{"id":9745,"date":"2023-01-09T12:06:28","date_gmt":"2023-01-09T12:06:28","guid":{"rendered":"https:\/\/promoguy.nl\/brand-guidelines-how-to-create-a-unique-voice\/"},"modified":"2024-09-25T20:25:17","modified_gmt":"2024-09-25T20:25:17","slug":"brand-guidelines-how-to-create-a-unique-voice","status":"publish","type":"post","link":"https:\/\/promoguy.nl\/ru\/blog\/2023\/01\/09\/brand-guidelines-how-to-create-a-unique-voice\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443: \u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0433\u043e\u043b\u043e\u0441"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 - \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0435\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/identity\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/identity\" >\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c<\/a>. \u0418\u0445 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e - \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0433\u043e\u043b\u043e\u0441\u0443, \u0442\u043e\u043d\u0443, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c \u0438 \u043c\u043d\u043e\u0433\u043e\u043c\u0443 \u0434\u0440\u0443\u0433\u043e\u043c\u0443. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u043d\u0438 \u043f\u0440\u0438\u0434\u0430\u044e\u0442 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 \u0432\u0441\u0435\u043c \u0432\u043d\u0435\u0448\u043d\u0438\u043c \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u043c \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u043c \u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043e\u0431\u0440\u0430\u0437\u0446\u043e\u043c \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0441\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0438\u043a\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0438\u044e (\u043d\u0430 \u044f\u0440\u043a\u0438\u0445 \u043f\u0440\u0438\u043c\u0435\u0440\u0430\u0445).<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u0443\u0442\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u043e\u0432\u043e\u0433\u043e \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044f \u0438 \u0441\u0442\u0438\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0432\u043e\u0435\u0434\u0438\u043d\u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0441\u0442, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0442\u043e\u0438\u0442 \u043d\u0430\u0447\u0430\u0442\u044c:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0417\u0430\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u043c\u0438\u0441\u0441\u0438\u0438<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u041e\u0442\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043e\u0442 \u0441\u0432\u043e\u0435\u0439 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439. \u041e\u0442\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044f\u0441\u044c \u043e\u0442 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0438 \u043c\u0438\u0441\u0441\u0438\u0438, \u0432\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043d\u0435\u0439 \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u044b. \u0414\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 <a href=\"https:\/\/promoguy.nl\/ru\/blog\/brand-strategy-communicating-brand-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0438\u0441\u0442\u043e\u0440\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0435\u0433\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438<\/a>\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043c\u044b \u043d\u0430\u043f\u0438\u0441\u0430\u043b\u0438.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u041f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c <a class=\"wl-entity-page-link\"  href=\"https:\/\/promoguy.nl\/ru\/blog\/vocabulary\/audience\/\" data-id=\"https:\/\/data.wordlift.io\/wl1503668\/entity\/audience\" >\u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/a> \u0417\u043d\u0430\u043d\u0438\u044f<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043c\u043e\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u0432\u0443\u043c\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0430\u043c\u0438: \u043b\u0438\u0431\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0438\u043b\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u043f\u043e\u0434 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043b\u0438\u0431\u043e \u043d\u0430\u0439\u0442\u0438 \u0441\u0430\u043c\u0443\u044e \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0440\u0435\u0437\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 \u0433\u043e\u043b\u043e\u0441\u043e\u043c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u0412 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c <a href=\"https:\/\/promoguy.nl\/ru\/blog\/buyer-persona-customer-outreach-tips-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f<\/a>.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0410\u0443\u0434\u0438\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a\u043e\u0439 \u0431\u044b \u0441\u0442\u0438\u043b\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043d\u0438 \u043d\u0430\u0431\u0438\u0440\u0430\u043b \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432 \u0432\u0430\u0448\u0435\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0435, \u0432\u044b \u043d\u0430\u0432\u0435\u0440\u043d\u044f\u043a\u0430 \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u0447\u0442\u043e-\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e. \u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \"\u0434\u043e\" \u0438 \"\u0434\u043e\u043d<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u043c\u0435\u0442\u044c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434, \u043d\u043e \u0432\u0430\u043c \u0442\u0430\u043a\u0436\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u0442\u043e\u0433\u043e, \u0447\u0435\u043c \u043e\u043d \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f. \u0421\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0438 \u0442\u043e\u0433\u043e, \u0447\u0435\u0433\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c. \u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 Adidas \u0434\u043b\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9753\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-27-at-12.40.33-700x423.png\" alt=\"\u041b\u043e\u0433\u043e\u0442\u0438\u043f Adidas Brand Guidelines\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442 \u043e \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f\u0445<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0422\u0435\u043f\u0435\u0440\u044c \u043f\u0440\u0438\u0448\u043b\u043e \u0432\u0440\u0435\u043c\u044f \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0432\u0441\u0435 \u0432 \u0435\u0434\u0438\u043d\u044b\u0439 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u044b\u0439 \u0433\u043e\u043b\u043e\u0441 \u0431\u0440\u0435\u043d\u0434\u0430. \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0440\u0430\u0431\u043e\u0447\u0438\u043c \u043b\u0438\u0441\u0442\u043e\u043c \"\u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430\". \u0412\u043e\u0442 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0433\u043e\u043b\u043e\u0441 \u0431\u0440\u0435\u043d\u0434\u0430:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9758\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Guidelines-Voice-Chart.png\" alt=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0414\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430 \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0447\u043d\u043e \u0442\u0430\u043a \u0436\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u0443 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0443 \u0412\u0435\u043d\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0433\u043e\u043b\u043e\u0441\u0430:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9782\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Brand-Voice-Elements-1.png\" alt=\"\u0414\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u0430 \u0412\u0435\u043d\u043d\u0430 \u042d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0433\u043e\u043b\u043e\u0441\u0430 \u0431\u0440\u0435\u043d\u0434\u0430\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u041a\u043e\u043b\u0435\u0441\u043e \u0430\u0440\u0445\u0435\u0442\u0438\u043f\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9784\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Graphic_Sales-funnel-700x782.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043b\u0435\u0441\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0430\u0440\u0445\u0435\u0442\u0438\u043f \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0425\u043e\u0442\u044f \u044d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0432\u0435\u0441\u0435\u043b\u044b\u0439 \u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438\u0439, \u043e\u043d \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u0432\u0430\u0448\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0435\u0434\u0438\u043d\u043e\u0439 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u043a\u043e\u0433\u043e \u0440\u043e\u0434\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0415\u0449\u0435 \u043e\u0434\u0438\u043d \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u043d\u0430 \u043a\u043e\u043b\u0435\u0441\u0435 - \u044d\u0442\u043e <a href=\"https:\/\/www.archetypesc.com\/12-brand-archetypes-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0432\u0438\u043a\u0442\u043e\u0440\u0438\u043d\u0430 \"\u0430\u0440\u0445\u0435\u0442\u0438\u043f\u044b \u0431\u0440\u0435\u043d\u0434\u0430<\/a>. \u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0433\u0434\u0435 \u043e\u0431\u0440\u0430\u0437 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u044d\u0442\u043e\u0442 \u043f\u0430\u043d\u0442\u0435\u043e\u043d, \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u043a\u0430\u043a \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0435\u0433\u043e, \u0442\u0430\u043a \u0438 \u0434\u043b\u044f \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u044d\u0442\u043e \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u0432\u0438\u043a\u0442\u043e\u0440\u0438\u043d\u0430 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u043e\u0442 Buzzfeed: \u043d\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u0441\u044c \u043a \u043d\u0435\u0439 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u043e, \u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0435\u0435 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\r\n<p><iframe title=\"1000 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432 \u043f\u043e \u0431\u0440\u0435\u043d\u0434\u0430\u043c\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RsFZ3qV2c9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u042d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0443<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u043e\u0442\u043e\u0441\u044a\u0435\u043c\u043a\u0435 \u0431\u0440\u0435\u043d\u0434\u0430<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043b\u0438\u0447\u0438\u0435 \u0447\u0435\u0442\u043a\u043e\u0433\u043e, \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044f \u0444\u043e\u0442\u043e- \u0438 \u043a\u0438\u043d\u043e\u0441\u044a\u0435\u043c\u043a\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u043e \u0441\u043e\u0447\u0435\u0442\u0430\u0442\u044c \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u042d\u0442\u043e \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432\u0430\u0436\u043d\u043e, \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043e\u0431\u0449\u0430\u044f \u0442\u0435\u043c\u0430 \u0434\u043b\u044f \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u0438 \u0432\u0438\u0434\u0435\u043e. \u0426\u0432\u0435\u0442\u0430 \u0438 \u043a\u0430\u0434\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 - \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0439 \u0436\u0435 \u044f\u0437\u044b\u043a, \u043a\u0430\u043a \u0438 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439, \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u044f\u0437\u044b\u043a\u0430 \u043c\u043d\u043e\u0433\u043e\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435 \u0438 \u0435\u0433\u043e \u0433\u043e\u043b\u043e\u0441\u0435.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0432, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043c\u043d\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0433\u043e\u043b\u043e\u0441 \u0441\u0432\u043e\u0435\u0433\u043e \u0444\u043e\u0442\u043e\u0431\u0440\u0435\u043d\u0434\u0430:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-9768\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.35.33.png\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0448\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0438 \u0447\u0435\u0433\u043e \u043d\u0435 \u0445\u043e\u0442\u0438\u0442\u0435 \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0438\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u0432\u044b\u0448\u0435 \u0438\u043b\u0438 \u0432 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 Adidas.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9775\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-15.27.43-1.png\" alt=\"Porsche Brand Guidelines \u0424\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0421\u043e\u0441\u0442\u0430\u0432<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a \u0432\u044b \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442\u0435 \u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0441\u043d\u0438\u043c\u043a\u0430 \u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432\u043d\u0443\u0442\u0440\u0438. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u0441\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u043c \u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043d\u044b\u043c \u0438\u043b\u0438 \u0441\u043b\u043e\u0436\u043d\u044b\u043c \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u0448\u0443\u043c\u043d\u044b\u043c, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u0438\u0441\u0441\u0438\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u0442\u043e\u043c\u0443, \u043a\u0430\u043a \u043e\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430\u043c\u0438.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9773\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.51.07-1.png\" alt=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u043e\u0442\u043e\u0441\u044a\u0435\u043c\u043a\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 Apple\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0422\u043e\u043d \u0438 \u043f\u0430\u043b\u0438\u0442\u0440\u0430<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u043a\u0438\u0435 \u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u044b, \u0437\u0435\u043c\u043b\u0438\u0441\u0442\u044b\u0435 \u0446\u0432\u0435\u0442\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0435 \u043f\u0430\u043b\u0438\u0442\u0440\u044b. Apple, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u043e \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u0432\u044b\u0448\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u043c\u0430\u043b\u043e\u0446\u0432\u0435\u0442\u043d\u044b\u0435, \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u044b\u0435 \u0444\u043e\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u0435\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 \u0444\u0443\u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u043d\u043e.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9770\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.38.37-1-700x249.png\" alt=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u043e\u0442\u043e\u0441\u044a\u0435\u043c\u043a\u0435 Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0427\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u041a\u0430\u043a \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442 \u043b\u044e\u0434\u0435\u0439? \u041a\u0430\u043a\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u0438 \u0438 \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u0432\u044b\u0437\u044b\u0432\u0430\u0442\u044c \u043e\u0442\u043a\u043b\u0438\u043a \u0443 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043a\u0430\u043a \u0432\u044b \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435? \u0412\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u043b\u0438 \u043b\u044e\u0434\u0438 \u043d\u0430 \u0432\u0430\u0448\u0438\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445 \u0441\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0438\u043b\u0438 \u0443\u044f\u0437\u0432\u0438\u043c\u044b\u043c\u0438 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043e\u0431\u0435\u0449\u0430\u044e\u0442 \u0438\u043c \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b?<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9771\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.42.56-700x245.png\" alt=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0426\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043d\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0439<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0424\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0432\u043e\u043f\u043b\u043e\u0442\u0438\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d\u0430 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u0442\u044c \u0438 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0432\u0430\u0448\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u044b\u0442\u044c \u0444\u0443\u0442\u0443\u0440\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u043b\u0438 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u043c, \u043c\u043e\u0449\u043d\u044b\u043c \u0438\u043b\u0438 \u0441\u043a\u0440\u043e\u043c\u043d\u044b\u043c - \u0432\u0441\u0435 \u044d\u0442\u043e \u043f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u0438\u043a\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0438\u0438<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043f\u043e \u0441\u0442\u0438\u043b\u044e \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u044b \u0438\u043a\u043e\u043d\u043a\u0438 \u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u044b. \u041e\u0431\u044b\u0447\u043d\u043e \u043e\u043d\u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u0441\u044f \u0432 \u043e\u0434\u043d\u043e\u043c \u0438 \u0442\u043e\u043c \u0436\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \"\u0434\u043e \u0438 \u043d\u0435\" \u0434\u043b\u044f \u044f\u0441\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438. \u0412 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0430 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430 Nike:<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-9762\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Brand-Guidelines-1.png\" alt=\"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0410\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430\u0445, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0432\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0435\u0433\u043e \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0444\u043e\u043d\u0430\u043c\u0438 \u0438 \u0446\u0432\u0435\u0442\u043e\u0432\u044b\u043c\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c\u0438. \u041e\u043d\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043e\u0431\u0435 \u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u0438\u043f\u0430 \u0444\u043e\u043d\u0430 \u0438\u043b\u0438 \u043d\u0430\u043b\u0438\u0447\u0438\u044f \u0442\u0435\u043a\u0441\u0442\u0430.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9763\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Nike-Logo-700x180.png\" alt=\"\u0412\u0430\u0440\u0438\u0430\u0446\u0438\u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u0432 Nike\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<h3 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class=\"wp-block-list\">\r\n<li>\u041c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0433\u0440\u0443\u043f\u043f\u0430?<\/li>\r\n\r\n\r\n\r\n<li>\u041e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043b\u0438 \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430?<\/li>\r\n\r\n\r\n\r\n<li>\u0427\u0435\u043c \u043e\u043d\u0430 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043b\u0438\u043d\u0435\u0439\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0442 \u043f\u0440\u0438\u043c\u0435\u0440: \u0421\u0440\u0430\u0432\u043d\u0438\u0442\u0435, \u043a\u0430\u043a \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 NBC \u0431\u044b\u043b\u0438 \u0443\u043c\u0435\u043d\u044c\u0448\u0435\u043d\u044b \u0434\u043b\u044f \u0435\u0435 \u0434\u043e\u0447\u0435\u0440\u043d\u0435\u0439 \u043f\u043e\u0442\u043e\u043a\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \"Peacock\".<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-9767\" src=\"https:\/\/promoguy.nl\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-28-at-14.14.33-700x225.png\" alt=\"\u0421\u0443\u0431\u0431\u0440\u0435\u043d\u0434 Peacock NBC\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0422\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u0440\u043e\u0441\u0442\u0430 \u0438 \u043f\u043e\u0445\u043e\u0436\u0430 \u043d\u0430 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0443 \u043c\u043d\u043e\u0433\u0438\u0445 \u043d\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 (\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0442\u0435\u043a\u0441\u0442, \u043d\u0430\u0431\u0440\u0430\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0441\u0442\u044b\u043c \u0448\u0440\u0438\u0444\u0442\u043e\u043c, \u043a\u0430\u043a \u0442\u0435\u043a\u0441\u0442 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 Netflix), \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u0438\u043c\u0432\u043e\u043b, \u0443\u043f\u0440\u043e\u0449\u0430\u044e\u0449\u0438\u0439 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0438 \u0438\u043a\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0446\u0435\u043b\u044c \u0434\u043e\u0447\u0435\u0440\u043d\u0435\u0439 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\u0443\u0441\u043b\u0443\u0433\u0438 \u043f\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430, Promoguy \u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u043e\u043c\u043e\u0447\u044c. \u041e\u0437\u043d\u0430\u043a\u043e\u043c\u044c\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u0448\u0438\u043c\u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435.<\/em><\/p>\r\n<p><iframe title=\"\u041a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u044f\u0449\u0438\u0435 \u043d\u0430\u043f\u0438\u0442\u043a\u0438, \u043f\u0440\u043e\u0434\u0430\u044e\u0442 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