Appealing and purposeful design choices do wonders for how your website will guide visitors through the customer’s journey. Our promise is to build functionality into every step of the process, using the client’s objectives as a roadmap for website architecture. The next evolution of your online operations is waiting.
The modern online audience is fragmented across so many formats and online devices that it can be daunting to create consistent services. We strive to create harmony between all formats, from mobile to tablet to PC. Building your brand requires a uniform voice that can be accessed everywhere.
We understand that every website is a multi-functional tool. It can be a storefront, a marketing hub, an information source, a recruitment platform, and so much more. Most importantly though it is all of these things and the face of the company. 88% of consumers research before they buy and your site is a major part of their decision-making process. With our help, you can put your best foot forward.
The first step is to run an analysis of web operations and navigate our way through the site. We look through style and design impressions, load speeds, and SERP metrics. From this we can surmise what the site is intending to do and what it manages to accomplish.
From there we obtain the client’s objectives and derive an understanding of the strengths, weaknesses, opportunities, and threats associated with the their web operations. On a micro and meso level, we outline how competitors are managing their online marketing and where viable niches and gaps in the market lie.
We run a target group analysis and engage in testing to gather impressions. The primary research involves A/B testing, while secondary research involves looking through metrics such as drop-off rates, bounce data, ad quality scores, and landing page optimisation etc. We build a better user experience from these data-points.
After rigorous research, we have all the points of improvement. We look into company goals and try to achieve them with what we’ve gathered. This provides a holistic approach that accounts for growth objectives, user experience, competitor analysis, and SEO and ad quality score optimisation.
