Promoguy has been a marketing agency for over 8 years now, with all the ups and downs that come with it. Our marketing operations have taken us through every type of learning experience a startup can have, and today, we’d like to share some of the insights we’ve gained over the years.

In this article, we’ll outline the shape of the marketing industry as we see it from our end. Hopefully, budding marketing professionals take home some advice that may help orient their careers or workplaces.

Promoguy’s Marketing Portfolio: Client Types & Industries

Promoguy generates its revenue by providing marketing services to clients. As our marketing services page outlines, we create and optimise websites, run digital advertising and social media promotion, develop platforms, and engage in all sorts of market research activities. Having provided such services for over half a decade, we’ve amassed 100s of clients. Here’s how our particular nich looks:

While we tend to work with B2B, B2C, startups, and enterprises of different scales, we do position ourselves as strategic partners for a number of b2b lead generation solutions. This has helped us obtain a few high-value clients, which balances the budget while we also provide for other smaller companies.

We’ve worked with numerous B2C firms, but they tend to be small businesses. They often need quick and easy services, which enables us to work with multiple companies with less intensive needs. In this sense, often our “big fish” tend to be B2B companies providing SaaS or industrial machinery.

While we often have some big fish, we also focus on multiple little ones simultaneously. This allows us to balance the high-budget jobs with the low-budget ones that need fewer services and less demanding labour.

Right now our biggest clients are in real estate solutions, AI computing, financial services, Corporate training solutions, healthcare, and other service sectors. Smaller clients tend to be either fashion outlets, food providers, healthcare clinics, and leisure providers.

Geographic & Demographic Segmentation

Keeping an open mind and targeting regions all over the world has been one of our strengths. We have worked with companies as far flung as African regions or even India. Promoguy’s marketing has never been limited by geography, as so many of us live in different countries and operate remotely.

We work mostly with global clients across Europe and the USA. Our outreach has primarily led us to English-speaking companies. However, one of the advantages we offer is a multilingual team with a cooperative approach, which has recently led to an increase of jobs in other languages.

As a company, it was handy that we were able to offer multilingual website creation and social media. One of our largest clients was a hotel chain in Europe, for whom we did social media in 3 different languages. Similarly, we’ve built websites in different languages, often employing freelancers to pick up the ones we don’t speak on hand.

Client Size & Budget

We do not discriminate against businesses. There are no boundaries to the type of work we want or can do, outside of capacity and budget. This is why we don’t limit ourselves, both in terms of industry or even geography (within reason).

On average, we usually receive budgets of between €10k and €20k per month for larger clients that need extensive services. We also have others that operate at budgets as low as €5k per month, and the occasional larger client at €50k per month across channels. This can vary based on how many services the company needs, the extent of their operations, and a few other considerations.

We solve solutions which can be a small part of the process for a small marketing team, or a large sales department which is trying to work and build a marketing sales pipeline. Most of our clients fall into the €1 m to €10m revenue for a company size of 10-50 employees. However, others are 1000 FTE companies which require strategic improvements of their data visualisation, sales automation, lead gen or SEO, branding, and running the operational side of the business.

Inbound Marketing Strategy

In terms of attracting clients, we have tried everything: SEO, partners, podcasts, content, and business channels. Not all of these have been successful, so we’ve pared down our focus to platforms and word of mouth.

Our leads mostly come from client acquisition platforms like Sortlist and recommendations from our partners and clients. The majority of our leads come from the latter, as people value the quality of our work. This is especially true when we find clients with a cultural/partnership personality fit.

On Sortlist, cost per lead can be between €50 and €500eur. Even on the cheaper end, this can take time and dedication to optimise your entries, add cases, and be active on the platform.

However, this does not mean the other activities are not useful. Optimising the website and making it appealing helps companies research us and find our services, pushing them further down the funnel. Website clicks had been growing for a long time, with many interested parties finding us due to SEO activities. Changes to Google can make this an unstable prospect sometimes, so it has become less reliable depending on the algorithmic preferences of the time.

Ultimately, the core lesson from all our operations has been to be open to all approaches. We’ve worked with companies in industries as disparate as fashion or industrial machinery and SaaS. Being open to the challenge and remaining flexible within our competencies has kept us afloat.

Hopefully, the marketing promoguy engages in holds some lessons you can take for your own activities. If you’d like to learn more about operational specifics, we have a case studies page that can also be informative.