Brand-book
A brand book outlines key brand elements for consistent identity across all platforms, ensuring recognition and coherence.
Voice and character
- Brand and style intertwine to form the essence of a company's public persona, defining not just its visual appearance but also its voice and character. The brand encapsulates the core values and mission, serving as a promise to customers, while style dictates the expression of these elements through design, communication, and experience.
Company uniqueness
- A "Social Media Uniqueness" brand book section outlines guidelines for adapting a brand's identity to social media, including visual and verbal consistency across platforms. It aims to enhance brand recognition and community engagement in the digital space.
Logotipe values and style
- The Brand book website rules delineates specific guidelines for embodying a brand's identity on its website, emphasizing visual harmony, user-friendly navigation, and cohesive content.