Why Spotify Self-Service Ads Are a Game-Changer
Music streaming giant Spotify is now the leading company that changed the music distribution and streaming model across the world. Despite this reputation, the company had been going through a bit of an interesting history in terms of profitability. Specifically,…
Facebook Ad System Overview: What You Need to Know
Facebook ads are often mired in doubts about their level of relevancy, yet they remain an important part of online marketing. With over one billion unique users, the company is a powerhouse for advertising dollars, however they can sometime be…
Google Search Console: How to Get Started
The Google Search Console is a fantastic tool that offers a great deal for SEO specialists and online marketers. It brings a lot to the table when it comes to finding information about your website and the people that visit…
What is Keyword Cannibalisation & When is it an Issue?
When you run a website with a lot of content, you’re going to run into keyword cannibalisation at some point. This is especially true of pages that deal with similar topics or sites with dedicated niches. While the term sounds…
Google News: How to Get Your Site on Their Index
Getting listed on the Google News Index can give your site a major leg up in terms of SEO. However, this the same process as being featured on the SERP, as there are very different criteria one needs to fulfil….
Google Lighthouse: An Easy Tool For Website Optimisation
If you need to get your website running efficiently, there are a number of things you have to keep in mind. Luckily, versatile tools like Google Lighthouse can keep help you optimise and keep track of factors like Performance, Accessibility,…