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Singel 542 1017 AZ, Amsterdam
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Singel 542 1017 AZ, AmsterdamWe systematically gather, record, and analyse the data that will turn your company into a star brand. We identify what your audience needs and develop the messages that resonate with them, propelling your marketing communication to the channels where we can reach them. It all begins with research
Our research and discovery services give you the keys to an optimised marketing ecosystem
By creating an overview of the industry and competitive landscape, we can ensure no data point is left unchecked. This ensures a thorough audit of both the clients’ capabilities and their market fit relative to other actors.
Marketing is a broad field. After running the numbers, we look at the exact marketing mix you need, providing you information on potential gaps in your promotion, branding, audience research, SEO, and much more.
We give you a lay of the land, recommending precise actions you can take to build up your company & stand out from competitors. Our data-driven suggestions and proven tactics have helped 100s of companies drive growth and build a strong online presence.
Why hire an external market research analyst or company?
While internal analyses are great, they can often be insular. Such an analysis can help you look outside your bubble, providing a new perspective. Based on the marketing brief, we scope the research for the appropriate markets and channels, providing situation analyses, competitor research, and a strategic approach for their marketing strategy. When you hire a competitor research specialist or market researcher, they can come in with additional experience and a fresh perspective.
Why engage in marketing research?
Misdiagnosing a problem can cost you. Measure twice and cut once is a great axiom for saving costs, and discovery or marketing helps you measure accurately. Many companies think they know the reason their operations aren’t living up to their potential, but these can be based on misconceptions. The best way to understand what misconceptions you have is to hire an external market research company, which can look at the company from the outside in.
Do we provide competitor research services?
Yes. We can provide a competitor analysis in seo, digital ads, and website development. A competitor research agency with other marketing services can also take the wheel on implementing the findings.
How long does it take to complete discovery?
2-4 weeks after the briefing, once homework has been provided and scoped. Smaller companies and simpler products will require a smaller timeframe.
How much does marketing research and discovery cost?
Paid market research services can cost between €2,000 to €20,000, based on the brief. Smaller jobs like advising against specific channels and providing a small media plan can be as little as €1,000. However, research and full implementation can cost €100,000 to €400,000, with a full go-to-market roll-out plan, an integrated media plan with KPI forecasting, prototyping, and a competitive go-to-market strategy.
We’re excited to hear from you. Reach out to us for any inquiries or questions. Let’s make something magical together!
