynl\",\"sameAs\":[\"https:\\\/\\\/promoguy.nl\"],\"url\":\"https:\\\/\\\/promoguy.nl\\\/pt\\\/blog\\\/author\\\/promoguynl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing de dados de parte zero: Uma introdu\u00e7\u00e3o - Promoguy Ag\u00eancia de Marketing Digital","description":"Os dados s\u00e3o a for\u00e7a vital do marketing, mas a sua recolha tem sido cada vez mais controversa. Os dados de parte zero podem mudar isso completamente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/","og_locale":"pt_PT","og_type":"article","og_title":"Zero-Party Data Marketing: An Introduction","og_description":"Data is the lifeblood of marketing but it's also been increasingly controversial to gather. Zero-party data could change that completely.","og_url":"https:\/\/promoguy.nl\/pt\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/","og_site_name":"Promoguy Digital Marketing Agency","article_published_time":"2023-01-16T15:00:21+00:00","article_modified_time":"2024-09-25T20:24:19+00:00","og_image":[{"width":2000,"height":475,"url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png","type":"image\/png"}],"author":"promoguynl","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"promoguynl","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#article","isPartOf":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/"},"author":{"name":"promoguynl","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7"},"headline":"Zero-Party Data Marketing: An Introduction","datePublished":"2023-01-16T15:00:21+00:00","dateModified":"2024-09-25T20:24:19+00:00","mainEntityOfPage":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/"},"wordCount":997,"publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"image":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png","keywords":["Big data","Data marketing","Zero-party data marketing"],"articleSection":["Online Marketing","Trends"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/","url":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/","name":"Marketing de dados de parte zero: Uma introdu\u00e7\u00e3o - Promoguy Ag\u00eancia de Marketing Digital","isPartOf":{"@id":"https:\/\/promoguy.nl\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#primaryimage"},"image":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#primaryimage"},"thumbnailUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png","datePublished":"2023-01-16T15:00:21+00:00","dateModified":"2024-09-25T20:24:19+00:00","description":"Os dados s\u00e3o a for\u00e7a vital do marketing, mas a sua recolha tem sido cada vez mais controversa. Os dados de parte zero podem mudar isso completamente.","breadcrumb":{"@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#primaryimage","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/01\/2023-09_PROMOGUY_Zero-Party-Data-Marketing.png","width":2000,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/16\/zero-party-data-marketing-an-introduction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promoguy.nl\/pt\/"},{"@type":"ListItem","position":2,"name":"Zero-Party Data Marketing: An Introduction"}]},{"@type":"WebSite","@id":"https:\/\/promoguy.nl\/pt\/#website","url":"https:\/\/promoguy.nl\/pt\/","name":"Promoguy Ag\u00eancia de marketing digital","description":"Ag\u00eancia de marketing de desempenho","publisher":{"@id":"https:\/\/promoguy.nl\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promoguy.nl\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/promoguy.nl\/pt\/#organization","name":"Promoguy Ag\u00eancia de marketing digital","url":"https:\/\/promoguy.nl\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","contentUrl":"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/06\/PROMOGUY_LOGO_RGB_Main-versions_White-logo.svg","width":362,"height":82,"caption":"Promoguy Digital Marketing Agency"},"image":{"@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/promoguy.nl\/pt\/#\/schema\/person\/f1e99bd6c6305ded79f1214882575dc7","name":"promoguynl","sameAs":["https:\/\/promoguy.nl"],"url":"https:\/\/promoguy.nl\/pt\/blog\/author\/promoguynl\/"}]}},"_wl_alt_label":[],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1503668\/post\/zero-party-data-marketing-an-introduction","_links":{"self":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/comments?post=9821"}],"version-history":[{"count":2,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9821\/revisions"}],"predecessor-version":[{"id":16415,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/posts\/9821\/revisions\/16415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media\/12780"}],"wp:attachment":[{"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/media?parent=9821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/categories?post=9821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/tags?post=9821"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/promoguy.nl\/pt\/wp-json\/wp\/v2\/wl_entity_type?post=9821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}