Online Marketing Trends Websites May 3, 2024

Social Media Engagement: What Questions to Ask

Writen by rawal

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Social media engagement is different from most other forms of marketing because it inherently emphasises a two-way street. One of the best ways to harness engagement with your community is to ask the right media questions to drive discussion. This can not only be a great way to garner engagement but also to get a feel for what your audience is like.

This page will help find the right questions to ask, give some examples, and help you tailor questions to your marketing goals. Hopefully these can teach you how to increase engagement on social media.

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Questions for Social Media Engagement

Finding the right questions for social media depends on what you’re trying to achieve. Your marketing goals need to be clear and your understanding of your audience’s interests needs to be precise. So let’s break some of these examples down into appropriate categories based on moods and emotions. Here are some social media engagement ideas:

Types of Questions for Social Media Engagement


There are certain categories of questions that work better on social media than on other channels. You can endlessly apply these templates to different effects:

  • Agree or disagree questions: Start with a statement that merits discussion. The questions can be as simple as “cats are better than dogs” and the Internet will have a field day.
  • Experience-probing: Picking a product or a place and asking “what was your experience with it?”. Works best if you add a data point like “60% of people are dissatisfied with their Internet service provider. What is your experience?” or “What do you think?”.
  • Comparisons: X vs Y. This product vs that one. Which movie is better? These drill into audience interest. They work best when there are multiple, loyal sides to an issue or topic that can foster social media engagement.
  • Picking favourites: Similar to the last but just based on categories and what people think is best in them.
  • Throwbacks: Use nostalgia in your marketing. Ask what people miss from their childhood. Inquire about what retro tech they think fondly of. What hairstyles do they miss?

Fun Questions to Ask on Social Media


  • Would you rather travel to X or Y place?
  • If you could eat one food for the rest of your life, what would it be?
  • Who’s your childhood celebrity crush?
  • What’s more fun: the beach or camping?
  • What are your top 3 movies of the year so far?
  • Yes or No? Do you agree with this statement? (post an idea that provokes thought like “life gets better as you age” or “X thing is overrated”)
  • What’s your all-time favourite (book, song, city, meal, etc)?
  • What’s your guilty pleasure? (attempt to tailor it to movies, music, food, etc.)
  • What’s your best caption for this photo? (post a fun, quirky photo)
  • (Famous person) said this: do you agree?

These work best based on your audience’s interests. For example, if you run a delivery app, questions about what food your core audience likes will inherently be more interesting to them. If you are a travel influencer, questions about comparing countries and places will be more on-brand. As with all marketing, the key is to hone into your audience’s interests and try to cater to them.

When & Where to Ask Questions


The best times to post on social media can vary depending on the platform and the specific audience you are targeting. Here are some insights from the sources provided:

  • General timings: Posting on social media is most effective from on Friday, Wednesday, and Monday. These times are based on an analysis of multiple platforms as further elaborated below.
  • Facebook: Facebook is most active for social media engagement at 10 AM PST on Mondays.
  • Instagram: The best times to post on Instagram are Mondays, Tuesdays, Wednesdays, and Fridays between 9 AM and 1 PM. This makes it one of the most active user bases in terms of sheer engagement (although that may not translate in terms of commenting due to the varying nature of content on Insta).
  • Twitter: The best time to post on Twitter is 11 AM on Mondays and Fridays. On the weekends, engagement peaks around 8 AM to 10 AM, while on the weekdays it’s in the afternoon.
  • LinkedIn: The best time to post on LinkedIn is 1 PM PST on Mondays. Quite fitting that the work-based social media is a Monday-based platform. Other day’s timings are usually in the afternoons or close to evening.
  • TikTok: The best time to post on TikTok is 2 p.m. on Mondays, 4 p.m. on Wednesdays, and 8 a.m. on Sundays, according to Buffer. Generally, mid-week afternoons and evenings work well.

These times are based on research and analysis of engagement patterns on different social media platforms. Obviously, this can vary based on your demo and what purposes you want. For example, very few adults with jobs will be available on TikTok at 13:00 and TikTok may not even be the best for finding them.

When you engage marketing through questions be sure you also understand the platform’s format. TikTok questions should be video-focused and LinkedIn questions can’t be too informal. Many engagement posts for social media fall flat because they don’t integrate the medium into the message.

Asking Questions on Social Media: Tips

Here are some dos and don’t when asking social media questions for engagement:

Fun social media engagement posts are usually on the informal side. Companies that try too hard can come off as pandering. The key is often striking a conversational tone which is why influencers are better at this than many professional marketing departments.

Similarly, the questions should not cause a tonal whiplash compared to your other posts. Imagine a corporate social media account suddenly asking what your favourite TikTok dance is. It sounds manufactured and, frankly, unimpressive. This is why consistency with your brand expectations (the positive attributes consumers associate with you) is key.

Controversy often sells but there’s a fine line between courting it and getting your brand associated with it. You’ll want to keep a fine line between these and hope that it doesn’t spill off into being associated with your brand. You can ask controversial questions for social media engagement but it may ruffle some feathers in the process.

There’s a bit of a divide in terms of how frequently you should ask your audience to engage. Some argue that too many questions will become obnoxious but, on the other hand, engagement requires fostering community and keeping your audience active. Finding a balance has no real rule of thumb because every business and influencer has different goals, audiences, aims, and platforms.

Another thing to keep in mind is whether you want to be local or universal. Make your questions tailored to your city if that is your business’ scope. Online community engagement requires auditing your community and understanding their needs.

Conceptual Models to Help Pick Questions

If you’re having trouble coming up with good questions you can take some help from theoretical models. One of these is looking to the elements of the social media engagement process. The elements of the social media engagement process are listening, engaging, and evaluating.

In this sense, you need to listen to the audience to identify their interests by listening. Do this by:

  • Checking statistics about the target group
  • Pay attention to how they communicate and where
  • Develop a buyer persona to get a more accurate model of their activities
  • Gather firsthand info by putting out preliminary questions and A/B testing them

Next, you need to do the actual engaging:

  • Develop the engagement questions for social media
  • Put them out on several platforms
  • A/B test your outputs

Finally, you need to evaluate:

  • What are the results of your tests?
  • How well did your competitors perform on similar posts?
  • How different is your share of audience than what you thought you would get?
  • Set new benchmarks and retool your approach.

Hopefully, this resource has shown you how to boost social media engagement using the right tools.