{"id":15902,"date":"2024-01-31T08:04:09","date_gmt":"2024-01-31T08:04:09","guid":{"rendered":"https:\/\/promoguy.nl\/?p=15902"},"modified":"2024-09-18T01:03:03","modified_gmt":"2024-09-18T01:03:03","slug":"google-ai-search-generative-experience-what-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/ru\/blog\/2024\/01\/31\/google-ai-search-generative-experience-what-marketers-need-to-know\/","title":{"rendered":"Google AI Search Experience: \u0427\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c"},"content":{"rendered":"<p>\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/google\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/google\" >Google<\/a> <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/ai\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/ai\" >AI<\/a> \u041f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u044b\u043b\u0430 \u0442\u043e \u0443\u0434\u0430\u0447\u043d\u043e\u0439, \u0442\u043e \u043d\u0435\u0443\u0434\u0430\u0447\u043d\u043e\u0439. <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/marketing\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/marketing\" >\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a> \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0432 \u043d\u043e\u0432\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u044f\u0445 \u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430 \u0435\u0441\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0438\u0434\u0435\u0439 \u0434\u043b\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0435\u0449\u0435 \u0434\u043e \u0438\u0445 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f - \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u043d\u0438\u0435, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/p>\n<h2>\u0427\u0442\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 Google AI?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15996 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-1024x642.jpg\" alt=\"Google AI\" width=\"525\" height=\"329\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-1024x642.jpg 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-300x188.jpg 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-768x481.jpg 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280-18x12.jpg 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2024\/01\/ai-5452104_1280.jpg 1280w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>\u0414\u043b\u044f \u043d\u0435\u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0445 \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043e <a href=\"https:\/\/promoguy.nl\/ru\/ai-search-engines-what-they-mean-for-marketing\/\" target=\"_blank\" rel=\"noopener\">\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0441 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u043e\u043c<\/a> \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442. \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441\u043e \u0441\u0442\u0430\u0440\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0435\u0439 Google, \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438:<\/p>\n<ul>\n<li>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u043e\u043a (\u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e <a href=\"https:\/\/promoguy.nl\/ru\/ai-content-tools-for-improving-your-workflow\/\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/a> \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0434\u0438\u0444\u0444\u0443\u0437\u0438\u0438).<\/li>\n<li>\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u043e\u0438\u0441\u043a\u0430 \u0441 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/li>\n<li>\u0411\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u043e\u0431\u0437\u043e\u0440\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432.<\/li>\n<li>\u0411\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0443\u0447\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/li>\n<\/ul>\n<p>\u041d\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0438\u0441\u043a\u0430, \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 Shopping Graph \u043e\u0442 Google, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443 \u0438\u0437\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0444\u0430\u043a\u0442\u044b \u043e \u0442\u043e\u0432\u0430\u0440\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c. \u042d\u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0434\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0435 <a class=\"wl-entity-page-link\" title=\"\u043e\u0442\u0437\u044b\u0432\u044b\" href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/reviews\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/reviews\" >\u043e\u0431\u0437\u043e\u0440<\/a> \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b \u043f\u0440\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n<p>\u0415\u0449\u0435 \u043e\u0434\u043d\u0430 \u043f\u043e\u0445\u043e\u0436\u0430\u044f \u0444\u0443\u043d\u043a\u0446\u0438\u044f - \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u0438 \u043c\u043d\u0435\u043d\u0438\u0439 \u043f\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f\u043c, \u0447\u0442\u043e \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u0438\u0445 \u043f\u043e\u0438\u0441\u043a. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u043f\u0440\u043e\u0441\u0442\u0438\u0442\u044c \u043e\u0431\u043c\u0435\u043d \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u0438 \u043f\u043e\u0438\u0441\u043a \u043e\u0442\u0437\u044b\u0432\u043e\u0432. \u042d\u0442\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u044f\u0437\u044b\u043a\u043e\u0432\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0442\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c\u0438. \u0422\u0430\u043a\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c Yelp \u0438 Reddit \u0438\u043b\u0438 \u043e\u0442\u0437\u044b\u0432\u044b \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0431\u043e\u043b\u0435\u0435 \u043c\u043e\u0449\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c (\u0432 \u0442\u0435\u043e\u0440\u0438\u0438).<\/p>\n<p>\u041d\u043e\u0432\u044b\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0442 \u0418\u0418 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u0445 \u0432 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b. \u041f\u043e \u0441\u0443\u0442\u0438, \u044d\u0442\u043e \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0441\u0431\u043e\u0440\u0430 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u0435\u043d\u0438\u044f \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u043e\u043a \u0441\u043e \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u043c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435\u043c.<\/p>\n<p>\u041e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 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\u0441\u0442\u0430\u0442\u044c \u043e\u0447\u0435\u043d\u044c \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439. \u041f\u043e\u043c\u0438\u043c\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0418\u0418 \u043a\u0430\u043a \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, Google \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u0435\u0442 \u0435\u0433\u043e \u043a\u0430\u043a \u043c\u0435\u0442\u043e\u0434 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0438 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0439. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u044b \u0441\u0431\u043e\u0440\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0418\u0418\u00a0<span style=\"background-color: rgba(46, 146, 255, 0.2);\">\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439<\/span>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0449\u0435 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442, \u043d\u043e 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\u043d\u043e\u0432\u044b\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432. \u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u044d\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u043b\u0435\u0433\u043a\u043e, \u043d\u043e \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/customer\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/customer\" >\u043a\u043b\u0438\u0435\u043d\u0442<\/a> \u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430\u0445 \u043c\u043e\u0433\u0443\u0442 \u0434\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043c\u043d\u043e\u0433\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0445.<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u0438\u0434\u0435\u0439 \u0434\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0443\u0434\u0432\u0430\u0438\u0432\u0430\u044e\u0442\u0441\u044f. \u0421\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u043e\u0432\u044b\u0435 \u0443\u0440\u043e\u0432\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043c\u043e\u0433\u0443\u0442 \u0441\u0442\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u0438\u043c \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u043e\u043c<\/p>\n<h2>\u0414\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0418\u0418 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 Google<\/h2>\n<p>\u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f SGE \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u043d\u0435 \u0432\u043e \u0432\u0441\u0435\u0445 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445, \u043d\u043e \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0445 <a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-international-expansion\/\" target=\"_blank\" rel=\"noopener\">\u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0435\u0433\u043e \u0434\u043e 120 \u0441\u0442\u0440\u0430\u043d<\/a> \u0438 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044f\u0437\u044b\u043a\u0438. \u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0435\u043c\u0443 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d, \u043d\u043e \u0435\u0441\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u0430\u043a\u043e\u0432 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u043d\u0435\u043c\u0443 \u0432 \u0415\u0432\u0440\u043e\u043f\u0435. \u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043f\u043e\u0438\u0441\u043a Google AI \u0432 \u0415\u0432\u0440\u043e\u043f\u0435 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0440\u0435\u0433\u0438\u043e\u043d\u0430\u0445, \u0433\u0434\u0435 \u043d\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0430, \u0432\u043e\u0442 \u0447\u0435\u0442\u044b\u0440\u0435\u0445\u044d\u0442\u0430\u043f\u043d\u0430\u044f \u0441\u0445\u0435\u043c\u0430:<\/p>\n<ul>\n<li>\u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043b\u0438\u0447\u043d\u044b\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 Google, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0444\u0443\u043d\u043a\u0446\u0438\u044f\u043c.<\/li>\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 VPN, \u0447\u0442\u043e\u0431\u044b \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0439 IP-\u0430\u0434\u0440\u0435\u0441 \u0438 \u0441\u0442\u0440\u0430\u043d\u0443 \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0422\u0435\u043f\u0435\u0440\u044c \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0439\u0442\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \"https:\/\/labs.google.com\/search\" \u0438 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c SGE\/\u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0418\u0418 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \"\u041f\u043e\u0438\u0441\u043a\". \u0414\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e\u0441\u0442\u0438 \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043d\u0438\u0436\u0435:<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-15906 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-1024x805.png\" alt=\"\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a Google \u0418\u0418 \u043a\u043e\u043b\u043e\u043d\u043a\u0430\" width=\"525\" height=\"413\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-1024x805.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-300x236.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-768x604.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07-15x12.png 15w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-12.59.07.png 1132w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15907 size-large aligncenter\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-1024x374.png\" alt=\"\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a Google \u0418\u0418 \u043a\u043e\u043b\u043e\u043d\u043a\u0430\" width=\"525\" height=\"192\" srcset=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-1024x374.png 1024w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-300x110.png 300w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-768x281.png 768w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23-18x7.png 18w, https:\/\/promoguy.nl\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-22-at-13.00.23.png 1456w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<ul>\n<li>\u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b 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\u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0434\u0430\u043d\u043d\u044b\u0445. \u0427\u0442\u043e\u0431\u044b \u043e\u0442\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043f\u043e\u0438\u0441\u043a Google AI, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0439\u0442\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 labs.google.com\/search \u0438 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0442\u0435\u043b\u044c \"\u0432\u043a\u043b\/\u0432\u044b\u043a\u043b\", \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u0432\u044b\u0448\u0435.<\/p>\n<p>\u041f\u043e \u043c\u0435\u0440\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0438\u0441\u0442\u0435\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 Google \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0439 \u0438 \u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0445 \u0448\u0438\u0440\u043e\u043a\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u043c\u0438. \u041c\u044b \u0431\u0443\u0434\u0435\u043c \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0442\u0435\u043c, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e \u043c\u0435\u0440\u0435 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439.<\/p>","protected":false},"excerpt":{"rendered":"<p>While many of the various Google AI ventures have been hit or miss, some have major marketing implications. The new features of their generative search applications, in particular, have some useful ideas for eCommerce. For example, the use of AI models for suggesting products before they physically exist is an interesting venture that the company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[7],"tags":[],"wl_entity_type":[47,54],"class_list":["post-15902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","wl_entity_type-article","wl_entity_type-faq-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google AI Search Experience: What Marketers Need to Know - Promoguy Digital Marketing Agency<\/title>\n<meta name=\"description\" content=\"The Google AI experiments hold a lot of promise for new avenues in marketing. 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