{"id":7148,"date":"2020-11-12T09:29:12","date_gmt":"2020-11-12T09:29:12","guid":{"rendered":"https:\/\/promoguy.nl\/paid-search-service-client-case-study\/"},"modified":"2025-04-05T13:46:17","modified_gmt":"2025-04-05T13:46:17","slug":"paid-search-service-client-case-study","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/ru\/blog\/2020\/11\/12\/paid-search-service-client-case-study\/","title":{"rendered":"\u0421\u0435\u0440\u0432\u0438\u0441 \u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430: \u041f\u0440\u0438\u043c\u0435\u0440 \u043a\u043b\u0438\u0435\u043d\u0442\u0430"},"content":{"rendered":"

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\"Case\r\n
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\u0412 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u0430 \u044d\u0442\u0438\u0445 \u0443\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0438 \u0432\u044b\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0434\u0432\u0443\u0445\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043f\u043e\u0434\u0445\u043e\u0434. \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u0430\u0432\u0430\u043b\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u0430 SEO \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0443\u043b\u0443\u0447\u0448\u0430\u043b\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u0435\u0440\u0435\u0439\u0434\u0435\u0442 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432\u0430\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c UX \u0438 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442\u043a\u0430\u0437\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0441\u0430\u0439\u0442\u0435.<\/p>\r\n\r\n\r\n\r\n

\u0410\u043d\u0430\u043b\u0438\u0437 PPC \u0438 \u0441\u0435\u0442\u0435\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h2>\r\n\r\n\r\n\r\n
\"\u041f\u043b\u0430\u0442\u043d\u044b\u0439<\/figure>\r\n\r\n\r\n\r\n

\u0421\u043e\u0431\u0440\u0430\u0432 \u0432\u0441\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0432\u043d\u0435\u0441\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0447\u0430\u0441\u0442\u0438 \u0438\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430, \u043c\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0439 \u0434\u043b\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0435\u0431-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430. \u041c\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0438\u043c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u0446\u0435\u043d\u044b \u0434\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043d\u0438\u0437\u043a\u043e \u0432\u0438\u0441\u044f\u0449\u0438\u0435 \u0444\u0440\u0443\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u043b\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0448\u0435\u0432\u044b\u0435 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439.<\/p>\r\n\r\n\r\n\r\n

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\u041d\u0430\u0448\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043f\u043b\u0430\u0442\u043d\u043e\u0433\u043e \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u043b\u0438\u0441\u044c \u043c\u043d\u043e\u0433\u0438\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0437\u0430 \u0433\u043e\u0434\u044b \u0440\u0430\u0431\u043e\u0442\u044b. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0437 PPC \u0438 \u0441\u0435\u0442\u0435\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f 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