Why Spotify Self-Service Ads Are a Game-Changer
Music streaming giant Spotify is now the leading company that changed the music distribution and streaming model across the world. Despite this reputation, the company had been going through a bit of an interesting history in terms of profitability. Specifically,…
Facebook Ad System Overview: What You Need to Know
Facebook ads are often mired in doubts about their level of relevancy, yet they remain an important part of online marketing. With over one billion unique users, the company is a powerhouse for advertising dollars, however they can sometime be…
Small Business SEO Practices For Beginners
Small businesses have some tough shoes to fill when it comes to promotional efforts. They have to run a tight operation with fewer hands to do the heavy lifting on a smaller budget. This often means certain things like proper…
Google Maps Marketing Tips For Growing Your Business
With so many handy tools and software in its portfolio, Google provides a lot of unique promotional tools. However, there is one that has a fair bit of marketing potential but often goes overlooked: Google Maps. That’s right! The technology…
Cost-Effective Marketing Tactics For Social Media Success
Social media is the new frontier that every company is throwing tons of money into. However, the most costly strategies don’t automatically translate to the most effective ones. This is especially true for start-ups that are just making their name,…
How Remarketing and Retargeting Bring In Customers
There are a lot of options available to businesses when it comes to reaching out to customers who are interested in their product. Remarketing and retargeting especially present some very potent tools for capitalising on such intent and improving customer…
TikTok Marketing: A New Avenue For Business Promotion
We’ve previously covered all the big buzz around TikTok as the plucky young upstart, up-ending conventional social media trends. As with all social media platforms, there is a goldmine full of marketing opportunities it presents. After all, it’s estimated that over…
Why Digital Advertising is Crucial For Small Businesses
At this point, most firms are on the digital advertising train. This is natural as, so many new players are relying on the online space for just about every aspect of business. However, small businesses are not all on-board. If…
The Biggest Social Media Trends Taking 2020 By Storm
The growing importance of social media in any marketing outreach is becoming undeniable. However, social media trends are a constantly moving target with a lot of variables to keep in mind. This is why predicting such trends can be like…
Social Media Predictions to Keep in Mind For 2020
Social media is an ever-changing landscape with a lot of major players who are constantly upping the ante and altering their mode of operations to keep up with the times. On top of all this, user behavioural trends and new…