Our advanced attribution services allow for you to understand every little link in the chain that drives further engagement or conversion so you can see firsthand how everything ticks. An analysis of your systems will require more than just last click attribution, as the modern customer is far more complex in their actions. Re-evaluate and evolve own processes with in-depth insight.
The consumer journey has a lot more to it than just the destination. Any overview of consumer behaviour has to take multiple complex factors into account and see how they play out across each point of interaction. Together we can identify which pathways drive overall business performance and help users dive deeper down the conversion funnel.
We help clients address their current and future needs along a number of different lines. From increasing sales to improving media efficiency to volume, we rigorously test procedures and develop the best means to achieve precise goals. We focus on boosting overall value and simplifying purchase pathways for customers.
We start off by auditing the client’s operations and looking at their corporate objectives to create an action plan. This helps us determine precisely what the next steps should be and how to achieve them before we dive into creating the data catalogue.
Our process is reliant on creating an efficient data catalogue that has all the useful information contextualised in a visual form. This serves as a good basis to build new practices for shifting marketing valuation and operationalising corporate objectives.
Next, offer advice and training that links you to your customer-base’s needs, providing change management solutions to build your brand’s evolution. Some changes require a shift in culture to drive consumer interest and we provide the data that can transform your business.
Our experts keep in touch with the client in the implementation process and beyond. We monitor where and how quickly online marketing endeavours are achieving goals and targets, supplying additional data and actionable insights for future improvements.
