Small Business SEO Practices For Beginners
Small businesses have some tough shoes to fill when it comes to promotional efforts. They have to run a tight operation with fewer hands to do the heavy lifting on a smaller budget. This often means certain things like proper…
Google Maps Marketing Tips For Growing Your Business
With so many handy tools and software in its portfolio, Google provides a lot of unique promotional tools. However, there is one that has a fair bit of marketing potential but often goes overlooked: Google Maps. That’s right! The technology…
Cost-Effective Marketing Tactics For Social Media Success
Social media is the new frontier that every company is throwing tons of money into. However, the most costly strategies don’t automatically translate to the most effective ones. This is especially true for start-ups that are just making their name,…
Facebook Ad Trends to Keep Your Eye On in 2020
Despite its age and the myriad rough patches in recent years Facebook is still a lucrative draw for businesses. After all, it still has 2.45 billion active users on the platform with about 1.62 billion logging in every day. As such,…
How Pagerank Determines the Value of Links
It’s undeniable that Google has changed the world of digital information. Much of that is thanks to Pagerank, which allows their search engine to calculate the value of pages and give out better results. Explaining Pagerank can be an odious task,…
How Remarketing and Retargeting Bring In Customers
There are a lot of options available to businesses when it comes to reaching out to customers who are interested in their product. Remarketing and retargeting especially present some very potent tools for capitalising on such intent and improving customer…
What is Keyword Cannibalisation & When is it an Issue?
When you run a website with a lot of content, you’re going to run into keyword cannibalisation at some point. This is especially true of pages that deal with similar topics or sites with dedicated niches. While the term sounds…
TikTok Marketing: A New Avenue For Business Promotion
We’ve previously covered all the big buzz around TikTok as the plucky young upstart, up-ending conventional social media trends. As with all social media platforms, there is a goldmine full of marketing opportunities it presents. After all, it’s estimated that over…
Why Digital Advertising is Crucial For Small Businesses
At this point, most firms are on the digital advertising train. This is natural as, so many new players are relying on the online space for just about every aspect of business. However, small businesses are not all on-board. If…
Google News: How to Get Your Site on Their Index
Getting listed on the Google News Index can give your site a major leg up in terms of SEO. However, this the same process as being featured on the SERP, as there are very different criteria one needs to fulfil….