Why Spotify Self-Service Ads Are a Game-Changer
Music streaming giant Spotify is now the leading company that changed the music distribution and streaming model across the world. Despite this reputation, the company had been going through a bit of an interesting history in terms of profitability. Specifically,…
Facebook Ad System Overview: What You Need to Know
Facebook ads are often mired in doubts about their level of relevancy, yet they remain an important part of online marketing. With over one billion unique users, the company is a powerhouse for advertising dollars, however they can sometime be…
Google Search Console: How to Get Started
The Google Search Console is a fantastic tool that offers a great deal for SEO specialists and online marketers. It brings a lot to the table when it comes to finding information about your website and the people that visit…
Small Business SEO Practices For Beginners
Small businesses have some tough shoes to fill when it comes to promotional efforts. They have to run a tight operation with fewer hands to do the heavy lifting on a smaller budget. This often means certain things like proper…
Google Maps Marketing Tips For Growing Your Business
With so many handy tools and software in its portfolio, Google provides a lot of unique promotional tools. However, there is one that has a fair bit of marketing potential but often goes overlooked: Google Maps. That’s right! The technology…
Cost-Effective Marketing Tactics For Social Media Success
Social media is the new frontier that every company is throwing tons of money into. However, the most costly strategies don’t automatically translate to the most effective ones. This is especially true for start-ups that are just making their name,…
How Pagerank Determines the Value of Links
It’s undeniable that Google has changed the world of digital information. Much of that is thanks to Pagerank, which allows their search engine to calculate the value of pages and give out better results. Explaining Pagerank can be an odious task,…
TikTok Marketing: A New Avenue For Business Promotion
We’ve previously covered all the big buzz around TikTok as the plucky young upstart, up-ending conventional social media trends. As with all social media platforms, there is a goldmine full of marketing opportunities it presents. After all, it’s estimated that over…
Google News: How to Get Your Site on Their Index
Getting listed on the Google News Index can give your site a major leg up in terms of SEO. However, this the same process as being featured on the SERP, as there are very different criteria one needs to fulfil….
Page Speed Optimisation: How to Make Your Pages Faster
Page speed optimisation is crucial for any website and plays a fundamental role in its SEO and user experience. Furthermore, it has a major influence on your site’s traffic rankings and in Google’s metrics. Page speeds can be measured and…