Video is still the biggest draw in terms of advertising and marketing content in general. However, making the most of your video requires a new kind of analysis. This is where video analysis tools come in.

A video analysis tool can be any program that analyses the content within a video and produces a desired output like analytics, a summary, or even other video content based on data from the original. These tools hold a lot of power in our current digital climate where video is one of the biggest draws and is increasingly easy to publish. While the

Let’s go over some of the most useful applications and what tools you can use to benefit from video analysis.

Why Use Video Content Analysis Tools?

Video content analysis tools work in two primary ways: Motion detection and pattern detection. The former allows them to analyse each pixel and frame of a video while the latter lets tools infer what objects are on screen. They both combine to provide a reading of video data and its contents.

In today’s digital landscape, video analysis tools (in one form or another) have become indispensable for numerous businesses across various sectors. These sophisticated technologies offer real-time monitoring capabilities and can detect anomalies within video content, revolutionizing operations in marketing, security, banking, and retail.

Intelligent video analytics tools like Briefcam can also lend a keen eye to glean observations from tons of videos and are used in surveillance or traffic analysis. This can be done far quicker than a human observer is capable of. A range of AI software that can analyse content (with quite some accuracy) can do the same for marketing professionals.

At their core, video data analytics platforms extract valuable information from video footage. This extracted data serves as a catalyst for a range of automated actions, including:</p>

• <li>Alerting

security

personnel
• Initiating recording or counting processes
• Sending notifications for potential trademark infringements
• Leveraging user-generated content for marketing purposes>

While tools like Google Analytics provide valuable insights, they may fall short regarding comprehensive video marketing campaign management. Businesses often require more robust and specialised analytics solutions to effectively create, optimize, and maximize the impact of video marketing initiatives. These advanced tools offer deeper insights and more tailored functionalities to meet the unique demands of video-centric strategies.

AI-based Video Analytics & Summarisation>

A video analysis program can be your way to produce summaries of your work and get a different view of it. It can also serve as a means of quantifying certain aspects of video. For example, video-to-text AI tools can be a great way to analyse video data from competitors and you can generate a YouTube video summary with AI. Let’s explain both of these functions.

Programs like NoteGPT, which is an AI that summarizes YouTube videos, can serve as a handy way to transcribe videos. This can allow you to textualise video data and, for example, put it into a document to see what words you may be overusing. This could let you tinker with how you speak or script your videos, allowing for a different way to analyse and improve your work.

Another form of video analysis software is the AI clip maker. Companies like Vizard specialise in automation systems that can convert long videos into smaller snippets. This can help either long-form video into shorts and reels or even help ;

Such programs aren’t just great for your own videos, they also provide a great way to engage in competitor content analysis. Create an excel sheet with all of the keywords and topics competitors use and then analyse them against yours. Think about it: we already do this for SEO analytics in text form; why not also the content inside videos?

Even in places like live meetings, tools such as Spinach can take notes and provide an AI video summary for streams or seminars. These can be handy in note-taking and summarising tasks with main points.

Video Streaming Analytics

Video content analytics are key for iterating new content and judging its effectiveness because there is so much content being released every second of every day. After analysing the content itself, to truly make sure you’re finding, developing, and adding to the best ideas in the best segments, you need the right data.

• Uses for video streaming and analytics tools include:
• Optimise video titles, descriptions, and thumbnails
• Tag suggestions
• Finding the best upload times
• Competitor tracking
• Subscriber behaviour analysis
• Particularly useful for YouTube channel management
• Measuring everything from viewer attention spans, drop-off points, and click-through rates.
• Real-time analytics (like in the case of the TubeBuddy extension)
• Social video analytics (engagement across various platforms and competitors analysis)
• Visualise data in graphs and charts

Intelligent video analytics solutions and programs like Hubspot video, Vidyard, and Wistia provide comprehensive video analytics, conversion, and engagement data.

A few common video analytics software tools and apps with analytics potential include:

• HubSpot Video
• TubeBuddy
• Vidooly
• Tubular
• VidIQ
• Contrast