Searcher Intent & Better SEO Ranking Optimisation
Searcher intent is a pretty simple concept for anyone trying to understand why certain links end up above others on Google. While Google takes into account a lot of things like keywords and links to or from a page, one…
How Google My Business Posts Can Reward Your Business
Google My Business is a fantastic way of boosting your local SEO and provides many features for getting the word out there. It also allows companies to make posts, allowing for some pretty effective marketing communication. With a GMB profile…
The Biggest Social Media Trends Taking 2020 By Storm
The growing importance of social media in any marketing outreach is becoming undeniable. However, social media trends are a constantly moving target with a lot of variables to keep in mind. This is why predicting such trends can be like…
Dutch Cyber Security Assessment 2019 Key Takeaways
The Dutch Ministry of Justice and Security through National Cyber Security Centre (NCSC) recently released their Cyber Security Assessment for 2019. The document details all the ways in which the Dutch government is looking to mitigate threats to cyber security,…
The Biggest Graphic Design Trends of 2020
The visual language of the Internet is constantly evolving and, much like spoken language, visual language has nuances, shorthand and a shifting lexicon. It contains a multitude of trends that are always influencing the way we present our websites, blogs,…
Social Media Predictions to Keep in Mind For 2020
Social media is an ever-changing landscape with a lot of major players who are constantly upping the ante and altering their mode of operations to keep up with the times. On top of all this, user behavioural trends and new…
Facebook 2020: The Key Trends Driving Momentum on Social Media
With the 2020 Topics and Trends Report, Facebook IQ (the company’s marketing research and digital insights division) is showing off what major trends and topics are going to be power players this year. The company believes that the report’s finding…
SEMrush Sensor: Keyword Research & SEO Made Easy
SEMrush‘s comprehensive toolkit is one of those things all online content makers need to consider having in their arsenal. It provides a handy way of monitoring your traffic and the effectiveness of your keywords along with other fantastic perks. Mainly,…
Why Google Trends Is A Must-Have Marketing Tool
As online marketers, our bread and butter is trending topics and searches that provoke interest. We’re always scouring the web for how best to get the word out there with relevant posts, campaigns, tweets, and the rest of the marketing…
Google Lighthouse: An Easy Tool For Website Optimisation
If you need to get your website running efficiently, there are a number of things you have to keep in mind. Luckily, versatile tools like Google Lighthouse can keep help you optimise and keep track of factors like Performance, Accessibility,…