Content marketing is a fundamental pillar of almost all online marketing endeavours. Indeed, the line between content and standard advertising becomes blurred more and more each year. Now, content marketing tools like AI content writers and algorithmically generated content are changing the field at a fundamental level. These advents, along with many of the standard tools of the trade, provide a lot of new opportunities for enterprising marketers.
With such tools in mind, this article will look into how you can apply them to your company’s operations. While there are many content writing applications out there, we’ll be looking primarily at the ones that help with blog and social media content. We’ll also be highlighting crucial applications that any content marketing specialist should be aware of.
SEO Content Writing Tips
SEO Content Marketing Research
There are many content writing tools for SEO purposes. From SEMrush to BuzzSumo to Ahrefs, they can help identify the best trending keywords to build around. They also help incorporate analytical plug-ins that can make connections in your work you would otherwise miss. Searching a keyword helps see all sorts of seed and related keywords that can inform your work.
Content audit tools can also go a long way in keeping content optimal. Regular audits can keep your content fresh, identify broken links, and adjust the content length as search engine requirements shift. Moreover, tools like SEMrush can identify content marketing trends and thus generate blog topic ideas. It can even derive entire templates that match your keywords, even providing content writing examples or whole articles.
SEMrush and Yoast plug-in can both be integrated into WordPress, providing all the benefits of content audits in real time. They can instruct you as you write, optimising the content on the go. They can also check content readability, SEO, improve landing page quality, improve user experience, and tone of voice among other things.
Writing Assistance & Grammar Check Apps
Any content writing specialist should be well acquainted with professional writing. However, when you’re on a deadline, you can’t always put the time into making sure everything is pitch perfect. This is where writing and grammar assistants like Grammarly come in. They can expedite the process of writing immensely while making sure you’re not missing anything after staring at the screen too long.
Similarly, while it’s recommended that you always read thoroughly through all sorts of sources, sometimes you just need the basic gist of something. In these cases, SMMRY.com can be a life-saver. The website can summarise large texts in a set of easy to read sentences. You insert the text and how long you want the summary, and it produces a succinct paraphrased output. This is especially useful if you’re looking for the main point of a source and don’t need the minutiae.
How to Organise Your Marketing Content
There are many tools that can act as a social media or blog content planner. SEMrush and Buffer both allow posting from multiple accounts which can be great for managing social media accounts for clients. These programs can also help map out your blog content strategy by allowing you to make plans weeks in advance.
Similarly, programs like Tweriod can supplement these plans by providing information about ideal times to publish posts. The program can generate graphs detailing ideal timings, trace optimal times for engagement, and show periods of mass user behaviour.
These tools are particularly useful for B2B content marketing and can give you insight into a tweet or post to show to your boss or client. They provide a nice way to substantiate your content beforehand and give you projections to measure after posting.
Content curation tools
Content curation is an important part of your own publishing strategy and keeping track of the best information from crucial sources. Keep track of your own industry leaders and see how what information is out there and what people are interested in. This can be a difficult endeavour if you’re not using some content curation tool to help the process along.
Tools like Feedly, Twitter Lists, and Newsletters all help keep your ear to the ground for the crucial happenings. They all serve different media functions, but together they can cover tweets, articles, and news drops. You can also use these to re-post articles your audience might be interested in.
Collaborative Content Creation Tools
Small projects are still fairly easy to organise but sometimes you have a bigger task on your plate. You might need to design or overhaul a website for example. In these cases you have to collaborate with multiple people. Aside from the standard tools like Google docs, sheets and communication channels like Slack, there are a bunch of ways to map out such a massive project.
Trello and Figma are great for visualising plans such as these. Figma can help create flow-charts such as those for creating website, allowing you to easily visualise the process and keep track of progress. Trello is also fantastic for setting tasks and assignments for varying group members. These tools can lead to more effective content management.
You can also create notes for yourself with programs like Evernote. The main advantage is that the program makes it very easy to share data across devices and have it at your fingertips when necessary. You can make notes using text and images, allowing for better cataloguing of your work processes.
AI Content Generators
AI generated content is going to become more popular as time goes on. Whether it will dominate the Internet or just be another type of content remains to be seen. However, that still means that companies should plan for it and dabble in it themselves if they can.
AI programs like Article Forge leverage all the benefits of content marketing while cutting out time taken to manually write up articles. As one of the premier tools for AI generated online content writing, all you have to do is insert a few keywords and it will write up a first draft. A marketing content writer shouldn’t rely on it, but it can be a great starting point.
Note however, that I call it a first draft. You will still need to check out where it makes a few errors or grammar mistakes. However, as a starting point it can help generate a lot of ideas, especially if you’re prone to writer’s block and on a deadline. Insert a few terms that match your blog writing topic and watch it generate a 750 word draft within 2 minutes.
Visual Content Marketing Tools
If you’re looking to build up your graphic design and visual content tools, there are ample resources you can go too. Canva is a great source of pictures and visual resources for any content marketing blog or website. Even if you’re not a graphic designer and work only in text, you might want to consider making your own images . We have an article about how this benefits your business’ SEO right here.
Of course, images are just the tip of the iceberg. Sites like Videvo host stock footage that you can integrate into your projects. Together with these resources, you can really boost your visual content marketing quality by incorporating professional level royalty free images and videos to supplement your existing materials.
If you’re looking to save money and need a photoshop alternative, GIMP might be a good way to fill that spot. It carries a lot of the necessary features and runs very smoothly for a freeware alternative. Similarly, very specific tools can produce different types of visual content:
- Easel.ly helps you create infographics.
- Infogram is great for infographics, slides, animations and more. While it is freemium, the free version has a lot to offer.
- Thinglink can help you create interactive content that serves as a more immersive visual product.
- Gifmaker does exactly what the name sounds like. Gifs are a great way to make engaging online content.