Small Business SEO Practices For Beginners
Small businesses have some tough shoes to fill when it comes to promotional efforts. They have to run a tight operation with fewer hands to do the heavy lifting on a smaller budget. This often means certain things like proper…
Google Maps Marketing Tips For Growing Your Business
With so many handy tools and software in its portfolio, Google provides a lot of unique promotional tools. However, there is one that has a fair bit of marketing potential but often goes overlooked: Google Maps. That’s right! The technology…
How Pagerank Determines the Value of Links
It’s undeniable that Google has changed the world of digital information. Much of that is thanks to Pagerank, which allows their search engine to calculate the value of pages and give out better results. Explaining Pagerank can be an odious task,…
What is Keyword Cannibalisation & When is it an Issue?
When you run a website with a lot of content, you’re going to run into keyword cannibalisation at some point. This is especially true of pages that deal with similar topics or sites with dedicated niches. While the term sounds…
Page Speed Optimisation: How to Make Your Pages Faster
Page speed optimisation is crucial for any website and plays a fundamental role in its SEO and user experience. Furthermore, it has a major influence on your site’s traffic rankings and in Google’s metrics. Page speeds can be measured and…
Searcher Intent & Better SEO Ranking Optimisation
Searcher intent is a pretty simple concept for anyone trying to understand why certain links end up above others on Google. While Google takes into account a lot of things like keywords and links to or from a page, one…
SEMrush Sensor: Keyword Research & SEO Made Easy
SEMrush‘s comprehensive toolkit is one of those things all online content makers need to consider having in their arsenal. It provides a handy way of monitoring your traffic and the effectiveness of your keywords along with other fantastic perks. Mainly,…
Google Lighthouse: An Easy Tool For Website Optimisation
If you need to get your website running efficiently, there are a number of things you have to keep in mind. Luckily, versatile tools like Google Lighthouse can keep help you optimise and keep track of factors like Performance, Accessibility,…
How Schema Can Boost Your SEO & Visibility
One of the best ways to optimize your result accuracy and customer engagement on search engines is to employ Schemas. While this handy little tool is present most places, there are still some smaller firms which aren’t utilizing them. Here’s…